Cookiebot
Cookiebot is a Copenhagen-headquartered consent management platform (a Usercentrics A/S brand) that uses patented scanning technology to automate cookie detection and consent signaling across 2.4 million websites and 47+ languages, serving 600,000+ customers under GDPR, CCPA, and US state privacy frameworks.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cookiebot does
Cookiebot is a consent management platform (CMP) operated as a brand and subsidiary of Usercentrics A/S, a Danish private limited company headquartered in Copenhagen and founded in 2012. The platform helps website and app operators collect, store, and signal user consent in compliance with global privacy regulations including GDPR, CCPA, CPRA, VCDPA, LGPD, and a growing set of US state laws as well as Swiss, Canadian, and Indian frameworks. Its underlying technology is a patented automated scanner that performs monthly crawls of customer websites to detect, identify, and classify cookies and trackers, with native integrations to Google Consent Mode, Microsoft UET, the IAB Transparency and Consent Framework (TCF) 2.3, Meta Signals Gateway, and Amazon Consent Signal. The platform supports 47+ languages and is deployed across 2.4 million websites and apps processing 8.8 billion monthly user consents.
The product portfolio spans two pricing tiers under the Cookiebot/Usercentrics umbrella: Cookiebot Core targeting solopreneurs and emerging businesses via a plug-and-play self-serve model, and Usercentrics Advanced targeting established and enterprise customers requiring multi-brand, multi-jurisdiction consent management with advanced analytics. Distribution is primarily product-led growth through a 14-day free trial on the company website, complemented by first-party CMS integrations (WordPress plugin, Wix App Market, Shopify), an affiliate and reseller network, and certifications such as Google Gold Tier CMP Partner and IAB TCF registration. Adjacent offerings include server-side tagging (Server Google Tag Manager), mobile App CMP, CTV CMP, a privacy policy generator, and a recently launched AI control suite (MCP Manager, Preference Manager, Audience Unlocker) that governs how AI systems interact with consent data.
The business model is SaaS subscription recurring revenue with tiered pricing based on domain count and page views. The parent company Usercentrics A/S reached €100 million in annual recurring revenue in August 2025; Cookiebot's specific contribution is not separately disclosed. The platform serves 600,000+ customers globally with no publicly named anchor logos, indicating a long-tail SMB customer base augmented by enterprise tier adoption through Usercentrics Advanced. Certifications beyond Google Gold Tier CMP include ISO 27001, ISO 27017, ISO 27018, ISO 27701, IAB TCF, SOC compliance, HIPAA readiness, and WCAG accessibility.
Cookiebot firmographics
Firmographics- Name
- Cookiebot
- Legal name
- Usercentrics A/S
- Website
- https://cookiebot.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cookiebot is a Copenhagen-headquartered consent management platform (a Usercentrics A/S brand) that uses patented scanning technology to automate cookie detection and consent signaling across 2.4 million websites and 47+ languages, serving 600,000+ customers under GDPR, CCPA, and US state privacy frameworks.
- Ownership category
- akta.pro rank
Cookiebot industry classification
Industry- Product category
- Privacy and Consent Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
- akta.pro secondary industries
- Privacy Governance & Consent Management (HDADAIAI), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Cookiebot is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Cookiebot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based CMP Licensing: Cookiebot CMP is sold as a SaaS subscription with tiered pricing based on website usage, providing automated cookie consent collection and management. The platform offers Cookiebot Core for smaller users and Usercentrics Advanced for larger enterprises, with pricing based on number of domains or page views.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cookiebot Core for solopreneurs and emerging businesses |
| Subscription | Monthly | Usercentrics Advanced for established businesses and enterprise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cookiebot product offering
Product offeringCore offering
Cookiebot is a consent management platform (CMP) that automates cookie consent collection and management for websites. It uses patented monthly scanning technology to detect and classify cookies and trackers, signals consent to ad tech platforms, and supports compliance with GDPR, CCPA, and other global privacy regulations across 47+ languages. The platform is sold as a SaaS subscription with two tiers — Cookiebot Core for solopreneurs and Usercentrics Advanced for larger enterprises — and serves over 2.4 million websites and apps processing 8.8 billion monthly user consents.
Product overview
Cookiebot is a consent management platform offered by Usercentrics A/S (registered in Denmark), providing a comprehensive suite of products for privacy compliance. The core offering is Cookiebot™ CMP, which includes two pricing tiers: Cookiebot Core for solopreneurs and emerging businesses, and Usercentrics Advanced for established and enterprise organizations. The platform uses patented automated scanning technology to detect and classify cookies monthly. Cookiebot integrates natively with major advertising platforms including Google Consent Mode, Microsoft UET, Meta Signals Gateway, and Amazon Consent Signal, as well as CMS platforms like WordPress, Wix, and Shopify. The broader product portfolio includes server-side tracking solutions, AI control tools (MCP Manager, Preference Manager, Audience Unlocker), privacy policy generation, and specialized CMPs for web, mobile apps, and connected TV. The platform supports 47+ languages and serves 600,000+ customers across 2.4 million websites and apps, processing 8.8 billion monthly user consents.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookiebot CMP A SaaS consent management platform that automates cookie consent collection and management for website owners. Features patented monthly scanning to detect and classify cookies and trackers, automated consent signaling to advertising platforms, and support for GDPR, CCPA, LGPD and other global privacy regulations.
- Privacy-First Website Analytics
Quantifiable outcome
- 8.8 billion monthly user consents processed
- +2 more outcomes
Companies that use Cookiebot
Customer profileSegments2 records
Ideal customer profiles2 records
Cookiebot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Cookiebot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- GooglecoreCookiebot is a Google-certified Gold Tier CMP Partner, providing native integration with Google Consent Mode for automated consent signaling to Google advertising platforms.
- IAB EuropecoreCookiebot is a registered CMP under the IAB Europe Transparency and Consent Framework (TCF) 2.3, supporting standardized consent signaling across the digital advertising ecosystem.
- Usercentrics A/ScoreCookiebot is a product/trademark of Usercentrics A/S, a Danish consent management company. Cookiebot CMP operates alongside Usercentrics Web CMP as part of the unified product portfolio.
- MicrosoftsupportingCookiebot supports Microsoft UET Consent Mode for automated consent signaling to Microsoft advertising platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cookiebot competitors and assessment
Company assessmentBroad incumbents
- OneTrust: OneTrust is the largest dedicated privacy management platform, offering consent management alongside broader GRC, ethics, and ESG solutions. It competes directly with Cookiebot/ Usercentrics in CMP and broader privacy governance.
- TrustArc: TrustArc is an established privacy management and compliance platform serving enterprise customers. It overlaps with Cookiebot's Usercentrics Advanced tier in multi-jurisdictional consent and privacy program management.
Direct peers
- CookieYes: CookieYes is a direct cookie consent management platform offering GDPR/CCPA banner and scanning solutions for SMBs and mid-market. It is one of the most direct Cookiebot alternatives, frequently mentioned as a comparison target.
- Iubenda: Iubenda provides cookie consent banners, privacy/cookie policy generators, and terms-and-conditions tools for websites. It overlaps directly with Cookiebot's SMB-focused CMP and policy-generation offerings.
- Didomi: Didomi is a consent and preference management platform serving enterprise and media clients across web, app, and CTV surfaces. It is a direct CMP competitor with comparable IAB TCF certification and multi-surface support.
- Osano: Osano is a privacy management platform offering cookie consent, DSAR management, and vendor risk management. It targets SMB through enterprise, overlapping with Cookiebot's CMP and broader privacy governance offerings.
- Termly: Termly provides cookie consent banners, privacy policy generators, and compliance tools targeting SMBs. It is a direct Cookiebot competitor in the self-serve, lower-priced CMP segment.
- Quantcast Choice (CMP): Quantcast Choice is an IAB-registered CMP built into Quantcast's ad-tech stack. It is a direct CMP competitor with strong publisher-side presence, competing with Cookiebot for advertising-dependent customers.
- Usercentrics A/S (parent): Usercentrics is the parent company of Cookiebot and operates its own Web, App, and CTV CMP products. The two brands are co-marketed but share infrastructure and compete for the same buyer in some segments.
Emerging players
- Securiti: Securiti offers a data privacy and governance cloud with consent management, data discovery, and AI governance. It overlaps with Cookiebot's emerging AI-control and preference-management product lines at the enterprise tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cookiebot social profiles
Digital presenceCookiebot compliance and trust
Trust signalCompliance9 records
Cookiebot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookiebot leadership team
Management profileNumber of profiles
Cookiebot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cookiebot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookiebot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookiebot
What does Cookiebot do?
Cookiebot is a consent management platform (CMP) that automates cookie consent collection and management for websites. It uses patented monthly scanning technology to detect and classify cookies and trackers, signals consent to ad tech platforms, and supports compliance with GDPR, CCPA, and other global privacy regulations across 47+ languages. The platform is sold as a SaaS subscription with two tiers — Cookiebot Core for solopreneurs and Usercentrics Advanced for larger enterprises — and serves over 2.4 million websites and apps processing 8.8 billion monthly user consents.
Is Cookiebot a public or private company?
Cookiebot is a private company. It is classified as corporate owned and is currently operating.
When was Cookiebot founded?
Cookiebot was founded in 2012. It employs 101 to 250 people.
Where is Cookiebot based?
Cookiebot is headquartered in Copenhagen, Denmark, in the Europe region.
How does Cookiebot make money?
One revenue line is on record: subscription-based CMP Licensing.
Who are Cookiebot's main competitors?
Broad incumbents on record are OneTrust and TrustArc. Direct peers are CookieYes, Iubenda, Didomi, Osano, Termly, Quantcast Choice (CMP) and Usercentrics A/S (parent). Securiti is listed as an emerging player.
Does Cookiebot have an API?
No public API is recorded for Cookiebot.
What industry is Cookiebot in?
Cookiebot's product category is Privacy and Consent Management Software. Its primary akta.pro industry code is BPAFAFAL, Consent, Preference & Privacy Management (CMP), with a secondary code of HDADAIAI, Privacy Governance & Consent Management. Its NAICS code is 518 and its SIC code is 7370.