Starmark of Florida

What Starmark of Florida does

Starmark of Florida is a private U.S. manufacturer and distributor of cremation and funeral products, founded in 2004 by Gerald H. Davis (former President of Vandor) and led since August 2025 by Chief Commercial Officer Michael Jewart. The company designs and markets cremation solutions, ceremonial rental caskets, viewing containers, direct cremation containers, burial caskets, urns, airline-approved shipping containers, and pet memorialization products, supported by proprietary technology including ELDERLITE corrugated fiberboard construction, leak-resistant liners, fold-up rental casket inserts for compact storage, and digitally printed themed container finishes. Production is based at an Indiana manufacturing facility, and the catalog spans 124+ SKUs across sub-brands such as Artisan, Nature's Way, Kinkaraco, Passages, Considerations, AMA Containers, and the co-branded Spencer equipment line.

The business operates a sales-led B2B model selling exclusively to verified funeral, cremation, cemetery, and related care service professionals through an account-gated e-commerce storefront, factory-direct shipping across North America, and Starmark Local white-glove delivery in select regions. Pricing is positioned around a 'Guaranteed Best Pricing' promise and is gated behind professional registration. Revenue is generated primarily through unit sales of physical funeral and cremation products, with no software, subscription, or AI-driven monetization layer; growth has been augmented by acquisitions (notably AMA Containers) and co-branding partnerships (Spencer).

The customer base is a long tail of funeral homes, cemeteries, crematories, and pet memorialization providers across the U.S. and Canada, with international shipping capability via airline-approved containers. Distribution relies on a combination of the company's own professional storefront, local account representatives, NFDA conference participation, content marketing (Learning Lounge), and an email newsletter funnel. No disclosed revenue, funding history, or institutional investors are present in the available data, and the company remains closely held.

Name

Starmark of Florida

Legal name

Starmark

Website

https://starmarkcp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Starmark of Florida is a U.S. manufacturer and B2B distributor of cremation and funeral products — including rental caskets, viewing containers, urns, and shipping containers — sold exclusively to verified funeral homes, cemeteries, crematories, and pet memorialization providers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Funeral and Cremation Products Sales: Starmark generates revenue through the manufacture and distribution of cremation solutions and funeral products including ceremonial rental caskets, viewing containers, direct cremation containers, burial caskets, urns, shipping containers, and related supplies sold directly to funeral professionals, cemeteries, and crematories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Starmark designs, manufactures, and distributes cremation and funeral products — including ceremonial rental caskets, burial and cremation caskets, viewing containers, direct cremation containers, urns, shipping containers, green burial products, and operating supplies — sold exclusively to verified funeral professionals, cemeteries, and crematories across North America. The company offers a complete portfolio of 124+ products across 13 categories with branded lines such as Artisan, Nature's Way, Elderlite, Considerations, and Spencer, plus acquired brands including AMA Containers and CJ Boots Signature. Products are made in the USA at the company's Indiana-based manufacturing facility.

Product overview

Starmark is a leading U.S. manufacturer and distributor of cremation solutions and funeral products for funeral homes, cemeteries, and crematories. Founded in 2004, the company offers a comprehensive portfolio organized into product categories including Ceremonial Caskets (rental caskets for viewing before cremation), Burial and Cremation Caskets (traditional hardwood and fiberboard options), Viewing Containers, Direct Containers, Inserts, Oversize Products (enhanced width solutions), Urns, Green Products (biodegradable and eco-friendly options), Shipping Containers (airline-approved), Operating Supplies, and Infant/Youth and Pet Memorialization products. The company also distributes acquired brands including AMA Containers, CJ Boots Signature, Elderlite®, Kinkaraco™, Nature's Way®, Passages®, and Spencer® equipment. Key branded products include the Artisan Vista Series™ (viewing containers with themed prints), Aria™ and Accord™ ceremonial rental caskets, Chaise Bed Viewer®, Harmony Deluxe™ cremation containers, TransPorter® alternatives, Nature's Way® green funeral series (Arbor™, Natural™, Terra™), Safewood™ and Safeway® direct containers, The Richmond™ hardwood urns, and specialty oversize solutions like Mesa™ Select and Meadow™ Select. Products are made in the USA at an Indiana-based facility and supported by the Director's Choice™ merchandising tool for funeral professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Artisan™: Product line featuring alternative cremation containers with themed prints and eco-friendly construction
• Bridge™ Pet Products
• CJ Boots Signature
• Considerations™
• Elderlite®
• Goliath™
• Kinkaraco™
• Nature's Way®
• Passages®
• Spencer®
• Director's Choice™
• AMA Containers

Products and services

• Ceremonial Caskets (Rental Caskets) Rental caskets designed for viewing services before cremation, with fresh interiors replaced for each family and interchangeable fold-up inserts. Enables families to experience a traditional full-service aesthetic at a lower price point than purchasing a casket. Includes Aria, Concerto, Cadence, Sonnet, and Ovation 31" Oversize lines.
• Burial and Cremation Caskets Traditional and alternative casket options for funeral professionals serving families choosing burial. Includes solid hardwood caskets (Cherry, Oak, Pine — e.g., Washington Cherry, CJ Boots Signature, Pieta: Last Supper Select) and lightweight fiberboard burial caskets (Elderlite).
• Vista™ Viewing Container Modest service cremation container designed for ID viewings and private farewells, featuring digitally printed themed finishes (Beechwood, Dockside, Driftwood, Golden Oak, Mountain, Meadow, Patriot, Rustic, Seashore, DelSol), reinforced fiberboard construction, leak-resistant liner, and Green Burial Council certification. For funeral professionals serving modest-service families.
• Viewing Containers Cremation-friendly containers designed for loved-one-present viewing before cremation, providing dignified and affordable options for modest services or private farewells. Includes Artisan Canvas, Harmony Deluxe, TransPorter, Nature's Way Arbor, Carrollton, and Woodview product lines.
• Direct Containers Practical, cremation-ready containers designed for safe handling, storage, and transportation when no viewing is planned. Includes Safewood, Safeway, EZ-Fold, Strongbox, and Coverlet product lines for direct cremation needs.
• Oversize Products (Considerations) Enhanced width caskets and containers providing extra space without compromising craftsmanship or aesthetics. Includes Mesa Select (8 sizes), Meadow Select 27" Oversize, Goliath oversize caskets, Considerations collection, and Ovation 31" Ceremonial Rental Casket.
• Urns Cremation urns ranging from hand-crafted hardwood (The Richmond, Artisan Print, Society) to economical plastic (Sure~Lock temporary) and Gem-style keepsake urns, plus Urn Vaults and Keepsake Metal Scattering Tubes for display, burial, scattering, or temporary containment.
• Green Funeral Products Environmentally friendly burial and cremation containers offering high visual appeal with sustainable, strong yet lightweight materials. Includes Nature's Way series (Arbor, Natural, Terra), bamboo, willow, seagrass, all-wood containers (Ethos, Logos, Pathos), and Kinkaraco biodegradable burial shrouds.
• Shipping Containers (AMA Containers) Airline-approved mortuary shipping containers for transporting human remains by air or ground, meeting FAA and international requirements. Includes Air Shipping Tray, Combo Shipping Tray, International Shipping Crate (zinc-lined), and Ziegler Case (sealable galvanized steel with locking clasps).
• Operating Supplies Prep room essentials and everyday operating items for funeral homes including cremation rollers, casket biers, viewing stands, foot covers, and wood appliqués.
• Infant and Youth Products Child and infant memorial products including containers, remembrance baskets, inserts, and carriers designed with dignity and comfort for grieving families.
• Pet Memorialization Products (Bridge Pet Products) Pet memorial products under the Bridge brand including urns, keepsakes, scattering options, Rooted Moments Frame, and Backyard Burial & Cremation Containers. For veterinary professionals and pet memorialization providers serving pet families.
• Ceremonial Rental Casket Inserts Inserts for ceremonial rental caskets with fold-up sides enabling compact storage, maximizing funeral home storage and shipping efficiency.
• Spencer® Casket Handling Equipment Co-branded Spencer by Starmark casket handling equipment including Z501F Foldable Church Truck, POWER Z501 Church Truck, JACK-E Casket Lifting Truck, and POWER JACK-E 4RG Casket Lifting Truck with Twist System. For funeral professionals' operating use.
• Showroom Display Products Display-ready products including sample units (e.g., Mini Display Vista Patriot), Folding Product Display Shelf, and display kits for arrangement conferences and family consultations in funeral home showrooms.

Quantifiable outcome

• Funeral professionals report the Vista container reassures undecided families who want 'not too much, not too little'
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SpencercoreStrategic or Co-development Partner · 1 January 2025Strategic partnership between Spencer, a global leader in casket handling equipment and body removal systems, and Starmark Funeral Products. Spencer is a recognized brand in operating supplies and equipment for funeral professionals. Products co-branded as Spencer by Starmark including Z501F Foldable Church Truck, POWER Z501 Church Truck, JACK-E Casket Lifting Truck, and POWER JACK-E 4RG Casket Lifting Truck.
• AMA Containers (Airline Mortuary Associates)coreTechnology or IntegrationStarmark acquired AMA Containers, which was founded in 1991 by Jon Bumbaugh based on his airline industry experience. AMA pioneered mortuary shipping products. Bumbaugh joined Starmark as a consultant contributing his expertise. AMA Containers provides airline-approved shipping containers meeting international requirements.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Batesville Casket Company: Batesville is the largest U.S. casket and cremation-product manufacturer (a Hillenbrand business). It competes with Starmark across virtually every product line — burial caskets, cremation containers, rental caskets, and urns — and is the primary direct competitor for funeral-home national accounts.
• Vandor Group: Vandor is a private casket manufacturer offering burial and cremation caskets under the CJ Boots Signature and other lines. It is a direct competitor in casket and cremation-container categories and was the former employer of Starmark's founder Gerald H. Davis, making it a closely-watched peer in the same niche.
• Trigard Memorial: Trigard is a manufacturer of cremation urns, memorial vaults, and cremation jewelry serving funeral professionals. It is a direct peer in the cremation-urn and memorial-products category where Starmark competes with its Richmond and Artisan Print urn lines.
• Forrest Casket Company: Forrest Casket is a U.S. casket manufacturer serving funeral homes with burial and cremation caskets. It competes directly with Starmark in hardwood and fiberboard casket categories and is a similar-sized private mid-market competitor to Starmark in funeral-home B2B sales.

Broad incumbents

• Wilbert Funeral Services: Wilbert is the largest U.S. burial-vault manufacturer and a long-established funeral-supplies company that has expanded into cremation products, urns, and operating supplies. As a broader incumbent with deeper scale and a licensee network, it competes across most of Starmark's portfolio while serving as a benchmark for the category.

Emerging players

• Homestead Casket: Homestead Casket is an online, direct-to-consumer casket retailer focused on transparent pricing and shipping caskets directly to families. It is an emerging player that pressures the traditional funeral-home distribution channel where Starmark sells, although it does not serve funeral professionals directly.
• Titan Casket: Titan Casket is a D2C casket and cremation container supplier offering online ordering with reduced intermediation. Like Homestead, it is an emerging disruptor pressing on traditional casket distribution; while it targets consumers and funeral homes, it represents a channel-shift threat to Starmark's verified-account B2B model.

Others

• Service Corporation International (SCI): SCI is the largest North American funeral-services and cemetery operator, owning brands like Dignity Memorial. It is one of Starmark's largest end customers and a key ecosystem participant; as a customer not a manufacturer, it is an adjacent peer whose consolidation strategy influences pricing pressure across the supplier base.
• Foundation Partners Group: Foundation Partners is a private-equity-backed funeral home and cemetery operator with over 200 locations. It is an adjacent funeral-industry ecosystem participant and key customer segment whose consolidated buying behavior shapes procurement dynamics for suppliers such as Starmark.
• Carriage Services: Carriage Services is a publicly traded funeral-services and cemetery operator. It is an ecosystem participant and major prospective customer; its procurement volumes influence the supplier dynamics across cremation containers, caskets, and urns in which Starmark competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHDle8qImWZHMfS5lO4w2aQ
• Facebookfacebook.com/starmark.richmond
• LinkedInlinkedin.com/company/starmark-cremation-products
• Xx.com/starmarkfp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starmark of Florida