LOTTO Bayern

What LOTTO Bayern does

LOTTO Bayern is the state-owned lottery operator for the Free State of Bavaria (Freistaa Bayern), operated through the Staatliche Lotterie- und Spielbankverwaltung under a statutory monopoly granted by the German State Treaty on Gambling (Glücksspielstaatsvertrag). Founded in 1946, the entity holds a permit issued by the Regierung der Oberpfalz and is supervised by the Bavarian State Ministry of the Interior, for Sport and Integration, with additional oversight by the Ministry of Finance. It serves adult residents of Bavaria exclusively, both through more than 3,000 LOTTO-Annahmestellen (physical retail outlets) and through the lotto-bayern.de online portal with native iOS, Android, and SÄPP (Service-App) mobile applications plus an installable WebApp. The company is led by President Dr. Carolin Kerschbaumer and Vice President Joachim Buchwieser, with Verena Ober serving as the press-contact per § 18 Medienstaatsvertrag.

Name

LOTTO Bayern

Legal name

Freistaat Bayern, vertreten durch die Staatliche Lotterie- und Spielbankverwaltung

Website

https://lotto-bayern.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

LOTTO Bayern is the state-owned, monopoly-licensed lottery operator for the Free State of Bavaria, offering draw-based lotteries, instant scratch tickets, sports lottery, and subscription services to adult Bavarian residents through 3,000+ retail outlets and online/mobile platforms.

Ownership category

akta.pro rank

Product category

State Lottery Services

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• State lottery services
• Lottery ticket sales
• Instant scratch tickets
• Online lottery platform
• Sports betting lottery

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales: Primary revenue from sale of lottery products including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, instant scratch tickets (Rubellose), and BayernMillionen. Revenue is generated through ticket sales at retail outlets and online, with prices ranging from €1 to €20.50 per game depending on product type and number selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

LOTTO Bayern sells state-licensed lottery products to Bavarian residents through a network of over 3,000 retail outlets (LOTTO-Annahmestellen) and an online platform at lotto-bayern.de. Core products include draw-based lotteries such as LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, and Doppelte Sieben, supplemented by instant scratch tickets (BAYERNLOS, JUBELLOS, EXTRA GEHALT, BayernMILLIONEN) and ancillary services such as the customer loyalty card, ABO subscription service, and Gewinnauskunft prize inquiry.

Product overview

LOTTO Bayern operates as a state-licensed lottery provider under the Staatliche Lotterie- und Spielbankverwaltung, offering a comprehensive portfolio of lottery and gaming products through both physical retail locations (over 3,000 Annahmestellen across Bavaria) and online platforms. The core product lineup centers on traditional draw-based lotteries: LOTTO 6aus49 (with Wednesday and Saturday draws), Eurojackpot (European multi-country lottery), GlücksSpirale (premium annuity-style lottery), Doppelte Sieben (Friday lottery), KENO (daily lottery), and TOTO (sports betting lottery). These are complemented by supplementary games including Spiel 77, SUPER 6, and plus 5. The instant game portfolio features scratch tickets under brands including BAYERNLOS, JUBELLOS, EXTRA GEHALT, BAYERNGLÜCK, MEGA GEHALT, RUCK ZUCK, diridari, RUBBEL DIE 100, and MAGIC 7, plus BayernMILLIONEN. Supporting services include the LOTTO Bayern App for mobile play, the SÄPP service app, customer loyalty card with virtual and physical options, ABO subscription service, and the glücksblatt customer magazine. Participation requires residency in Bavaria and age 18+.

Differentiator

Problem solved

Functional benefit

Brands

• BAYERNLOS: A lottery product featuring a prize wheel where winners can spin for cash prizes including 150,000 Euro jackpots.
• GlücksSpirale
• JUBELLOS
• BayernMILLIONEN
• Doppelte Sieben

Products and services

• LOTTO 6aus49 The flagship lottery product for LOTTO Bayern featuring draws on Wednesday and Saturday with jackpots that can grow to 50 million euros or more. Includes supplementary games Spiel 77, SUPER 6, and the Sieger-Chance. For adult Bavarian residents.
• Eurojackpot European lottery game with draws every Tuesday and Friday in Helsinki, featuring five main numbers and two Euro numbers, with jackpots reaching up to 120 million euros.
• GlücksSpirale Premium lottery offering a guaranteed 1.2 million euros immediate payout plus 5,000 euros monthly for 20 years. Draws take place in Munich with seven prize classes. Available as Wochenlos or Jahreslos.
• Doppelte Sieben Friday lottery with chances to win up to 1 million euros. Players select seven numbers hoping to match the drawn numbers. Quicktipp 8 Reihen available at €8.50.
• KENO Daily numbers lottery offering flexible stakes and prizes up to 1 million euros. Features winning possibilities even with zero correct numbers. Multiple KENO types available (8, 9, 10) with varying stakes.
• TOTO (13er Wette and Auswahlwette) Sports betting lottery featuring the traditional 13-result bet (13er Wette) and the 6-from-45 selection bet (Auswahlwette). Allows betting on outcomes of football matches with jackpot chances.
• BayernMILLIONEN Special state lottery product exclusive to Bavaria with million-euro prize opportunities. Features dedicated draw events and regional focus.
• BAYERNLOS Instant win lottery ticket featuring a TV game show component (BAYERNLOS-Gewinnrad) with 150,000 Euro jackpots. Includes second-chance drawings for lost tickets.
• JUBELLOS Limited-edition anniversary scratch ticket celebrating 80 years of LOTTO Bayern, offering 10 chances to win 80,000 euros as the main prize. Available at all LOTTO retail locations.
• EXTRA GEHALT Scratch ticket offering 6,000 euros monthly for 66 months (396,000 euros total) as an 'extra salary' annuity-style payout concept.
• BAYERNGLÜCK Instant win scratch ticket with various prize levels, part of the LOTTO Bayern scratch ticket portfolio.
• MEGA GEHALT Large-format salary-style scratch ticket offering extended payment periods as part of the scratch ticket portfolio.
• RUCK ZUCK Quick-play scratch ticket for immediate winning opportunities as part of the scratch ticket portfolio.
• diridari Scratch ticket with second-chance drawing participation for lost tickets, part of the scratch ticket portfolio.
• RUBBEL DIE 100 Scratch ticket featuring 100 euro-themed gameplay as part of the scratch ticket portfolio.
• MAGIC 7 Magic-themed scratch ticket featuring the number 7, part of the scratch ticket portfolio.
• LOTTO Bayern Kundenkarte (Customer Card) Free customer loyalty card providing automatic prize notifications, bank transfer of winnings, and easy identification for restricted games (KENO, TOTO). Includes virtual card option for app use and six design choices.
• LOTTO Bayern App Native mobile application for iOS and Android enabling lottery participation, result checking, and account management on smartphones. Features include WebApp installation option and offline functionality.
• SÄPP (Service-App) Service app providing quick access to LOTTO Bayern services, customer card functionality, and information about retail locations.
• ABO-Service Subscription service allowing players to automatically participate in recurring lottery draws with SEPA direct debit payment.
• Gewinnauskunft (Prize Inquiry) Prize checking service allowing players to verify if their ticket is a winner by entering their 16-digit ticket number.

Quantifiable outcome

• Jackpot reaches up to €50 million for LOTTO 6aus49 and up to €120 million for Eurojackpot
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Toto-Lotto Niedersachsen GmbH (Lotto.de)coreChannel Partner/ Reseller/ DistributorOperates lotto.de platform which redirects customers to state-authorized providers including LOTTO Bayern. Important distribution channel for lottery ticket sales across Germany.
• SCHUFA Holding AGcoreTechnology or IntegrationIdentity verification and account validation services required for regulatory compliance with German gambling law. Used for new customer registration and annual data verification.
• PayPalcoreTechnology or IntegrationOnline payment processing partner for lottery ticket purchases and winning payouts on the digital platform.
• Bayerische LandesbankcoreTechnology or IntegrationPrimary banking partner for payment processing and SEPA direct debit transactions.
• Computop Wirtschaftsinformatik GmbHcoreTechnology or IntegrationTechnical payment gateway provider for credit card transactions, implementing 3D Secure 2.0 for secure payment processing.
• neccton GmbHcoreTechnology or IntegrationProvides the 'mentor' automated gambling addiction early detection system that monitors customer data for problem gambling indicators.
• Stiftung PfennigparademinorOthersConducted accessibility testing of the lotto-bayern.de website according to BITV test methodology for compliance with German accessibility standards.
• Landesstelle Glücksspielsucht (LSG)coreStrategic or Co-development PartnerBavarian state partner for gambling addiction support, operating a network of counseling centers throughout Bavaria for problem gambling assistance.
• Gemeinsame Glücksspielbehörde der Länder (GGL)coreTechnology or IntegrationCentral German state gambling regulatory authority managing the national activity file, limit file, and self-exclusion system (OASIS) for cross-operator player protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Camelot / Allwyn UK: Allwyn (formerly Camelot) operates the UK National Lottery under a state-licensed monopoly model, operating national draw games (Lotto, EuroMillions), instant tickets, and digital channels. Comparable as a national state-licensed lottery monopoly with full draw + instant + digital product stack, though based in the UK.
• La Française des Jeux (FDJ): FDJ is the state-authorized national lottery of France, offering draw-based lotteries, instant tickets, and sports betting with both retail and online channels under a state-mandated monopoly. It is comparable as a European national lottery monopoly with similar regulatory structure, scale, and product mix, but operates in France rather than Bavaria.
• Nederlandse Loterij (Nationale Loterij): Nederlandse Loterij is the Dutch state-authorized national lottery operator, offering draw-based lotteries, instant tickets, and sports betting with retail and online channels under a regulated monopoly. Similar product scope and state-monopoly operating model, but operating in the Netherlands rather than Bavaria.

Direct peers

• Saarländische LOTTO (Saarland-Spiel): Saarländische Lotto is the smallest German state lottery, serving Saarland under the same state treaty. Although smaller in scale, it operates the same draw, KENO, TOTO, instant, and iLottery model with shared Eurojackpot participation, providing a smaller-scale analogue to LOTTO Bayern's structure.
• LOTTO Hamburg GmbH: LOTTO Hamburg is the state lottery operator for the Free and Hanseatic City of Hamburg, offering the same draw-based lottery and sports betting product set under the same federal state-treaty framework. Useful comparability benchmark for LOTTO Bayern on urban-market dynamics.
• Toto-Lotto Niedersachsen GmbH: Toto-Lotto Niedersachsen is the state lottery operator for Lower Saxony and operator of lotto.de, the national redirect platform that distributes Bavarian orders to LOTTO Bayern. Operates an identical state-monopoly, draw-based, instant-ticket and iLottery model under the same Glücksspielstaatsvertrag, making it the closest comparable German state lottery.
• LOTTO Baden-Württemberg: LOTTO Baden-Württemberg is the official state lottery for Baden-Württemberg, offering the same draw games (6aus49, Eurojackpot), KENO, GlücksSpirale, TOTO, and scratch portfolio as LOTTO Bayern. Serves as a like-for-like comparability benchmark within the German state lottery cooperative (DLTB).
• WestLotto (Westdeutsche Lotterie & Co. KG): WestLotto is the state-authorized lottery operator for Nordrhein-Westfalen, Germany's most populous state. It runs the same draw-based (LOTTO 6aus49, Eurojackpot), sports betting (TOTO), instant ticket, and iLottery product set under the same regulatory regime, with full retail-outlet and app distribution making it structurally comparable to LOTTO Bayern.
• LOTTO Hessen: LOTTO Hessen is the state lottery operator for Hesse (Frankfurt/Rhine-Main region). It runs the identical draw-based and instant product suite, OASIS-compliant player protection, and online channel under the German state monopoly framework, making it a direct functional peer.

Emerging players

• Lotto24 AG: Lotto24 AG is a Germany-based publicly traded online lottery broker that intermediates tickets to state-licensed operators (including LOTTO Bayern via lotto.de). It competes for the digital lottery customer in Bavaria and represents the private-channel adjacency that may shape iLottery pricing and innovation benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lottobayern
• YouTubeyoutube.com/channel/UCvwAEnxdu6JHXujIW0AfjoQ
• Facebookfacebook.com/lottobayern
• LinkedInlinkedin.com/company/lotto-bayern
• Instagraminstagram.com/lottobayern

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTTO Bayern