Goodman Jones

What Goodman Jones does

Goodman Jones LLP is a London-headquartered limited liability partnership founded in 1934, operating as a mid-tier firm of Chartered Accountants and Business Advisors serving UK-based and internationally-owned businesses, family enterprises, charities, professional practices and high net worth individuals. The firm is structured around a partner-led service model with approximately 14 partners and a total headcount in the 101-250 range, delivering recurring compliance (audit, statutory accounts, bookkeeping, payroll, company secretarial), tax advisory (corporation tax, employment tax, international tax, VAT, personal tax and succession planning) and broader business advisory (succession, M&A support, benchmarking, business performance improvement). It maintains dedicated sector verticals in property & construction, charities & social impact, professional practices, creative industries, family businesses, and international inbound/outbound work, the last delivered through its GMN International network affiliation.

The firm's underlying technology consists primarily of an in-house developed online accounting platform that provides clients with real-time financial reporting, multi-user access, multi-currency support, project costing and fixed asset management, wrapped around its core compliance workflow. The firm does not disclose any proprietary AI/ML models, and its product surface is fundamentally service-led rather than software-led. Operational credentials include ISO 9001 quality management, Cyber Essentials Plus, Investors in People, BREEAM Excellent for its Arthur Stanley House HQ, and a Mayor's Business Climate Challenge certificate; recognition includes winning the Taxation Awards 2014 in the Best Single Office Practice category.

Commercially, Goodman Jones operates a professional-services revenue model with quote-based, non-public pricing tied to scope and complexity, selling predominantly through direct engagement and partner-led referrals rather than self-service or transactional channels. Ownership remains internal to the partners (no external investment, no M&A, no subsidiaries), and international reach is achieved via network partnerships rather than owned offices. This combination — established brand, partner continuity, sector specialisation and in-house client portal — defines a stable, relationship-driven mid-tier UK accountancy franchise rather than a high-growth technology-enabled tax or audit platform.

Name

Goodman Jones

Legal name

Goodman Jones LLP

Website

https://goodmanjones.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodman Jones is a London-based chartered accountancy and business advisory LLP founded in 1934, serving UK and international businesses, family enterprises, charities, professional practices and high-net-worth individuals with audit, tax, accounting and advisory services delivered via a partner-led model.

Ownership category

akta.pro rank

Product category

Chartered Accountancy and Business Advisory

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Chartered accountancy services
• Audit and assurance
• Business tax advisory
• Personal tax planning
• Business advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Audit: Independent audit and assurance services enhancing credibility of financial statements for stakeholders
2. Professional Services - Tax Advisory: Business tax and personal tax planning services including corporation tax, employment tax, international tax, property tax, and tax investigations
3. Professional Services - Accounting: Bookkeeping, statutory accounts, payroll, company secretarial, and management accounting services
4. Professional Services - Business Advisory: Strategic business advice including succession planning, sale and acquisition support, business performance improvement, and benchmarking

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goodman Jones is a London-based firm of Chartered Accountants and Business Advisors providing audit and assurance, corporate and personal tax advisory, statutory accounting and bookkeeping, payroll, and strategic business advisory services. The firm combines partner-led engagement across sectors such as property and construction, charities, professional practices, family businesses, and internationally expanding groups, supported by an in-house developed online accounting platform for real-time client reporting.

Product overview

Goodman Jones is a London-based firm of Chartered Accountants and Business Advisors offering a comprehensive suite of accounting, audit, tax advisory, and business consulting services. The firm operates as a unified service portfolio rather than a modular software platform, providing integrated support across audit, business tax, personal tax planning, and accounting functions. Core services include Audit Services, Business Tax Services (covering corporation tax, employment tax, international tax, and VAT), Personal Tax Planning (including succession planning, trusts, and inheritance tax), and Support & Accounting (including bookkeeping, payroll, and online accounting systems). The firm specialises in serving sectors including property and construction, charities and social impact, professional practices, and internationally expanding businesses, with particular expertise in family businesses and creative industries. Their online accounting systems module provides cloud-based financial reporting with multi-currency and multi-user capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance

Quantifiable outcome

• Over 90 years of trusted advisory relationships
• +2 more outcomes

Named customers17 records

Segments17 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• GMN InternationalcoreStrategic or Co-development PartnerInternational network of trusted, like-minded independent firms enabling Goodman Jones to support clients expanding overseas or operating internationally. Provides joined-up, pragmatic advice across jurisdictions through affiliated firms.
• ICAEWcoreOthersGoodman Jones is a member firm affiliated with ICAEW (Institute of Chartered Accountants in England and Wales). The firm recruits trainees through ICAEW and maintains professional standards aligned with ICAEW regulations.
• Investors in PeoplesupportingOthersAccredited by Investors in People, demonstrating commitment to people development and management practices.
• Grace & GreensupportingOthersPartnered with Grace & Green to become a Period Dignity Employer, supporting workplace inclusivity.
• Fitzrovia Business Improvement DistrictsupportingOthersActive members of the Fitzrovia Business Improvement District, supporting local community and business development initiatives.
• Fitzroy Square Frontagers and Garden CommitteeminorOthersActive members of the Fitzroy Square Frontagers and Garden Committee, contributing to local environmental and community initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evelyn Partners: UK mid-tier chartered accountancy and wealth advisory firm. A directly comparable peer — Goodman Jones staff (Ben Thompson) trained there, and it serves a similar mid-market and HNW client base with audit, tax, and advisory services.
• Crowe UK: UK mid-tier accounting and advisory firm and member of Crowe Global. Directly comparable mid-tier peer with audit, tax and business advisory services for UK SMEs, charities and owner-managed businesses.
• PKF Smith Cooper: UK mid-tier chartered accountancy firm providing audit, tax and advisory to SMEs, owner-managed businesses and charities. Closely comparable in size, service mix and client segments including property and professional practices.
• Moore UK: Member of Moore Global — Goodman Jones recruits from the Moore network (Faren Vincent joined from Moore Johannesburg). Directly comparable mid-tier peer in service offerings and global affiliation model.
• MHA MacIntyre Hudson: UK top-15 accountancy group providing audit, tax and advisory services across multiple regional offices. Closely comparable mid-tier peer with similar sector breadth and mid-market focus.
• Haysmac: London-based independent chartered accountancy firm serving mid-market and owner-managed businesses across multiple sectors. Closely comparable in scale, single-office London model, partner-led service, and sector breadth.

Broad incumbents

• BDO UK: Major UK mid-tier accounting network offering audit, tax, and advisory across multiple UK offices. Comparable in service mix and target segments; larger and broader incumbent than Goodman Jones with similar mid-market enterprise focus.
• RSM UK: UK member of RSM global mid-tier accounting network providing audit, tax and consulting to mid-market enterprises. Comparable in scale and service mix but with broader national footprint than Goodman Jones.
• Mazars UK: Global mid-tier accounting firm with UK presence offering audit, tax and advisory services. Comparable in positioning between Big Four and smaller independents, serving similar UK mid-market and international clients.
• Grant Thornton UK: UK member of a global mid-tier accounting network providing audit, tax and advisory to mid-market and listed clients. Overlaps significantly with Goodman Jones on audit and tax advisory for growth-stage UK businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/goodman-jones-llp
• Xx.com/GoodmanJones

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman Jones