David Allen Company
David Allen Company is the creator of the Getting Things Done (GTD) productivity methodology, offering digital products, a subscription learning platform, and a 90-country certified trainer network serving individual knowledge workers and organizations seeking personal and organizational productivity improvement.
- Company typePrivate
- Founded1996
- HeadquartersOjai, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What David Allen Company does
David Allen Company, operating under the legal entity Davidco B.V. (Netherlands) and headquartered operationally in Ojai, California, is the creator and global licensor of the Getting Things Done (GTD) productivity methodology. The company was formally established in 1996 on the foundation of founder David Allen's consulting practice dating to 1981, and offers a five-stage work-life management system (Capture, Clarify, Organize, Reflect, Engage) anchored by the GTD-Q self-assessment, the "Mind Like Water" framework, and the Weekly Review discipline. The product portfolio spans three distribution layers: (1) a self-serve e-commerce shop selling PDF setup guides, workflow maps, methodology guides, and annually refreshed organizers and calendars priced between $10 and $29 with tiered volume discounts; (2) the GTD Connect subscription platform at $9.95/month, recently migrated to Mighty Networks, providing multimedia content, webinars, interviews, and a community forum with 17,560+ members; and (3) a global certified trainer and coach network spanning 90 countries, built via SMCOV (global partner sourcing) and channeled in the US and Canada through exclusive partners GTD Focus and Crucial Learning. The company is privately held, founder-controlled, bootstrapped with no external investment, has 251–500 employees, and operates internally on a Holacracy self-management framework since 2011.
Revenue mechanics combine low-ticket DTC digital product sales, low-price-point monthly subscriptions, and partner-driven training/coaching revenue share. The company serves two primary customer segments — individual knowledge workers pursuing personal productivity and well-being, and organizations seeking productivity culture transformation — with a smaller educators/students segment. The flagship "Getting Things Done" book has been published in 28+ languages, with over 2 million people introduced to the methodology globally; named references include HP, Burton Snowboards, and author Daniel Pink as testimonial users rather than disclosed enterprise accounts.
David Allen Company firmographics
Firmographics- Name
- David Allen Company
- Legal name
- Davidco B.V.
- Website
- https://gettingthingsdone.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- David Allen Company is the creator of the Getting Things Done (GTD) productivity methodology, offering digital products, a subscription learning platform, and a 90-country certified trainer network serving individual knowledge workers and organizations seeking personal and organizational productivity improvement.
- Ownership category
- akta.pro rank
David Allen Company industry classification
Industry- Product category
- Productivity Training and Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where David Allen Company is headquartered
LocationHeadquarters
- HQ city
- Ojai
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
David Allen Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- GTD Connect Subscription: Monthly subscription at $9.95 providing access to multimedia content library, webinars, interviews, and community discussions. Includes 14-day free trial.
- Digital Product Sales: E-commerce store selling PDF downloads including setup guides for Microsoft tools (Outlook, Teams, OneNote, To Do, Microsoft 365), workflow maps, methodology guides, organizers, and calendars. Volume discounts available.
- GTD Courses and Coaching: Certified GTD trainers and coaches worldwide offer courses and individual coaching sessions. Revenue flows through global partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GTD Connect Monthly Subscription |
| Subscription | Annual | GTD Connect Annual Subscription |
| Unit Pricing | Pay-as-you-go | Setup Guides (Digital Downloads) |
| Unit Pricing | Pay-as-you-go | GTD Organizers and Calendars |
| Unit Pricing | Pay-as-you-go | Volume Discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
David Allen Company product offering
Product offeringCore offering
David Allen Company sells the Getting Things Done (GTD) productivity methodology through certified training and coaching services delivered by a global partner network, a subscription-based online learning platform (GTD Connect at $9.95/month), and a direct e-commerce store selling digital PDF products such as setup guides, workflow maps, organizers, and calendars. Core deliverables are content, community, and instructor-led courses that help individuals and organizations apply the five-stage GTD workflow (Capture, Clarify, Organize, Reflect, Engage).
Product overview
The David Allen Company offers the Getting Things Done (GTD) methodology as a comprehensive productivity system. The core offering consists of the GTD book and training/coaching services delivered through certified Global Partners. The product portfolio includes: (1) GTD Connect, a subscription-based online learning platform providing multimedia content, webinars, and community forums at $9.95/month; (2) the GTD Shop selling digital products including setup guides for Microsoft tools, workflow maps, methodology guides, and annual organizers/calendars as PDF downloads; (3) the free GTD Forums community for practitioner discussions; (4) the GTD Podcast series with interviews and webinar recordings; and (5) the free GTD-Q self-assessment tool. The company also offers instructor-led GTD courses and coaching through certified partners.
Differentiator
Problem solved
Functional benefit
Brands
- GTD Connect: Online community and content library - subscription-based learning platform offering webinars, audio/video content, and discussion forums for GTD practitioners
- GTD-Q
Products and services
- GTD Connect Subscription Subscription-based online learning center and community hub offering multimedia content including recorded webinars, "In Conversation" interviews with David Allen, "Slice of GTD Life" videos, audio/video libraries, and members-only discussion forums for GTD practitioners. Available at $9.95/month with a 14-day free trial and annual subscription option.
- GTD Training and Coaching Certified instructor-led GTD courses and one-on-one coaching delivered by global certified partners (GTD Focus and Crucial Learning for US/Canada; SMCOV-sourced partners across 90 countries) for organizations and individuals implementing the GTD methodology.
- GTD Shop (Digital Product Store) Online storefront selling digital PDF downloads of setup guides, workflow maps, methodology guides, organizers, and calendars used to implement the GTD methodology. Volume discounts applied automatically (10% for 2, 15% for 3, 20% for 4+ downloads).
- GTD Setup Guides Tool-specific best-practices PDF guides for implementing the GTD methodology with Microsoft To Do, Microsoft Teams, Microsoft Outlook (Windows, Mac, Web), Microsoft OneNote, and Microsoft 365.
- 2026 GTD Organizer PDF-based planner built on the GTD methodology for personal organization and task management, priced at $29.00.
- 2026 GTD Calendar PDF calendar built on the GTD methodology for time management, priced at $19.00.
- GTD-Q Assessment Free online 18-question self-assessment tool that evaluates a user's current productivity state and categorizes results as Crazy Maker, Captain and Commander, Responder, or Micro Manager, with visual reporting on control and perspective.
- GTD Forums Online discussion community for GTD practitioners featuring forums on GTD Connect updates, methodology discussion, and tools & software, with 17,560 members and 144,308 posts as of June 2026.
- GTD Podcast Audio podcast series with 368+ episodes covering GTD methodology, interviews with David Allen, productivity discussions, and webinar recordings, distributed via iTunes, Stitcher, Libsyn, Google Play, Spotify, and SoundCloud.
- Getting Things Done (Book) Flagship book by founder David Allen introducing the Getting Things Done productivity methodology, published in 28+ languages, recognized by TIME magazine as the defining self-help business book of its time.
- Making It All Work (Book) Book authored by David Allen expanding the GTD methodology to broader and deeper applications of personal and organizational productivity.
- Ready for Anything (Book) Book authored by David Allen compiling his best essays on productivity into a digestible format for general readers.
Quantifiable outcome
- Over 2 million people introduced to GTD methodology worldwide
- +2 more outcomes
Companies that use David Allen Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
David Allen Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
David Allen Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GTD FocuscoreExclusive partner delivering GTD Coaching and Courses in the US and Canada. GTD Focus provides certified training and coaching services to organizations and individuals in North America.
- Crucial LearningcoreExclusive partner delivering GTD Coaching and Courses in the US and Canada. Provides training programs and coaching services based on GTD methodology.
- SMCOVcoreExclusive partner in sourcing global partners to deliver GTD Courses and Coaching worldwide. SMCOV is responsible for creating GTD partners in 90 countries, establishing the global reach of the GTD ecosystem.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
David Allen Company competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Enterprise corporate learning and talent development platform offering extensive on-demand courses, books, and coaching across business and technology skills; broader and more enterprise-focused than GTD, but a relevant incumbent in the same professional development category.
- LinkedIn Learning: Subscription-based online learning library from LinkedIn covering business, technology, and creative skills, distributed via individual and enterprise plans; comparable as a subscription content platform but broader and integrated into a larger professional network.
Direct peers
- Brian Tracy International: Personal and professional development brand offering books, audio programs, and courses on productivity, goal setting, and leadership; comparable to David Allen Company as a founder-led productivity methodology business with similar distribution model.
- Dale Carnegie & Associates: Long-established training and coaching company offering courses in leadership, communication, and personal effectiveness through a global certified-trainer network; directly comparable to GTD's training-and-coaching model and partner-network distribution.
- Mind Tools: Subscription-based business and personal productivity skills platform offering toolkits, templates, and learning resources to individuals and corporate L&D; comparable to GTD Connect as a paid productivity content/resource subscription targeting knowledge workers.
- Crucial Learning: Training company combining Crucial Conversations and Crucial Influence methodologies with a global certified-instructor network; both a business partner of David Allen Company (US/Canada GTD delivery since 2017) and a direct peer in the methodology-anchored corporate training category.
- FranklinCovey: Global training and consulting company specializing in leadership, productivity, and organizational execution (e.g., The 7 Habits); comparable to David Allen Company as a methodology-anchored training/coaching business with enterprise and individual offerings.
- Tony Robbins Companies / Robbins Research International: Personal development and performance coaching brand built around founder-led methodology, books, events, seminars, and digital products; comparable to David Allen Company as a founder-anchored personal-productivity/coaching franchise with global reach.
Emerging players
- MasterClass: Premium subscription platform featuring creator-led video courses from renowned experts across disciplines; comparable to GTD Connect in the creator-led learning content subscription category, though broader in scope and more premium-priced.
Others
- Stephen Covey / Covey (legacy brand): Legacy personal productivity and leadership methodology brand (7 Habits) now distributed through FranklinCovey; relevant as a historical peer showing the founder-key-person risk pattern also facing David Allen Company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
David Allen Company social profiles
Digital presenceDavid Allen Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
David Allen Company leadership team
Management profileNumber of profiles
Profiles2 records
David Allen Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
David Allen Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David Allen Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David Allen Company
What does David Allen Company do?
David Allen Company sells the Getting Things Done (GTD) productivity methodology through certified training and coaching services delivered by a global partner network, a subscription-based online learning platform (GTD Connect at $9.95/month), and a direct e-commerce store selling digital PDF products such as setup guides, workflow maps, organizers, and calendars. Core deliverables are content, community, and instructor-led courses that help individuals and organizations apply the five-stage GTD workflow (Capture, Clarify, Organize, Reflect, Engage).
Is David Allen Company a public or private company?
David Allen Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was David Allen Company founded?
David Allen Company was founded in 1996. It employs 251 to 500 people.
Where is David Allen Company based?
David Allen Company is headquartered in Ojai, United States, in the North America region.
How does David Allen Company make money?
Three revenue lines are on record. GTD Connect Subscription is the primary driver. The others are digital Product Sales and GTD Courses and Coaching.
Who are David Allen Company's main competitors?
Broad incumbents on record are Skillsoft and LinkedIn Learning. Direct peers are Brian Tracy International, Dale Carnegie & Associates, Mind Tools, Crucial Learning, FranklinCovey and Tony Robbins Companies / Robbins Research International. MasterClass is listed as an emerging player. Stephen Covey / Covey (legacy brand) is listed as an others.
Does David Allen Company have an API?
No public API is recorded for David Allen Company.
What industry is David Allen Company in?
David Allen Company's product category is Productivity Training and Coaching Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 611430 and its SIC code is 8742.