Genting Casinos

What Genting Casinos does

Genting Casinos UK Limited is a private limited company (Company Number: 01519689) headquartered in Birmingham, England, and operates as the wholly-owned UK subsidiary of Malaysia-listed conglomerate Genting Berhad (MYX: 3182). The business operates a dual-channel casino entertainment platform: a network of 32 land-based casino venues across major UK cities including London, Manchester, Birmingham, Edinburgh, and Glasgow, complemented by an online casino platform at gentingcasino.com. The company holds UK Gambling Commission and Malta Gaming Authority licensing. Its UK operations trace heritage to the Genting Group's first casino opened in Malaysia in 1965.

The online platform hosts over 8,000 casino games including slots, jackpot slots, table games, and live dealer content from providers such as Evolution, Playtech, Pragmatic Play, Play'n GO, NetEnt, and Relax Gaming. Differentiated offerings include Genting Live (HD live roulette streamed directly from five Genting UK venues via Authentic Gaming technology) and BOOM Slots (an exclusive Play'n GO digital slot collection deployed on dedicated cabinets within Genting's physical venues). Native mobile applications for iOS and Android support on-the-go play, and payment integrations span Visa, Mastercard, PayPal, Apple Pay, Google Pay, Skrill, Paysafecard, and Trustly. The My Genting loyalty program provides tiered rewards and members-only tournaments.

The business model is transaction-fee-based, capturing the house edge on player wagers across both online and land-based gaming. Customer acquisition is driven by welcome bonuses (100% match up to £50, 132 free spins, or Golden Chips), ongoing promotional campaigns, affiliate partnerships, and content marketing via the Genting Insights blog and social media. The customer base consists of UK adult gaming consumers segmented into a primary mass-market segment and a secondary premium/high-roller segment served at venues such as Palm Beach Mayfair. The company employs between 1,001 and 5,000 staff and is actively investing in venue modernization while publicly opposing UK regulatory changes (notably a proposed Machine Games Duty increase from 20% to 25%) that it argues could threaten industry investment and jobs.

Name

Genting Casinos

Legal name

Genting Casinos UK Limited

Website

https://gentingcasino.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Genting Casinos UK Limited operates 32 land-based casinos across the UK alongside an online casino platform (gentingcasino.com) offering 8,000+ games. It is the wholly-owned UK subsidiary of Malaysia-listed Genting Berhad and serves UK adult gaming consumers across mass-market and premium segments.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casino Hotels (72112), Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Casino Slot Operations & Slot Route Management (MPAEAAAM), Luxury Casino Resorts (THAGACAJ), Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA)

Keywords

• Land-based casinos
• Online casino gaming
• Live dealer games
• Casino gaming entertainment
• Slot machine gaming

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Casino Gaming Revenue: Primary revenue from player wagering on slots, table games, live casino, and jackpot games. Revenue generated through house edge on player bets across 8,000+ game titles. Includes revenue from exclusive game releases and new game launches.
2. Land-Based Casino Operations: Revenue from 32 physical casino venues across the UK plus global destinations in Las Vegas, New York, and Malaysia. Includes gaming floor operations, entertainment, dining, and events.
3. Membership and Loyalty Programs: My Genting loyalty program offering members exclusive bonuses, free spins, early access to new games, and members-only tournaments. Generates recurring engagement and player retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Genting Casinos operates 32 UK land-based casino venues alongside an online casino platform (gentingcasino.com) that hosts over 8,000 games including online slots, jackpot slots, table games (roulette, blackjack, baccarat), live dealer games, and game shows. The offering combines physical casino entertainment with digital wagering, featuring the exclusive Genting Live streaming of real roulette from five physical UK venues and BOOM Slots hybrid digital cabinets powered by Play'n GO.

Product overview

Genting Casinos operates a multi-channel casino entertainment platform combining an online casino (gentingcasino.com) with a network of 32 UK land-based venues. The online platform offers over 8,000 games including online slots, jackpot slots, table games (roulette, blackjack, baccarat), and an extensive live casino offering. The core live casino product includes Genting Live (exclusive HD streaming from five UK venues powered by Authentic Gaming) and provider-sourced live games from Playtech, Evolution, Pragmatic Play, and other studios. The BOOM Slots initiative bridges digital and physical play by bringing Play'n GO slot titles to dedicated casino-floor cabinets. The company holds licensing from the UK Gambling Commission and Malta Gaming Authority.

Differentiator

Problem solved

Functional benefit

Brands

• Genting Live: Live casino streaming service that broadcasts roulette games from five Genting Casino venues across the UK, including Resorts World Birmingham, Palm Beach Mayfair, Manchester, Forty Five Kensington, and Chinatown Birmingham.
• BOOM Slots

Products and services

• Genting Casino Online Premium online casino platform offering over 8,000 games including online slots, jackpot slots, roulette, blackjack, baccarat, and live casino games for UK adult consumers, fully optimized for desktop and mobile with dedicated iOS and Android apps.
• Genting Live Exclusive live roulette streaming service that broadcasts HD real-time roulette games from five Genting Casino UK venues to remote online players, powered by Authentic Gaming.
• BOOM Slots Exclusive collection of Play'n GO digital slot games played on dedicated cabinets inside Genting's UK casino venues, bridging online and land-based gaming experiences.
• Genting Casino Mobile App (iOS/Android) Dedicated native mobile applications for iOS and Android devices providing access to live casino games, online slots, account management, and secure payments.
• UK Land-Based Casino Venues Network of 32 physical casino venues across the UK offering gaming floors, live entertainment, sports viewing, restaurants, and dining. Flagship is Resorts World Birmingham.
• Viking Runecraft 1000 (Exclusive Slot Title) Exclusive UK pre-release of Play'n GO's Viking Runecraft 1000 slot game with x1,000 multiplier ladder, cascading wins, and a voluntary 'GO Ultra' feature, available only on Genting Casino Online.
• My Genting Members Club Loyalty program offering members exclusive bonuses, free spins, early access to new games, and members-only tournaments through a tiered My Levels progression system.

Quantifiable outcome

• 97.3% RTP on live roulette games
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Authentic GamingcoreTechnology or IntegrationPartnership with Authentic Gaming provides live streaming technology for Genting Live service, enabling real-time HD video streaming of roulette games from five Genting Casino venues to online players. Authentic Gaming is a leading provider of live casino streaming solutions.
• Play'n GOcoreTechnology or IntegrationExclusive BOOM Slots partnership brings Play'n GO digital slot games to dedicated casino-floor cabinets at Genting venues. Genting is the only UK retail casino operator offering this hybrid experience combining digital and land-based gaming.
• EvolutionmajorTechnology or IntegrationEvolution provides live casino game content including live blackjack, roulette, game shows, and baccarat. Evolution is one of the leading live casino software providers in the industry.
• Pragmatic PlaymajorTechnology or IntegrationPragmatic Play supplies live casino games and online slots to Genting Casino platform, including Roulette 1 - Azure and other popular live dealer titles.
• PlayTechmajorTechnology or IntegrationPlayTech provides live casino content including live blackjack (Live All Bets Blackjack) and various roulette variants. PlayTech is a leading gaming technology provider.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flutter Entertainment: Global gaming conglomerate owning Paddy Power, Betfair, PokerStars, Sky Betting & Gaming and FanDuel. Much larger, publicly listed incumbent competing across online casino, poker, and sports with greater scale, technology investment, and cross-vertical cross-sell than Genting can match.
• Caesars Entertainment: Global casino and integrated resort operator in the US with William Hill digital and Caesars Sportsbook / Caesars Casino Online. Comparable to Genting Berhad's US integrated-resort footprint and casino hospitality model, but at substantially larger scale.

Direct peers

• LeoVegas: Nordic-headquartered mobile-first online casino and sportsbook operator with strong UK presence. Comparable to Genting on online casino game breadth, mobile app focus, and UKGC/MGA licensing structure.
• Grosvenor Casinos (The Rank Group): The Rank Group's Grosvenor Casinos is the UK's largest multi-venue casino chain with both physical casinos and an online platform. Closest direct competitor to Genting on the UK land-based + online omnichannel model, with similar regulatory exposure and product mix.
• Bet365: One of the largest UK-licensed online gaming operators with a substantial casino product alongside its dominant sportsbook. Direct competitor for online slots, live dealer, and table games within the UK Gambling Commission regulatory perimeter that Genting serves.
• Ladbrokes / Coral (Entain): Entain's Ladbrokes-Coral is a UK gambling heavyweight with full online casino and sportsbook offering, plus retail betting estate. Competes directly with Genting for UK online casino players and promotional wallet share.
• The Hippodrome Casino: London's largest casino, combining gaming floors with entertainment and dining. Comparable on premium London positioning, high-roller focus, and integrated entertainment venue model that overlaps with Genting's Palm Beach / Resorts World strategy.
• Aspers Casino: UK regional casino operator with large flagship venues in Stratford, Northampton, Milton Keynes, and Newcastle. Competes directly with Genting on regional UK casino footfall, slot floor, and entertainment-led gaming.
• 888 Holdings (William Hill owner): Global online casino and poker operator with 888casino, 888poker, and 888sport brands; now owner of William Hill International. Direct comparable on online casino game library size, live dealer offering, and exclusive in-house content.
• William Hill (Caesars Digital / 888 owner): Iconic UK gambling brand offering online casino, sportsbook and a smaller number of physical betting shops. Directly comparable on online casino product breadth and UKGC licensing footprint to Genting Casino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/genting_casinos
• Facebookfacebook.com/GentingCasinoUK
• Instagraminstagram.com/gentingcasinouk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genting Casinos