Superior Dental Care
Superior Dental Care is a Centerville, Ohio-based dental insurance carrier offering group dental plans across Ohio, Kentucky, and Indiana through a national network of 500,000+ access points. A subsidiary of Medical Mutual of Ohio, SDC serves employers, members, brokers, and dentists via subscription premiums.
- Company typePrivate
- Founded1986
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Superior Dental Care does
Superior Dental Care (SDC) is a Centerville, Ohio-based dental insurance carrier providing group dental benefits across Ohio, Kentucky, and Indiana. Founded in 1984 by practicing dentists and formally launched in 1986, SDC operates as a wholly-owned subsidiary of Medical Mutual of Ohio and offers access to a national dental network of more than 500,000 access points. The company sells underwritten, supplemental, community-rated, and kids group dental plans targeting small groups (2-50 employees) and larger employer groups through direct sales, broker networks, and a self-service Small Group Center.
SDC's core product is its dental insurance program, supplemented by Plan A-D tiered options with contract maximums ranging from $750 to $1,500, optional orthodontia coverage (50% to $1,000), and a portfolio of value-added benefits including the SmileRider cosmetic discount program (15% off non-covered cosmetic services), EyeMed vision discounts, TruHearing hearing aid discounts, prescription discount cards (up to 20% off retail), and Free Second Opinions. The technology stack consists of the Superior Direct Connect web portal for members, brokers, and dentists; the SDC Mobile app; and a Find-A-Dentist search tool. SDC completed integration of its data systems with parent Medical Mutual in 2021, with full member ID migration completed across 2023-2024.
Revenue is generated through subscription premiums from employer and member groups, with annual renewal trends historically running 3-5%. Distribution occurs via three primary channels: direct employer sales (enterprise focus), a broker/agent network with commission-based compensation (mid-market focus), and a self-service Small Group Center (SMB focus) for groups of 2-50 employees in Ohio, Kentucky, and Indiana. Additional partnerships with COSE (MEWA channel), DDS United (dentist supply purchasing), BusinessPlans Inc. (HR administration), and various value-added benefit providers round out the offering. SDC employs 11-50 people and has operated continuously for nearly four decades.
Superior Dental Care firmographics
Firmographics- Name
- Superior Dental Care
- Legal name
- Superior Dental Care Alliance Inc.
- Website
- https://superiordental.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superior Dental Care is a Centerville, Ohio-based dental insurance carrier offering group dental plans across Ohio, Kentucky, and Indiana through a national network of 500,000+ access points. A subsidiary of Medical Mutual of Ohio, SDC serves employers, members, brokers, and dentists via subscription premiums.
- Ownership category
- akta.pro rank
Superior Dental Care industry classification
Industry- Product category
- Dental Insurance
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)
- akta.pro secondary industries
- Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
Keywords
Where Superior Dental Care is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Superior Dental Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Insurance Premiums: SDC generates revenue through employer and member premium payments for dental insurance coverage. Plans include underwritten, supplemental, community-rated, and kids group options with various coverage levels.
- Broker Commissions: SDC pays commissions to brokers and agents who sell SDC dental plans to employer groups. Commission schedules are available through SDC's broker support center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plan A, B, C, D with varying contract maximums |
| Subscription | Annual | Small Group 2-4 employees (Ohio, Kentucky) |
| Subscription | Annual | Small Group 5-50 employees (Ohio, Kentucky) |
| Subscription | Annual | Orthodontia Coverage Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Superior Dental Care product offering
Product offeringCore offering
Superior Dental Care (SDC) provides group dental insurance and benefits administration to employer groups, brokers, and individual members across Ohio, Kentucky, and Indiana. SDC offers underwritten, supplemental, community-rated, and kids group dental plans with access to a national dental network of more than 500,000 access points, supported by digital tools including the SDC Mobile app and Superior Direct Connect member portal.
Product overview
Superior Dental Care (SDC) offers a dental benefits platform consisting of its core dental insurance product and a portfolio of supplementary benefits and digital tools. The core offering is SDC's dental benefits program, which provides access to one of the largest dental networks in the United States with over 500,000 access points. Members access benefits through the SDC Mobile app and the Superior Direct Connect web portal. SDC also offers supplementary products including Small Group Dental Plans (with Plan A-D options and orthodontia coverage), the SmileRider cosmetic discount program, Prescription Discount Card, EyeMed Vision Discount Plan, TruHearing hearing aid discounts, Free Second Opinions, and ID Theft Resolution. The company operates as a subsidiary of Medical Mutual of Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- SmileRider: A discount program providing 15% off cosmetic/non-covered dental services from SDC network dentists who participate in the program.
- Superior Direct Connect
Products and services
- SDC Dental Benefits
Quantifiable outcome
- Every dollar invested in preventive dental care can save between $8 to $50 in restorative and emergency treatments
Companies that use Superior Dental Care
Customer profileSegments4 records
Ideal customer profiles3 records
Superior Dental Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Superior Dental Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EyeMedcoreSDC has partnered with EyeMed to provide vision discount plans to SDC members. Members receive savings on lenses and frames at participating EyeMed locations by presenting the EyeMed Access Plan D card.
- DDS UnitedcoreSDC partners with DDS United to offer special pricing on dental supplies, labs, and equipment to SDC's network dentists. DDS United is a group purchasing organization bringing independent practices together. SDC network providers receive exclusive deeper discounts beyond negotiated pricing.
- Medical Mutual of OhiocoreMedical Mutual of Ohio is SDC's parent company. SDC completed integration of data systems with Medical Mutual in 2023, and SDC plan options are available through Medical Mutual affiliates including Medical Mutual Services, LLC and Medical Health Insuring Corporation of Ohio.
- COSE (Council of Smaller Enterprises)minorSDC offers COSE Small Group Plans available only to COSE members enrolled in the COSE MEWA (Multiple Employer Welfare Arrangement) benefit plan. COSE is an organization for smaller employers in Ohio.
- BusinessPlans Inc.minorSDC offers exclusive 10% discount on employee benefit administration and communication plans from BusinessPlans Inc., exclusively available to SDC clients through SDC referrals.
- TruHearingminorSDC partners with TruHearing to offer hearing aid discount program as a value-added benefit to SDC members.
- Crain's Cleveland BusinessminorSDC collaborated with Crain's Cleveland Business on a practical guide to help companies implement budget-friendly ways to retain top talent returning to the office.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Superior Dental Care competitors and assessment
Company assessmentBroad incumbents
- Cigna Dental: Cigna provides group dental benefits alongside medical, vision, and supplemental health products to employers nationwide. Comparable to SDC on dental benefits administration and group plan offerings, with broader geographic reach and bundled product positioning.
- MetLife Dental: MetLife offers group dental insurance as part of a broad portfolio of employee benefits including life, disability, and vision. Directly comparable to SDC's employer-sponsored group dental plans but bundled within a much larger diversified insurance carrier serving national employers.
- Humana Dental: Humana offers group dental insurance alongside medical and supplemental health products, with strong employer-sponsored plan focus. Comparable to SDC on dental benefit administration and group plan structure, though operates within larger diversified health insurance portfolio.
- Delta Dental: Delta Dental is the largest U.S. dental benefits carrier, operating across all 50 states with the largest dental provider network nationally. Directly comparable to SDC on dental benefit administration, network scale, and employer-sponsored group plan focus, but vastly larger in scale and geographic reach.
- Anthem Blue Cross Blue Shield Dental: Anthem offers dental benefits alongside medical, vision, and life insurance products through a state-licensed BCBS network across multiple states including Ohio. Comparable to SDC on dental benefit administration and group plan offerings for Ohio employers, though bundled within a major diversified carrier.
- UnitedHealthcare Dental: UnitedHealthcare Dental offers group dental benefits as part of UnitedHealth Group's national benefits platform. Comparable to SDC on dental plan administration and employer-sponsored products but operates at significantly larger scale within a diversified carrier portfolio.
- Aetna Dental (CVS Health): Aetna offers dental insurance as part of CVS Health's integrated benefits portfolio, serving employer groups nationwide. Comparable to SDC on employer-sponsored dental administration with similar ASO and fully-funded plan structures, though bundled within broader medical offerings.
Direct peers
- Ameritas Dental: Ameritas is a mutual insurer specializing in dental, vision, and hearing benefits with a strong focus on employer-sponsored group dental plans. Directly comparable to SDC on dental-specific benefits administration, ancillary vision/hearing add-ons, and similar mid-market employer target segment.
- Guardian Dental: Guardian Life offers dental insurance with a strong focus on employer-sponsored group plans, similar mid-market positioning, comparable network-based dental benefit administration, and overlapping broker distribution channels.
- United Concordia Dental: United Concordia Dental is a dental-focused carrier within Highmark, offering group dental plans to employers, government programs, and individuals nationwide. Comparable to SDC's core dental benefits administration focus, though it serves broader geographies and includes government-sponsored dental programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Superior Dental Care social profiles
Digital presenceSuperior Dental Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Dental Care leadership team
Management profileNumber of profiles
Superior Dental Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Dental Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Dental Care
What does Superior Dental Care do?
Superior Dental Care (SDC) provides group dental insurance and benefits administration to employer groups, brokers, and individual members across Ohio, Kentucky, and Indiana. SDC offers underwritten, supplemental, community-rated, and kids group dental plans with access to a national dental network of more than 500,000 access points, supported by digital tools including the SDC Mobile app and Superior Direct Connect member portal.
Is Superior Dental Care a public or private company?
Superior Dental Care is a private company. It is classified as corporate owned and is currently operating.
When was Superior Dental Care founded?
Superior Dental Care was founded in 1986. It employs 11 to 50 people.
Where is Superior Dental Care based?
Superior Dental Care is headquartered in Dayton, United States, in the North America region.
How does Superior Dental Care make money?
Two revenue lines are on record. Dental Insurance Premiums are the primary driver. The others are broker Commissions.
Who are Superior Dental Care's main competitors?
Broad incumbents on record are Cigna Dental, MetLife Dental, Humana Dental, Delta Dental, Anthem Blue Cross Blue Shield Dental, UnitedHealthcare Dental and Aetna Dental (CVS Health). Direct peers are Ameritas Dental, Guardian Dental and United Concordia Dental.
Does Superior Dental Care have an API?
No public API is recorded for Superior Dental Care.
What industry is Superior Dental Care in?
Superior Dental Care's product category is Dental Insurance. Its primary akta.pro industry code is HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental, with a secondary code of HLAEAIAG, Group Dental Plans (Employer-Sponsored). Its SIC code is 8000.