Coast 2 Coast Mixtapes

What Coast 2 Coast Mixtapes does

Coast 2 Coast Mixtapes is a privately-held digital media marketing company founded in 2006 (per company history timeline) and headquartered in Portland, Oregon at 1233 SE 122nd Avenue. The firm operates a multi-product ecosystem aimed at independent hip-hop and R&B artists seeking industry exposure. Core products include the flagship Coast 2 Coast Mixtapes series (350+ officially-hosted volumes featuring major artists), the Coast 2 Coast Instrumentals series (104+ volumes), Coast 2 Coast LIVE (a 30-city monthly touring showcase event), Coast 2 Coast Radio (an internet radio station licensed through BMI/ASCAP/SESAC), and Direct 2 Exec sessions that connect artists with A&R executives from major labels including Cash Money, Def Jam, Atlantic, Motown/Capitol, Roc Nation, and Warner.

The underlying technology is a web-based music submission, streaming, and voting platform integrated with Facebook and Twitter for member authentication and social engagement. The DJ Coalition of over 3,300 members worldwide functions as a distribution and promotion layer, while the live event business, powered by Coast 2 Coast LIVE, provides in-person A&R exposure. The platform has accumulated 3,014,126 registered members, 968,918 artists, 13,674 producers, 3,453 DJs, and 1,769,841 historical music submissions.

The business model is a hybrid freemium/transactional structure. Free artist submissions create the funnel; revenue is generated through paid promotion services (playlist placement $50, basic promo $150, premium promo $300), tour packages ($600–$5,000 across Featured Artist, 5-City, 10-City, and Headliner tiers), usage-based radio spin packages ($40 for 10 spins to $1,200 for 1,000 spins), recurring "Go Premium" memberships, and commission on album sales through iTunes and other digital retailers ($1.99–$12.99 retail). The primary customer segment is independent, unsigned artists, with secondary segments including DJs, record labels (as A&R partners/judges), and models. Distribution is achieved through the proprietary web platform, internet radio (Live365-powered), live events, DJ coalition members, street team physical distribution, and digital retailer partnerships.

Name

Coast 2 Coast Mixtapes

Legal name

Coast 2 Coast Mixtapes LLC

Website

https://coast2coastmixtapes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Coast 2 Coast Mixtapes is a Portland-based digital media marketing company that operates a music promotion ecosystem for independent hip-hop and R&B artists, combining a 350+ volume mixtape series, a 3,300+ member DJ coalition, a 30-city monthly live tour, internet radio, and paid promotion services.

Ownership category

akta.pro rank

Product category

Music Promotion Services

NAICS

Record Production and Distribution (512250), Broadcasting and Content Providers (516), Record Production and Distribution (51225)

SIC

Radio Broadcasting Stations (4832), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)

Keywords

• Music promotion services
• Mixtape distribution
• Artist exposure platform
• Independent artist marketing
• Hip-hop media network

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Artist Submission Fees: Free song submissions for consideration on major mixtapes; artists can also pay for premium placement consideration
2. Promotion Services: Paid promotional packages including social media promotion, playlist placement, and content creator campaigns ranging from $50-$5,000
3. Radio Spins: Artists purchase radio play packages ranging from 10 spins ($40) to 1000 spins ($1,200), with each spin generating a tweet from @Coast2CoastFM
4. Tour Packages: Featured Artist ($600), 5-City ($1,000), 10-City ($3,000), and Headliner Tour ($5,000) packages for Coast 2 Coast LIVE events
5. Premium Memberships: Go Premium membership offering enhanced features and benefits
6. Album Sales: Commission from album sales through iTunes and other digital retailers; retail prices range from $1.99 to $12.99

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Coast 2 Coast Mixtapes operates a digital media marketing platform for hip-hop and R&B music, anchored by a flagship mixtape series of 350+ volumes hosted by major artists. The platform enables independent artists to submit music for free consideration on official mixtapes, purchase paid promotion packages (radio spins, playlist placement, social media promotion, multi-city tour slots), and showcase live at monthly Coast 2 Coast LIVE events in approximately 30 cities, including Direct 2 Exec sessions with A&R executives from major labels.

Product overview

Coast 2 Coast Mixtapes operates a multi-platform music promotion ecosystem centered on its flagship mixtape series (350+ volumes) hosted by major artists. The platform consists of core products including the main Coast 2 Coast Mixtapes and Instrumentals series, the Coast 2 Coast LIVE showcase tour (30+ cities/month), Coast 2 Coast Radio, and Direct 2 Exec sessions connecting artists with A&R executives. Supporting services include paid promotion packages (Single/Video Promotion, Mixtape Promotion, Tour Packages, Playlist Promotion, Radio Spins) and membership tiers. The ecosystem also includes the Coast 2 Coast DJ Coalition (3,300+ DJs), Coast 2 Coast Magazine, and the annual Music Industry Convention. The platform targets independent urban music artists seeking promotion and industry exposure.

Differentiator

Problem solved

Functional benefit

Brands

• Coast 2 Coast LIVE: Live showcase events platform featuring artist performances in 30 cities per month, allowing independent artists to perform before music industry judges including A&R executives from major labels.
• Direct 2 Exec

Products and services

• Coast 2 Coast Mixtapes (Main Series) The flagship mixtape series containing over 350 volumes, officially hosted by major hip-hop and R&B artists such as 50 Cent, Snoop Dogg, Wiz Khalifa, and Rick Ross. Artists can submit music for free or purchase premium promotion services for consideration.
• Coast 2 Coast Instrumentals

Quantifiable outcome

• 3,281,712 total votes on submissions demonstrating active community engagement
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coast 2 Coast LIVEcoreStrategic or Co-development PartnerCoast 2 Coast LIVE is the live event arm of Coast 2 Coast Mixtapes, hosting 30-city monthly touring showcases and Direct 2 Exec events connecting independent artists with A&R executives. Both entities share ownership and operate as integrated business units.
• Direct 2 ExeccoreStrategic or Co-development PartnerDirect 2 Exec is an event platform that brings artists face-to-face with A&R executives from major labels including Cash Money, Def Jam, Motown, Atlantic, Warner, and Roc Nation. Operates under the Coast 2 Coast ecosystem.
• Live365coreTechnology or IntegrationLive365 provides the internet radio infrastructure powering Coast 2 Coast Radio, enabling worldwide streaming and the rating system for radio charts.
• BMI, ASCAP, SESACcoreTechnology or IntegrationPerformance rights organizations (PROs) that license Coast 2 Coast Radio for public performance of copyrighted music. Coast 2 Coast Radio is a licensed station through all three PROs.
• MJA FashionminorGTM or Marketing PartnerPowers the Coast 2 Coast Models program, providing fashion industry connections for model members seeking bookings and exposure.
• Major Record LabelscoreStrategic or Co-development PartnerLabels including Cash Money, Def Jam, Atlantic, Warner, Motown, and Roc Nation participate in Direct 2 Exec events, sending A&R executives to judge artist showcases and potentially discover new talent.

Scale indicators9 records

Recent moves5 records

Broad incumbents

• DistroKid: Leading independent music distributor to streaming platforms. Comparable as an independent-artist service, though focused on distribution rather than mixtape promotion and events.
• TuneCore: Music distribution and publishing-administration service for independent artists. Serves the same customer base seeking to release and monetize music.
• CD Baby: Independent-artist distribution and rights-management company. Comparable customer base of self-releasing artists, though without the mixtape/event promotion angle.

Direct peers

• LiveMixtapes: Mixtape hosting site featuring DJ-hosted tapes and new hip-hop releases. Directly overlaps with Coast 2 Coast's core mixtape series and DJ coalition model.
• SubmitHub: Marketplace where independent artists pay to submit music to curators, playlists, and blogs for placement. Directly comparable to Coast 2 Coast's paid promotion and playlist-placement services.
• Audiomack: Free streaming and discovery platform popular with independent hip-hop/R&B artists and mixtapes. Competes for the same emerging-artist audience and promotional use cases.
• ReverbNation: Artist-services platform offering promotion, gig/opportunity matching, and industry exposure for independent musicians. Comparable to Coast 2 Coast's opportunity and promotion ecosystem.
• DatPiff: Long-standing hip-hop mixtape hosting and distribution platform for DJs and artists. Directly comparable as a mixtape-centric promotion and discovery destination in the same urban-music niche.
• Playlist Push: Paid campaign platform connecting artists with Spotify/TikTok playlist curators and creators. Mirrors Coast 2 Coast's paid promotion packages for independent artists.

Emerging players

• UnitedMasters: Distribution and monetization platform for independent artists with strong hip-hop focus and label/brand connections. Overlaps on serving unsigned urban artists seeking industry access.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coast2coastmag
• YouTubeyoutube.com/@coast2coastlive
• Facebookfacebook.com/coast2coastmixtapes
• Instagraminstagram.com/coast2coastmag
• LinkedInlinkedin.com/company/coast-2-coast-mixtapes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast 2 Coast Mixtapes