What Cherry's Industrial Equipment does

Cherry's Industrial Equipment is a privately held American manufacturer of pallet handling equipment, founded in 1982/1983 and headquartered in Roselle, Illinois. The company designs, engineers, and builds a range of material handling solutions including pallet inverters, pallet dispensers, stackers, tippers, dumpers, stretch wrappers, lift tables, and washing equipment. It pioneered 180-degree pallet inversion technology in 1983 and serves Fortune 500 customers across regulated industries including pharmaceuticals (Pfizer, Johnson & Johnson, Sanofi, Bayer), food and beverage (Bimbo, Hershey's, Perdue, ADM), retail (Meijer), and logistics (XPO Logistics). The company operates with between 11 and 50 employees and is led by CEO John Costello, with a sales organization that includes dedicated National Account Managers such as Andrea Halloran. Since 2018, the company has run an open-book management culture based on the 'Great Game of Business' framework, an unusual operating model for a specialty industrial manufacturer of its size.

The company's business model centers on direct sales of engineered equipment, supplemented by a dealer/distributor network and aftermarket parts and service. It also offers custom-engineered solutions for specialized applications, and more recently has expanded into inline automation systems as a higher-value product category. In recent years, Cherry's has added stretch wrappers, washing equipment, plastic and aluminum pallets, freezer spacers, and agricultural bins to its product catalog, and has developed industry-specific solution pages targeting defense, pet food, and nutraceuticals. The company has also established a dedicated international sales channel, indicating an active push beyond the U.S. domestic market. There is no public disclosure of revenue, funding history, or external investors, consistent with its privately held status.

Operationally, the company's competitive positioning rests on category-first innovation in 180-degree pallet inversion, deep specialization in regulated-vertical material handling, and embedded customer relationships across diverse end markets. The combination of engineered-equipment revenue, aftermarket parts and service, and a growing pipeline of automation and adjacent-product offerings forms the core revenue mechanics. The principal strategic question for an investor is whether the current hardware-only, low-AI positioning can defend margin and customer stickiness as IoT-enabled competitors and integrated automation vendors enter the material handling space.

Name

Cherry's Industrial Equipment

Legal name

Cherry's Industrial Equipment Inc.

Website

https://cherrysind.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherry's Industrial Equipment, founded in 1983 in Roselle, Illinois, manufactures pallet handling equipment—including inverters, dispensers, tippers, dumpers, stretch wrappers, lift tables, and washers—for Fortune 500 customers across pharmaceutical, food, retail, and logistics industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of standard and custom material handling equipment including pallet inverters, dispensers, tippers, lift tables, pallet changers, stretch wrappers, washing equipment, and pallets. Equipment is manufactured in the USA. Revenue from both one-time equipment purchases and repeat purchases as facilities expand.
2. Replacement Parts: Sale of OEM replacement parts for all equipment sold. Customers contact parts department with serial number and model number. Parts include hydraulic filters, bearings, cylinders, sensors, rollers, and wear components.
3. Service and Maintenance: After-sale services including planned maintenance, installation, repair, technical support, training, and startup services. Nationwide service coverage with on-site repair capabilities. Service helps maximize equipment investment and minimize downtime.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cherry's Industrial Equipment designs, manufactures, and sells pallet handling and material handling equipment, with its core line being 180-degree pallet inverters for pallet exchange, load transfer, and damage recovery. The company also offers pallet dispensers, tippers/upenders, box and barrel dumpers, pallet changers, freezer spacer retrieval systems, stretch wrappers, pallet washers, lift tables, plastic and aluminum pallets, industrial containers, and replacement parts, supported by custom engineering, installation, training, and preventative maintenance services.

Product overview

Cherry's Industrial Equipment offers a comprehensive portfolio of material handling and warehouse safety equipment, primarily focused on pallet transfer and ergonomic solutions. The core product line centers on pallet inverters (SC single clamp, DC dual clamp, GL ground-loaded, LDI Cadet low-duty, stainless steel, inline, and wide body models) for 180-degree load rotation and pallet exchange. Related equipment includes pallet dispensers, tippers/upenders, box/barrel dumpers, pallet changers, spacer retrievers, stretch wrappers, washers, and lift tables. The company also supplies plastic and aluminum pallets, industrial containers, freezer spacers, and replacement parts. Services include preventative maintenance, installation, training, custom engineering, and technical support. All equipment is designed and manufactured in the USA, with products serving industries including food processing, pharmaceutical, cold storage, automotive, chemical, and general manufacturing. The company sells direct to Fortune 500 companies and SMBs, and through a select dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• SC Series Single Clamp Pallet Inverters Forklift-loaded 180-degree pallet inverters with single clamping table; models include SC-63P, SC-75P, SC-86P, SC-90P, SC-96P with load capacities up to 4,400 lbs and load heights from 42" to 96". Designed for pallet exchange, load transfer, and damage recovery in warehouse operations.
• DC Series Dual Clamp Pallet Inverters Dual clamping pallet inverters for varying load heights with extended clamp range; models include DC-91P, DC-104, DC-110 with 4,400 lb capacity and load heights from 36" to 110". Twin moving tables with average leveling time of 17 seconds.
• GL Series Ground Loaded Pallet Inverters Ground-level loading pallet inverters designed for areas with forklift restrictions; loaded/unloaded by manual or motorized pallet jack without ramps; models GL-75, GL-94, GL-104, GL-110 with 4,400 lb capacity. Designed for clean rooms and facilities where forklift use is prohibited.
• LDI Cadet Low Duty Pallet Inverters Economy-class pallet inverters for small to medium businesses handling 15-20 loads per day; 2,500 lb capacity; models LDI-SC64 and LDI-SC78 with entry-level pricing.
• Stainless Steel Pallet Inverters Stainless steel construction pallet inverters for sanitary environments; includes DC-91-SS dual clamp model and CTS combo transfer system with ground-level access for food, pharmaceutical, and meat processing applications. FDA-compliant washdown-ready design.
• Inline Pallet/Load Inverters Automated in-line pallet inverters integrated with conveyor systems for assembly line applications; stages, grips, rotates, and transfers palletized loads between production stages without forklift intervention. Integrates with stretch wrappers and other downstream equipment.
• Wide Body Load Inverters Extended-width pallet inverters for oversized loads; basket widths from 60" to 110"; reinforced construction for side-by-side loads and large format products.
• Pallet Dispensers Automated pallet dispensing equipment for centralized pallet retrieval; includes LDD light-duty, EPD-1400 electric, PD-4500 single, PD-9000 double deep, and 90-degree discharge models with capacities from 1,400 to 1,500 lbs.
• Pallet Tunnels and Straighteners Pallet tunnel systems (PT-7200, PT-9600, PT-10800) for straightening, loading, and storing pallets; pallet straighteners including LS-108, LP-2000 series for squaring pallets and loads.
• Container Dispensers Automated container dispensers including LDCD low-duty model for bottom-of-stack retrieval of collapsible containers using manual or electric pallet trucks.
• Tippers and Upenders 90-degree pallet tippers and coil/material upenders; includes LDT series (T1-T4) with hydraulic roll, low duty, high cycle, and high capacity models; HDT heavy duty upenders (10,000-200,000 lb capacity).
• Box and Barrel Dumpers Hydraulic and pneumatic box dumpers, drum dumpers, and barrel tippers for controlled material discharge; includes mobile, portable, side-loading, and 180-degree models.
• Pallet Changers and Load Transfer Equipment DV and PC model pallet changers for shifting loads between pallets; RM-1150 load transfer systems with stripper plates for automated pallet exchange.
• Pallet Retrievers and Spacer Removal Systems PSR (Pallet Spacer Retrieval) systems including PSR-90 high-speed model and VBED pallet retrievers for automated freezer spacer insertion and removal in cold storage operations.
• Stretch Wrappers Turntable, overhead, rotary arm, robotic, and semi-automatic stretch wrappers capable of 200% plastic stretch for secure load wrapping; includes automatic and stainless steel models.
• Pallet Washing Equipment PPW-2500 manual and semi-automatic pallet washers; self-feeding automatic washers with integrated dryers for sanitary pallet cleaning in food and pharmaceutical applications.
• Lift Tables Scissor lift tables, mast lifts, pneumatic lifts, floor-level lifts, and powered lift tables for ergonomic height positioning; includes sanitary stainless steel models for food processing.
• Plastic Pallets Nestable, export, stackable, edge rackable, solid deck, drum, Euro, rackable, and roll plastic pallets in various sizes and load capacities for different warehouse applications.
• Aluminum Pallets Tube frame and solid top aluminum pallets; FDA compliant/open channel models for food, pharmaceutical, and meat processing applications requiring sanitary material handling.
• Industrial Containers Wire containers, aluminum and plastic collapsible containers, steel corrugated containers, and bulk bins including MACX Ace series and KitBin products for storage and transport.
• Freezer Spacers Egg-crate style freezer spacers (LD, MD, HD, Maxi) for improving airflow in cold storage and blast-freezing applications; promotes uniform freezing and reduces energy consumption.
• Preventative Maintenance and Service Programs Post-sale services including planned preventative maintenance, installation, training and startup, onsite repair, technical support, and replacement parts for all equipment sold. Subscription-based service plans available on an annual billing cadence with nationwide service coverage.
• Custom Solutions Engineering and manufacturing of custom-configured pallet handling equipment to meet specific corporate HSE specifications, unique facility requirements, and application-specific material handling challenges. 100% tailored equipment solutions with turnkey service included.
• Replacement Parts OEM replacement parts for all equipment sold including hydraulic filters, bearings, cylinders, sensors, rollers, and wear components. Customers contact parts department with serial number and model number to order.

Quantifiable outcome

• Pallet inversion time reduced to under 1 minute per rotation
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Krones AG: Krones is a broad incumbent packaging and bottling equipment manufacturer with palletizing and stretch wrapping lines that overlap with Cherry's pallet handling solutions in food & beverage processing.
• BEUMER Group: BEUMER Group is a global incumbent in intralogistics offering palletizers, stretch hood systems and conveying equipment that competes broadly with Cherry's pallet handling and stretch wrapping portfolio.
• ITW Industrial Packaging: ITW Industrial Packaging (a division of Illinois Tool Works) is a broad incumbent in load containment offering strapping, stretch film and stretch wrapping equipment that overlaps with Cherry's stretch wrapper and pallet containment solutions.
• Honeywell Intelligrated: Honeywell Intelligrated is a broad incumbent offering integrated material handling automation, conveyor systems and robotic palletizing that competes with Cherry's inline systems and serves the same Fortune 500 distribution customers.

Direct peers

• Columbia Machine: Columbia Machine manufactures palletizers, concrete products and material handling equipment including stretch wrappers and pallet handling systems directly comparable to Cherry's pallet inverter, dispenser and wrapper portfolio.
• Lantech: Lantech is a leading stretch wrapper manufacturer (turntable, rotary arm, robotic) and load containment specialist that directly competes with Cherry's stretch wrapper line and adjacent pallet handling equipment.
• Premier Tech: Premier Tech is a direct peer offering palletizing and packaging equipment, including pallet dispensers, stretch wrappers and bagging systems that overlap with Cherry's dispenser, wrapper and stretch wrapper lines for industrial customers.
• ARPAC: ARPAC manufactures stretch wrappers, palletizers and integrated packaging systems that overlap with Cherry's stretch wrapper and palletizing equipment offerings for industrial and distribution customers.
• BHS (Bulk Handling Systems): BHS manufactures material handling and palletizing equipment including robotic palletizers and conveyor systems that overlap with Cherry's inline pallet/load inverter and material handling automation offerings.
• Kaufman Engineered Systems: Kaufman Engineered Systems designs palletizers, stretch wrappers and case packers, directly competing with Cherry's end-of-line pallet handling and stretch wrapping solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CherrysInd180
• Facebookfacebook.com/CherrysIndustrial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry's Industrial Equipment