LongoMatch
LongoMatch (Fluendo VAS S.L.) is a Barcelona-based SaaS company that builds sports video analysis software for coaches, analysts, and clubs across 20+ sports. Its three-product ecosystem (Longomatch, Longocloud, Longoboard) is sold via tiered subscriptions to a global base of 60,000+ users.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What LongoMatch does
LongoMatch (legally Fluendo VAS S.L.) is a Barcelona-based software company that develops video analysis tools for team-based sports, founded in 2008 by Andoni Morales as a master's thesis project and originally distributed as open-source software. Its core product, Longomatch, is a desktop application for Windows and macOS that enables coaches and analysts to tag, code, and annotate game footage with sports-specific drawing tools (spotlight, player linking, angles, curved lines, regions), multi-video analysis, and customizable analysis panels. The company serves professional and amateur coaches, sports performance analysts, education centers, and individual athletes across more than 20 sports including football, rugby, hockey, handball, basketball, and futsal, with named users including UDG Tenerife, FC Magdeburg, Vitória Esporte Clube, Chiang Rai United FC, and AIAPC.
The product surface has expanded into a connected ecosystem of three SaaS products: Longomatch (the core video analysis software, offered in free, €15/month Starter, and €55/month Pro tiers), Longocloud (a cloud collaboration platform with Team plans at €69/month and Club plans from €89/month, bundling Pro licenses with team management and cloud storage), and Longoboard (a tactical planning and session-design tool at €1.95/month distributed via web and mobile app stores). Longomatch Academy adds a certification layer (Beginner/Advanced/Professional levels), taught by instructors such as UEFA PRO licensed coach José Herrera, building community and user lock-in. Distribution is primarily product-led and self-serve via direct website downloads and app stores globally, with sales-assisted motion for enterprise/club plans via Clientify contact forms.
The company reports 60,000+ users, 100+ teams, and 10+ universities using the platform. Revenue is generated through tiered recurring subscriptions across the three products, with annual billing offering 14-17% discounts on individual SKUs and up to 54% on Longocloud Team. The business is privately held, privately funded (no disclosed funding rounds), and operates as a small team of 11-50 employees out of Barcelona, Spain, with GDPR compliance and no public AI/ML capability claims.
LongoMatch firmographics
Firmographics- Name
- LongoMatch
- Legal name
- Fluendo VAS S.L.
- Website
- https://longomatch.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LongoMatch (Fluendo VAS S.L.) is a Barcelona-based SaaS company that builds sports video analysis software for coaches, analysts, and clubs across 20+ sports. Its three-product ecosystem (Longomatch, Longocloud, Longoboard) is sold via tiered subscriptions to a global base of 60,000+ users.
- Ownership category
- akta.pro rank
LongoMatch industry classification
Industry- Product category
- Sports Video Analysis Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where LongoMatch is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
LongoMatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions - Longomatch: Tiered subscription model for video analysis software with Basic (free), Starter (€15/month), and Pro (€55/month) tiers. Annual billing with 16-17% discount.
- Cloud Collaboration - Longocloud: Team and Club subscription plans providing cloud storage, team management, and collaboration features
- Longoboard Tactical Planning: Monthly and annual subscription for tactical board software with advanced planning tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Longomatch BASIC - Free forever entry-level tier |
| Subscription | Monthly | Longomatch STARTER - Affordable video analysis tools |
| Subscription | Monthly | Longomatch PRO - Full-featured professional analysis |
| Subscription | Monthly | Longoboard - Tactical planning software |
| Subscription | Monthly | Longocloud Team - Single team collaboration |
| Subscription | Monthly | Longocloud Club - Multi-team organization plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LongoMatch product offering
Product offeringCore offering
LongoMatch develops and sells a connected ecosystem of sports video analysis software for coaches and analysts. Its core product, Longomatch, enables event tagging, drawing annotations, live match analysis, and statistical reporting. It is complemented by Longocloud for cloud-based team collaboration and content sharing, and Longoboard for tactical diagram creation and training session design. Longomatch Academy offers certification courses in sports analysis.
Product overview
LongoMatch offers a connected ecosystem of three integrated products for sports video analysis and team collaboration: Longomatch (core video analysis software with BASIC/Starter/Pro tiers), Longocloud (cloud-based team collaboration and content management platform), and Longoboard (tactical planning and training session design tool). The products work together, with Longomatch providing video analysis and event coding, Longocloud enabling cloud storage and team sharing, and Longoboard supporting tactical diagram creation and session planning. An additional Longomatch Academy provides certification courses for users learning the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Longomatch: Core video analysis software product for coaches and analysts to analyze games and create tagged video content.
- Longocloud
- Longoboard
- Longomatch Academy
Products and services
- Longomatch Professional video analysis software for sports coaches and analysts, enabling event coding, live match analysis, sports-specific drawing annotations, multi-camera analysis, and statistical reporting. Available in BASIC (free), Starter (€15/month), and Pro (€55/month) tiers with increasing capabilities.
- Longocloud Cloud collaboration platform enabling teams, clubs, and organizations to store, share, and manage video analysis content. Includes team management features, cloud storage (up to 1000GB), and content tagging capabilities for streamlined collaboration across coaching staff.
- Longoboard Tactical planning software for coaches to design training sessions, create tactical diagrams, and organize exercises. Features include session planning, unlimited teams and tasks, training session creation, PDF export, and custom support.
- Longomatch Academy Online certification and training program offering Beginner, Advanced, and Professional levels for sports analysts learning to use Longomatch tools for video analysis and performance improvement.
Quantifiable outcome
- Over 60,000 users worldwide using the platform
- +1 more outcomes
Companies that use LongoMatch
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
LongoMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LongoMatch partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
LongoMatch competitors and assessment
Company assessmentDirect peers
- Hudl: Dominant US-headquartered sports video analysis platform for teams and clubs. Directly competes with LongoMatch across amateur and pro coaching tiers, and also owns the Sportscode high-end product.
- Dartfish: Swiss-based sports video and motion analysis software used by coaches, federations and performance analysts. Compares on tagging, drawing tools and performance-analysis workflows.
- Nacsport: Spanish-headquartered sports video analysis software used by professional and amateur coaches. Closest geographic and product-level competitor to LongoMatch, with overlapping sports coverage and similar tiered pricing.
- Coach Logic: Team-sports video analysis and collaboration platform used by clubs and academies. Overlaps with LongoMatch's video tagging and team-sharing workflows targeting amateur and youth sports.
Emerging players
- Veo Technologies: AI-powered sports recording and auto-tagging platform with an integrated camera. Competes with LongoMatch in amateur and academy tiers by automating the same tagging/coaching workflow that LongoMatch supports manually.
- Trace: AI-driven sports highlight and video platform for amateur and youth athletes. Competes with LongoMatch for the same grassroots/individual-athlete segment via automation rather than manual analysis.
- Kinexon: Real-time sports tracking and analytics provider across team and individual sports. Adjacent to LongoMatch on the analytics side for performance coaches, though its core product is sensor-based tracking rather than video.
Broad incumbents
- Catapult Sports: Listed athlete-performance and video analysis provider for elite teams. Comparable in serving performance analysts and coaches, though broader portfolio (wearables plus video) puts it upmarket relative to LongoMatch.
- Stats Perform: Large-scale sports data and AI provider serving leagues, media and betting. Comparable as a sports analytics incumbent that increasingly offers video and scouting analysis alongside its data products, competing for analyst budgets.
- Sportscode: High-end sports video analysis suite now part of Hudl, used by professional clubs and federations. Comparable on tagging and analysis panels, but positioned at the premium price point LongoMatch targets below.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LongoMatch social profiles
Digital presenceLongoMatch compliance and trust
Trust signalCompliance1 record
LongoMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
LongoMatch leadership team
Management profileNumber of profiles
Profiles2 records
LongoMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LongoMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LongoMatch
What does LongoMatch do?
LongoMatch develops and sells a connected ecosystem of sports video analysis software for coaches and analysts. Its core product, Longomatch, enables event tagging, drawing annotations, live match analysis, and statistical reporting. It is complemented by Longocloud for cloud-based team collaboration and content sharing, and Longoboard for tactical diagram creation and training session design. Longomatch Academy offers certification courses in sports analysis.
Is LongoMatch a public or private company?
LongoMatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LongoMatch founded?
LongoMatch was founded in 2008. It employs 11 to 50 people.
Where is LongoMatch based?
LongoMatch is headquartered in Barcelona, Spain, in the Europe region.
How does LongoMatch make money?
Three revenue lines are on record. Software Subscriptions - Longomatch is the primary driver. The others are cloud Collaboration - Longocloud and longoboard Tactical Planning.
Who are LongoMatch's main competitors?
Direct peers on record are Hudl, Dartfish, Nacsport and Coach Logic. Emerging players are Veo Technologies, Trace and Kinexon. Broad incumbents are Catapult Sports, Stats Perform and Sportscode.
Does LongoMatch have an API?
No public API is recorded for LongoMatch.
What industry is LongoMatch in?
LongoMatch's product category is Sports Video Analysis Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 5132 and its SIC code is 7371.