Sway Mobility
Sway Mobility Inc. operates a turnkey electric-vehicle carshare-as-a-service platform, bundling custom-branded EVs, insurance, telematics, mobile apps, and maintenance into a subscription for property owners, employers, schools, and municipalities across Ohio, Michigan, and Washington.
- Company typePrivate
- Founded2017
- HeadquartersBroadview Heights, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sway Mobility does
Sway Mobility Inc. is a private Ohio-domiciled corporation founded in 2017 that operates a turnkey electric-vehicle carshare platform, branded under Sway Mobility and the MOQO mobile application. The company's core offering, "Carshare as a Service," delivers custom-branded EVs, insurance coverage, a branded mobile app (with keyless entry, geofencing, and telematics-enabled access), regular cleaning and maintenance, member support, billing, and data reporting as a bundled subscription to property owners, employers, educational institutions, and municipalities. Individual consumers access vehicles through the MOQO/Sway Mobility iOS and Android apps on a minimum one-hour reservation, paying hourly time, mileage overage ($0.40/mile beyond 25 miles per reserved hour), a one-time $19.50 application fee, and a structured penalty and behavioral-surcharge schedule. The technology stack combines GPS and satellite navigation, sensing/diagnostic and data-communication modules, event data recorders, dashcams, and AI-processed telematics for driving-behavior analytics, with Stripe handling payments and Google Maps APIs powering location services. Sway operates across Ohio, Michigan, and Washington and reports headcount of 1–10 employees, with proprietary tele-operated carshare technology under development for remote vehicle operations. No funding rounds, revenue figures, or named enterprise customers are disclosed in the source materials.
Sway Mobility firmographics
Firmographics- Name
- Sway Mobility
- Legal name
- Sway Mobility Inc.
- Website
- https://swaymobility.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sway Mobility Inc. operates a turnkey electric-vehicle carshare-as-a-service platform, bundling custom-branded EVs, insurance, telematics, mobile apps, and maintenance into a subscription for property owners, employers, schools, and municipalities across Ohio, Michigan, and Washington.
- Ownership category
- akta.pro rank
Sway Mobility industry classification
Industry- Product category
- Electric Vehicle Carsharing Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industry
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)
Keywords
Where Sway Mobility is headquartered
LocationHeadquarters
- HQ city
- Broadview Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sway Mobility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Vehicle Subscriptions (Carshare as a Service): Organizations and property owners subscribe to the Sway platform on a turnkey basis, receiving custom-branded EVs, insurance, maintenance, and support bundled into a recurring subscription fee. This enables deployment of carshare programs without upfront vehicle purchase.
- Time-based Rental Fees: Members pay for rental time with a minimum booking of one hour. Late return fees of $50 per hour apply for delays beyond reserved time.
- Mileage Fees: Members pay $0.40 per mile for mileage exceeding 25 miles per hour of rental. Distance is tracked via telematics systems.
- Application/Membership Fees: One-time $19.50 application fee to process motor vehicle record checks upon membership application.
- Behavioral Surcharges: Drivers exhibiting risky behavior (hard braking, acceleration, speeding) are subject to surcharges of $1-$5 per hour on the base hourly rate.
- Penalty and Fine Revenue: Fees collected for Terms of Service violations ($50), improper vehicle return ($100+ travel costs), unauthorized drivers (minimum $250), failure to plug in charger ($25), low battery return ($25), and inconvenience fees ($50).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Rental - Hourly time-based rental with mileage overage charges |
| One time/ perpetual license | Pay-as-you-go | Membership Application Fee |
| Transaction based/ take rate | Pay-as-you-go | Penalty and Surcharge Schedule |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Sway Mobility product offering
Product offeringCore offering
Sway Mobility operates an electric vehicle Carshare-as-a-Service platform that delivers turnkey subscription deployments to property owners, employers, schools, and municipalities. Each deployment bundles a custom-branded electric vehicle, insurance, a branded mobile application, regular cleaning and maintenance, member support, back-office billing, and data reporting. Individual members locate, reserve, and unlock vehicles via the MOQO or Sway Mobility mobile app for hourly self-service rentals.
Product overview
Sway Mobility operates a Carshare as a Service platform designed to make electric vehicle carshare offerings easy to deploy. The core platform includes custom branded electric vehicles, insurance coverage, branded mobile applications (MOQO or Sway Mobility App), regular cleaning and maintenance, member services and support, back-office billing and administration, and data and reporting. The company offers two primary solutions: Custom Carshare for properties, businesses, schools, and organizations; and Fleet Sharing for corporate or municipal fleet management. The platform uses telematics technology for keyless entry, vehicle tracking, and usage monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Carshare as a Service Platform Turnkey subscription service enabling organizations to deploy electric vehicle carshare programs ranging from a single vehicle to a city-wide fleet; bundles a custom-branded EV, insurance, a branded mobile application, regular cleaning and maintenance, member support, back-office billing, and data reporting into a single recurring fee.
- Custom Carshare Solution enabling properties, businesses, schools, and cities to offer carshare as an amenity for tenants, employees, students, or guests, reducing parking demand while providing transportation access.
- Fleet Sharing Solution for corporate or municipal fleet operators that adds vehicle scheduling, keyless entry, and advanced telematics to increase vehicle utilization and reduce fleet costs.
- MOQO / Sway Mobility Mobile App Mobile application (available on iOS and Android) that lets members apply for membership, locate available vehicles, make reservations, check in and out for drives, unlock vehicles with keyless entry, report damage, and manage their account and billing.
Quantifiable outcome
- 11+ personal vehicles removed from the road for every carshare vehicle deployed
- +4 more outcomes
Companies that use Sway Mobility
Customer profileSegments5 records
Ideal customer profiles5 records
Sway Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Sway Mobility partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sway Mobility competitors and assessment
Company assessmentDirect peers
- Envoy Technologies: Envoy operates a directly comparable EV-only carshare-as-a-service model for apartment buildings, condos, and workplaces, bundling vehicles, insurance, and maintenance into a property-amenity offering. Sway's turnkey subscription product to property owners is nearly identical in positioning, customer, and delivery model.
- Zipcar: Zipcar is the largest US carshare operator (owned by Avis Budget Group), running station-based, hourly car rental across universities, businesses, and urban locations. It competes for the same property-owner and university RFP pipeline as Sway, though with broader geographic coverage and gasoline and EV vehicles.
- Enterprise CarShare: Enterprise's carshare product provides hourly vehicle access at universities, businesses, and residential properties. It is a direct competitor for the same B2B property-channel customers Sway targets, with the backing of Enterprise's fleet, infrastructure, and brand.
- Turo: Turo is the largest peer-to-peer carsharing marketplace in the US, providing short-term vehicle access without owning a fleet. It competes with Sway for occasional-use consumer demand, particularly in markets where Sway operates, though with an asset-light, consumer-direct model.
- Getaround: Getaround is a peer-to-peer carsharing platform connecting private car owners with renters via hourly and daily bookings with its Connect telematics for keyless access. It competes with Sway for short-trip, app-driven vehicle access, though on a fundamentally different asset-light model.
Broad incumbents
- Free2Move: Free2Move is Stellantis's mobility super-app combining carsharing, rental, and parking across multiple geographies. While broader in scope than Sway, it competes in the same EV-enabled shared mobility space and pursues similar B2B partnerships with property developers and employers.
- SIXT Share: SIXT's carshare product offers station-based vehicle access in European and select US cities with a mix of EVs and ICE vehicles. It is a broader mobility incumbent with overlapping capabilities to Sway's station-based EV carshare, particularly in mixed-use and residential locations.
- Share Now: Share Now was a BMW/Daimler joint venture operating free-floating carsharing in major European and North American cities. It is comparable as a station-based/floating carshare incumbent that has shaped customer expectations for app-driven EV carshare, even after restructuring its footprint.
Emerging players
- HyreCar: HyreCar is a vehicle-sharing platform focused on rideshare and delivery drivers needing short-term vehicle access. While oriented toward gig-economy drivers rather than property-amenity use cases, it competes for the same underlying demand for flexible, hourly vehicle access without ownership.
Others
- Lime: Lime operates shared electric bikes and scooters in urban markets. While a different vehicle category, Lime shares the EV-first, app-based shared mobility DNA with Sway and serves overlapping urban sustainability-minded customers and municipal partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sway Mobility social profiles
Digital presenceSway Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sway Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Sway Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sway Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sway Mobility
What does Sway Mobility do?
Sway Mobility operates an electric vehicle Carshare-as-a-Service platform that delivers turnkey subscription deployments to property owners, employers, schools, and municipalities. Each deployment bundles a custom-branded electric vehicle, insurance, a branded mobile application, regular cleaning and maintenance, member support, back-office billing, and data reporting. Individual members locate, reserve, and unlock vehicles via the MOQO or Sway Mobility mobile app for hourly self-service rentals.
Is Sway Mobility a public or private company?
Sway Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sway Mobility founded?
Sway Mobility was founded in 2017. It employs 1 to 10 people.
Where is Sway Mobility based?
Sway Mobility is headquartered in Broadview Heights, United States, in the North America region.
How does Sway Mobility make money?
Six revenue lines are on record. Vehicle Subscriptions (Carshare as a Service) is the primary driver. The others are time-based Rental Fees, mileage Fees, application/Membership Fees, behavioral Surcharges and penalty and Fine Revenue.
Who are Sway Mobility's main competitors?
Direct peers on record are Envoy Technologies, Zipcar, Enterprise CarShare, Turo and Getaround. Broad incumbents are Free2Move, SIXT Share and Share Now. HyreCar is listed as an emerging player. Lime is listed as an others.
Does Sway Mobility have an API?
No public API is recorded for Sway Mobility.
What industry is Sway Mobility in?
Sway Mobility's product category is Electric Vehicle Carsharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 532111 and its SIC code is 7510.