Kokari Coconuts & Company

What Kokari Coconuts & Company does

Kokari Coconuts & Company is a coconut-focused packaged food brand founded in 2016 by Ebun Feludu, headquartered in Oyo State, Nigeria with a US contact address at 8 Leigh Road, Hillsborough Township, NJ. The company sources from a vertically integrated network of 5,000 smallholder coconut farmers in Nigeria, on whom it has conducted training for 400 individuals and planted over 10,000 trees as part of its "Adopt a Farmer" program.

Its product line is narrow and premium-positioned: four SKUs all priced at $20.97 USD — Coconut Cinnamon Bites, Spicy Coconut Flakes, Honey Coconut Cashews, and the Coconut Dreams Collection bundle. All SKUs are currently marked "Sold out" on the company website, limiting near-term revenue conversion. The company operates a direct-to-consumer model on Shopify with global shipping, multi-currency support (USD and NGN), and a subscription option offering 5–15% discounts on 2-, 4-, or 6-week delivery cadences. A store-locator page signals nascent retail/wholesale ambitions beyond pure DTC.

The business is privately held and bootstrapped, with no disclosed funding rounds and only the founder named in available materials. The brand has been featured in Forbes Africa, BBC, The Guardian, the World Economic Forum, and AGRA between 2021 and 2024, providing reputational lift relevant to diaspora and export markets. Customer base is consumer/DTC, with no disclosed enterprise or B2B contracts.

Name

Kokari Coconuts & Company

Legal name

Kokari Company

Website

https://kokaricompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kokari Coconuts & Company is a Nigerian-origin, DTC coconut snack brand serving global consumers via Shopify, with four premium $20.97 SKUs and a subscription option, vertically anchored to 5,000 smallholder coconut farmers in Oyo State.

Ownership category

akta.pro rank

Product category

Coconut Snacks

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Coconut Oil Processing (AFAKAEAD)

Keywords

• Coconut snacks
• Coconut-based foods
• Healthy snack foods
• West African snacks
• Premium coconut products

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time and subscription-based purchases of coconut snacks and products sold directly through the Shopify e-commerce platform. Products include Coconut Cinnamon Bites, Spicy Coconut Flakes, Honey Coconut Cashews, and the Coconut Dreams Collection bundle.
2. Subscription Services: Recurring delivery subscription model offering 5-15% discounts for regular deliveries every 2-6 weeks. Customers can subscribe to receive products auto-renewed at their selected frequency, providing predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kokari transforms every part of the coconut into nourishing food and lifestyle products, selling a curated line of West African-inspired coconut snacks — Coconut Cinnamon Bites, Spicy Coconut Flakes, Honey Coconut Cashews, and the Coconut Dreams Collection bundle — directly to global consumers through a Shopify-powered online store with optional recurring-delivery subscriptions.

Product overview

Kokari Coconuts & Company is a coconut-focused food and lifestyle brand rooted in Oyo State, Nigeria, transforming every part of the coconut into nourishing products. The company offers a portfolio of coconut-based snacks including Coconut Cinnamon Bites (inspired by traditional West African Chuck Chuck snacks), Spicy Coconut Flakes, and Honey Coconut Cashews, available as individual products or bundled together in the Coconut Dreams Collection. All products use simple, clean ingredients honoring West African heritage and are sold primarily through their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Cinnamon Bites Reimagined version of the traditional West African 'Chuck Chuck' snack from Lagos and coastal coconut villages, made lighter and richer with local spices; sold in 100g (3.5 oz) packages at $20.97 USD, available individually or in 6- and 12-package bundles.
• Coconut Dreams Collection Curated multi-product gift bundle containing Spicy Coconut Flakes (3.5 oz), Honey Coconut Cashews (3.5 oz), and Coconut Cinnamon Bites (3.5 oz), positioned for gifting and sampling the Kokari range.
• Honey Coconut Cashews Coconut-infused cashews sweetened with honey, combining creamy coconut flavor with cashew crunch; sold in 100g (3.5 oz) packages at $20.97 USD.
• Spicy Coconut Flakes Tropical coconut flakes seasoned with a blend of creamy, sweet, and spicy local spices inspired by West African coastal flavors; sold in 100g (3.5 oz) packages at $20.97 USD.

Quantifiable outcome

• 5-star product ratings across all products reviewed
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Kokari online store. Shopify enables the complete online retail experience including product listings, shopping cart, checkout processing, payment collection, subscription management, and order fulfillment. The partnership provides the technical infrastructure for global direct-to-consumer sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bare Snacks: DTC and retail brand specializing in baked coconut and apple chips with clean-ingredient positioning. Most direct competitor in the premium baked coconut chip category, with overlapping health-conscious consumer target.
• Made in Nature: Organic dried-fruit and snack brand sold through DTC and natural-foods retail. Comparable as a better-for-you, single-ingredient-positioned snack brand competing for the same health-conscious shopper.
• Mavuno Harvest: DTC and retail brand sourcing dried fruit from African smallholder cooperatives. Closest peer on the supply-chain narrative (African farmer empowerment) and product format (organic dried fruit snacks).
• Coconut Merchant: UK-based DTC brand offering a wide range of coconut-derived food and lifestyle products (oil, snacks, flour). Comparable single-origin coconut positioning with international shipping and premium pricing.

Broad incumbents

• Lesser Evil: Established better-for-you snack brand with broad retail distribution across popcorn, puffs, and coconut-based lines. Competes for the same clean-ingredient shopper but operates at significantly larger scale.
• Dangote Group: Nigeria's largest industrial conglomerate with significant food and agricultural processing operations. Operates at a vastly larger scale in the Nigerian food market and could move into branded coconut products, representing a competitive threat from a deep-pocketed domestic incumbent.

Regional players

• Tropical Sun: UK retailer and distributor of African, Caribbean, and South Asian food products. Adjacent peer in bringing African-origin food products to diaspora and mainstream consumers, primarily serving the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jam-the-coconut-food-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kokari Coconuts & Company