Link Media Outdoor

What Link Media Outdoor does

Link Media Outdoor is a US-based out-of-home advertising company operating static vinyl and digital billboards across 16 states, with over 7,400 advertising faces concentrated in mid- and large-sized markets in the Midwest, Southeast, and select Western geographies. The company is a wholly-owned subsidiary of Boston Omaha Corporation (NYSE: BOMN), a public diversified holding company, and functions as Boston Omaha's primary media platform. It serves a customer base spanning local small and medium businesses (retail, services, restaurants, agriculture), regional and multi-state enterprises (automotive dealerships, banks, healthcare systems), and government/nonprofit organizations running public-awareness campaigns.

The product portfolio centers on three billboard formats: static vinyl bulletins and posters for traditional long-term placements, digital billboards that allow advertisers to change messaging in real time and target by audience size, life-group, or time of day, and tri-vision rotating billboards with three independently rotating panels for multi-message flexibility. Supporting the physical network are internal software systems for inventory management, sales processes, and lease portfolio administration, along with in-house creative design services led by a Creative Director. No public APIs, SDKs, or programmatic exchange integrations are documented; digital inventory is sold through direct sales rather than programmatic channels.

Link Media generates revenue primarily through recurring multi-year billboard space rental contracts priced on a custom quote basis that varies by market, location, and format, supplemented by professional creative design services. Distribution is via direct enterprise field sales executed through eight or more regional General Managers, each assigned to specific states, providing local market expertise and a single point of coordination for multi-state clients. Growth since founding has been overwhelmingly inorganic: the company executed five acquisitions between 2018 and 2022 (Key Outdoor, Waitt Outdoor, three 2019 tuck-ins, Missouri Neon Outdoor, and Elevation Outdoor), with disclosed acquisition spending exceeding $120 million across the two largest 2018 deals alone.

Name

Link Media Outdoor

Legal name

Link Media Outdoor

Website

https://linkmediaoutdoor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Link Media Outdoor is a US out-of-home advertising company operating over 7,400 static and digital billboard faces across 16 states. It serves SMB and enterprise clients via regional general managers as a subsidiary of Boston Omaha Corporation (NYSE: BOMN).

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Static vinyl billboards
• Out-of-home advertising

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Billboard Advertising Space Rental: Primary revenue from renting billboard advertising space (both static vinyl and digital) to businesses of all sizes. Pricing varies by location, market size, and format (static vs digital).
2. Creative Design Services: The company offers creative design services to help clients create effective billboard advertising campaigns, including banner design and creative strategy consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Link Media Outdoor rents static vinyl and digital billboard advertising space in mid and large sized markets across 16 U.S. states, operating over 7,400 billboard faces. The company sells always-on out-of-home advertising exposure to businesses of all sizes, supported by in-house creative design services and regional account management for multi-state campaigns.

Product overview

Link Media Outdoor is an Out of Home advertising company offering a portfolio of billboard products spanning two main categories: static vinyl billboards (bulletins and posters) and digital billboards (including Tri-Vision rotating displays). The company operates across mid and large sized markets in 16 U.S. states, providing traditional static advertising alongside dynamic digital displays that enable real-time content changes, time-of-day messaging, and data-driven advertising. The product portfolio includes large-format bulletins, Tri-Vision rotating panels, and posters positioned on surface streets.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Vinyl Billboards

Quantifiable outcome

• 62% of adults notice Digital Billboards every month
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OAAA (Out of Home Advertising Association of America)coreOthersLink Media Outdoor is a member of the Out of Home Advertising Association of America (OAAA) and the OAAG organizations. CEO Scott LaFoy serves on the Executive Committee of the Board of Directors of OAAA and chairs the Legislative Committee.
• 4As (American Association of Advertising Agencies)minorOthersLink Media Outdoor actively works with the 4As to understand how agency professionals want to use traditional and digital billboards, partnering with them and customers as a resource to help make the medium better.
• OAAGminorOthersLink Media Outdoor is a member of OAAG (Outdoor Advertising Association of Georgia) as part of their industry involvement and professional network.
• IBO (Independent Billboard Operator)minorOthersLink Media's Kerry Yoakum participates in the Fall IBO (Independent Billboard Operator) conference as a select panel member, representing independent outdoor advertising companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lamar Advertising Company: Largest U.S. outdoor advertising operator with ~360,000 displays across the country. Directly comparable as a billboard space lessor serving national and regional advertisers, though far larger and more diversified than Link Media.
• Outfront Media: Publicly traded OOH company with national billboard and transit inventory. Directly comparable to Link Media in core billboard space rental, though broader geography and a programmatic OOH platform give it more scale.
• Clear Channel Outdoor Holdings: Major national OOH operator (formerly part of Clear Channel/iHeart) offering billboards, transit, and digital displays. Competes with Link Media for multi-market brand budgets and represents one of the legacy incumbents in the space.

Emerging players

• Vistar Media: Programmatic OOH ad-tech platform that enables automated buying of digital billboards. Comparable to Link Media's digital billboard product from the demand-side technology angle.
• Place Exchange: Programmatic supply-side platform for OOH, including digital billboards. Comparable to Link Media in the digital OOH category but operates as a technology intermediary rather than an inventory owner.
• Blip Billboards: Digital billboard operator leveraging programmatic buying and short-term SMB rentals. Comparable to Link Media's digital billboard offering but differentiated by tech-led, short-term rental model.

Direct peers

• Adams Outdoor Advertising: Regional OOH operator with bulletins, posters, and digital billboards across the Midwest and Southeast. Directly comparable in scale and product mix to Link Media, often competing for the same mid-market advertisers.
• Fairway Outdoor Advertising: Private regional billboard operator in the U.S. Southeast/Midwest. Closely comparable to Link Media in mid-market positioning, static + digital billboard mix, and regional sales coverage.

Others

• Watchfire Signs: Manufacturer of LED digital billboards and signage. Comparable as an ecosystem participant supplying technology to Link Media and similar OOH operators.

Regional players

• GoMedia: Canadian OOH operator with billboard and transit inventory. Comparable as a regional OOH peer, though focused on Canada rather than the U.S. mid-markets Link Media serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Link_Media_
• Facebookfacebook.com/linkmediaoutdoor
• LinkedInlinkedin.com/company/link-media-outdoor
• Instagraminstagram.com/linkmediaoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Media Outdoor