Gaucho

Name

Gaucho

Legal name

Rare Restaurants

Website

https://gauchorestaurants.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Premium Steakhouse Restaurants

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Premium steakhouse dining
• Argentinian restaurant chain
• Fine wine selection
• Private dining events
• Latin American cuisine

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across all restaurant locations, including à la carte dining, set menus, private dining events, and special occasions.
2. Bottomless Brunch: Premium brunch experience at £55 per person featuring free-flowing cocktails and Latin American dishes, available every Saturday at Gaucho Canary Wharf.
3. PA Club Loyalty Programme: Corporate booking programme where PAs/assistants earn £2 credit per guest for reservations, redeemable in £50 increments across all UK locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gaucho operates a chain of premium Argentinian steakhouses across the UK, serving Latin American cuisine built around sustainably sourced Black-Angus beef from Las Pampas, Argentina. The company runs 20 restaurants (12 in London and 8 regionally) offering à la carte dining, set menus, private dining, and experiential events, alongside an at-home wine shop and a loyalty programme for corporate bookers.

Product overview

Gaucho is a premium Argentinian steak restaurant chain operating 20 locations across the UK (12 in London and 8 regionally). The core offering is the full-service restaurant dining experience featuring premium Argentine Black-Angus beef sourced from Las Pampas, Latin American cuisine, signature cocktails, and the UK's largest selection of Argentinian wines. The product portfolio extends beyond dining through Gaucho at Home (wine shop), Private Dining services, the PA Club loyalty programme, Gift Cards, Cookery School and Beef & Wine Masterclass experiences, and seasonal/event offerings including Live at Gaucho music series, Sonido Sessions brunch, and special menus. The company also offers BYOB Mondays promotions and £15 Steak & Chips express dining. Reservations are managed through OpenTable integration.

Differentiator

Problem solved

Functional benefit

Brands

• Gaucho at Home: An at-home dining and gift card service offering Gaucho products for home consumption.
• PA Club

Products and services

• Gaucho Restaurant Dining Full-service Argentinian steakhouse experience offering premium Argentine Black-Angus beef, Latin American cuisine, signature cocktails, and an extensive wine programme with the largest selection of Argentinian wines outside Argentina. Available at 20 UK locations.
• Gaucho at Home

Quantifiable outcome

• Over 30 years of operating premium steakhouses
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• St-GermainminorGTM or Marketing Partner · 6 May 2026Partnership for Summer Serves programme across all Gaucho terraces. St-Germain elderflower liqueur featured in refreshing spritz cocktails paired with seasonal Latin bites.
• Silverstone CircuitminorGTM or Marketing Partner · 1 January 2026Four-day restaurant takeover at Silverstone for British Grand Prix 2026. Serving finest steaks and Latin American-inspired dishes at the iconic racing event.
• PATRÓN TequilaminorGTM or Marketing PartnerPartnership for Sonido Sessions bottomless brunch at Gaucho Canary Wharf. PATRÓN provides cocktails including PATRÓN Chimichurri Margarita and PATRÓN Paloma for the £55 per person brunch experience.
• Zero Carbon ForumcoreStrategic or Co-development PartnerMembership organisation helping hospitality businesses reach net zero carbon targets with defined roadmap backed by peers, government, and sustainability experts.
• WRAPcoreStrategic or Co-development PartnerSignatory of WRAP Food Waste Reduction Roadmap committing to halve food waste by 2030 in line with UN Sustainable Development Goal 12.3.
• Net Zero NowcoreTechnology or IntegrationBespoke carbon reporting platform providing tailored action plans to measure and reduce scope 1, 2, and 3 greenhouse gas emissions.
• Carbon Group Agroclimatic SolutionscoreStrategic or Co-development PartnerArgentina-based partner for calculating carbon footprint of beef from farms to restaurants, providing supply chain insight and identifying carbon emission hotspots.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Big Easy: Big Easy is a UK restaurant chain specialising in steaks, ribs and lobster with multiple UK locations, competing directly with Gaucho in the casual-premium steak category with a stronger US BBQ flavour profile.
• Blackhouse: Blackhouse is a London premium steakhouse with a focus on high-quality cuts and cocktails, directly comparable to Gaucho in price point, dining experience, and target customer (affluent London diners and corporate events).
• Goodman Restaurants: Goodman operates a small chain of premium London steakhouses focused on dry-aged British and US beef. It directly competes with Gaucho in the London premium steakhouse segment with a similar full-service, wine-led proposition.
• Hawksmoor: Hawksmoor is the leading UK premium steakhouse group (multiple London and regional sites), directly competing with Gaucho on premium cuts, wine programmes and experiential dining for affluent UK consumers and corporate clients.
• Cut at 45: Cut at 45 is a UK premium steakhouse brand offering high-end cuts and curated wine pairings in London. It targets a similar premium steak-loving consumer and overlaps with Gaucho on occasion-based dining and private events.

Broad incumbents

• Morton's The Steakhouse: Morton's is an established US-headquartered premium steakhouse chain with a London presence. It competes with Gaucho in the international premium steak category and appeals to corporate and special-occasion diners in major cities.
• The Ivy Collection: The Ivy Collection operates a portfolio of UK premium restaurants (Ivy, Brasserie, Riverside) serving similar affluent UK consumers for special occasions and corporate dining, but with a broader, non-steakhouse-centric menu offering.
• Marco Pierre White Restaurants: Marco Pierre White operates a portfolio of branded steakhouses and grill restaurants across the UK. While broader in cuisine than Gaucho, it competes in the same premium UK steakhouse segment and shares overlap in occasion-driven and corporate dining.

Others

• Giraffe (Brewers Fayre / Premier Inn): Giraffe is a UK casual dining brand now owned by Whitbread. While not a direct premium competitor, it operates in the broader UK restaurant landscape and competes for family/casual dining occasions and real estate — relevant context for sector benchmarking.

Emerging players

• STK Steakhouse: STK is an international premium steakhouse brand (The ONE Group) with a London presence, directly comparable to Gaucho on experiential fine-dining steak format, cocktail-driven programme, and affluent urban customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gauchorestaurants
• Xx.com/gauchogroup
• Facebookfacebook.com/Gaucho
• LinkedInlinkedin.com/company/gaucho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaucho