Brian Tracy
- Company typePrivate
- Founded1984
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Brian Tracy firmographics
Firmographics- Name
- Brian Tracy
- Legal name
- Brian Tracy International
- Website
- https://briantracy.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brian Tracy industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Brian Tracy is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brian Tracy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Digital Products (Audio/Video Programs): Sale of MP3 audio programs and digital video courses covering topics like sales training, time management, leadership, self-confidence. One-time purchase model with prices ranging from $21.95 to $177.00 for digital training kits.
- Coaching Services: High-value executive coaching with Brian Tracy at approximately $60,000/year ($5,000/month), plus FocalPoint certified coach program. Also includes free initial coaching session for lead generation.
- Speaking Engagements: Keynote speaking and seminar engagements for corporate clients, addressing audiences on personal and professional development topics. Booking through Michelle Schiller.
- Book Co-Authoring Program: AI-powered book ghostwriting and publishing service where entrepreneurs co-author books with Brian Tracy, including strategy, content creation, and marketing support.
- Speaking Academy: Live 3-day intensive training program with Brian Tracy including networking dinner, VIP dinner, books, CDs, DVDs, video production of participant speaking.
- Affiliate Referrals: 20-40% commission on product sales through affiliate partners. Managed through Commission Junction and HasOffers platforms.
- Newsletter Subscription: Free Quote of the Day newsletter and Personal Success Newsletter for ongoing customer engagement and relationship building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Science of Self-Confidence Training Kit |
| One time/ perpetual license | Pay-as-you-go | Doubling Your Productivity DVD |
| One time/ perpetual license | Pay-as-you-go | The Power of Charm Audio |
| One time/ perpetual license | Pay-as-you-go | The Miracle of Self-Discipline Audio |
| One time/ perpetual license | Pay-as-you-go | Resilience Audio Program |
| Subscription | Monthly | 1-on-1 Coaching with Brian Tracy |
| Subscription | Pay-as-you-go | Maximum Productivity Certification Course |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels10 records
Brian Tracy product offering
Product offeringCore offering
Brian Tracy International develops, markets, and delivers personal and professional development educational content and services, including audio and video training programs, DVD/CD training kits, online e-learning courses, certification programs, executive coaching services, live speaking engagements, and an AI-powered book co-authoring program. The portfolio spans sales training, leadership, time management, public speaking, and personal achievement, delivered through the company's own e-commerce site, e-Learning Academy, FocalPoint coaching franchise, and global distributor network.
Product overview
Brian Tracy International offers a comprehensive personal and professional development platform consisting of multiple delivery formats: OnDemand streaming video library (Brian's Best Videos OnDemand), e-Learning Academy with certification courses, audio/MP3 programs, DVD/video seminars, training kits, mobile apps, and live coaching services. The product portfolio includes flagship programs like The Psychology of Achievement, The Psychology of Selling, Success Mastery Academy, Maximum Productivity, The Science of Self-Confidence Training Kit, The Miracle of Self-Discipline, Doubling Your Productivity, The Power of Charm, and Resilience. The company also offers AI-powered book writing services, FocalPoint Business Coaching, Speaking Academy, and specialized workshops including Eat That Frog, Leadership Success, Sales Success, and Personal Success. Brian Tracy has written over 70 books and produced over 300 audio and video programs across categories including personal development, sales training, business training, time management, leadership, book writing, and public speaking.
Differentiator
Problem solved
Functional benefit
Brands
- FocalPoint Business Coaching: Brian Tracy's elite group of professional, certified business coaches providing coaching services to individuals and organizations worldwide.
Products and services
- Brian's Best Videos OnDemand
- Brian Tracy e-Learning Academy
- FocalPoint Business Coaching
- 1-on-1 Coaching with Brian Tracy
- AI-Powered Book Writing Program
- Goals Wizard iOS App
- The Science of Self-Confidence Training Kit
- Doubling Your Productivity
- The Power of Charm
- The Miracle of Self-Discipline
- Resilience
- Maximum Productivity Certification Course Essential time management certification course delivered through the e-Learning Academy, available as a full program ($697), a trial version, and an AI-enhanced challenge.
- The Psychology of Achievement
- The Psychology of Selling
- 21st Century Sales Training for Elite Performance
- The Universal Laws of Success
- Success Mastery Academy
- Speaking Academy (Live 3-Day Intensive)
- 6-Figure Speaker
- Think Like a Leader
- Free Newsletter and Quote of the Day
- Corporate Speaking Engagements
Quantifiable outcome
- 5 million+ people trained across 70+ countries
- +4 more outcomes
Companies that use Brian Tracy
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Brian Tracy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brian Tracy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Commission JunctionminorThird-party affiliate ad network providing banner ads and product catalog access for affiliates. Brian Tracy's affiliate program is listed on CJ platform for web advertising and online promotions.
- HasOffersminorAffiliate tracking platform powering Brian Tracy's internal affiliate program for email list owners and social media influencers. Requires 10 sales per year to qualify.
- Regional Distributors NetworkcoreWorldwide network of certified distributors in Canada, USA, Latin America, Europe, Africa, Russia, Asia, and Australia. Each region has licensed representatives who tailor programs to local market needs.
- FocalPoint Coaching FranchisecoreElite group of professional, certified business coaches operating under FocalPoint brand. Coaches serve local communities with Brian Tracy's proven coaching system and receive ongoing training and support.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Brian Tracy competitors and assessment
Company assessmentDirect peers
- Jack Canfield (Success Principles / Chicken Soup for the Soul): Jack Canfield offers personal success training, coaching certifications, books, and live seminars under the Success Principles brand — directly comparable to Brian Tracy's success-achievement training portfolio.
- Mindvalley: Mindvalley is an online personal growth education platform with subscription courses, multiple teachers, and a global audience — a modern digital-native peer to Brian Tracy's e-Learning Academy offering.
- Toastmasters International: Toastmasters is the dominant public-speaking training organization globally — directly overlapping with Brian Tracy's Speaking Academy, 6-Figure Speaker, and public speaking curriculum.
- Tony Robbins: Tony Robbins is the most direct competitor in the personal development and seminar-based coaching space — operating live events, premium coaching, books, audio programs, and online courses with a similarly founder-led brand model.
- Sandler Training: Sandler Training is a global sales training franchise offering sales methodology, coaching, and certification — directly comparable to Brian Tracy's Psychology of Selling and 21st Century Sales Training programs and the FocalPoint coaching network.
- FranklinCovey: FranklinCovey sells leadership, productivity, and execution training content (books, workshops, All Access Pass subscriptions) into enterprises — overlapping with Brian Tracy's leadership, time management, and organizational training offerings.
- Dale Carnegie Training: Dale Carnegie Training overlaps directly on sales training, leadership development, and public speaking courses delivered through a global licensee network — the same GTM motion Brian Tracy uses via FocalPoint and regional distributors.
- Zig Ziglar Corporation: Zig Ziglar's legacy brand sells motivational and sales training content (books, audio, video, corporate training) — a closely comparable predecessor in the founder-anchored sales/motivational training category.
- Landmark Worldwide: Landmark Worldwide delivers personal development seminars, coaching, and curriculum globally — overlapping with Brian Tracy's live seminars, personal success programs, and self-confidence training.
- Brendon Burchard: Brendon Burchard is a personal development / high-performance brand selling online courses, certifications, books, and live events — a direct peer in the founder-led online personal-development and coaching space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brian Tracy social profiles
Digital presenceBrian Tracy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brian Tracy leadership team
Management profileNumber of profiles
Profiles15 records
Brian Tracy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brian Tracy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brian Tracy
What does Brian Tracy do?
Brian Tracy International develops, markets, and delivers personal and professional development educational content and services, including audio and video training programs, DVD/CD training kits, online e-learning courses, certification programs, executive coaching services, live speaking engagements, and an AI-powered book co-authoring program. The portfolio spans sales training, leadership, time management, public speaking, and personal achievement, delivered through the company's own e-commerce site, e-Learning Academy, FocalPoint coaching franchise, and global distributor network.
Is Brian Tracy a public or private company?
Brian Tracy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brian Tracy founded?
Brian Tracy was founded in 1984. It employs 11 to 50 people.
Where is Brian Tracy based?
Brian Tracy is headquartered in Solana Beach, United States, in the North America region.
How does Brian Tracy make money?
Seven revenue lines are on record. Digital Products (Audio/Video Programs) is the primary driver. The others are coaching Services, speaking Engagements, book Co-Authoring Program, speaking Academy, affiliate Referrals and newsletter Subscription.
Who are Brian Tracy's main competitors?
Direct peers on record are Jack Canfield (Success Principles / Chicken Soup for the Soul), Mindvalley, Toastmasters International, Tony Robbins, Sandler Training, FranklinCovey, Dale Carnegie Training, Zig Ziglar Corporation, Landmark Worldwide and Brendon Burchard.
Does Brian Tracy have an API?
No public API is recorded for Brian Tracy.
What industry is Brian Tracy in?
Brian Tracy's product category is Professional Development Training. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.