Premier Rugby Sevens

What Premier Rugby Sevens does

Premier Rugby Sevens (PR7s) is a privately held professional rugby sevens league founded in 2020 and headquartered in Hanover, United States. It operates as the first professional standalone rugby sevens competition in North America and the first professional women's rugby league in North America, structured from inception with equal pay and aggregated men's/women's scoring for its United Championship. The league was built around a traveling tournament circuit of eight franchises — each fielding a men's and women's team (16 teams total) — playing at major U.S. stadiums including Providence Park (Portland), AutoZone Park (Memphis), Q2 Stadium (Austin), Audi Field (Washington D.C.), and Highmark Stadium (Pittsburgh). In March 2026 the professional competition circuit was paused until progress can be made on a Regulation 9 international player-release framework and a global sevens calendar; the underlying entity remains operational.

PR7s's product portfolio extends well beyond the professional tournament. The flagship grassroots initiative, PR7s Rise, is organized around three pillars — Grow (introductory youth clinics), Compete (youth and amateur tournaments), and Pathways (academy teams and talent identification) — and is supported by an Affiliate Club program linking regional rugby clubs to PR7s franchises. The company runs regional academy teams and development camps in Portland, the Bay Area, San Diego, Los Angeles, Long Island, and the NY/NJ Tri-State area; an 8-week online Coaching Development Series; Talent ID Trials; the IDENTIFIED documentary series (Season 2 launched 2024); and the annual PR7s All-Star Tournament (inaugurated at Providence Park in November 2024). Distribution leverages national linear television on Fox Sports (FS1, FS2) and CBS Sports, international streaming on RugbyPass TV, live event ticketing, an official merchandise storefront at shop.prsevens.com, and a multi-channel organic social presence on Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.

The business model combines event-driven live touring with community-led grassroots development. Five revenue streams are identified: ticket sales for live events; broadcast and streaming rights; sponsorship and partnership fees (Samurai Sports, Kane Innovations, Sperry Rail); academy and program registration fees (full season $975, half season $487.50, single camps $45–$55, coaching classes $39); and merchandise. Pricing offers financial aid and payment plans to broaden access. The league is sanctioned by USA Rugby since 2021 and signed its first formal partnership with Rugby Canada in November 2024. Reporting lines are led by CEO Owen Scannell, General Manager Mike Tolkin (former USA Men's 15s Head Coach), and Head of Scouting Richie Walker (former USA and Japan Women's Sevens Head Coach).

Name

Premier Rugby Sevens

Legal name

Premier Rugby Sevens

Website

https://prsevens.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Rugby Sevens is a privately held professional rugby sevens league founded in 2020, fielding eight equal-pay franchises with men's and women's teams across North America. Its portfolio spans a traveling tournament circuit, youth academies, development camps, talent-ID trials, coaching programs, and international broadcast distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Revenue: Revenue generated from ticket sales to live tournaments and events, including the PR7s All-Star Tournament and regular season competitions at venues like Providence Park, AutoZone Park, Audi Field, and Q2 Stadium.
2. Broadcast Rights: Television and streaming broadcast deals with Fox Sports (FS1, FS2), CBS Sports, and RugbyPass TV for national and international distribution of match coverage.
3. Sponsorship: Partnership revenue from official partners including Samurai Sports (apparel), Kane Innovations, Sperry Rail, and media networks. Partnership tiers include Gold Affiliate benefits with on-field experiences.
4. Academy Registration Fees: Revenue from youth and academy programs including full-season registration ($975), half-season ($487.50), single camp sessions ($45), and coaching development courses ($39 per class).
5. Merchandise Sales: Official merchandise sold through the PR7s shop including team apparel, training gear, and event merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Premier Rugby Sevens (PR7s) operates the first professional standalone rugby sevens league in North America, fielding eight franchises (16 men's and women's teams) that compete in a tour-based circuit of live tournament events with equal pay across genders. The league is sanctioned by USA Rugby and distributes content via national linear television (Fox Sports, CBS Sports) and international streaming (RugbyPass TV). Beyond the professional competition, PR7s runs a grassroots development portfolio under the PR7s Rise umbrella, including youth academies, development camps, talent identification trials, regional youth tournaments, and an online coaching development series.

Product overview

Premier Rugby Sevens (PR7s) is a professional rugby sevens league and grassroots sports development organization. The core offering is the PR7s Professional Competition featuring eight franchises with men's and women's teams competing across North America under equal pay structure. The portfolio includes PR7s Rise (grassroots initiative with three pillars: Grow, Compete, and Pathways), Academy Teams (U18/U19 programs in New York, Portland, and Bay Area), Development Camps (youth skill training), Talent ID Trials (tryout programs), Coaching Development Series (professional coach training), IDENTIFIED docuseries, and Youth Tournaments. The organization also supports affiliate clubs and community rugby development.

Differentiator

Problem solved

Functional benefit

Products and services

• PR7s Professional Competition Professional rugby sevens league featuring eight franchises with both men's and women's teams competing in a traveling tournament circuit across major U.S. markets. First professional women's rugby league in North America and first sports league with men's and women's teams competing under one umbrella with equal pay.
• PR7s Rise Grassroots development initiative structured around three pillars — Grow (introductory sessions), Compete (youth and amateur events), and Pathways (academy programs and talent identification) — designed to grow rugby participation and develop athletes across the United States.
• PR7s Academy Teams Premier junior teams for boys and girls U18/U19 offering elite coaching, high-level competition, and a structured pathway to college and professional rugby. Regional locations include New York Locals Academy, Portland Loggerheads Academy, Golden State Retrievers Academy, Long Island Academy, Los Angeles Academy, and San Diego Academy.
• PR7s Development Camps Tailored rugby training camps for aspiring players and newcomers offering elite instruction from PR7s coaching staff and top-tier athletes, with locations including Portland, Los Angeles, Bay Area, New York, and Connecticut. Pricing is per-session ($45-$55) or bundled.
• PR7s Rise Youth Tournaments Youth rugby tournament series including local and regional competitions for U20 boys and girls teams, featuring PR7s Academy Showdowns and college/national team scouting opportunities. Team entry fee is $375, individual fee $25.
• Coaching Development Series 8-week online coaching program led by top-tier coaches including Mike Tolkin and Richie Walker, providing weekly sessions on training plans, defense analysis, attacking analysis, set pieces, nutrition, and player development. Priced at $39 per class.
• PR7s Official Merchandise Official merchandise sold through the PR7s online shop including team apparel, training gear, and event merchandise, supplied in partnership with apparel partner Samurai Sports.

Quantifiable outcome

• 23 Olympic medals won by PR7s athletes at Paris 2024
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Local Schools (Portland Area)minorGTM or Marketing Partner · 1 January 2025Partnership with local Portland schools for youth rugby development and tournament participation.
• Rugby CanadacoreStrategic or Co-development Partner · 17 November 2024First formal partnership between PR7s and Rugby Canada, established at the 2024 All-Star Tournament. Canadian women's national team competed on American soil for the first time since Paris Olympics.
• Portland ThornsminorGTM or Marketing Partner · 1 November 2024Collaboration during All-Star Tournament week, cross-promotional partnership expanding rugby's reach alongside women's soccer.
• Portland TimbersminorGTM or Marketing Partner · 1 November 2024Cross-promotional partner during Portland All-Star Tournament events.
• Portland Trail BlazersminorGTM or Marketing Partner · 1 November 2024Partnership and collaboration during All-Star Tournament week activities.
• The Sports BraminorGTM or Marketing Partner · 1 November 2024Local Portland brand partnership during All-Star Tournament week.
• Voodoo DoughnutsminorGTM or Marketing Partner · 1 November 2024Local brand collaboration during All-Star Tournament week in Portland.
• Oregon Rugby Sports Union (ORSU)minorGTM or Marketing Partner · 1 November 2024Regional rugby organization participating in All-Star Tournament fan fest and youth activities.
• University of Oregon RugbyminorGTM or Marketing Partner · 1 November 2024College rugby program featured in All-Star Tournament amateur showcase matches.
• USA RugbycoreStrategic or Co-development Partner · 1 January 2024PR7s is a proud partner and sanctioned competition of USA Rugby since 2021. The league serves as a development platform for USA Rugby national team athletes and Olympic preparation.
• Fox SportscoreGTM or Marketing Partner · 1 January 2024National broadcast partner airing PR7s matches on FS1 and FS2. The league achieved 26 hours of linear television coverage in 2023 season.
• RugbyPass TVcoreGTM or Marketing Partner · 1 January 2024International streaming broadcast partner providing global distribution of PR7s content to international audiences.
• Kane InnovationsminorGTM or Marketing Partner · 1 January 2024Official partner of Premier Rugby Sevens, supporting league operations.
• Sperry RailminorGTM or Marketing Partner · 1 January 2024Official partner of Premier Rugby Sevens, supporting league operations.
• Samurai SportscoreGTM or Marketing Partner · 26 October 2023Official apparel provider and partner for PR7s, renewed partnership agreement. Provides official merchandise and team apparel.
• CBS SportscoreGTM or Marketing Partner · 1 January 2023Television broadcast partner providing national coverage alongside Fox Sports for PR7s matches.

Scale indicators19 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Major League Rugby (MLR): MLR is the professional rugby union league in North America with 13 teams across the U.S. and Canada. It is the most direct competitive peer to PR7s as it competes for the same rugby fan base, sponsorship dollars, and broadcast partners in North America, though MLR plays the 15s format vs. PR7s' 7s format.
• BIG3 Basketball League: BIG3 is a 3-on-3 professional basketball league running a summer touring tournament circuit across U.S. cities. It shares PR7s' traveling-event, single-day-festival format, summer/seasonal scheduling, and reliance on recognizable athletes to drive gate receipts.
• Premier Lacrosse League (PLL): PLL operates a tour-based traveling lacrosse circuit across major U.S. markets using existing stadiums, mirroring PR7s' model. Both are alternative-sports leagues with athlete equity, traveling weekend events, and youth development arms targeting young U.S. sports audiences.
• World Surf League (WSL): WSL operates a global tour-based championship traveling across multiple countries in a single season, with men's and women's equal-prize events. It shares PR7s' traveling tournament architecture, gender equity positioning, and focus on a non-mainstream U.S. sport building international broadcast reach.

Broad incumbents

• Indian Premier League (IPL): IPL is the global benchmark franchise-based T20 cricket league with city-based teams, traveling tournament format, and massive broadcast and sponsorship economics. It is a comparable franchise-architecture peer informing how PR7s' eight-franchise, equal-pay model could scale over time.
• United Football League (UFL): The UFL (merged XFL/USFL) is a spring professional football league with shared broadcast deals on Fox Sports. It is a comparable alternative-sports professional league competing for similar spring/weekend U.S. broadcast inventory and Fox Sports partnership attention as PR7s.
• World Rugby SVNS: World Rugby's HSBC SVNS is the official global professional rugby sevens circuit featuring 12 men's and women's teams competing across international cities. It is the incumbent in PR7s' specific sport and the structural counterpart whose calendar and Regulation 9 framework PR7s depends on for player releases.

Others

• USA Rugby: USA Rugby is the national governing body for rugby in the U.S. and has sanctioned PR7s as its highest professional level since 2021. While not a direct competitor, USA Rugby is the structural ecosystem partner whose national team pipeline, Regulation 9 framework, and player releases PR7s depends on.

Emerging players

• National Women's Soccer League (NWSL): NWSL is the top-tier professional women's soccer league in the U.S., which has seen rapid valuation growth and viewership increases. It is a comparable peer in women's sports leadership and a key competitor for sponsorship, broadcast, and fan attention in the women's sports category PR7s targets.
• Athletes Unlimited: Athletes Unlimited runs player-centric leagues across women's sports (lacrosse, volleyball, softball, basketball) with rotating rosters and individual scoring. It is an emerging peer in women's professional sports innovation, sharing PR7s' focus on athlete empowerment and fan engagement through novel league formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prsevens
• YouTubeyoutube.com/@prsevens
• Facebookfacebook.com/prsevens
• LinkedInlinkedin.com/company/premier-rugby-sevens
• Instagraminstagram.com/prsevens
• TikToktiktok.com/@prsevens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Rugby Sevens