What Season Brand does

Season Brand LLC is a privately held U.S. canned seafood company headquartered in Lyndhurst, New Jersey, founded in 1921 by Isaac Epstein. It produces and distributes a portfolio of wild-caught, shelf-stable fish products — sardines (skinless & boneless, bone-in, and brisling varieties in olive oil, water, or tomato sauce), mackerel fillets, anchovies, kippers, yellowfin tuna in glass jars, and Caviart® Black Seaweed Pearls (a vegan seaweed-based caviar substitute). In 2026 the company extended beyond seafood with an Organic Extra Virgin Olive Oil collection sourced from Morocco. Products carry a dense certification stack: Friend of the Sea, MSC (brisling sardines), Non-GMO Project Verified, Certified Gluten-Free, OU Kosher, Wild-Caught, and BPA-free can linings.

The business model is straightforward branded CPG: one-time purchase transactions of shelf-stable canned seafood sold through three channels — a direct e-commerce site (seasonproducts.com), a dedicated Amazon Storefront, and physical retail distribution in U.S. supermarkets and food clubs. The target customer is the health-driven U.S. consumer seeking sustainable, low-mercury, protein-rich alternatives to tuna and salmon. The company has 11–50 employees, no disclosed funding rounds, no parent company, and no institutional ownership identified; Caviart® is a registered sub-brand trademark.

Underlying technology is non-software: hand-packing of wild-caught fish into cans and jars, BPA-free lining sourcing, and certification-driven supply chain controls. Distribution supply is global — fish are wild-caught from the North Atlantic (Morocco, Latvia), Costa Rica, and Denmark/France for seaweed — but the company sells exclusively in the U.S. market. Marketing is content-led via a recipe library (40+ recipes), blog, and social channels, with Amazon serving as the primary conversion point. Revenue is not publicly disclosed.

Name

Season Brand

Legal name

Season Brand LLC

Website

https://seasonproducts.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Season Brand LLC is a privately held U.S. canned seafood company founded in 1921, selling wild-caught sardines, mackerel, anchovies, kippers, tuna, and Caviart seaweed pearls through Amazon, DTC, and supermarket channels to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Canned Seafood

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)

akta.pro secondary industries

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Canned seafood products
• Wild-caught sardines
• Canned mackerel fillets
• Anchovies and kippers
• Extra virgin olive oil

Headquarters

HQ city

Lyndhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Canned Seafood Products: Season Brand generates revenue through the sale of canned seafood products including sardines, mackerel, anchovies, kippers, yellowfin tuna, and Caviart seaweed pearls. Products are sold in various formats (olive oil, water, tomato sauce) and varieties (skinless/boneless, bone-in, brisling). Revenue is derived from one-time purchase transactions through retail and online channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Season Brand produces and sells a portfolio of sustainably wild-caught canned seafood products — sardines, mackerel, anchovies, kippers, and yellowfin tuna — along with the Caviart® Black Seaweed Pearls vegan caviar substitute and a recently introduced Organic Extra Virgin Olive Oil collection. Products are hand-packed, certified Non-GMO, gluten-free, OU Kosher, and Friend of the Sea/MSC sustainable, and are sold primarily to U.S. health-conscious consumers via Amazon, supermarkets/food clubs, and the company's own e-commerce site.

Product overview

Season Brand is a canned seafood company offering a portfolio of sustainably sourced fish products. The core product line includes sardines (available in skinless/boneless, bone-in, and brisling varieties packed in olive oil, water, or tomato sauce), mackerel fillets, anchovies, kippers (smoked herring), yellowfin tuna in glass jars, and Caviart® Black Seaweed Pearls as a vegan caviar substitute. The company recently expanded into the Extra Virgin Olive Oil category with an organic collection sourced from Morocco. All products are certified wild-caught, sustainable, gluten-free, non-GMO, and OU Kosher.

Differentiator

Problem solved

Functional benefit

Brands

• Caviart®: A branded seafood product line offered by Season Brand.

Products and services

• Sardines Wild-caught sardines packed in olive oil, water, or tomato sauce, offered in skinless & boneless, bone-in, and brisling varieties. High in omega-3s, protein, calcium, and vitamins. Targeted at health-conscious consumers seeking a shelf-stable, sustainable alternative to canned tuna.
• Mackerel Wild-caught mackerel fillets hand-packed in olive oil, with a mild, flaky, tender texture. Rich in calcium, iron, potassium, vitamin D, and lower in mercury than tuna. Aimed at consumers seeking nutrient-dense canned seafood.
• Anchovies Flat anchovies packed in olive oil with a salty, savory flavor and high omega-3 content. Versatile for pizzas, salads, sauces, and snacks. Targeted at home cooks and chefs looking for premium canned anchovies.
• Kippers Lightly smoked herring fillets (kipper snacks), traditionally enjoyed for breakfast. Low in calories and cholesterol, high in vitamin D and omega-3 fatty acids. Targeted at consumers seeking traditional British-style smoked herring.
• Yellowfin Tuna Wild-caught yellowfin tuna fillets hand-packed in premium glass jars with olive oil. Wild-caught off the Costa Rica coast delivering clean, delicate flavor. Targeted at premium seafood consumers.
• Caviart® Black Seaweed Pearls Vegan caviar substitute made from black seaweed pearls sourced from Denmark. Certified Kosher-Parve. Mimics traditional caviar texture at a lower price point while delivering micronutrients. Targeted at consumers seeking a vegan or more affordable alternative to real caviar.
• Organic Extra Virgin Olive Oil Collection Organic extra virgin olive oils and olive tree pearls grown in Morocco's desert region. Crafted for everyday cooking, finishing, and elevated culinary moments. Targeted at home cooks and food enthusiasts seeking premium organic olive oil.

Quantifiable outcome

• Sardines contain 4x more omega-3s than light tuna (1.5 grams per 6-oz serving for tuna vs. ~2.4 grams for sardines per 6-oz serving)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wild Planet Foods: Premium canned seafood brand (tuna, sardines, mackerel, anchovies) with a comparable sustainability and wild-caught positioning. Closest U.S. peer in terms of species mix, certification ethos, and natural-channel distribution.
• Crown Prince Natural: Long-standing canned seafood brand offering sardines, mackerel, anchovies, clams, and oysters in similar shelf-stable formats. Directly comparable on product portfolio, supermarket distribution, and price tier.
• King Oscar: Specialty canned seafood brand focused on brisling sardines, mackerel, and tuna. Closely comparable on species mix and supermarket presence; competes for similar shelf space.
• Bar Harbor Foods: Regional/New England canned seafood brand with comparable species mix (sardines, herring, mackerel, clams) and supermarket/food club distribution. Competes in similar price tier and channels.

Emerging players

• Patagonia Provisions: Sustainability-led canned seafood (sardines, salmon, mussels) and pantry items from Patagonia. Comparable on wild-caught/sustainability narrative and DTC-plus-retail distribution, but operates as a venture-backed emerging brand.
• Fishwife: Premium DTC-led canned seafood brand (sardines, tuna, anchovies, mackerel) targeting a similar health-conscious millennial consumer with stylish packaging. Comparable on product mix and target customer, though newer and growth-stage.
• Safe Catch: Canned tuna brand differentiated by mercury testing and purity standards. Comparable on the low-mercury/health-driven positioning that Season Brand uses to attack tuna, but narrower species focus.

Broad incumbents

• StarKist: Largest U.S. canned tuna brand and the incumbent that Season Brand's 'tuna alternative' messaging is built against. Comparable distribution footprint and category placement, though much broader portfolio and far larger scale.
• Chicken of the Sea: Major U.S. canned tuna and seafood incumbent with broad retail distribution. Relevant as the category leader Season Brand must compete with for shelf space and consumer mindshare.

Regional players

• Conservas de Cambados: Premium Spanish canned seafood brand (sardines, mackerel, anchovies) with gourmet positioning and select U.S. distribution. Comparable on product format, species mix, and premium hand-packed quality; primarily a regional/import player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seasonsardines
• LinkedInlinkedin.com/company/season-brand

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Season Brand