What Grace & Green does

Grace & Green (legal entity: Eco Hygiene Care Ltd.) is a UK-based, B Corp-certified sustainable personal care company founded in 2017 in Bristol by Fran Lucraft, who built the business on a decade of experience in the water and sanitation sector. The company manufactures organic period and bladder care products including bamboo and cotton pads, organic cotton applicator and non-applicator tampons, organic bamboo liners, reusable menstrual cups, period pants and shorts, reusable breast pads, biodegradable bamboo wipes, and a dedicated bladder care range (liners, pads, and shields) for postpartum, menopause, prostate, and pelvic floor use. Underlying technology relies on certified organic cotton (GOTS, ICEA), organic bamboo (OEKO-TEX), FSC-certified bamboo pulp, PLA and PBAT plant-based bioplastics with TÜV Austria and BPI compostability certification, non-toxic SAP cores, and a bamboo charcoal odour-control core for bladder products. Reusable formats (cups, pants, breast pads) are designed for multi-year lifecycles (up to ~10 years for the cup), and reusable razors and deodorants are offered under partner brand YOKU. The company offsets 100% of product lifecycle emissions through ClimatePartner and has planted 25,000+ trees via Ecologi.

Grace & Green earns revenue through four principal streams: (1) direct-to-consumer e-commerce in the UK with a subscribe-and-save subscription service offering 5–10% discounts on monthly, bimonthly, or quarterly deliveries; (2) B2B sales to workplaces, educational institutions, and public sector bodies through the Period Dignity scheme at a £50 minimum online order with corporate discounts; (3) third-party wholesale via Boots, Ocado, and Amazon; and (4) public sector tenders through approved-supplier status on the Scotland Excel and NHS Wales frameworks. Unit pricing ranges from £2.50 (bladder liners) to £45 (high-waist period briefs 3-pack), with adjacent third-party brands (Wild Nutrition supplements, YOKU personal care, Maude sexual wellness) extending basket size on the e-commerce storefront. The Period Dignity proposition, including the Period Pain Simulator Workshop (Somedays partnership), in-workplace educational resources, and Eco-Circular Vends, frames product supply as an institutional amenity rather than a transactional commodity sale.

The company's UK operational footprint is micro (1–10 employees) but its institutional reach spans 800-plus organisations including Lloyds Banking Group, British Heart Foundation, Sky, Kier Group, Bunzl, Cancer Research UK, Red Bull, NHS Wales, Amey, WeWork, Newcastle United, Specsavers, Avara, Berry Bros. & Rudd, and the University of Oxford; 50-plus educational institutions; and 30-plus local councils, NHS trusts, and emergency services. Grace & Green is privately held by founder and CEO Fran Lucraft with no disclosed institutional prior to the July 2025 raise of ~$1.76M, holds a B Corp score of 146.5, is registered as a trademark, and operates with full UK domestic shipping only.

Name

Grace & Green

Legal name

Eco Hygiene Care Ltd.

Website

https://graceandgreen.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace & Green is a Bristol-based sustainable personal care company manufacturing organic period and bladder care products — pads, tampons, liners, period pants, cups, and breast pads — serving UK consumers via e-commerce and subscription, and serving workplaces, schools, and councils through the B2B Period Dignity scheme.

Ownership category

akta.pro rank

Product category

Sustainable Menstrual and Bladder Care Products

NAICS

Sanitary Paper Product Manufacturing (322291), Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Feminine Hygiene Products (Sanitary Pads, Liners) (IMAMAGAD), Tampons (CRABAIAC), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Sustainable period products
• Organic menstrual care
• Bladder care products
• Period dignity scheme
• Menstrual hygiene subscriptions

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Individual product purchases and subscription orders placed through the company's own UK e-commerce store. Subscribers receive recurring deliveries of period and bladder care essentials monthly, bimonthly, or quarterly, with discounts of 5% to 10% off standard pricing.
2. B2B Workplace Sales (Period Dignity Scheme): Supply of organic period products to businesses, workplaces, schools, and public sector organisations through the Period Dignity scheme. Organisations receive discounts on bulk purchases, with a £50 minimum order threshold for B2B online orders.
3. Wholesale / Retail Distribution: Products sold through third-party retail partners including Boots, Ocado, and Amazon, generating wholesale revenue from third-party retailers.
4. Public Sector Tenders and Frameworks: Supply contracts through government frameworks including Scotland Excel and NHS Wales frameworks, supplying councils such as Edinburgh, Cardiff, and Bridgend County Borough for staff and community period dignity initiatives.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grace & Green manufactures and sells sustainable period and bladder care products made from certified organic cotton and organic bamboo, including pads, tampons, liners, reusable period pants, menstrual cups, breast pads, biodegradable wipes, and a bladder care range (liners, pads, shields for women and men). Products are sold via a UK direct-to-consumer e-commerce store with subscription, through third-party retailers such as Boots, Ocado and Amazon, and through a B2B Period Dignity programme serving workplaces, educational institutions and public sector organisations.

Product overview

Grace & Green is a B Corp certified company offering organic and sustainable period care products. The core product portfolio includes Organic Bamboo Period Pads (available in Medium and Heavy absorbencies with wings), Organic Bamboo Liners, Organic Cotton Applicator and Non-applicator Tampons, Reusable Menstrual Cups, Period Pants (including High Waist Briefs and Period Shorts/Boxers), Reusable Breast Pads, and Biodegradable Bamboo Wipes. The company recently expanded into Bladder Care with a full range including Protection Liners, Pads, and Shields for both women and men. Beyond period care, Grace & Green offers a subscription service for regular delivery and a B2B Period Dignity Programme for workplaces. The company also sells curated third-party brands including Wild Nutrition supplements (Iron Plus, Multi-Strain Biotic, Perimenopause/Menopause Complex, Endo Support), YOKU natural personal care products (Deodorants, Soap Bars, Reusable Razors), and Maude sexual wellness products (Drop Massager, Shine Lubricant). Bundled offerings include The Leaky Kit for postpartum recovery and Eco-Circular Vends for workplace bathrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Bamboo Period Pads Super soft pads with wings made from organic bamboo, combining comfort with leak-proof protection. Available in Medium (moderate flow) and Heavy (heavy/overnight) absorbencies. Free from chlorine bleach and synthetic fragrances, with biodegradable wrappers. Designed for sensitive skin.
• Organic Bamboo Liners Super soft panty liners made from organic bamboo for light flow days, spotting, discharge, or small everyday leaks. Available in 24-pack boxes with compostable packaging.
• Organic Cotton Applicator Tampons Tampons made with certified organic cotton featuring a biodegradable cardboard applicator. Available in Regular (light to medium flow) and Super (medium to heavy flow) absorbencies. Free from synthetic dyes, fragrances and chlorine bleach.
• Organic Cotton Non-applicator Tampons Organic cotton tampons without applicator for those preferring no applicator. Available in Regular, Super, and Super Plus absorbencies. Individually wrapped in recyclable paper.
• Reusable Menstrual Cup A reusable menstrual cup designed for comfort and leak-proof protection, used as a sustainable alternative to single-use tampons or pads. Can be used cycle after cycle for up to 10 years.
• Period Pants (Period Underwear) Reusable bamboo period underwear available in boxer shorts and high-waisted briefs. Made from breathable bamboo fabric with sizes ranging from 2XS-4XL. Options for moderate or heavy absorbency.
• Reusable Breast Pads Reusable breast pads made from organic bamboo for protection against breast milk leaks. Designed for delicate postpartum skin, washable and reusable, free from chlorine bleach, synthetic dyes or fragrances.
• Bladder Protection Liners Bamboo bladder protection liners for light leaks (up to 50ml). Features breathable organic bamboo topsheet and a bamboo charcoal core for odour control. Available in Light, Moderate and Plus absorbencies.
• Bladder Protection Pads Ultra-absorbent bamboo bladder pads with 3D leak barrier and bamboo charcoal core for odour reduction. Available in Moderate (up to 330ml) and Plus (up to 400ml) absorbencies with wings for secure fit.
• Bladder Protection Shields Bamboo bladder protection shields engineered for male anatomy. Features super-absorbent bamboo charcoal core with secure pouch fit. Available in Light (up to 90ml), Moderate (up to 150ml) and Plus (up to 210ml) absorbencies.
• Biodegradable Bamboo Wipes Hypoallergenic wipes made from biodegradable bamboo infused with purified water and plant-based ingredients. Fragrance-free and pH balanced. Pack of 25 individual wipes.
• The Leaky Kit (Postpartum Bundle) Postpartum essentials bundle including Period Pads (Medium and Heavy), Bladder Protection Pads (Moderate and Plus), Bladder Protection Liners, Breast Pads, Biodegradable Wipes, and YOKU Natural Deodorant. Designed for fourth trimester recovery and the simultaneous management of post-birth bleeding, pelvic floor leaks, and breast milk leaks.
• Eco-Circular Vends Period product vending units for workplace bathrooms. Made in the UK with lower production emissions than steel. Closed-loop recyclable design available in single pad, dual small pad and tampon options.
• Period Pain Simulator Workshop Educational workshop using TENS (Transcutaneous Electrical Nerve Stimulation) technology to recreate period-like cramps. Delivered in partnership with Somedays and designed to help organisations build empathetic workplace cultures around menstrual health. Available as a workplace-bookable service.
• Period Dignity Programme B2B workplace programme providing freely accessible organic period products for organisations. Includes products, display units, educational resources, and training for employees. Supports businesses, educational institutions, and public sector organisations.
• Bulk Period Products for Business Bulk boxes of organic period products for workplaces including Bamboo Period Pads (200/box), Applicator Tampons (200/box), Non-applicator Tampons (400/box), and Bamboo Liners (300/box). Designed for vending machines and office restocking. Minimum B2B online order of £50 with corporate discounts available.
• Subscribe & Save Subscription Service Recurring-delivery subscription service covering period care, bladder care, Wild Nutrition supplements and YOKU self-care products. Available with monthly (5% discount), bimonthly (7.5% discount) or quarterly (10% discount) delivery cadences.

Quantifiable outcome

• Over 800 organisations now provide period products through the Period Dignity scheme
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Women's AidcoreStrategic or Co-development Partner · 1 January 2025In 2025, Grace & Green donated over 100,000 sustainable menstrual products to Women's Aid to support women in refuges and safe houses across England. These donations are part of an ongoing partnership ensuring survivors have access to essential products when they need them most.
• SomedayscoreStrategic or Co-development PartnerGrace & Green partners with Somedays to deliver the Period Pain Simulator Workshop, using TENS (Transcutaneous Electrical Nerve Stimulation) technology to help organisations create empathetic workplace cultures. The workshop combines menstrual health education with first-hand period pain experience.
• Lloyds Banking GroupcoreGTM or Marketing PartnerLloyds Banking Group participates in the Period Dignity scheme, stocking Grace & Green period products for employees as part of their workplace wellbeing and inclusion programme.
• NHS WalescoreGTM or Marketing PartnerNHS Wales sources sustainable period products from Grace & Green for staff and facilities, providing organic, biodegradable period care options across Welsh NHS sites.
• WeWorkminorGTM or Marketing PartnerWeWork participates in the Period Dignity scheme, providing Grace & Green period products in their UK co-working spaces as part of their commitment to inclusive workplace environments.
• University of OxfordcoreGTM or Marketing PartnerUniversity of Oxford sources Grace & Green period products across its campuses, providing free or subsidised menstrual products to students and staff as part of its period dignity programme.
• University of YorkcoreGTM or Marketing PartnerUniversity of York partnered with Grace & Green for their period product scheme and menstrual health literacy education, which became one of the most accessed cost of living initiatives on campus.
• Bridgend County Borough CouncilcoreGTM or Marketing PartnerBridgend County Borough Council partnered with Grace & Green on the award-winning home delivery initiative, delivering organic biodegradable period products directly to residents' homes to address period poverty in the community.
• Pembrokeshire County CouncilcoreGTM or Marketing PartnerPembrokeshire County Council partnered with Grace & Green on the award-winning home delivery initiative, delivering organic biodegradable period products directly to residents' homes.
• BootsminorChannel Partner/ Reseller/ DistributorBoots is a retail stockist of Grace & Green products, making organic period care available through the pharmacy and health and beauty retailer's UK stores and online platform.
• OcadominorChannel Partner/ Reseller/ DistributorOcado stocks Grace & Green products for home delivery alongside groceries, expanding access to sustainable period care for online shoppers.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon is a third-party marketplace retailer of Grace & Green products, providing wide online reach and accessibility for individual consumers.
• EcologiminorOthersGrace & Green uses Ecologi for tree planting and carbon offset projects, having planted over 25,000 trees and saved 160 tonnes of CO2e through the platform.
• ClimatePartnercoreOthersClimatePartner supports Grace & Green in calculating, reducing, and offsetting carbon emissions across the product lifecycle, providing verifiable carbon neutral certification (tracking ID: 15766-2106-1001).
• Scotland ExcelcoreOthersGrace & Green is an approved supplier on the Scotland Excel procurement framework, enabling Scottish councils and public sector organisations to source Grace & Green period products through standardised government contracts.
• NHS Wales FrameworkcoreOthersGrace & Green is an approved supplier on the NHS Wales procurement framework, enabling Welsh NHS trusts to source Grace & Green period products through standardised government contracts.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Saalt: Reusable menstrual cup and period underwear brand with subscription offering — overlapping on reusable period care positioning and direct-to-consumer model.
• Modibodi: Reusable period and bladder-leak underwear brand with a dedicated bladder care line — overlapping with Grace & Green's period pants and new Bladder Care range on product and category.
• Thinx: Period underwear brand pioneering reusable absorbent underwear — comparable to Grace & Green's Period Pants range on reusables product format and category.
• Callaly: UK D2C subscription-based organic feminine hygiene brand selling tampons, liners, and pads — directly comparable to Grace & Green on UK market, organic positioning, and subscription model.
• Natracare: UK-headquartered pioneer of organic cotton and plastic-free feminine hygiene (pads, tampons, liners) sold through health-food and mainstream retail — directly comparable on materials, sustainability positioning, and product category to Grace & Green.
• Mooncup: UK-founded silicone menstrual cup brand offering a reusable alternative to disposable period products — comparable on reusables category, sustainability positioning, and UK e-commerce focus.
• TOTM (The Organic Tampon Company): UK direct-to-consumer organic tampon and period-care brand with subscriptions and retail distribution — comparable to Grace & Green on organic positioning, DTC e-commerce, and subscription GTM.

Broad incumbents

• Procter & Gamble (Always / Tampax): Global CPG leader owning Tampax tampons and Always pads — broad incumbent with deep retail and B2B distribution competing for the same institutional period-product procurement dollars.
• Essity (Libra / Bodyform / Libresse): Global hygiene major with leading UK feminine care brands (Bodyform, Libra) and growing sustainable lines — comparable broad product portfolio including pads, liners, tampons with B2B institutional reach.
• Kimberly-Clark (U by Kotex / Andrex): Global personal-care major with feminine hygiene lines (Kotex) and significant workplace/washroom channel presence in the UK — overlapping broad-incumbent category with institutional contract capability.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/graceandgreen
• Instagraminstagram.com/graceandgreen
• TikToktiktok.com/@graceandgreen

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace & Green