New Metrics

What New Metrics does

New Metrics is a private human-centric transformation consultancy founded in 2013 and headquartered in Muscat, Oman, serving enterprise clients across the GCC and broader EMEA region. The firm advises GCC government entities, banks, financial institutions, insurance companies, airlines, healthcare providers, telecoms, and giga-project developers on customer experience, employee experience, innovation methodology, AI readiness, and sustainability. Rather than developing proprietary software, New Metrics monetizes advisory expertise and methodology frameworks including the AIDI Funnel (Aspiration, Ideation, Distillation, Implementation), the Innovation Space Effectiveness Framework (ISEF), the Sovereign AI Readiness Model, and the Market Pulse Intelligence System, which are embedded in client transformation programs.

The firm generates revenue through four streams: project-based strategic consulting engagements, ongoing advisory retainers, an Innovation Lab-as-a-Service offering structured around the AIDI methodology, and capability development through the New Metrics Academy. Distribution relies on direct enterprise sales supplemented by strategic technology platform partnerships — notably an exclusive UAE partnership with Medallia announced in March 2026, plus implementation alliances with Sprinklr, Fullstory, Userlane, Melqart, Carbons Sifr, and Net0. Thought leadership content published on the Insights portal, Academy programs, and the firm's multi-country footprint (Oman, Saudi Arabia, UAE, Serbia, Lebanon) serve as top-of-funnel demand generation. The consultancy reports 92% client satisfaction and 90% on-time delivery.

The operating model is consultancy-driven with no disclosed SaaS, API, or software products. The firm operates across six integrated practice areas: Marketing/Growth/Experience, Technology Enablement, Transformation/Innovation/AI, Sustainability, People Experience/Performance, and Academy. Leadership comprises Chairman Rashid Saadi and Principals with specialized expertise in ESG economics, brand and digital experience, and innovation practice across insurance, aviation, and cognitive city verticals.

Name

New Metrics

Legal name

New Metrics

Website

https://newmetrics.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

New Metrics is a private GCC-focused human-centric transformation consultancy advising enterprise and government clients on customer experience, employee experience, AI readiness, innovation methodology, and sustainability across six offices in Oman, Saudi Arabia, UAE, Serbia, and Lebanon.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Computer Training (611420)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)

akta.pro primary industry

Workforce Analytics & HR Metrics Advisory (BPACAJAK)

Keywords

• Management consulting services
• Customer experience consulting
• Digital transformation advisory
• ESG sustainability strategy
• AI readiness consulting

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Engagements: Project-based consulting engagements delivering transformation programs across customer experience, employee experience, innovation methodology, AI readiness, and sustainability. Engagements are typically structured with defined scopes, timelines, and deliverables for enterprise clients.
2. Advisory Retainers: Ongoing advisory partnerships providing continuous strategic guidance, market intelligence, and program support to organizations throughout their transformation journeys.
3. Innovation Lab-as-a-Service: On-demand innovation capacity provided to organizations that cannot sustain dedicated innovation functions, structured around the AIDI Funnel methodology.
4. New Metrics Academy: Capability development and learning programs designed to scale organizational skills in experience management, innovation, AI readiness, and sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Metrics is a human-centric transformation consultancy that delivers integrated consulting services across customer experience, employee experience, innovation, AI readiness, and sustainability for GCC-based enterprise and government clients. Its portfolio of practice areas (Marketing, Growth & Experience; Technology Enablement; Transformation, Innovation & AI; Sustainability; People Experience & Performance; and New Metrics Academy) is delivered as project-based engagements, advisory retainers, and learning programs, supported by proprietary methodologies such as the AIDI Funnel and the Sovereign AI Readiness Model.

Product overview

New Metrics is a human-centric transformation consultancy operating across the GCC region, offering an integrated portfolio of service offerings rather than a singular software product. The core offerings span six interconnected practice areas: Marketing, Growth & Experience (research, growth enablement, CX); Technology Enablement (platform management, CRM, automation, digital platforms); Transformation, Innovation & AI (innovation labs, change management, AI strategy and integration); Sustainability (ESG strategy, climate action); People Experience & Performance (employee engagement, leadership development); and New Metrics Academy (learning and capability building). These service lines work together as an integrated consultancy model where capabilities like AI strategy, experience management, and sustainability are applied across client transformation programs. No standalone software products, APIs, or SaaS platforms were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing, Growth & Experience Consulting Consulting services delivering research and insights, growth enablement, and customer experience and loyalty programs designed to build brand ecosystems and measurable marketing ROI for GCC enterprise clients.
• Technology Enablement Services Implementation and management services for experience and feedback platforms, CRM and go-to-market systems, custom software and integration, marketing automation, ESG reporting tools, customer journey management, and digital platforms across GCC enterprise clients.
• Transformation, Innovation & AI Services Organizational transformation consulting covering HumanX Innovation Labs, change management, innovation strategy and execution, AI readiness assessment, AI strategy, conversation and AI-driven interaction technologies, and AI automation and integration for GCC enterprises.
• Sustainability Consulting Services ESG and sustainability consulting services covering sustainability strategy and reporting, net-zero and climate action planning, and green operations transformation for GCC-based public and private sector clients.
• People Experience & Performance Consulting Employee experience and engagement programs, people development and leadership initiatives, and performance and productivity optimization consulting services for organizations undergoing transformation in the GCC.
• New Metrics Academy Structured learning and capability development programs designed to scale organizational skills in customer experience, employee experience, innovation, AI readiness, and sustainability for GCC enterprise and government teams.

Quantifiable outcome

• Programs with formal cross-entity governance reach pilot stage at 40% higher rate than those without
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MedalliacoreTechnology or Integration · 17 March 2026Medallia appointed New Metrics as its exclusive partner for the UAE market. This is a flagship partnership where New Metrics delivers Medallia experience management platform implementation, customization, and ongoing managed services to UAE enterprise clients. The partnership was announced in March 2026.
• MedalliacoreTechnology or IntegrationMedallia experience management platform implementation and support, including specialized MELQART integration capabilities. Logo displayed as partner on New Metrics website alongside dedicated service page for Medallia & MELQART experience management platforms.
• SprinklrcoreTechnology or IntegrationSprinklr customer experience management platform implementation partner. Logo displayed on New Metrics website indicating certified implementation partnership.
• MelqartcoreTechnology or IntegrationMelqart experience management platform partnership with dedicated service offerings. Logo displayed prominently alongside Medallia as core technology partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Global design and innovation consultancy delivering human-centered transformation, experience design, and innovation methodology work for enterprises — directly comparable to New Metrics' innovation lab, CX, and EX practices.
• frog (frog design): Design-led innovation consultancy delivering transformation, experience strategy, and innovation programs to global enterprises — overlaps with New Metrics' HumanX Innovation Labs, transformation, and experience design offerings.
• Prophet: Global brand and customer experience consultancy delivering transformation, growth, and experience strategy for enterprises; closely comparable to New Metrics' Marketing, Growth & Experience and customer experience transformation practices.

Broad incumbents

• Oliver Wyman: Global management consulting firm with financial services and organizational transformation expertise and a regional Middle East presence — overlaps with New Metrics' BFSI CX, AI governance, and transformation practices.
• Deloitte: Big Four professional services firm with a strong Middle East practice delivering digital transformation, CX/EX, AI, and sustainability consulting to government and enterprise clients across the GCC.
• Bain & Company: Global management consulting firm with an established Middle East office network serving government and BFSI clients on transformation and customer strategy; competes for the same high-end transformation mandates as New Metrics.
• Accenture: Global professional services firm with deep CX, EX, AI, and sustainability transformation capabilities and significant GCC delivery capacity; competes for the same enterprise and government transformation engagements.
• Boston Consulting Group: Global strategy consultancy with strong Middle East presence focused on transformation, innovation, and digital strategy for governments and large enterprises — overlaps directly with New Metrics' innovation and AI readiness practices.
• McKinsey & Company: Global management consultancy with a substantial Middle East practice delivering transformation, CX, and organizational change programs to governments and large enterprises — directly competing with New Metrics for large GCC mandates.

Regional players

• PwC Middle East (Strategy&): Strategy&, PwC's strategy consulting arm, operates a deep Middle East practice serving GCC governments and large enterprises on transformation, with comparable CX and innovation offerings to New Metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-metrics/posts/?feedView=all
• Instagraminstagram.com/newmetrics?igsh=MTJ2NXN6djF5ajlkcw==
• Xx.com/NMetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Metrics