Master Liveaboards
Master Liveaboards is a private UK-based operator of a fleet of 10 purpose-built liveaboard diving vessels across 11 destinations, selling all-inclusive scuba diving holiday packages to certified recreational and technical divers worldwide through direct-to-consumer and travel-agent channels.
- Company typePrivate
- Founded2015
- HeadquartersPhuket, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Master Liveaboards does
Master Liveaboards is a private diving experience company that operates a fleet of 10 purpose-built liveaboard diving vessels across 11 premier dive destinations worldwide, including the Galápagos, Egypt's Red Sea, Maldives, Thailand, Myanmar, Indonesia, the Philippines, Palau, the Solomon Islands, Truk Lagoon, and Bikini Atoll. The company was founded in 2015 with the launch of Galapagos Master and Pacific Master, and has since expanded the fleet through the addition of Solomons Master (2018) and Blue Horizon and Blue Melody (October 2023). It sells all-inclusive per-person liveaboard diving holiday packages, typically 6-10+ nights in duration, priced from $1,155 (Egypt) to $3,402 (Indonesia) per person, with deposits and staged payments due 60 days or less before departure.
The company is registered in the United Kingdom through two private limited entities: Master Liveaboards Ltd (UK customer bookings, holding ATOL licence 12848 and Travel Trust Association membership x2292) and Scuba Tours Worldwide LTD (non-UK bookings). Its core technology stack is the operational diving infrastructure of the vessels themselves (dive decks, indoor and outdoor facilities, dedicated camera preparation areas, and charging points) plus standard commercial digital tooling: Google Analytics for web traffic monitoring, Freshworks for newsletter delivery, and an InseanQ-based customer and travel-agent portal for booking and Advanced Passenger Information management.
Master Liveaboards generates revenue through one-time liveaboard package bookings sold primarily direct-to-consumer via masterliveaboards.com, supplemented by dedicated UK and US phone sales lines and a travel-agent channel. The customer base is exclusively consumer, comprising certified recreational scuba divers and, at the more technical end (notably Bikini Atoll), technical divers with relevant certifications. Complementary revenue-adjacent services include the ML Club loyalty program and partner-referred dive and travel insurance through DAN World and DiveAssure.
Master Liveaboards firmographics
Firmographics- Name
- Master Liveaboards
- Legal name
- Scuba Tours Worldwide LTD
- Website
- https://masterliveaboards.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Master Liveaboards is a private UK-based operator of a fleet of 10 purpose-built liveaboard diving vessels across 11 destinations, selling all-inclusive scuba diving holiday packages to certified recreational and technical divers worldwide through direct-to-consumer and travel-agent channels.
- Ownership category
- akta.pro rank
Master Liveaboards industry classification
Industry- Product category
- Liveaboard Diving Tourism
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
- akta.pro secondary industry
- Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)
Keywords
Where Master Liveaboards is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Master Liveaboards business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Liveaboard Diving Package Bookings: Master Liveaboards generates revenue through the sale of liveaboard diving holiday packages. These packages include accommodation aboard the vessel, diving activities, meals, and typically cover transportation to and from the vessel. The company operates a per-person pricing model with trips ranging from approximately 6 to 10+ nights depending on the itinerary. Pricing varies significantly by destination, with trips ranging from approximately $1,155 per person (Egypt) to $3,402 per person (Indonesia). The company requires deposits followed by staged payments, with full payment due 60 days or less before departure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Egypt (Red Sea) liveaboard diving trips |
| One time/ perpetual license | Multi-year contract | Indonesia liveaboard diving trips |
| One time/ perpetual license | Multi-year contract | Truk Lagoon liveaboard diving trips |
| One time/ perpetual license | Multi-year contract | Myanmar liveaboard diving trips |
| One time/ perpetual license | Multi-year contract | Galápagos liveaboard diving trips |
| One time/ perpetual license | Multi-year contract | Thailand liveaboard diving trips |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Master Liveaboards product offering
Product offeringCore offering
Master Liveaboards sells multi-day scuba diving holiday packages aboard a fleet of 10 dedicated liveaboard vessels operating at 11 premier dive destinations worldwide, including the Galápagos, Egypt's Red Sea, Indonesia, Maldives, Thailand, Myanmar, Philippines, Palau, Solomon Islands, Truk Lagoon, and Bikini Atoll. Packages typically range from 6 to 10+ nights and include accommodation aboard the vessel, diving activities, meals, and transfers, priced per person from approximately $1,155 to $3,402 depending on destination.
Product overview
Master Liveaboards operates a fleet of 10 modern liveaboard diving vessels providing unsubsidized liveaboard diving holidays across 11 destinations worldwide. The fleet includes dedicated vessels for specific regions: Galapagos Master (16 guests, Galápagos), Pacific Master (Truk & Bikini Atoll), Solomons Master (Solomon Islands), Thailand Master (Thailand & Myanmar), Indo Master (Indonesia), Maldives Master (Maldives), Blue Horizon and Blue Melody (Egypt/Red Sea, 26 guests flagship), Palau Siren (Palau), and Philippine Siren (Philippines). Beyond vessel operations, the company offers complementary services including a Customer & Partner Portal for booking management, the ML Club loyalty program, partnered dive/travel insurance through DAN and DiveAssure, downloadable liability/medical forms in multiple languages, and financial protection via ATOL and Travel Trust Association membership.
Differentiator
Problem solved
Functional benefit
Companies that use Master Liveaboards
Customer profileSegments5 records
Ideal customer profiles4 records
Master Liveaboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Master Liveaboards partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- DAN (Divers Alert Network)coreMaster Liveaboards partners with DAN World to provide dive accident insurance to customers. The partnership includes a referral program where customers can book short-term dive insurance directly through DAN's website. DAN provides US$200,000 in emergency medical benefits for dive accidents, covering hyperbaric treatments and medical evacuations. Master Liveaboards recommends DAN insurance to all divers as part of their booking requirements.
- DiveAssurecorePartnership with DiveAssure offering both dive insurance and combined dive AND travel insurance policies. DiveAssure policies include coverage for lost diving days, trip cancellation due to inclement weather, and direct real-time payment to hyperbaric chambers worldwide. Master Liveaboards offers this as an alternative to DAN for customers seeking comprehensive coverage.
- FreshworkssupportingMaster Liveaboards uses Freshworks to deliver and monitor newsletter emails. The platform includes web beacon pixels to track email open rates and click-through verification. This helps the company measure newsletter engagement and optimize email marketing campaigns.
- Google AnalyticssupportingMaster Liveaboards uses Google Analytics to monitor website traffic and analyze how visitors use their websites. This helps improve website performance and customize offerings based on user behavior.
- Travel Trust Association (TTA)coreMaster Liveaboards Ltd is a member of the Travel Trust Association (membership x2292). All payments from UK customers are held in a secure trust account administered by the TTA, providing financial protection until holiday completion. In case of company insolvency, customers receive refunds or trip completion arrangements.
- Civil Aviation Authority (ATOL)coreMaster Liveaboards Ltd holds ATOL licence 12848 issued by the UK Civil Aviation Authority. This provides financial security for flight-inclusive packages departing from the UK, protecting customers against company insolvency. ATOL protection applies to packages where flights are included.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
Master Liveaboards competitors and assessment
Company assessmentDirect peers
- Aggressor Adventures: One of the largest and best-known liveaboard dive fleets globally, operating scuba diving itineraries across the Caribbean, Indo-Pacific, and beyond. Directly comparable in business model, customer base, and product offering to Master Liveaboards.
- Worldwide Dive and Sail (Siren Fleet): Operator of the Siren Fleet of luxury liveaboards in Indonesia, Philippines, Palau, and other Indo-Pacific destinations. Materially comparable as a peer and effectively a sister brand within the same broader network as Master Liveaboards.
- Blue O Two: Liveaboard dive operator with vessels in the Red Sea, Maldives, and other destinations. Directly competes in the same premium scuba liveaboard segment with similar itinerary length and pricing.
- Emperor Divers: UK-based liveaboard dive operator with a fleet focused on the Red Sea (Egypt) and Maldives. Comparable in market, customer segment, and direct-to-consumer booking model.
- Mermaid Liveaboards: Liveaboard dive operator with vessels in the Philippines and Indonesia. Closely comparable in operating model, vessel design, and destination mix in Southeast Asia.
- Carpe Diem Maldives: Boutique liveaboard dive operator in the Maldives with multi-deck vessels targeting experienced divers. Comparable in scale and premium positioning, with overlap in the Maldives Master catchment.
- Dive Worldwide: UK-based dive tour operator offering liveaboard and resort dive holidays across many of the same destinations as Master Liveaboards. Comparable as a competing booking channel and tour operator for the same certified scuba diver customer.
- Scuba Travel: UK dive tour operator selling liveaboard and dive resort holidays globally, overlapping with Master Liveaboards on destinations like the Red Sea, Maldives, and Indonesia. Directly competes for the same UK and European diver segment.
- MY Dream Catcher Liveaboard: Liveaboard dive operator in Indonesia (Komodo, Raja Ampat, Banda) targeting the same premium scuba diving segment. Comparable in itinerary style, customer profile, and pricing tier.
Broad incumbents
- PADI Travel: Global dive travel marketplace operated by PADI, the world's largest diver certification body. Aggregates liveaboard and dive resort inventory from many operators including Master Liveaboards, and serves as both a channel partner and broad incumbent competing for liveaboard bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Master Liveaboards social profiles
Digital presenceMaster Liveaboards compliance and trust
Trust signalCompliance2 records
Master Liveaboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Liveaboards leadership team
Management profileNumber of profiles
Master Liveaboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Liveaboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Liveaboards
What does Master Liveaboards do?
Master Liveaboards sells multi-day scuba diving holiday packages aboard a fleet of 10 dedicated liveaboard vessels operating at 11 premier dive destinations worldwide, including the Galápagos, Egypt's Red Sea, Indonesia, Maldives, Thailand, Myanmar, Philippines, Palau, Solomon Islands, Truk Lagoon, and Bikini Atoll. Packages typically range from 6 to 10+ nights and include accommodation aboard the vessel, diving activities, meals, and transfers, priced per person from approximately $1,155 to $3,402 depending on destination.
Is Master Liveaboards a public or private company?
Master Liveaboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Liveaboards founded?
Master Liveaboards was founded in 2015. It employs 51 to 100 people.
Where is Master Liveaboards based?
Master Liveaboards is headquartered in Phuket, Thailand, in the Asia region.
How does Master Liveaboards make money?
One revenue line is on record: liveaboard Diving Package Bookings.
Who are Master Liveaboards's main competitors?
Direct peers on record are Aggressor Adventures, Worldwide Dive and Sail (Siren Fleet), Blue O Two, Emperor Divers, Mermaid Liveaboards, Carpe Diem Maldives, Dive Worldwide, Scuba Travel and MY Dream Catcher Liveaboard. PADI Travel is listed as a broad incumbent.
Does Master Liveaboards have an API?
No public API is recorded for Master Liveaboards.
What industry is Master Liveaboards in?
Master Liveaboards's product category is Liveaboard Diving Tourism. Its primary akta.pro industry code is THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses), with a secondary code of THAAAIAB, Guided Diving & Snorkeling Excursions (boat/shore trips). Its NAICS code is 561520.