What Hoi Agency does

Hoi Agency (legal name: HOI AGENCY) is a privately held affiliate marketing agency headquartered in Amsterdam, Netherlands, operating with a team of 1-10 employees. The firm provides four integrated services to brands: Affiliate Program Management (oversight of recruitment, onboarding, performance tracking, and optimization), Affiliate Recruitment (access to a claimed vetted affiliate network), Campaign Optimization (data-driven strategy refinement), and Creative Services (development of marketing assets). It also courts affiliate publishers seeking brand partnerships, positioning itself as a two-sided connector in the affiliate marketing ecosystem.

The company operates on a sales-led, direct-to-client go-to-market motion, with lead generation primarily through its website (hoiagency.com), contact form, and email ([email protected]). No proprietary technology platform, integrations, APIs, or technical stack are disclosed; the offering is fundamentally a services business relying on human expertise. Revenue mechanics are not publicly detailed but are categorized as affiliate-referral based, implying fees or commissions tied to affiliate program performance. Pricing is quote-based with no public tiers.

Hoi Agency claims global service delivery scope but provides no operating geographies, named customers, case studies, awards, partnerships, management team details, funding history, or financial disclosures. The entity is legally a private Dutch company (HOI AGENCY), and the website carries a 2024 copyright. The absence of disclosed leadership, investors, or scale metrics represents a material information gap for any prospective investor or acquirer.

Name

Hoi Agency

Legal name

HOI AGENCY

Website

https://hoiagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoi Agency is an Amsterdam-based affiliate marketing agency (1-10 employees) that provides program management, affiliate recruitment, campaign optimization, and creative services to brands and affiliate publishers via a direct, sales-led model.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Marketing Agency Services: HOI Agency generates revenue by providing affiliate marketing services to brands, including program management, affiliate recruitment, campaign optimization, and creative services. While not explicitly stated, the agency likely earns fees or commissions based on affiliate performance or as a percentage of referred business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HOI Agency is an affiliate marketing agency that connects brands with top-tier affiliates and manages the full lifecycle of affiliate programs. Its core services include affiliate program management (recruitment, onboarding, performance tracking, and optimization), affiliate recruitment from a vetted network, data-driven campaign optimization, and creative services for marketing assets. The agency operates on a sales-led, quote-based engagement model serving businesses seeking to grow online revenue through affiliate partnerships.

Product overview

HOI AGENCY is a single-service affiliate marketing agency offering four integrated service modules: Affiliate Program Management (full program oversight), Affiliate Recruitment (network access and vetting), Campaign Optimization (data-driven performance improvement), and Creative Services (custom marketing materials). These services work together to connect brands with affiliates and maximize online revenue potential.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Program Management Comprehensive oversight of brand affiliate programs, including affiliate recruitment, onboarding, performance tracking, and ongoing optimization. Intended for brands and businesses seeking to launch or scale an affiliate marketing program.
• Affiliate Recruitment Access to HOI Agency's extensive network of vetted, high-quality affiliates matched to a brand's values, goals, and target audiences. Intended for brands seeking affiliate partners without the burden of internal recruitment.
• Campaign Optimization Data-driven optimization of affiliate campaigns through continual strategy refinement to maximize effectiveness and deliver measurable performance improvements. Intended for brands that have active affiliate programs seeking improved ROI.
• Creative Services Development of compelling marketing creatives (banners, copy, and promotional assets) tailored to resonate with the target audience and drive engagement. Intended for brands running affiliate campaigns that require professional, on-brand marketing materials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• PartnerStack: PartnerStack is an affiliate and partner management SaaS platform that helps B2B and SaaS brands launch, track, and scale partner programs. It overlaps with HOI Agency's core program management and recruitment services, with a tech-led approach rather than agency-led.
• Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and ecommerce brands, offering recruitment, tracking, and payout automation. It targets similar mid-market brand customers as HOI Agency with an adjacent product offering.
• Acceleration Partners: Acceleration Partners is a boutique, award-winning global affiliate marketing agency that manages programs end-to-end for brands. It is the closest analogue to HOI Agency given its similar service-led, agency-only model serving brands across verticals.

Broad incumbents

• Partnerize: Partnerize is an affiliate and partner marketing platform with strong European roots, providing brands with program management, optimization, and analytics tools. It competes with HOI Agency on the same brand-side use cases with a more productized offering.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks, offering brands program management, tracking, and a deep publisher roster. It competes directly with HOI Agency's recruitment and program management services, scaled by technology.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network offering brands tracking, publisher recruitment, and optimization services. It is a direct competitor in the affiliate management category, with far greater scale and technology infrastructure than HOI Agency.
• Awin: Awin is one of the world's largest affiliate marketing networks, connecting brands with a global publisher base through a self-service platform plus agency services. It competes for the same brand budgets as HOI Agency but at vastly greater scale and with proprietary technology.
• Impact: Impact (impact.com) operates a leading partnership management platform covering affiliate, influencer, and B2B programs. It is a comparable competitor to HOI Agency on the brand side, with overlapping optimization and recruitment offerings delivered through a SaaS platform.

Regional players

• Admitad: Admitad is a global affiliate network with strong presence in EMEA, Asia, and Latin America, offering brands publisher recruitment and tracking tools. Comparable to HOI Agency in targeting affiliate-driven brand campaigns, with overlapping publisher-side recruitment.

Others

• Sovrn: Sovrn operates a publisher-side commerce and affiliate platform (formerly VigLink) that connects content publishers with brand affiliate programs. It is adjacent to HOI Agency's publisher-affiliate segment and competes indirectly for affiliate budget allocation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoi Agency