What Pupil does

Pupil AG is a Swiss software company headquartered in St. Gallen that develops and sells a cloud-based school management platform used by public elementary and secondary schools, their administrative staff, teachers, parents, and students. Founded in 2018 by Arber Wagner, a former secondary school teacher who began building the product while teaching in Thurgau, the company positions PUPIL as an all-in-one alternative to the fragmented mix of standalone tools (administration, grading, scheduling, parent messaging, lesson planning) that Swiss schools historically relied on. The platform is offered as a core system with over 45 interchangeable modules covering school administration, competency-based assessment aligned with Lehrplan 21, support planning, lesson planning, day care and music school management, parent communication, document and resource management, GIS mapping, and statistics.

The technology stack is cloud-hosted in Switzerland with GDPR-compliant infrastructure, native iOS and Android mobile applications, and deep integration with Microsoft 365, Azure, Active Directory, and Microsoft SDS. The platform features end-to-end encrypted parent-school communication (PUPIL Connect, launched summer 2024 as successor to PUPIL Messenger) and achieved ISO/IEC 27001:2022 certification in January 2025. Pupil AG has been part of the Seven Education group (formerly Sdui Group) since 2022, sitting alongside European sibling brands Additio App, Educamos, FoxEducation, and Sdui, which collectively serve over 25,000 kindergartens and schools.

Revenue is generated through modular annual SaaS subscriptions sold primarily via direct enterprise sales to Swiss cantonal and municipal education departments, with specialized canton managers handling procurement. Named enterprise customers include Canton St. Gallen (50,000+ students, 9,000 administrative users across a nine-slot phased rollout completed January 2025), Canton Schwyz, Canton Aargau (contract won April 2025), and City Winterthur (contract won December 2024). Smaller municipalities and individual schools are served via inside sales and channel partners such as Bischoff AG and EKT. The company employs approximately 35-50 staff (11-50 per firmographic data; ~35 stated in 2021) and remains privately held.

Name

Pupil

Legal name

Pupil AG

Website

https://www.pupil.ch/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pupil AG is a Swiss cloud-based SaaS company that provides an all-in-one school management platform with over 45 modules to Swiss cantons, municipalities, and schools, covering administration, assessment, scheduling, and parent communication. Founded in 2018 and part of Seven Education group since 2022.

Ownership category

akta.pro rank

Product category

K-12 School Management Software (SaaS)

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), Compliance, State Reporting & Education Data Exchange (Ed-Fi/SIF) (EDAFAEAO)

Keywords

• School management software
• Education SaaS platform
• Student information system
• Parent communication messenger
• Cantonal school administration

Headquarters

HQ city

Wil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription for Schools: Cloud-based subscription model for school management software. Schools and cantons pay for access to the platform and its modules. Revenue is recurring as schools renew contracts annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

PUPIL is a cloud-based, all-in-one school management SaaS platform for Swiss elementary, secondary and music schools, sold on a modular subscription basis to cantons, municipalities and individual schools. A central master-data core (PUPIL Core) powers 45+ interchangeable modules covering school administration, formative and summative assessment, support planning, lesson planning, day care / extracurricular care, music school management, parent-school communication (PUPIL Connect), document management, statistics, GIS-based student mapping, and standardized data exchange with cantonal systems such as SV EDIS.

Product overview

PUPIL is a Swiss all-in-one school management software platform offered as a core system with over 45 interchangeable modules. The main product, PUPIL Core, provides the foundational data infrastructure that powers all other modules. Key modules include: PUPIL Connect (parent communication messenger replacing PUPIL Messenger), PUPIL Schulverwaltung (school administration), PUPIL Beurteilungen (assessments), PUPIL Förderplaner (support planning), PUPIL Schulplaner (lesson planning), PUPIL Tagesstrukturen (day care management), PUPIL Musikschule (music school), and specialized modules for course planning, parent meetings, case management, resource planning, room management, document management, statistics, and data exchange. Since 2022, PUPIL AG is part of the Seven Education group (formerly Sdui Group) alongside brands including Additio App, Educamos, FoxEducation, and Sdui.

Differentiator

Problem solved

Functional benefit

Brands

• PUPIL Connect: Parent and school communication messenger - the successor to PUPIL Messenger, offering video calls, group chats, discussion forums, integrated learning platform, and third-party integrations.
• PUPIL Messenger
• Seven Education

Products and services

• PUPIL Core Central school management platform providing master data management, user authentication, and foundational data infrastructure for all other PUPIL modules; sold to Swiss schools and cantons.
• PUPIL Connect Parent and school communication messenger launched in summer 2024, replacing PUPIL Messenger; offers video calls, group chats, discussion forums, integrated learning platform, file sharing, absence management, end-to-end encryption and third-party integrations for Swiss schools, parents, teachers and students.
• PUPIL Schulverwaltung (School Administration) Manages all administrative processes of a Swiss school, including student records, staff management, document management, statistics and school facility operations.
• PUPIL Beurteilungen (Assessments) Creates formative and summative learning assessments and subject-specific observations for student evaluation; aligned with the Swiss Lehrplan 21 curriculum.
• PUPIL Förderplaner (Support Planner) Enables collaborative educational planning among class teachers, subject teachers, and support teachers (SHP/FLP) for individual student support.
• PUPIL Schulplaner (Lesson Planner) Lesson planning tool that lets teachers plan instruction from any workstation, including via mobile devices.
• PUPIL Tagesstrukturen (Day Care) Manages before- and after-school care programs including day structures, hort / extended care and school bus scheduling for Swiss schools.
• PUPIL Musikschule (Music School) Specialized management module for music schools, covering instrument assignments, lesson scheduling and student progress tracking.
• GIS Maps Geographic information system module for student data visualization and school-district mapping.
• PUPIL Statistiken (Statistics) Reporting and analytics module for school data visualization and statistical reporting.

Quantifiable outcome

• Replaced multiple systems including Scolaris, LehrerOffice, SchoolFox, and various Excel tools in Canton St. Gallen
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Seven Education (formerly Sdui Group)coreStrategic or Co-development Partner · 1 January 2022Since 2022, Pupil AG has been part of the Seven Education group (formerly Sdui Group). Together with brands like Additio App, Educamos, FoxEducation, and Sdui, the group serves over 25,000 kindergartens and schools across Europe. The group develops AI-integrated educational solutions and continues to build a shared portfolio.
• ZHAW (Zurich University of Applied Sciences) - Institute for Applied Media StudiesmajorStrategic or Co-development Partner · 1 January 2022Collaboration with ZHAW's Institute for Applied Media Studies (IAM) to offer modular support for school communication in digital transformation. Provides webinars, workshops, and training programs for school leadership and staff.
• CSP AGmajorImplementation/ SI/ Consulting Partner · 1 January 2021Professional project management partner for the Canton St. Gallen implementation. CSP AG has offices in St. Gallen, Zurich, and Bern, and provides expert project leadership for the large-scale canton-wide rollout.
• Bischoff AGminorChannel Partner/ Reseller/ Distributor · 1 January 2019Hardware partner for ICT solutions including Activboards and Visualizers for classrooms. Shared booth at Swissdidac trade show. Provides complete ICT environment solutions for schools.
• MicrosoftcoreTechnology or IntegrationMicrosoft Education Specialist partner. PUPIL integrates with Microsoft SDS, Azure, and Active Directory. Provides Microsoft 365 account management through PUPIL including automated team creation from class data.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LehrerOffice (SchulComm / Langner & Partner): Swiss K-12 school administration software that Pupil directly displaced in Canton St. Gallen. Offers teacher scheduling, gradebook, and contact management for Swiss schools — overlapping core functionality with Pupil Schulverwaltung.
• Sdui: German K-12 communication and school management platform; flagship brand of the Seven Education group alongside Pupil. Comparable school messenger and admin functionality for European K-12, illustrating cross-market deployment of Pupil's playbook.
• IServ GmbH: German school communication and administration platform widely deployed across German-speaking schools; comparable feature set (messaging, file sharing, admin) to Pupil Core for the DACH region.
• SchoolFox (FoxEducation / Schulmanager): Parent-school communication platform also displaced by Pupil Connect in City Winterthur. Direct overlap on the parent messaging and school communication module; now a sister brand under Seven Education group.
• Scolaris (Crealogix): Swiss school administration platform from Crealogix that Pupil replaced in City Winterthur. Long-standing incumbent providing SIS, scheduling, and administration for K-12 schools in Switzerland — most direct head-to-head functional competitor.

Broad incumbents

• Microsoft 365 Education (School Data Sync): Global incumbent providing school infrastructure that Pupil integrates with and competes against for SIS workloads. Deep M365/SDS partnership is both a strength and competitive risk — Microsoft could bundle native SIS features over time.
• Abraxas Informatik AG: Major Swiss public-sector IT provider whose education solutions Pupil has displaced in Canton St. Gallen. Wider portfolio (government IT, healthcare) but historically a direct SIS competitor for Swiss cantons.
• itslearning (Sanoma Group): Established European K-12 LMS used across multiple countries; broader portfolio than Pupil but overlapping on curriculum planning, assessment, and teacher collaboration for K-12 segments.

Emerging players

• Additio (App): Teacher-focused gradebook and classroom management app; another Seven Education sister brand serving European K-12. Partial overlap with Pupil's Beurteilungen and Schulplaner modules from a teacher-centric angle.

Regional players

• LOGINEO NRW / Logineo Rheinland-Pfalz: State-mandated German K-12 communication platform for North Rhine-Westphalia and Rhineland-Palatinate; analogous cantonal/state-level deployment model showing how competitor school platforms operate at regional scale in DACH markets.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pupil-einfach.schulepupila4902
• Facebookfacebook.com/einfach.schule
• LinkedInlinkedin.com/company/7education
• Instagraminstagram.com/seveneducation.dach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pupil