Complete Care

What Complete Care does

CompleteCare Amegreen (legally City and County Healthcare Group Ltd, subsidiary of City and County Healthcare Group) is a UK provider of nurse-led complex healthcare delivered in the home. Founded in 1996, the company serves over 130 children and adults across England and Wales with high-acuity clinical needs including spinal cord injury, brain injury, cerebral palsy, motor neurone disease, muscular dystrophy, multiple sclerosis, Huntington's disease, and locked-in syndrome, as well as ventilation and airway management. Service delivery is supported by over 700 dedicated care staff, with bespoke care plans, personality-matched care teams, and dedicated mobilisation teams for rapid hospital-to-home transitions.

The core technology and operating model are based on a nurse-led care delivery framework underpinned by CQC-regulated clinical governance and care management software for electronic monitoring of care assignments. There is no public-facing platform; instead, the company operates a condition-specific portfolio of service modules (paediatric care, complex behaviour, ventilation and airway management, etc.) delivered through directly employed staff rather than agency workers. Operational AI is deployed in a support function only: Azure-based systems analyse inbound call audio for compliance, transcription, and actionable insights, with raw audio retained briefly and only anonymized statistics stored long-term.

Revenue is generated on monthly-billed, quote-based packages funded through four streams: NHS Continuing Healthcare, Local Authority Funding, Personal Health Budgets (including direct payments and third-party arrangements), and Private Pay. Go-to-market is enterprise relationship-based, working directly with NHS Clinical Commissioning Groups, local authorities, solicitors, and case managers, supplemented by referrals through a strategic partnership with the Spinal Injuries Association. The company has been acquired twice (Mitie in 2014, integration into City and County Healthcare Group subsequently) and itself executed two bolt-on acquisitions (EnViva Paediatric Care in 2014 and Amegreen Complex Homecare in 2020, the latter forming the current CompleteCare Amegreen brand).

Name

Complete Care

Legal name

City and County Healthcare Group Ltd

Website

https://completecare.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CompleteCare Amegreen provides nurse-led complex home healthcare to over 130 children and adults across England and Wales, delivering bespoke 24/7 care packages for spinal injury, brain injury, and neurological conditions, funded via NHS, local authority, personal health budgets, and private pay.

Ownership category

akta.pro rank

Product category

Complex Home Healthcare Services

NAICS

Home Health Care Services (62161), Health Care and Social Assistance (62)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Infusion Therapy & IV Nursing Services (HLADAFAG)

Keywords

• Complex home healthcare
• Nurse-led care services
• Paediatric complex care
• Spinal injury care
• Brain injury rehabilitation

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS Continuing Healthcare: NHS-funded packages of care for individuals with ongoing physical or mental health care requirements assessed as having a 'primary health need'. Provided free of charge to eligible individuals.
2. Local Authority Funding: Social care needs funded by local authorities for individuals assessed as having primarily social care requirements.
3. Personal Health Budgets: NHS-funded individual budgets allowing clients to have control over their care arrangements, with options for direct payments, third-party management, or NHS-arranged care.
4. Private Pay: Self-funded care packages for clients paying directly for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CompleteCare Amegreen provides nurse-led complex healthcare delivered in clients' own homes across England and Wales. Services cover condition-specific packages for spinal cord injury, brain injury, cerebral palsy, motor neurone disease, multiple sclerosis, muscular dystrophy, Huntington's disease, locked-in syndrome, ventilation and airway management, paediatric complex care, and complex behaviour support. Care is funded through NHS Continuing Healthcare, local authorities, personal health budgets, or private pay.

Product overview

CompleteCare Amegreen is a unified nurse-led complex home healthcare service (not a modular platform). The core offering is the CompleteCare Amegreen brand of bespoke in-home care, which encompasses multiple condition-specific service modules including Complex Care, Paediatric Care, Complex Behaviour, Brain Injury, Spinal Cord Injury, Cerebral Palsy, Huntington's Disease, Motor Neurone Disease, Muscular Dystrophy, Multiple Sclerosis, Locked-in Syndrome, and Ventilation & Airway Management. Supporting resources include funding guidance, personal health budgets support, and COVID-19 information. All services are delivered by a dedicated team of over 700 staff throughout England and Wales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 130 clients served throughout England and Wales
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Spinal Injuries Association (SIA)coreStrategic or Co-development PartnerCompleteCare Amegreen sponsors the Spinal Injuries Association, a national charity dedicated to helping the 40,000 spinal cord injured people in the UK rebuild their lives. The company sponsors SIA's continuing healthcare advice service which provides vital support to members applying for NHS continuing healthcare or having their NHS continuing healthcare reviewed. CompleteCare Amegreen is also an SIA Trusted Partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Totally: UK-listed healthcare group providing urgent care, NHS 111, and complex home care services, with growing exposure to community-based complex care delivery similar to Complete Care.
• Hometouch: Tech-enabled UK home care platform matching families with vetted self-employed carers for live-in and complex care packages, competing in the private-pay complex care segment.

Broad incumbents

• Bluebird Care: UK-wide home care franchise network providing complex and personal care across England and Wales; broader and more generalist than Complete Care but operates in the same commissioned-care market.
• Allied Healthcare: One of the largest UK home care providers offering complex care, live-in, and domiciliary services nationwide; overlaps with Complete Care on high-acuity packages but operates a much broader generalist portfolio.
• Elysium Healthcare: Established UK specialist care provider with extensive complex care and neurological rehabilitation services, primarily facility-based but overlapping in clinical complexity and patient profiles.

Direct peers

• Voyage Care: UK provider of complex care and supported living services for adults with neurological conditions, brain injuries, and learning disabilities, with a comparable nurse-led clinical model.
• Prestige Nursing + Care: UK-wide nursing-led home care provider delivering complex care packages in clients' homes, with overlapping NHS, local authority, and private-pay commissioning channels.
• Newcross Healthcare: UK healthcare services provider offering complex home care, nursing services, and temporary staffing; competes for similar NHS-commissioned complex packages across England and Wales.
• Healthcare at Home: UK provider of clinical home healthcare services including complex care, long-term condition management, and nurse-led packages delivered in patients' own homes.
• Helping Hands Home Care: Established UK home care provider offering complex and live-in care packages across England and Wales, competing directly with Complete Care in nurse-led domiciliary care for high-acuity clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CompleteCareAmegreen
• LinkedInlinkedin.com/company/completecare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Care