Awada

What Awada does

Awada is an Argentine direct-to-consumer women's fashion retailer operated by MJA S.A., headquartered in Buenos Aires. The company sells clothing, footwear, accessories, and fragrances through a national omnichannel model comprising the e-commerce site awada.com.ar and 19 physical store locations across Buenos Aires, Córdoba, and Santa Fe provinces, with most stores located inside shopping centers and a network of smaller "Estudio 5" franchise-style outlets in secondary cities. The product catalog spans 14+ categories — including outerwear, shirts, knitwear, denim, tailoring, sportswear, dresses, pants, footwear, handbags, and accessories — plus two dedicated sub-brands: the Juliana Awada designer capsule and the Bayas home-fragrance line (perfumes, candles, liquid soaps, and room sprays). Premium materials such as 100% wool, cashmere blends, and leather are positioned across the assortment, with prices ranging from approximately ARS 29,000 for accessories to ARS 840,000 for premium coats.

Name

Awada

Legal name

MJA S.A.

Website

https://awada.com.ar

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Awada is an Argentine direct-to-consumer women's fashion retailer (MJA S.A.) selling apparel, footwear, accessories, and fragrances across 14+ categories via its awada.com.ar e-commerce site and 19 physical stores throughout Argentina.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Women's apparel
• Fashion retail
• Designer clothing
• Home fragrances
• Omnichannel fashion

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct retail sales: Awada generates revenue through direct product sales across multiple categories including clothing, footwear, accessories, and fragrances. Sales occur through e-commerce transactions (www.awada.com.ar) and physical retail stores throughout Argentina. The company offers installment payment options (3 and 6 interest-free payments) through Mercado Pago.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Awada sells women's apparel, footwear, handbags, and home fragrances under its own designer brand through an e-commerce site (awada.com.ar) and 19 physical stores across Argentina. The assortment covers 14+ categories including outerwear, shirts, blouses, t-shirts, pants, dresses, knitwear, denim, tailoring, sportswear, and the Bayas home fragrance line. Customers can pay via MercadoPago with 3 or 6 interest-free installments and choose home delivery or in-store pickup, with a 30-day exchange and 10-day return policy.

Product overview

Awada is an Argentine online fashion retail platform selling women's clothing and accessories. The unified e-commerce platform operates exclusively via internet through awada.com.ar, offering integrated shopping, shipping, and customer account management. The product portfolio encompasses clothing categories including Fragancias (fragrances and home scents), Abrigos (outerwear), Camisas (shirts), Blusas y Tops, Remeras (t-shirts), Pantalones (pants), Vestidos y Polleras (dresses and skirts), Tejidos (knitwear), Denim, Sastrería (tailoring), Sportswear, Calzado (footwear), Accesorios (accessories), and Carteras (handbags). Sub-brands include Línea Bayas (home fragrance collection featuring perfumes, candles, liquid soaps, and room sprays) and Juliana Awada (designer collaboration line). The company also operates physical retail stores across Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• Bayas: A fragrance line by Juliana Awada featuring perfumes, home sprays, scented candles, and liquid soaps.
• Juliana Awada

Products and services

• Awada E-commerce Platform Online retail storefront at awada.com.ar offering the full Awada women's apparel, footwear, accessories, and fragrance catalog with integrated shipping (Andreani, Correo Argentino), MercadoPago payment processing, social login (Google, Facebook), and customer account management. Targets Argentine consumers shopping for contemporary designer fashion.
• Abrigos (Outerwear) Women's outerwear product line including wool coats, trench coats, puffer jackets, and tailored overcoats sold under the Awada brand. Designed for Argentine women seeking seasonal outerwear in natural fabrics (wool, cotton gabardine).
• Camisas (Shirts) Women's shirt category including poplin and long-sleeve designs, primarily in 100% cotton, sold as part of the core apparel range.
• Blusas y Tops Blouses and tops range within the women's apparel assortment.
• Remeras (T-shirts) Women's t-shirt category including jersey and ranglan sleeve designs in cotton.
• Pantalones (Pants) Women's pants and trousers category, including lightweight knit pants in wool-cashmere blends.
• Vestidos y Polleras (Dresses and Skirts) Women's dresses and skirts category.
• Tejidos (Knitwear) Women's knitwear category including cardigans and sweaters, often in wool or wool-cashmere blends.
• Denim Women's denim collection including jeans and oversize denim jackets.
• Sastrería (Tailoring) Women's tailoring collection including blazers, formal coats, and suiting garments.
• Sportswear Women's activewear and sportswear category.
• Calzado (Footwear) Women's footwear category including leather sneakers and ballerina flats.
• Accesorios Women's accessories category sold as part of the lifestyle assortment.
• Carteras (Handbags) Women's handbag and bag category including canvas gabardine and leather designs.
• Fragancias Awada Fragrance product category within the Awada assortment, including perfumes and home scent products under the Bayas sub-line.
• Línea Bayas (Home Fragrance Sub-brand) Home fragrance sub-brand by Juliana Awada offering perfumes, aromatic candles, liquid hand soaps, and room sprays.
• Juliana Awada Designer Capsule Designer collaboration line featuring exclusive designs by Juliana Awada, the founder and creative director.

Quantifiable outcome

• 30-day exchange policy and 10-day return window
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Mercado PagocoreTechnology or IntegrationPrimary payment processing partner enabling credit/debit card transactions and interest-free installment options. All e-commerce transactions processed through Mercado Pago platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rapsodia: Argentine contemporary women's fashion brand with comparable ASP, multiple physical stores, and omnichannel operations. Closest direct analogue to Awada in terms of positioning, customer segment, and Argentine market focus.
• María Cher: Argentine women's fashion brand with an analogous multi-store retail footprint, casual-to-formal assortment, and direct-to-consumer e-commerce site — overlaps closely on customer persona.
• Kosiuko: Multi-category Argentine women's and men's contemporary fashion retailer operating physical stores plus an online store, targeting the same aspirational middle-class consumer as Awada.
• Jazmín Chebar: Argentine women's designer fashion brand selling similar categories (clothing, accessories, footwear) at premium price points with a strong domestic store footprint and e-commerce channel.
• 47 Street: Large Argentine women's fashion chain with a wide store network and online presence, serving a comparable customer demographic but at slightly lower price points than Awada's premium tier.
• Ricardo Sarkany: Argentine designer footwear brand (with apparel) operating owned retail stores and e-commerce, comparable on founder-driven brand identity and premium positioning relevant to Awada's footwear and apparel lines.

Emerging players

• Revolve: Online-first contemporary women's fashion retailer targeting a similar aspirational consumer globally, with a comparable mix of apparel, footwear, and accessories at premium price points. Useful proxy for Awada's DTC commerce model.

Broad incumbents

• Nordstrom: Established multi-category premium department retailer with strong women's apparel and accessories assortment and omnichannel (stores + e-commerce) operating model. Comparable on omnichannel architecture and premium women's apparel merchandising.
• Mercado Libre: Dominant Argentine/LATAM e-commerce marketplace that also owns Mercado Pago (Awada's core payment partner). Operates an apparel vertical directly competing for the same online women's fashion consumer while offering broader assortment and logistics.
• Zara (Inditex): Global fast-fashion incumbent with significant physical and online presence in Argentina. Competes with Awada on women's contemporary apparel, though at lower price points and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awadaonline
• Instagraminstagram.com/awadaoficial
• LinkedInlinkedin.com/company/awada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awada