New Era Sports Management

What New Era Sports Management does

New Era Global Sports Management Ltd is a London-based, privately held sports management agency founded in 2008 by former professional footballers Jamie Moralee and Peter Smith, who met while playing for Brighton and Hove Albion. The firm provides a 360-degree player representation service covering contract negotiation, legal management, lifestyle management, brand awareness, media management, and long-term career planning for professional footballers at varying career stages, supported by FIFA/FA Licensed Agents and high-profile ambassadors including Rio Ferdinand, Anton Ferdinand, and Danny Gabbidon.

The company's product surface splits across two arms: the core management agency, which operates as a relationship-driven, commission-based representation business with no proprietary technology platform; and NEI (New Era Ingenious), a wholly-owned media subsidiary that produces original programming including the Rio Ferdinand Presents channel and UEFA-commissioned shows (Legends Lounge, Inside The Box). NEI runs a podcast studio and a London office opened in March 2025, distributing content through broadcast partners BBC, Sky Sports, TNT Sports, DAZN, Discovery Plus, ITV, and TalkSport, plus the UEFA.tv platform.

Revenue is generated primarily through percentage-based commissions on player contracts and endorsement deals with sportswear brands (Adidas, Nike, Puma, Skechers, Umbro, Under Armour), supplemented by media and commercial partnership fees flowing through NEI. The customer base is concentrated in Premier League and English football leagues, with 2024 expansion into Serie A via Atalanta. The firm operates with a small team (18+ members across agents, player liaisons, finance, ambassadors, and consultants) and has no disclosed institutional funding or external investors.

Name

New Era Sports Management

Legal name

New Era Global Sports Management Ltd

Website

https://neweraglobalsports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based sports management agency founded in 2008 by former professional footballers, providing 360-degree player representation for professional footballers and media talent representation through its wholly-owned NEI media subsidiary.

Ownership category

akta.pro rank

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Athlete representation
• Sports management
• Footballer agency
• Contract negotiation
• Sports media production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Player Management Services: Commission-based representation services for professional athletes, managing contract negotiations, endorsements, and career planning. Revenue generated through percentage-based fees from player contracts and commercial deals.
2. Media and Commercial Partnerships (NEI): NEI serves as the media arm providing talent management, sports media production, and commercial partnership services. Generates revenue through content creation, media distribution, and managing talent relationships with broadcasters and brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Era Global Sports Management is a sports management agency providing holistic 360° representation for professional footballers and athletes, covering contract negotiation, legal management, lifestyle management, brand awareness, media training, and long-term career planning. Through its wholly-owned media arm NEI (New Era Ingenious), the firm also delivers talent management, sports media production, creative content, and commercial partnership services, leveraging relationships with major sportswear brands, broadcasters, and football governing bodies.

Product overview

New Era Global Sports Management operates as a comprehensive sports management agency offering a 360-degree approach to player representation and support. The core product is the sports management service encompassing player management, legal management, lifestyle management, brand awareness, media management, and long-term planning. NEI (New Era Ingenious) serves as the company's specialized media arm for talent representation, media production, and commercial partnerships. The company works with high-profile clients including Rio Ferdinand, Anton Ferdinand, Fara Williams, and Robbie Savage, and has established commercial relationships with major brands such as Adidas, Skechers, Nike, and Puma, as well as sports organizations including the Premier League, UEFA, and FIFA.

Differentiator

Problem solved

Functional benefit

Brands

• NEI (New Era Ingenious): Media arm of New Era Global Sports Management; a talent, media and commercial partnerships agency specializing in Football Partnerships, Creative Content and Media Distribution

Quantifiable outcome

• Rio Ferdinand inducted into Premier League Hall of Fame 2023
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• UEFAcoreStrategic or Co-development Partner · 1 January 2024New Era Ingenious (NEI) secured an exclusive partnership with UEFA for the 2024 European Championships to produce two original show formats: 'Legends Lounge' and 'Inside The Box'. Content is distributed through Rio Ferdinand Presents and UEFA.tv, reaching millions of viewers.
• AdidascoreGTM or Marketing PartnerAdidas is one of the major sportswear brands New Era Global Sports works with for client endorsements. Jacob Murphy has an exclusive 2-year football boot partnership with Adidas.
• PumacoreGTM or Marketing PartnerPuma is listed among the strong brand relationships maintained by New Era Global Sports for client commercial partnerships.
• SkecherscoreGTM or Marketing PartnerSkechers is a partner brand for New Era Global Sports clients. Jesse Derry has an exclusive 2-year football boot partnership with Skechers.
• NikecoreGTM or Marketing PartnerNike is listed among the major sportswear brands New Era Global Sports maintains strong relationships with for client endorsements.
• UmbrominorGTM or Marketing PartnerUmbro is a brand partner for New Era Global Sports clients in football apparel and endorsements.
• Under ArmourminorGTM or Marketing PartnerUnder Armour is listed among the sportswear brand partnerships for New Era Global Sports clients.
• Sky SportscoreGTM or Marketing PartnerSky Sports is a key media broadcast partner. Client Olivia Buzaglo works as a regular presenter across Sky Sports News, covering major sports stories.
• DAZNcoreGTM or Marketing PartnerDAZN is a major streaming partner. Client Olivia Buzaglo works with DAZN covering major boxing events in Saudi Arabia and hosts 'The Women's Football Show'.
• BBCcoreGTM or Marketing PartnerBBC is a key broadcast partner. Client Anton Ferdinand has featured in BBC programs and starred in the documentary 'Anton Ferdinand: Football, Racism & Me'.
• TNT SportscoreGTM or Marketing PartnerTNT Sports (formerly BT Sport) is a major broadcast partner. Client Darren Fletcher has worked with TNT Sports since 2013 as lead commentator covering Premier League, Champions League, Boxing, and American football.
• Discovery PluscoreGTM or Marketing PartnerDiscovery Plus is an Olympic broadcast partner. Client Reshmin Chowdhury works as lead presenter for them across Tokyo 2020, Beijing 2022, and Paris 2024 Olympics.
• Premier LeaguecoreGTM or Marketing PartnerPremier League is a key football governing body partnership. Rio Ferdinand was inducted into the Premier League Hall of Fame 2023. New Era represents players in Premier League clubs.
• ITVminorGTM or Marketing PartnerITV is listed among broadcast partners for New Era Global Sports media content and talent representation.
• TalkSportminorGTM or Marketing PartnerTalkSport is a radio broadcast partner for sports content and media representation services.
• FIFAcoreGTM or Marketing PartnerFIFA is the world football governing body. New Era Global Sports has FIFA/FA Licensed Agents on staff representing players in international football matters.
• English Football League (EFL)minorGTM or Marketing PartnerEFL is a partner for football representation and client transfers across English football leagues.
• National LeagueminorGTM or Marketing PartnerNational League (Vanarama) is a partner for football representation across non-league football.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAA (formerly CAA Stellar): Global talent agency that acquired UK football heavyweight Stellar Group; directly competes with New Era for elite player representation, transfer negotiations, and endorsement deals in the Premier League and European football.
• Wasserman: Major global sports talent and marketing agency with a strong football practice; competes for the same athlete clients and brand-endorsement mandates that New Era pursues.
• Roc Nation Sports: Jay-Z-founded sports division providing athlete management, marketing, and endorsements; competes for elite player clients and lifestyle-driven representation deals across football and other sports.
• Base Soccer Agency: UK-based football agency focused on player representation and transfers; comparable size and market to New Era, serving a similar tier of English and European footballers.
• Unique Sports Management: UK-based sports management agency providing football player representation and personal management services; directly overlaps with New Era's core service offering and target clientele.
• Mino Raiola (Raiola & Partners): Prominent European football agency historically representing elite players; competes with New Era for top-end talent and international transfer mandates across Serie A, Premier League, and the wider European market.

Broad incumbents

• Endeavor (IMG): Global sports and entertainment conglomerate owning IMG; offers athlete representation as part of a much wider portfolio (events, media rights, licensing), competing with New Era's holistic service model but at vastly greater scale.
• Octagon: Global sports marketing agency under IPG that offers athlete representation alongside broader sponsorship and event services; competes with New Era on endorsement brokering and brand-partner deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewEra_GS
• LinkedInlinkedin.com/company/10305237
• Instagraminstagram.com/neweraglobalsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Era Sports Management