New Metrics
New Metrics is a private GCC-focused human-centric transformation consultancy advising enterprise and government clients on customer experience, employee experience, AI readiness, innovation methodology, and sustainability across six offices in Oman, Saudi Arabia, UAE, Serbia, and Lebanon.
- Company typePrivate
- Founded2013
- HeadquartersMuscat, Oman
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Metrics does
New Metrics is a private human-centric transformation consultancy founded in 2013 and headquartered in Muscat, Oman, serving enterprise clients across the GCC and broader EMEA region. The firm advises GCC government entities, banks, financial institutions, insurance companies, airlines, healthcare providers, telecoms, and giga-project developers on customer experience, employee experience, innovation methodology, AI readiness, and sustainability. Rather than developing proprietary software, New Metrics monetizes advisory expertise and methodology frameworks including the AIDI Funnel (Aspiration, Ideation, Distillation, Implementation), the Innovation Space Effectiveness Framework (ISEF), the Sovereign AI Readiness Model, and the Market Pulse Intelligence System, which are embedded in client transformation programs.
The firm generates revenue through four streams: project-based strategic consulting engagements, ongoing advisory retainers, an Innovation Lab-as-a-Service offering structured around the AIDI methodology, and capability development through the New Metrics Academy. Distribution relies on direct enterprise sales supplemented by strategic technology platform partnerships — notably an exclusive UAE partnership with Medallia announced in March 2026, plus implementation alliances with Sprinklr, Fullstory, Userlane, Melqart, Carbons Sifr, and Net0. Thought leadership content published on the Insights portal, Academy programs, and the firm's multi-country footprint (Oman, Saudi Arabia, UAE, Serbia, Lebanon) serve as top-of-funnel demand generation. The consultancy reports 92% client satisfaction and 90% on-time delivery.
The operating model is consultancy-driven with no disclosed SaaS, API, or software products. The firm operates across six integrated practice areas: Marketing/Growth/Experience, Technology Enablement, Transformation/Innovation/AI, Sustainability, People Experience/Performance, and Academy. Leadership comprises Chairman Rashid Saadi and Principals with specialized expertise in ESG economics, brand and digital experience, and innovation practice across insurance, aviation, and cognitive city verticals.
New Metrics firmographics
Firmographics- Name
- New Metrics
- Legal name
- New Metrics
- Website
- https://newmetrics.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Metrics is a private GCC-focused human-centric transformation consultancy advising enterprise and government clients on customer experience, employee experience, AI readiness, innovation methodology, and sustainability across six offices in Oman, Saudi Arabia, UAE, Serbia, and Lebanon.
- Ownership category
- akta.pro rank
New Metrics industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Computer Training (611420)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)
- akta.pro primary industry
- Workforce Analytics & HR Metrics Advisory (BPACAJAK)
Keywords
Where New Metrics is headquartered
LocationHeadquarters
- HQ city
- Muscat
- HQ country
- Oman
- HQ region
- Middle East
Offices5 records
Markets served
New Metrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Engagements: Project-based consulting engagements delivering transformation programs across customer experience, employee experience, innovation methodology, AI readiness, and sustainability. Engagements are typically structured with defined scopes, timelines, and deliverables for enterprise clients.
- Advisory Retainers: Ongoing advisory partnerships providing continuous strategic guidance, market intelligence, and program support to organizations throughout their transformation journeys.
- Innovation Lab-as-a-Service: On-demand innovation capacity provided to organizations that cannot sustain dedicated innovation functions, structured around the AIDI Funnel methodology.
- New Metrics Academy: Capability development and learning programs designed to scale organizational skills in experience management, innovation, AI readiness, and sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting engagements are scoped and priced based on specific deliverable requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New Metrics product offering
Product offeringCore offering
New Metrics is a human-centric transformation consultancy that delivers integrated consulting services across customer experience, employee experience, innovation, AI readiness, and sustainability for GCC-based enterprise and government clients. Its portfolio of practice areas (Marketing, Growth & Experience; Technology Enablement; Transformation, Innovation & AI; Sustainability; People Experience & Performance; and New Metrics Academy) is delivered as project-based engagements, advisory retainers, and learning programs, supported by proprietary methodologies such as the AIDI Funnel and the Sovereign AI Readiness Model.
Product overview
New Metrics is a human-centric transformation consultancy operating across the GCC region, offering an integrated portfolio of service offerings rather than a singular software product. The core offerings span six interconnected practice areas: Marketing, Growth & Experience (research, growth enablement, CX); Technology Enablement (platform management, CRM, automation, digital platforms); Transformation, Innovation & AI (innovation labs, change management, AI strategy and integration); Sustainability (ESG strategy, climate action); People Experience & Performance (employee engagement, leadership development); and New Metrics Academy (learning and capability building). These service lines work together as an integrated consultancy model where capabilities like AI strategy, experience management, and sustainability are applied across client transformation programs. No standalone software products, APIs, or SaaS platforms were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing, Growth & Experience Consulting Consulting services delivering research and insights, growth enablement, and customer experience and loyalty programs designed to build brand ecosystems and measurable marketing ROI for GCC enterprise clients.
- Technology Enablement Services Implementation and management services for experience and feedback platforms, CRM and go-to-market systems, custom software and integration, marketing automation, ESG reporting tools, customer journey management, and digital platforms across GCC enterprise clients.
- Transformation, Innovation & AI Services Organizational transformation consulting covering HumanX Innovation Labs, change management, innovation strategy and execution, AI readiness assessment, AI strategy, conversation and AI-driven interaction technologies, and AI automation and integration for GCC enterprises.
- Sustainability Consulting Services ESG and sustainability consulting services covering sustainability strategy and reporting, net-zero and climate action planning, and green operations transformation for GCC-based public and private sector clients.
- People Experience & Performance Consulting Employee experience and engagement programs, people development and leadership initiatives, and performance and productivity optimization consulting services for organizations undergoing transformation in the GCC.
- New Metrics Academy Structured learning and capability development programs designed to scale organizational skills in customer experience, employee experience, innovation, AI readiness, and sustainability for GCC enterprise and government teams.
Quantifiable outcome
- Programs with formal cross-entity governance reach pilot stage at 40% higher rate than those without
- +5 more outcomes
Companies that use New Metrics
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
New Metrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New Metrics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MedalliacoreMedallia appointed New Metrics as its exclusive partner for the UAE market. This is a flagship partnership where New Metrics delivers Medallia experience management platform implementation, customization, and ongoing managed services to UAE enterprise clients. The partnership was announced in March 2026.
- MedalliacoreMedallia experience management platform implementation and support, including specialized MELQART integration capabilities. Logo displayed as partner on New Metrics website alongside dedicated service page for Medallia & MELQART experience management platforms.
- SprinklrcoreSprinklr customer experience management platform implementation partner. Logo displayed on New Metrics website indicating certified implementation partnership.
- MelqartcoreMelqart experience management platform partnership with dedicated service offerings. Logo displayed prominently alongside Medallia as core technology partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
New Metrics competitors and assessment
Company assessmentDirect peers
- IDEO: Global design and innovation consultancy delivering human-centered transformation, experience design, and innovation methodology work for enterprises — directly comparable to New Metrics' innovation lab, CX, and EX practices.
- frog (frog design): Design-led innovation consultancy delivering transformation, experience strategy, and innovation programs to global enterprises — overlaps with New Metrics' HumanX Innovation Labs, transformation, and experience design offerings.
- Prophet: Global brand and customer experience consultancy delivering transformation, growth, and experience strategy for enterprises; closely comparable to New Metrics' Marketing, Growth & Experience and customer experience transformation practices.
Broad incumbents
- Oliver Wyman: Global management consulting firm with financial services and organizational transformation expertise and a regional Middle East presence — overlaps with New Metrics' BFSI CX, AI governance, and transformation practices.
- Deloitte: Big Four professional services firm with a strong Middle East practice delivering digital transformation, CX/EX, AI, and sustainability consulting to government and enterprise clients across the GCC.
- Bain & Company: Global management consulting firm with an established Middle East office network serving government and BFSI clients on transformation and customer strategy; competes for the same high-end transformation mandates as New Metrics.
- Accenture: Global professional services firm with deep CX, EX, AI, and sustainability transformation capabilities and significant GCC delivery capacity; competes for the same enterprise and government transformation engagements.
- Boston Consulting Group: Global strategy consultancy with strong Middle East presence focused on transformation, innovation, and digital strategy for governments and large enterprises — overlaps directly with New Metrics' innovation and AI readiness practices.
- McKinsey & Company: Global management consultancy with a substantial Middle East practice delivering transformation, CX, and organizational change programs to governments and large enterprises — directly competing with New Metrics for large GCC mandates.
Regional players
- PwC Middle East (Strategy&): Strategy&, PwC's strategy consulting arm, operates a deep Middle East practice serving GCC governments and large enterprises on transformation, with comparable CX and innovation offerings to New Metrics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Metrics social profiles
Digital presenceNew Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Metrics leadership team
Management profileNumber of profiles
Profiles6 records
New Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Metrics
What does New Metrics do?
New Metrics is a human-centric transformation consultancy that delivers integrated consulting services across customer experience, employee experience, innovation, AI readiness, and sustainability for GCC-based enterprise and government clients. Its portfolio of practice areas (Marketing, Growth & Experience; Technology Enablement; Transformation, Innovation & AI; Sustainability; People Experience & Performance; and New Metrics Academy) is delivered as project-based engagements, advisory retainers, and learning programs, supported by proprietary methodologies such as the AIDI Funnel and the Sovereign AI Readiness Model.
Is New Metrics a public or private company?
New Metrics is a private company. It is classified as unknown and is currently operating.
When was New Metrics founded?
New Metrics was founded in 2013. It employs 11 to 50 people.
Where is New Metrics based?
New Metrics is headquartered in Muscat, Oman, in the Middle East region.
How does New Metrics make money?
Four revenue lines are on record. Strategic Consulting Engagements are the primary driver. The others are advisory Retainers, innovation Lab-as-a-Service and new Metrics Academy.
Who are New Metrics's main competitors?
Direct peers on record are IDEO, frog (frog design) and Prophet. Broad incumbents are Oliver Wyman, Deloitte, Bain & Company, Accenture, Boston Consulting Group and McKinsey & Company. PwC Middle East (Strategy&) is listed as a regional player.
Does New Metrics have an API?
No public API is recorded for New Metrics.
What industry is New Metrics in?
New Metrics's product category is Management Consulting Services. Its primary akta.pro industry code is BPACAJAK, Workforce Analytics & HR Metrics Advisory. Its NAICS code is 541612 and its SIC code is 8700.