Recarlo

What Recarlo does

Recarlo S.p.A. is a privately held, family-owned Italian luxury jewelry maison founded in 1967 by Carlo Re and his wife Bruna in Valenza, Italy. The company specializes in fine diamond jewelry built around its signature heart-shaped brilliant cut diamond—produced by two specialized cutters working simultaneously (one right-handed, one left-handed) with laser precision at the apex—and exclusively uses Ideal-cut diamonds set in 18kt gold. The core product portfolio comprises rings (solitaire, Eternity, and Contrarié styles), bracelets, earrings, and necklaces, organized into named collections including the Anniversary Love collection (2017, exclusively heart-shaped diamonds), the More collection, and the Elisir collection combining blue sapphire with diamonds.

The business operates a direct-to-consumer model with no wholesale or third-party retail: jewelry is sold through the company's e-commerce platform (recarlo.com) and owned boutique locations in Milano (Via S. Pietro All'Orto, plus a flagship opened in 2025 in Milan's fashion district), Roma (Via del Babuino), and Bari (Via Sparano da Bari). Manufacturing is vertically integrated within the eco-compatible Valenza headquarters, which houses the full production process from design through polishing and rhodium-plating. The company is currently led by the second generation—Giorgio Re and Paolo Re as managing directors—and remains under family control with no disclosed external investors. Recarlo complements its jewelry offering with the Exclusive Care service (12-month theft/snatching replacement protection) and supports sales with gemological certification for diamonds above 0.14 carats, a 24-month legal warranty plus an additional 12 months via Exclusive Care, and sustainable shipping via DHL Go Green. Pricing is not publicly disclosed; customers must contact the maison for quotation, consistent with high-end luxury positioning.

Name

Recarlo

Legal name

RECARLO S.p.A.

Website

https://recarlo.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Recarlo is a family-owned Italian luxury jewelry maison founded in 1967 in Valenza, specializing in 18kt gold jewelry set with its proprietary heart-shaped brilliant cut diamonds, sold direct-to-consumer through three Italian boutiques and e-commerce.

Ownership category

akta.pro rank

Product category

Fine Diamond Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Fine diamond jewelry
• Heart-shaped diamonds
• Italian jewelry maison
• 18kt gold jewelry
• Engagement ring jewelry

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Sales: Recarlo generates revenue through the sale of fine diamond jewelry including rings, necklaces, bracelets, and earrings crafted in 18kt gold with natural heart-shaped brilliant cut diamonds. Products are sold directly to consumers through e-commerce and physical boutiques.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Recarlo designs, manufactures, and sells fine diamond jewelry (rings, bracelets, earrings, and necklaces) featuring its proprietary heart-shaped brilliant-cut diamonds set in 18kt gold. The maison produces its full jewelry range in-house at an eco-compatible facility in Valenza, Italy, and distributes through owned e-commerce and physical boutiques in Milan, Rome, and Bari.

Product overview

Recarlo is an Italian luxury jewelry maison founded in 1967, specializing in heart-shaped diamond jewelry. The product portfolio centers on diamond rings (solitaire, Eternity, and Contrarié styles), bracelets, earrings, and necklaces, all featuring the signature heart-shaped brilliant-cut diamond design. Key sub-brands include Anniversary Love (exclusive heart-shaped diamonds launched 2017), the More Collection (refined everyday elegance), and the Elisir Collection (blue sapphire and diamond pieces). The company also offers the Contrarié line across multiple jewelry categories, the Eternity ring (trilogy reinterpretation, 2003 best-seller), and the Lucrezia cross (2008 signature piece). A complementary Exclusive Care service provides theft and snatching protection for purchased jewels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings Diamond rings including solitaire, Eternity, and Contrarié styles featuring heart-shaped brilliant-cut diamonds in 18kt gold, designed for engagements, anniversaries, and special occasions.
• Bracelets Diamond bracelets featuring Contrarié designs with graduated heart-shaped brilliant-cut diamonds, including flexible and hidden clasp styles in 18kt gold.
• Earrings Diamond earrings in various styles including three-stone, hoop, crossed hoop, and drop graduates, featuring heart-shaped brilliant-cut diamonds set in 18kt gold.
• Necklaces Diamond necklaces featuring Contrarié graduated designs with hidden clasps and heart-shaped brilliant-cut diamonds set in 18kt gold.
• Anniversary Love Collection Sub-brand collection launched in 2017, made exclusively with heart-shaped diamonds, celebrating the heart as Recarlo's signature design element.
• More Collection A refinement-focused jewelry collection where elegance defines the way the wearer expresses themselves through jewelry.
• Elisir Collection A jewelry collection combining blue sapphire stones with diamonds, inspired by the Savoy royal blue and featuring heart-shaped diamond cuts.
• Exclusive Care Service A complimentary service entitling customers to replace their purchased jewel if snatched while worn or stolen at home, valid for 12 months worldwide and requiring activation within one month of purchase.

Quantifiable outcome

• Gemological certificates provided for all diamonds over 0.14 carats
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Crivelli: Italian fine jewelry maison based in Valenza with historical brand heritage, similar product focus on gold and gemstone creations, and boutique-led distribution. Comparable size and category positioning.
• Buccellati: Italian fine jewelry house known for distinctive craftsmanship and signature design techniques, comparable to Recarlo in heritage positioning, precious-metal focus, and global luxury DTC retailing.
• Vhernier: Valenza-based Italian fine jewelry maison with proprietary design techniques and select boutique distribution (Milan, Rome, international). Closely comparable in terms of size, Valenza production roots, and high-end DTC model.
• Damiani: Italian fine jewelry maison also founded in Valenza, manufacturer and DTC retailer of gold and diamond jewelry with global boutique presence. Directly comparable heritage-driven, vertically integrated Italian fine jewelry peer.
• Pasquale Bruni: Italian fine jewelry maker based in Valenza with signature gold and diamond collections sold through luxury boutiques and DTC channels. Comparable niche Italian precious-metal jewelry peer.
• Roberto Coin: Italian fine jewelry maison founded in Vicenza, designs and distributes signature gold and gemstone jewelry worldwide through its own boutiques and department stores. Comparable as an Italian family-led fine jewelry DTC brand.
• Pomellato: Milan-based Italian fine jewelry brand (Richemont-owned) producing signature gold and gemstone jewelry collections for the global luxury market. Comparable heritage Italian jewelry maker with European boutique distribution.

Broad incumbents

• Tiffany & Co. Global fine jewelry retailer (LVMH-owned) with extensive worldwide boutique network and a strong emphasis on diamond engagement jewelry. Comparable in fine jewelry DTC operations but with vastly greater scale and footprint.
• Bulgari: Iconic Italian luxury jewelry house (LVMH-owned) with global retail network and broader portfolio including watches, accessories, and hotels. Comparable as a category-leading Italian jewelry brand but at materially larger scale.

Emerging players

• Chantecler: Italy-based independent fine jewelry brand originating from Capri, producing distinctive signature collections sold through DTC and select boutiques. Comparable as an Italian heritage designer jewelry maison at a similar growth/profile stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Recarloofficial
• LinkedInlinkedin.com/company/recarlo-s-p-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recarlo