Egonym
Zurich-based Egonym AG uses generative AI to anonymize facial identities in images and videos while preserving attributes like age, gender, and expression. It serves enterprises in healthcare, retail, advertising, ML research, and public sector via volume-based SaaS and API.
- Company typePrivate
- Founded2021
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Egonym does
Egonym AG is a privately held Swiss AI company founded in 2021 and headquartered at Technopark Zurich (Technoparkstrasse 1, 8005 Zurich). The company develops a proprietary generative AI neural network, branded as "Egonymization," that performs facial anonymization in images and videos by replacing original facial identities with photorealistic synthetic faces while preserving attributes such as age, gender, ethnicity, gaze, expression, and accessories. The product is positioned as a privacy-enhancing technology that enables GDPR, CCPA, and other data-protection compliance for downstream visual analytics, machine learning training, and commercial use cases where raw facial data is restricted.
Egonym delivers its technology through a self-service web application currently in beta, an API solution for enterprise integration, and planned on-premise deployment and SDK offerings for embedded and data-sovereign use. Revenue is generated via a volume-based, pay-as-you-go SaaS pricing model, and go-to-market is sales-led with demo bookings as the primary acquisition channel. Target customer segments span healthcare and MedTech (medical image anonymization), retail and customer intelligence (in-store behavioral analytics), ML research and data labeling (synthetic training data), advertising (privacy-compliant customer profiling), public sector (smart city and surveillance privacy), and social media (creator content privacy).
The company operates with a small team of 1–10 employees representing eight nationalities, with prior experience at Google, Disney, Microsoft, Huawei, Tech Mahindra, Swiss Post, and Morgan Stanley. Leadership includes CEO and founder Lukas Vordemann (Forbes 30 Under 30 Switzerland 2024) and co-founder and CTO Vojta Kabelka. Egonym has received competitive grant funding from Innosuisse (Swiss Innovation Agency), is a member of the NVIDIA Inception Program, and was selected for the Tech4Trust Accelerator Season 6. As of the available data, the company has disclosed one named commercial customer — dating app Daitee, announced October 2024 — and has not reported equity funding, revenue, or unit-economics figures.
Egonym firmographics
Firmographics- Name
- Egonym
- Legal name
- Egonym AG
- Website
- https://egonym.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zurich-based Egonym AG uses generative AI to anonymize facial identities in images and videos while preserving attributes like age, gender, and expression. It serves enterprises in healthcare, retail, advertising, ML research, and public sector via volume-based SaaS and API.
- Ownership category
- akta.pro rank
Egonym industry classification
Industry- Product category
- Privacy-enhancing AI software (visual data anonymization)
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Egonym is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Egonym business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud-based SaaS Platform: Volume-based SaaS subscription model where customers pay for usage. Egonym offers web app access, API integration, and upcoming on-premise and SDK solutions. Pricing ensures customers pay only for what they use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Volume-based pricing model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Egonym product offering
Product offeringCore offering
Egonym sells a cloud-based AI software product, "Egonymization," that replaces real facial identities in images and videos with photorealistic synthetic faces while preserving attributes such as age, gender, ethnicity, gaze, and expressions. It is delivered through a web application for self-service users and an API for enterprise integration, with on-premise and SDK offerings planned, enabling GDPR/CCPA-compliant use of visual data for analytics, AI/ML training, MedTech research, retail intelligence, advertising, and public sector use cases.
Product overview
Egonym offers a single unified cloud-based AI product — Egonymization — for anonymizing faces in images and videos. The core product is delivered via a web application (Web App) and an API solution, with on-premise and SDK offerings planned for future launch. The web app allows users to select which faces to anonymize, while the API enables programmatic integration into third-party platforms, data marketplaces, and enterprise systems. The product supports JPEG and PNG images and MP4 video files, and is positioned for use cases in AI/ML training data, customer intelligence, MedTech, advertising, social media, and public sector applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Egonymization (Web App & API) Cloud-based AI software product that uses a proprietary generative AI neural network to replace real facial identities in images (JPEG, PNG) and videos (MP4) with photorealistic synthetic faces, while preserving attributes such as age, gender, ethnicity, gaze, expressions, and accessories. Delivered as a self-serve web app for SMBs/individuals and as an API for enterprise integration, targeted at AI/ML training data, MedTech, retail customer intelligence, advertising, social media, and public sector use cases requiring GDPR/CCPA/HIPAA-compliant visual data.
- Synthetic Data for AI/ML Use-case offering of the Egonymization technology focused on creating new and unlocking dormant visual datasets for AI/ML training, enabling ML researchers and data labelling companies to obtain high-quality synthetic face data without PII.
Quantifiable outcome
- One image processed in one second
- +2 more outcomes
Companies that use Egonym
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Egonym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Egonym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DaiteecoreStrategic partnership where Egonym's AI-powered anonymization technology (Egonymization) integrates with Daitee's dating app platform to enhance user privacy and meet GDPR compliance. The integration uses cutting-edge generative AI to create synthetic faces that maintain key characteristics like age, gender, and emotional expressions while ensuring complete anonymity. Daitee can transform real faces in images into synthetic ones while preserving essential visual elements needed for authentic interactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Egonym competitors and assessment
Company assessmentDirect peers
- D-ID: D-ID provides AI-generated synthetic faces and anonymization/de-identification of faces in images and video, competing directly with Egonym in photorealistic face replacement and identity protection.
- Hazy: Hazy generates synthetic data for enterprises, including anonymized visual data for analytics and ML training — overlapping with Egonym's synthetic-data-for-AI use case.
- Synthesis AI: Synthesis AI creates synthetic faces and visual data for training computer vision models, competing in the synthetic-data-for-AI/ML wedge that Egonym also targets.
- Mostly AI: Mostly AI builds synthetic data generators with privacy-preserving anonymization, sharing Egonym's positioning as a privacy-first synthetic data platform for regulated industries.
- Tonic.ai: Tonic.ai provides data masking, de-identification, and synthetic data for software and ML teams, comparable to Egonym's anonymization + synthetic-data workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Egonym social profiles
Digital presenceEgonym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Egonym leadership team
Management profileNumber of profiles
Profiles3 records
Egonym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Egonym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Egonym
What does Egonym do?
Egonym sells a cloud-based AI software product, "Egonymization," that replaces real facial identities in images and videos with photorealistic synthetic faces while preserving attributes such as age, gender, ethnicity, gaze, and expressions. It is delivered through a web application for self-service users and an API for enterprise integration, with on-premise and SDK offerings planned, enabling GDPR/CCPA-compliant use of visual data for analytics, AI/ML training, MedTech research, retail intelligence, advertising, and public sector use cases.
Is Egonym a public or private company?
Egonym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Egonym founded?
Egonym was founded in 2021. It employs 1 to 10 people.
Where is Egonym based?
Egonym is headquartered in Zürich, Switzerland, in the Europe region.
How does Egonym make money?
One revenue line is on record: cloud-based SaaS Platform.
Who are Egonym's main competitors?
Direct peers on record are D-ID, Hazy, Synthesis AI, Mostly AI and Tonic.ai.
Does Egonym have an API?
Yes. Egonym offers an API solution that can be leveraged to integrate anonymization capabilities into any software platform. The API enables programmatic access to Egonym's facial anonymization technology for integration into data marketplaces, enterprise systems, or custom applications. Support for real-time video applications is not yet available; the R&D team is working to increase efficiency to enable real-time processing in the future.
What industry is Egonym in?
Egonym's product category is Privacy-enhancing AI software (visual data anonymization). Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 51321 and its SIC code is 7372.