What Ready Set Rocket does

Ready Set Rocket (RSR) is a New York-headquartered, full-service integrated digital agency founded in 2009 by Aaron Harvey and Alex Lirtsman. The firm serves Fortune 100 enterprise clients across retail, financial services, sports, entertainment, fashion, real estate, and consumer goods with services spanning brand and communication strategy, digital strategy, data and analytics, AI consulting, paid media, and product development. Its client roster includes BlackRock, JP Morgan, NBA, Sweetgreen, Michael Kors, Condé Nast, Carnegie Hall, and Sakara Life, with engagements typically structured as project-based fees, retainers, or performance-based arrangements acquired through consultative direct sales. RSR reports "nearly perfect client retention" and cites outcome metrics such as 2000% return on ad spend for Sweetgreen and 220% year-over-year Instagram growth for Michael Kors as evidence of full-funnel impact.

RSR's technical footprint centers on CorralData, an AI-driven data platform with a natural language "Ask AI" query interface developed internally by co-founder Alex Lirtsman, alongside client-delivered solutions such as the NBA's Rapid Replay personalized highlight reel. The agency also produces generative AI content (text, image, video) for client campaigns and has published structured POVs on AI adoption and generative search. Operating as a professional services business with ~30 employees distributed remotely across 10 U.S. states, RSR has no public pricing, no public revenue, and no venture funding history disclosed.

In July 2024, RSR was acquired by Sia Partners, an international next-generation management and AI consulting firm with roughly 3,100 consultants across 20 countries. RSR continues to operate under its own brand within SiaXperience, Sia Partners' customer experience division, with CEO Lauren Nutt Bello and Chief Strategy Officer Kitty Tsang both elevated to partner and managing director roles respectively at Sia Partners. The acquisition integrates RSR into a 600+ person U.S. platform across 12 locations, combining creative and consulting capabilities for enterprise sales funnel coverage.

Name

Ready Set Rocket

Legal name

Ready Set Rocket

Website

https://readysetrocket.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ready Set Rocket is a New York-based, full-service integrated digital agency founded in 2009 that serves Fortune 100 enterprise brands with brand strategy, digital transformation, data and analytics, AI consulting, paid media, and product development services. Now part of SiaXperience following Sia Partners' July 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Agency Services: Ready Set Rocket generates revenue as a full-service digital agency by delivering integrated marketing services including brand strategy, digital strategy, data & analytics, AI consulting, creative production, paid media, product development, and campaign execution. Revenue is earned through project-based fees, retainers, and performance-based engagements with enterprise clients across diverse industries.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ready Set Rocket is a full-service integrated digital agency delivering brand strategy, digital strategy, data and analytics, AI consulting, creative production, paid media, and product development services to enterprise clients. The agency immerses itself in client businesses to drive measurable outcomes across the full sales funnel — from brand positioning and digital transformation through campaign execution and conversion optimization. It serves Fortune 100 brands across retail, financial services, sports, entertainment, fashion, and real estate through project-based and retainer engagements, supported by proprietary technology including the CorralData AI-driven data platform.

Product overview

Ready Set Rocket is a full-service digital agency (founded 2009, acquired by Sia Partners in 2024) providing integrated marketing services rather than a traditional SaaS product. The agency offers six core service lines: Brand & Communication Strategy, Digital Strategy, Data & Analytics Strategy, AI Services, Paid Media, and Product Development. These services work together as an integrated offering—RSR 'completely immerses' in clients to provide consumer insights aligned with evolving culture through pragmatic, business-driving marketing plans and cohesive narratives driven by data and design. The agency's proprietary technology includes CorralData, an AI-driven data platform with a natural language 'Ask AI' feature that democratizes data access for organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Communication Strategy Brand architecture and positioning services that identify white space to deliver brand value in the minds of audiences. Develops scalable brand strategy elevating communication, content, and messaging for consistent customer experience across touchpoints.
• Digital Strategy Holistic digital strategy identifying the ideal mix of technologies, platforms, data and analytics, messaging, and targeting to reach, engage and convert target audiences and move the needle against business goals.
• Data & Analytics Strategy Data consulting ensuring data is captured, managed and analyzed in an actionable way, providing visibility into customer behavior and empowering data-driven business decisions across client organizations.
• AI Services AI consulting helping clients leverage artificial intelligence to improve efficiency, productivity, customer experiences, and establish competitive edge through analysis of business processes and AI solution recommendations.
• Paid Media Paid media campaigns driving business growth through holistic, data-driven cross-channel marketing with focus on testing and learning to efficiently reach and convert target audiences.
• Product Development Product development services including market research, user needs analysis, technical considerations, holistic product vision, best-in-class design and development, and data-driven iteration and optimization.

Quantifiable outcome

• 2000% ROAS on trail orders and 1000% ROAS on incremental orders for Sweetgreen, contributing to Sweetgreen's $1.6B valuation
• +10 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge: Brooklyn-based full-service digital agency serving Fortune 500 clients across strategy, design, data, and product. Closely comparable to RSR in service scope, client tier, and integrated model.
• VaynerMedia: Full-service digital agency focused on social, content, and media with strong enterprise client base. Comparable in Fortune 500 targeting and digital transformation capabilities.
• Code and Theory: NYC-based digital-first agency combining strategy, creative, and technology for enterprise clients across financial services, media, and retail. Directly competes with RSR in client segment and integrated model.
• MediaMonks: Global creative and production company under S4 Capital offering integrated digital services to enterprise brands. Highly comparable service mix and client tier.
• Anomaly: Independent creative agency known for unconventional, strategically-led campaigns for enterprise brands. Comparable in client caliber and integrated agency model.
• 360i: Data-driven digital marketing agency serving enterprise brands with media, creative, and analytics. Comparable scope and overlap with RSR's paid media and data strategy offerings.
• R/GA: Globally recognized digital agency and IP incubator serving enterprise clients with brand, product, and marketing transformation. Highly comparable in Fortune 100 focus and integrated creative+tech offering.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering brand transformation, experience design, and integrated marketing. Overlaps with RSR but at much greater scale and holding-company reach.
• Droga5: Accenture Song-owned creative agency renowned for brand strategy and campaign execution for major global brands. Overlaps with RSR in client tier but offers broader scale and resources.
• Digitas: Publicis-owned digital agency network offering connected marketing, media, and creative services to large enterprises. Competes with RSR across overlapping capabilities but as part of a global holding-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1195153
• Instagraminstagram.com/readysetrocket
• Xx.com/readysetrocket
• Facebookfacebook.com/readysetrocket

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready Set Rocket