Blue O Two
Blue O Two operates the Master Liveaboards brand, running a ten-vessel fleet of scuba diving liveaboards across eleven destinations worldwide and selling dive holiday packages direct-to-consumer to recreational divers and underwater photographers.
- Company typePrivate
- Founded2015
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blue O Two does
Blue O Two is a privately held UK-based tour operator, headquartered in Bath and founded in 2003, that operates the Master Liveaboards brand running scuba diving holidays worldwide. The business runs a fleet of ten purpose-built diving vessels covering eleven premier destinations — Galapagos, Egypt's Red Sea, Maldives, Indonesia, Thailand, Myanmar, Philippines, Palau, Solomon Islands, Truk Lagoon, and Bikini Atoll — with capacities of roughly 16 to 26 guests per vessel. Onboard technical capabilities include dedicated dive decks with equipment setup and storage, spacious indoor and outdoor guest areas, and specialized camera rooms with charging points and secure storage tailored to underwater photographers. The Master Liveaboards brand was launched in 2015 starting with Galapagos Master and Pacific Master, expanded with Solomons Master in 2018, and added Blue Horizon and Blue Melody in October 2023 to enter Egypt's Red Sea.
The company operates a direct-to-consumer model, selling liveaboard diving packages via its website (masterliveaboards.com) with online availability search and booking, supported by UK (+44) and US (+1) phone lines and WhatsApp. Pricing is per-person, ranging from approximately $165 for entry-level Red Sea packages to $3,402 for Indonesia itineraries, with no subscription or recurring pricing model; the core offering is a one-time trip purchase bundled with vessel accommodation, diving services, and cruise experience. Customer segments are recreational scuba divers (primary) and underwater photographers (secondary), with an ML Club loyalty program targeting repeat individual divers. Marketing is executed in-house across the website, blog, email newsletter, and social channels (Facebook, Instagram, YouTube, LinkedIn, Pinterest). The business holds ATOL certification under the UK Civil Aviation Authority scheme for flight-inclusive holidays, operates as a private company with no disclosed institutional investors or parent entity, and is estimated at 11-50 employees based in Bath.
Blue O Two firmographics
Firmographics- Name
- Blue O Two
- Legal name
- Master Liveaboards
- Website
- https://blueotwo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue O Two operates the Master Liveaboards brand, running a ten-vessel fleet of scuba diving liveaboards across eleven destinations worldwide and selling dive holiday packages direct-to-consumer to recreational divers and underwater photographers.
- Ownership category
- akta.pro rank
Blue O Two industry classification
Industry- Product category
- Liveaboard Diving Tourism
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Deep Sea Passenger Transportation (483112)
- akta.pro primary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
- akta.pro secondary industries
- Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Blue O Two is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Blue O Two business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Liveaboard Diving Holidays: The company generates revenue through selling liveaboard diving trip packages to individual divers and small groups. Packages are priced per person and include vessel accommodations, diving services, and cruise experiences across various global destinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Egypt (Red Sea) - Entry level destination |
| Unit Pricing | Pay-as-you-go | Thailand/Myanmar - Mid-range destination |
| Unit Pricing | Pay-as-you-go | Premium destinations - Galapagos, Truk Lagoon, Indonesia |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blue O Two product offering
Product offeringCore offering
Blue O Two operates Master Liveaboards, a fleet of 10 modern diving vessels offering liveaboard diving holiday packages to 11 destinations worldwide, including the Galápagos, Egypt's Red Sea, Truk Lagoon, Maldives, Indonesia, Thailand, Myanmar, Philippines, Palau, Solomon Islands, and Bikini Atoll. Packages are priced per person and include vessel accommodations, diving services, and cruise experiences. The company also offers related scuba diving training, sports activities, and beach accommodation services.
Product overview
Master Liveaboards operates a fleet of 10 modern diving vessels offering liveaboard diving holidays to 11 destinations worldwide. The fleet includes Galapagos Master (16 guests, Galápagos), Blue Horizon (26 guests, Egypt's Red Sea flagship), Indo Master (Indonesia), Maldives Master (Maldives), Thailand Master (Thailand & Myanmar), Blue Melody (Egypt), Palau Siren (Palau), Philippine Siren (Philippines), Pacific Master (Truk & Bikini Atoll), and Solomons Master (Solomon Islands). All vessels feature spacious indoor/outdoor facilities, dive decks with equipment space and storage, dedicated camera rooms for underwater photographers, and experienced crews. The company was founded in 2015 starting with Galapagos Master and Pacific Master, expanded with Solomons Master in 2018, and added Blue Horizon and Blue Melody for Egypt's Red Sea in October 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Galapagos Master: 16 guests premium Galápagos liveaboard vessel
- Pacific Master
- Solomons Master
- Indo Master
- Maldives Master
- Thailand Master
- Blue Horizon
- Blue Melody
- Palau Siren
- Philippine Siren
- ML Club
Products and services
- Galapagos Master 16-guest premium liveaboard vessel operating in the Galápagos Islands, offering spectacular pelagic diving experiences including encounters with sharks, rays, and whales.
- Blue Horizon 26-guest flagship liveaboard vessel operating in Egypt's Red Sea, featuring world-class wreck diving and vibrant reef experiences.
- Indo Master Liveaboard vessel operating in Indonesia's enchanting waters, exploring diverse marine life and dive sites.
- Maldives Master Liveaboard vessel in the Maldives offering year-round diving with whale sharks, mantas, and vibrant reefs.
- Thailand Master Liveaboard vessel operating in Thailand and Myanmar waters, featuring Similan and Surin Islands itineraries.
- Blue Melody Liveaboard vessel cruising Egypt's Red Sea, offering stunning marine life, wrecks, and untouched reefs.
- Palau Siren Liveaboard vessel operating in pristine Palau waters for diving adventures.
- Philippine Siren Liveaboard vessel exploring dive sites in the Philippines, known as the Pearl of Asia.
- Pacific Master Liveaboard vessel operating in Truk Lagoon and Bikini Atoll, known as the WWII wreck capital with nuclear fleet diving.
- Solomons Master Liveaboard vessel exploring the Solomon Islands, featuring pristine reefs, WWII wrecks, and uncrowded diving.
- Liveaboard Diving Holidays Core service offering liveaboard diving holidays to 11 destinations worldwide including Galápagos, Red Sea, Truk Lagoon, Maldives, Indonesia, Thailand, Myanmar, Philippines, Palau, Solomon Islands, and Bikini Atoll. Packages are priced per person and include vessel accommodations, diving services, and cruise experiences.
Companies that use Blue O Two
Customer profileSegments2 records
Ideal customer profiles2 records
Blue O Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blue O Two partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Blue O Two competitors and assessment
Company assessmentBroad incumbents
- Regent Seven Seas Cruises: Luxury expedition cruise line offering curated diving excursions within a broader small-ship luxury cruise portfolio. Represents the broader luxury expedition-cruise segment that frames Master Liveaboards' positioning and competes for the premium leisure-travel wallet share.
Others
- Liveaboard.com: Aggregator and booking platform listing dozens of liveaboard operators worldwide, including competitors and indirectly Master Liveaboards' vessels. Represents an alternative distribution channel and a source of price transparency that pressures operator pricing.
Direct peers
- Worldwide Dive and Sail: Operates the Mermaid and luxury MV Diva liveaboards across Indonesia, the Philippines, and the Red Sea. Directly comparable vessel-based model, customer base (recreational divers), and destination overlap with Master Liveaboards.
- Blue Horizon Dive Adventures: Indonesia-focused liveaboard operator (MV Mermaid II, etc.) competing directly on Indonesia itineraries. Same core offering — multi-day diving cruises — and same customer segment as Indo Master.
- Emperor Divers: Emperor Divers runs liveaboards in the Red Sea, Maldives, and Indonesia with a similar premium-but-accessible positioning. Overlaps directly with Master Liveaboards on Red Sea (Blue Horizon/Melody) and Maldives (Maldives Master) itineraries.
- Aggressor Liveaboards: Aggressor is one of the largest global liveaboard diving operators, running a fleet across the Caribbean, Indo-Pacific, and Red Sea with a comparable direct-to-consumer booking model. Directly competes with Master Liveaboards on shared destinations like the Maldives, Indonesia, and Thailand.
- Siren Fleet: Siren Fleet operates luxury liveaboards in Indonesia, the Philippines, and Palau under the same ownership umbrella (Palau Siren and Philippine Siren are listed Master Liveaboards sub-brands). Closely overlapping customer base, vessel design, and itineraries make Siren Fleet the most operationally entangled peer.
Regional players
- The Dive Company: UK-based dive travel agency arranging Red Sea, Maldives, and Indo-Pacific dive holidays, including liveaboards. Targets the same UK consumer and overlaps with Master Liveaboards on Egypt and Maldives routes.
- Pura Vida Divers / Galapagos Aggressor: Operates the Galapagos Aggressor and similar yachts in the Galapagos, competing directly with the Galapagos Master on pelagic itineraries. Same high-end liveaboard diving model in the same remote destination.
Emerging players
- Scuba Travel: UK-based dive-specialist travel agency that packages liveaboard holidays from multiple operators. Competes for the same end customer (UK recreational divers) and overlaps with Master Liveaboards on most destinations, though it operates as an agency rather than an asset-owning operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue O Two social profiles
Digital presenceBlue O Two compliance and trust
Trust signalCompliance1 record
Blue O Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue O Two leadership team
Management profileNumber of profiles
Blue O Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue O Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue O Two
What does Blue O Two do?
Blue O Two operates Master Liveaboards, a fleet of 10 modern diving vessels offering liveaboard diving holiday packages to 11 destinations worldwide, including the Galápagos, Egypt's Red Sea, Truk Lagoon, Maldives, Indonesia, Thailand, Myanmar, Philippines, Palau, Solomon Islands, and Bikini Atoll. Packages are priced per person and include vessel accommodations, diving services, and cruise experiences. The company also offers related scuba diving training, sports activities, and beach accommodation services.
Is Blue O Two a public or private company?
Blue O Two is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue O Two founded?
Blue O Two was founded in 2015. It employs 11 to 50 people.
Where is Blue O Two based?
Blue O Two is headquartered in Bath, United Kingdom, in the Europe region.
How does Blue O Two make money?
One revenue line is on record: liveaboard Diving Holidays.
Who are Blue O Two's main competitors?
Regent Seven Seas Cruises is listed as a broad incumbent. Liveaboard.com is listed as an others. Direct peers are Worldwide Dive and Sail, Blue Horizon Dive Adventures, Emperor Divers, Aggressor Liveaboards and Siren Fleet. Regional players are The Dive Company and Pura Vida Divers / Galapagos Aggressor. Scuba Travel is listed as an emerging player.
Does Blue O Two have an API?
No public API is recorded for Blue O Two.
What industry is Blue O Two in?
Blue O Two's product category is Liveaboard Diving Tourism. Its primary akta.pro industry code is THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses), with a secondary code of THAEABAF, Luxury Yacht & Small-Ship Expedition Cruises. Its NAICS code is 561520.