Samco Mutual Fund
Samco Mutual Fund is a Mumbai-based SEBI-registered AMC offering 13 mutual fund schemes across equity, hybrid, and debt categories, built on proprietary AI/ML frameworks (HexaShield, C.A.R.E. Momentum, EMOSI) and distributed through direct-to-consumer and MFD channels for retail Indian investors.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Samco Mutual Fund does
Samco Mutual Fund is a SEBI-registered asset management company (Samco Asset Management Private Ltd., registration MF/077/21/03) headquartered in Mumbai that offers a 13-scheme mutual fund product suite spanning equity (Flexi Cap, Large Cap, Large & Mid Cap, Mid Cap, Small Cap, Multi Cap, ELSS Tax Saver, Active Momentum, Special Opportunities), hybrid/multi-asset (Multi Asset Allocation, Dynamic Asset Allocation), and debt/arbitrage (Arbitrage, Overnight) categories. The firm is sponsored by Samco Securities Limited, the wealth-tech brokerage founded by Jimeet Modi in 2015, and benefits from a built-in distribution base of 250,000+ group customers.
The company's investment process is built around a stack of proprietary frameworks: the AI/ML-driven HexaShield quality testing system (which screens 67,000+ global companies and passes only ~0.18%), the C.A.R.E. Momentum strategy (Cross-sectional, Absolute, Revenue, and Earnings momentum signals) used across equity funds, the DISRUPTION model for special situations, the TRANSFORMER model for dynamic asset allocation, the EMOSI market-timing index, and the R.O.T.A.T.E. strategy for multi-asset rotation. The TimerSTP facility operationalizes EMOSI to vary systematic transfer amounts between 0.01X and 6X of the base installment.
Samco earns revenue entirely through management fees charged as a percentage of AUM, with disclosed expense ratios ranging from 1.63% to 2.62% across equity schemes and lower expense ratios on Direct Plans versus Regular (distributor-serviced) Plans. Distribution is hybrid: a direct-to-consumer digital platform at samcomf.com for self-serve Direct Plan investors, paired with a Mutual Fund Distributor (MFD) onboarding portal at partners.samcomf.com for Regular Plan distribution. The AMC has been rapidly expanding its product line, launching four new NFOs between February 2025 and January 2026, and runs an active digital marketing and thought-leadership program through financial media channels.
Samco Mutual Fund firmographics
Firmographics- Name
- Samco Mutual Fund
- Legal name
- Samco Asset Management Private Ltd.
- Website
- https://samcomf.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Samco Mutual Fund is a Mumbai-based SEBI-registered AMC offering 13 mutual fund schemes across equity, hybrid, and debt categories, built on proprietary AI/ML frameworks (HexaShield, C.A.R.E. Momentum, EMOSI) and distributed through direct-to-consumer and MFD channels for retail Indian investors.
- Ownership category
- akta.pro rank
Samco Mutual Fund industry classification
Industry- Product category
- Asset Management
- NAICS
- Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
- akta.pro secondary industries
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Sector & Thematic Mutual Funds (FSAAAEAJ)
Keywords
Where Samco Mutual Fund is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Samco Mutual Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Management Fees / Expense Ratio: Samco Mutual Fund earns revenue through management fees charged as a percentage of AUM under the expense ratio structure. Each scheme has different expense ratios disclosed publicly (e.g., Direct Growth plans have lower expense ratios than Regular plans). Expense ratios range from 1.63% to 2.62% for various equity schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Direct Plan - Lower expense ratio for investors investing directly |
| Subscription | Annual | Regular Plan - Higher expense ratio through distributor channels |
| Unit Pricing | One time | Minimum Lumpsum Investment |
| Unit Pricing | Monthly | SIP (Systematic Investment Plan) Minimum |
| Other | Other | Exit Load Structure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Samco Mutual Fund product offering
Product offeringCore offering
Samco Mutual Fund offers a portfolio of 13 open-ended mutual fund schemes spanning equity (Flexi Cap, Large Cap, Large & Mid Cap, Mid Cap, Small Cap, Multi Cap, ELSS Tax Saver, Active Momentum, Special Opportunities), hybrid (Multi Asset Allocation, Dynamic Asset Allocation), and debt/arbitrage (Arbitrage, Overnight) categories. The AMC invests using proprietary quantitative and qualitative frameworks including the HexaShield quality testing system, C.A.R.E. Momentum strategy, and EMOSI market timing model, constructing high-active-share concentrated portfolios for Indian retail investors.
Product overview
Samco Mutual Fund operates as a technology-driven asset management company offering a portfolio of 13 distinct mutual fund schemes spanning equity, debt, hybrid, and specialized categories. The product suite includes core equity funds (Flexi Cap, Large Cap, Large & Mid Cap, Mid Cap, Small Cap, Multi Cap, ELSS Tax Saver, Active Momentum, Special Opportunities), asset allocation funds (Multi Asset Allocation, Dynamic Asset Allocation), and liquid funds (Arbitrage, Overnight). These products are unified by proprietary investment frameworks including the HexaShield quality testing system, C.A.R.E. Momentum investment strategy, and EMOSI market timing indicator. The platform also offers TimerSTP as an investor tool for systematic transfers based on market conditions. The company is sponsored by Samco Securities Limited and is headquartered in Mumbai.
Differentiator
Problem solved
Functional benefit
Brands
- HexaShield: Proprietary investment framework using AI/ML technology that tests 6 factors of businesses under various situations. Only ~125 companies out of 67,000+ global companies pass this framework.
- C.A.R.E. Momentum Strategy
- TimerSTP
- DISRUPTION Model
- R.O.T.A.T.E. Strategy
- TRANSFORMER Model
Products and services
- Samco Flexi Cap Fund An open-ended dynamic equity scheme investing across large cap, mid cap, and small cap stocks, investing in 25 HexaShield tested efficient companies from India and globally at efficient prices with efficient portfolio turnover. Targeted at retail investors seeking long-term capital appreciation.
- Samco Large Cap Fund An open-ended equity scheme predominantly investing in large cap stocks using proprietary C.A.R.E. Momentum Strategy targeting top 100 companies by market capitalization. Targeted at retail investors seeking exposure to India's top large-cap companies.
- Samco Large & Mid Cap Fund An open-ended equity scheme predominantly investing in large cap and mid cap stocks using C.A.R.E. Momentum Strategy with 35-65% allocation each to large cap and mid cap companies. Targeted at retail investors seeking diversified large and mid-cap exposure.
- Samco Mid Cap Fund An open-ended equity scheme predominantly investing in small cap stocks using cutting-edge momentum-based investment strategy identifying mid cap stocks with Cross-sectional, Absolute, Revenue, and Earnings Momentum. Targeted at retail investors seeking mid-cap exposure.
- Samco Small Cap Fund An open-ended equity scheme predominantly investing in small cap stocks using C.A.R.E. Momentum Strategy targeting companies ranked 251-750 by market capitalization. Targeted at retail investors seeking high-growth small-cap exposure.
- Samco Multi Cap Fund An open-ended scheme investing across large cap, midcap and small cap stocks using a 4-in-1 strategy with 25% equal allocation to large cap, mid cap, small cap, and small caps beyond Nifty 500. Targeted at retail investors seeking diversified multi-cap exposure.
- Samco Multi Asset Allocation Fund An open-ended scheme investing in Equity, Fixed Income, Exchange Traded Commodity Derivatives, Gold ETFs, Silver ETFs and REITs/InvITs using dynamic R.O.T.A.T.E. strategy that rotates between equity, gold, and debt modes. Targeted at retail investors seeking diversified multi-asset exposure.
- Samco Dynamic Asset Allocation Fund An open-ended dynamic asset allocation scheme built on proprietary TRANSFORMER model determining asset allocation between equity and debt based on primary trend with adjustments based on mean reversion indicators. Targeted at retail investors seeking dynamic equity-debt allocation.
- Samco Active Momentum Fund A thematic fund investing in stocks exhibiting momentum characteristics across market capitalizations based on trading signals generated by intelligent algorithm using price, volume, volatility, open interest, and breakouts. Targeted at retail investors seeking momentum-based thematic exposure.
- Samco ELSS Tax Saver Fund An open-ended Equity Linked Saving Scheme with 3-year statutory lock-in offering tax benefits under Section 80C, investing predominantly in mid and small cap companies. Targeted at retail investors seeking tax-saving equity exposure.
- Samco Arbitrage Fund An arbitrage fund strategy identifying and capturing price differences between cash market and corresponding futures market by buying in cash market and selling in futures market at higher price. Targeted at retail investors seeking low-risk arbitrage returns.
- Samco Overnight Fund A debt fund investing primarily in Overnight Securities including Tri-party repo (TREPS) where underlying collateral is government securities and treasury bills, targeting moderate returns at very low risk. Targeted at retail investors seeking very low-risk liquid debt exposure.
- Samco Special Opportunities Fund An open-ended equity scheme using proprietary DISRUPTION model with 10 distinct sub-strategies to identify special situations including restructurings, turnarounds, spin-offs, mergers & acquisitions, and emerging sectors. Targeted at retail investors seeking special situations equity exposure.
- TimerSTP Facility A systematic transfer plan facility powered by proprietary EMOSI (Equity Margin of Safety Index) that determines variable transfer amounts (0.01X to 6X of base installment) from source schemes to target equity schemes based on market margin of safety levels, helping investors avoid mistiming the market. Targeted at existing Samco fund investors seeking disciplined market timing through systematic transfers.
Quantifiable outcome
- TimerSTP generated 13.46% CAGR vs 8.22% for 36-month regular STP over 3 years (back-tested data)
- +3 more outcomes
Companies that use Samco Mutual Fund
Customer profileSegments3 records
Ideal customer profiles3 records
Samco Mutual Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Samco Mutual Fund partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Samco Mutual Fund competitors and assessment
Company assessmentDirect peers
- Quantum Mutual Fund: Boutique Indian AMC using systematic/value-driven investing with active share and a small fund lineup. Closely comparable to Samco in terms of mid-tier AUM, quantamental approach, and emphasis on differentiated process over distribution scale.
- PPFAS Mutual Fund: Tech- and value-oriented Indian AMC of similar scale with a concentrated active-equity philosophy (Parag Parikh Flexi Cap). Comparable mid-tier AUM profile and a comparable emphasis on differentiated stock selection versus benchmark, making it the closest single peer.
- Motilal Oswal Asset Management: Indian AMC known for quant/active-style and focused-fund (multi-cap, mid-cap) products targeted at retail and HNI investors. Overlaps with Samco's C.A.R.E. momentum and concentrated-portfolio positioning across market-cap-tilted funds.
- ITI Mutual Fund: Sub-scale Indian AMC with overlapping equity and hybrid product lineup. Samco's COO Sachin Shetty previously served as Chief Operations Manager at ITI AMC, indicating direct lineage and operational comparability in size and structure.
Broad incumbents
- Canara Robeco Mutual Fund: Joint-venture Indian AMC with active equity and hybrid funds positioned for retail and HNI investors. Overlaps with Samco's Flexi Cap, Multi Cap, and Multi Asset offerings in the same distribution and investor segments.
- Baroda BNP Paribas Mutual Fund: Mid-sized Indian AMC (Samco's compliance officer Natasha Mahanty previously worked here) with comparable equity and hybrid scheme lineup, serving as a comparable benchmark for institutional distribution and product breadth.
- Sundaram Mutual Fund: Mid-to-large established Indian AMC offering Flexi Cap, Mid Cap, Small Cap, and hybrid funds competing for the same retail segment as Samco. Provides a scaled incumbent benchmark against which Samco's AUM growth and product expansion must be measured.
- IDFC First Mutual Fund: Mid-sized Indian AMC with a comparable mix of equity and multi-asset funds distributed through a mix of digital and MFD channels. Comparable product overlap and competitive positioning for retail SIP flows.
- Invesco Mutual Fund India: India arm of global asset manager with active equity, hybrid, and solution-oriented funds. Competes in the same mid-cap, multi-cap, and multi-asset categories as Samco and offers a benchmark for international parentage-driven distribution.
- DSP Mutual Fund: Established Indian AMC focused on active management with a diversified equity and hybrid fund lineup. Offers comparable scheme categories (Flexi Cap, Mid Cap, Multi Asset) and competes for the same quality-conscious retail segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Samco Mutual Fund social profiles
Digital presenceSamco Mutual Fund compliance and trust
Trust signalCompliance2 records
Samco Mutual Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samco Mutual Fund leadership team
Management profileNumber of profiles
Profiles19 records
Samco Mutual Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samco Mutual Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samco Mutual Fund
What does Samco Mutual Fund do?
Samco Mutual Fund offers a portfolio of 13 open-ended mutual fund schemes spanning equity (Flexi Cap, Large Cap, Large & Mid Cap, Mid Cap, Small Cap, Multi Cap, ELSS Tax Saver, Active Momentum, Special Opportunities), hybrid (Multi Asset Allocation, Dynamic Asset Allocation), and debt/arbitrage (Arbitrage, Overnight) categories. The AMC invests using proprietary quantitative and qualitative frameworks including the HexaShield quality testing system, C.A.R.E. Momentum strategy, and EMOSI market timing model, constructing high-active-share concentrated portfolios for Indian retail investors.
Is Samco Mutual Fund a public or private company?
Samco Mutual Fund is a private company. It is classified as corporate owned and is currently operating.
When was Samco Mutual Fund founded?
Samco Mutual Fund was founded in 2019. It employs 501 to 1,000 people.
Where is Samco Mutual Fund based?
Samco Mutual Fund is headquartered in Mumbai, India, in the Asia region.
How does Samco Mutual Fund make money?
One revenue line is on record: management Fees / Expense Ratio.
Who are Samco Mutual Fund's main competitors?
Direct peers on record are Quantum Mutual Fund, PPFAS Mutual Fund, Motilal Oswal Asset Management and ITI Mutual Fund. Broad incumbents are Canara Robeco Mutual Fund, Baroda BNP Paribas Mutual Fund, Sundaram Mutual Fund, IDFC First Mutual Fund, Invesco Mutual Fund India and DSP Mutual Fund.
Does Samco Mutual Fund have an API?
No public API is recorded for Samco Mutual Fund.
What industry is Samco Mutual Fund in?
Samco Mutual Fund's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds), with a secondary code of FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 525910 and its SIC code is 6282.