Imobiliare.ro
- Company typePrivate
- Founded1999
- HeadquartersTimisoara, Romania
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Imobiliare.ro firmographics
Firmographics- Name
- Imobiliare.ro
- Legal name
- Realmedia Network SA
- Website
- https://imobiliare.ro
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Imobiliare.ro industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Imobiliare.ro is headquartered
LocationHeadquarters
- HQ city
- Timisoara
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Imobiliare.ro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Listing Fees: Paid listing promotion services (Silver/Gold tiers) with Top Listing priority placement. Users purchase credit packs to promote listings. Basic listings are free in 17 counties; location-based promotion requires Silver or Gold packages.
- Mortgage Brokerage Referral: Imobiliare.ro Finance (finance.imobiliare.ro) operates as the group's mortgage broker, facilitating credit access for property buyers and earning referral fees from financial partners.
- Advertising & Data Services: Advertising inventory on platform and affiliate network distribution. Listings are syndicated to partner sites including Libertatea, eJobs, Gazeta Sporturilor, Imoradar24.ro through Google, Meta, Criteo, RTB House, Microsoft, LinkedIn, TikTok networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listings in 17 counties |
| Subscription | Pay-as-you-go | Silver promotion tier - Top Listing designation |
| Subscription | Pay-as-you-go | Gold promotion tier - Priority placement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Imobiliare.ro product offering
Product offeringCore offering
Imobiliare.ro operates Romania's largest online real estate marketplace, aggregating approximately 190,902 verified property listings for buying, renting, and auctioning residential and commercial real estate across all 41 Romanian counties. The platform offers free and paid listing promotion tiers (Silver/Gold) for sellers and agents, an AI-powered conversational property search assistant (ImoAI), a bank-validated statistical property valuation tool (PrețExpert), a mortgage brokerage service (Imobiliare.ro Finance), a professional community for agents and developers (HUB), and market analytics (Indicele Imobiliare.ro and Market 360).
Product overview
Imobiliare.ro is Romania's largest real estate marketplace operated by Realmedia Network S.A. (Ringier), offering a platform-plus-modules architecture. The core Imobiliare.ro Platform provides approximately 190,000 verified property listings for buying and renting residential and commercial properties across Romania. This core is supplemented by: PrețExpert (AI-powered apartment valuation), ImoExpert (editorial content hub with guides and market news), Imobiliare.ro Market 360 (analytics and reports), Indicele Imobiliare.ro (price index), Imobiliare.ro Finance (mortgage broker), Imobiliare.ro HUB (agent/developer community), and Imobiliare.ro Awards (industry recognition). A notable technology module is ImoAI, a conversational AI search assistant using NLP for natural language property queries. The platform also offers native mobile apps for iOS and Android, with professional tools at hub.imobiliare.ro.
Differentiator
Problem solved
Functional benefit
Brands
- Preț Expert: Free property valuation service using advanced statistical models and market data from over 14 online platforms and 12 publications.
- Indicele Imobiliare.ro
- ImoExpert
- ImoAI
- Imobiliare.ro HUB
- Imobiliare.ro Awards
- Imobiliare.ro Finance
- Market360
Products and services
- Imobiliare.ro Property Marketplace Platform Romania's largest online real estate marketplace featuring approximately 190,902 verified property listings for buying and renting apartments, houses, studios, land, and commercial spaces across all 41 Romanian counties. Includes advanced search filters, map-based browsing, personalized recommendations, saved favorites, automated new-listing alerts, direct chat with agents, and an agent rating system. Serves individual buyers, sellers, renters, real estate agents, agencies, and developers.
- PrețExpert Property Valuation Free online property valuation tool for apartments across 100+ Romanian localities, using a statistical model validated by Romanian banks and top appraisers since 2015. Provides estimated listing price, estimated time to sell, comparable listing prices, local market evolution, and negotiation margin. Data sourced from 14+ online platforms and 12 publications, updated daily. Targeted at property buyers, sellers, and mortgage applicants.
- Imobiliare.ro Finance (Mortgage Brokerage) Mortgage broker service within the Imobiliare.ro group that provides a free mortgage calculator and facilitates access to financing solutions from financial partners. Earns referral fees from partner financial institutions for credit access facilitated for property buyers. Targets Romanian property buyers seeking financing.
- Imobiliare.ro Mobile Application (iOS and Android) Native mobile applications for Android (Google Play) and iOS (App Store) enabling property search, favorites management, push notifications for new listings, map-based browsing, property alerts, and access to real estate news. Serves individual property buyers, sellers, and renters on mobile devices.
- Ansambluri Rezidențiale (Residential Development Listings) Residential development project listings directory featuring over 200 residential complexes from real estate developers, with search filters for category, price, number of rooms, construction stage, and amenities. Targets individual buyers seeking new-build properties and the developers marketing those projects.
- Licitații (Property Auctions) Property auction listings section featuring foreclosed properties and forced-sale properties under judicial execution, available for purchase through auction processes. Targets investors and buyers seeking distressed-sale opportunities.
- Imobiliare.ro HUB Professional Community Romania's largest professional community of real estate agents and developers (previously known as CPI), hosting annual events in major Romanian cities to facilitate collaboration, knowledge exchange, and networking among industry professionals. Targets licensed real estate agents, agencies, and developers.
- Imobiliare.ro Market 360 Analytics Market analytics and reporting platform providing in-depth analyses, reports, and studies on residential property price evolution and market trends in Romania. Targets professionals, investors, and consumers seeking market intelligence.
Quantifiable outcome
- Nearly 200,000 verified property listings
- +2 more outcomes
Companies that use Imobiliare.ro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Imobiliare.ro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
Imobiliare.ro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ringier România / Ringier AGcoreImobiliare.ro is operated by Realmedia Network S.A., part of the Ringier Romania group. Ringier AG (Switzerland) provides technology software including data management, email marketing (Sailthru), cloud storage (AWS), security (Cloudflare), and AI services for property attribute enrichment (Palantir).
- Google, Meta, LinkedIn, TikTok (Advertising Networks)minorAdvertising partner networks for listing syndication and performance marketing. Listings are distributed across these platforms for extended reach.
- Libertatea, eJobs, Gazeta Sporturilor, Imoradar24.rominorRingier Romania affiliate media network receiving property listing syndication for expanded content distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Imobiliare.ro competitors and assessment
Company assessmentBroad incumbents
- Rightmove: UK's largest property portal and the template for listing-promotion monetization on Imobiliare.ro; the comparable scaled, professionally monetized real estate marketplace for reference on mature-market unit economics.
- Zillow: US real-estate platform with integrated search, Zestimate valuation, and mortgage marketplace; direct analogue for Imobiliare.ro's combined listing + PrețExpert + Imobiliare.ro Finance strategy at much larger scale.
- Zoopla: Major UK property portal combining listings, valuation tools, and comparison services; same core model as Imobiliare.ro (vertical real estate portal with valuation/data products) and useful benchmark for portal-plus-adjacent-services unit economics.
Direct peers
- Imoradar24.ro: Sister-site within the Ringier Romania network explicitly named in Imobiliare.ro's affiliate syndication list; operates the same listing-plus-promotion real estate marketplace model in Romania and competes for the same agent and developer budgets.
- Storia.ro: Direct local competitor: a Romanian residential real-estate marketplace operated by OLX Group (EMTEK/OLX Romania) operating a near-identical listing-plus-promotion model targeting Romanian buyers, sellers, and agents.
Regional players
- Otodom: Leading Polish residential real estate marketplace (OLX Group); direct functional peer for an Eastern European single-country portal with freemium listings, paid promotion tiers, and an embedded developer and agent directory.
- Idealista: Largest dedicated real-estate marketplace in southern Europe (Spain, Portugal, Italy); comparable horizontal portal-plus-promotion, valuation, and agency directory business model operating across multiple national markets.
- Vivanuncios: Mexico's leading vertical real estate marketplace and part of Adevinta's classifieds network; comparable single-country portal-plus-promotion model serving Latin-American residential property buyers and agents.
- SeLoger: Largest dedicated French real estate portal with tiered listing visibility packages; comparable continental European portal running a promotion tier model similar to Imobiliare.ro's Silver/Gold system.
Emerging players
- Publi24: Romanian horizontal classifieds platform (Schibsted/EMTEK) with an active real-estate vertical; competes for the same Romanian SMB property listers and runs partial overlap in map-based listing search and paid promotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Imobiliare.ro social profiles
Digital presenceImobiliare.ro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imobiliare.ro leadership team
Management profileNumber of profiles
Profiles1 record
Imobiliare.ro subsidiaries and ownership
Company hierarchySubsidiaries4 records
Imobiliare.ro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imobiliare.ro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imobiliare.ro
What does Imobiliare.ro do?
Imobiliare.ro operates Romania's largest online real estate marketplace, aggregating approximately 190,902 verified property listings for buying, renting, and auctioning residential and commercial real estate across all 41 Romanian counties. The platform offers free and paid listing promotion tiers (Silver/Gold) for sellers and agents, an AI-powered conversational property search assistant (ImoAI), a bank-validated statistical property valuation tool (PrețExpert), a mortgage brokerage service (Imobiliare.ro Finance), a professional community for agents and developers (HUB), and market analytics (Indicele Imobiliare.ro and Market 360).
Is Imobiliare.ro a public or private company?
Imobiliare.ro is a private company. It is classified as corporate owned and is currently operating.
When was Imobiliare.ro founded?
Imobiliare.ro was founded in 1999. It employs 101 to 250 people.
Where is Imobiliare.ro based?
Imobiliare.ro is headquartered in Timisoara, Romania, in the Europe region.
How does Imobiliare.ro make money?
Three revenue lines are on record. Property Listing Fees are the primary driver. The others are mortgage Brokerage Referral and advertising & Data Services.
Who are Imobiliare.ro's main competitors?
Broad incumbents on record are Rightmove, Zillow and Zoopla. Direct peers are Imoradar24.ro and Storia.ro. Regional players are Otodom, Idealista, Vivanuncios and SeLoger. Publi24 is listed as an emerging player.
Does Imobiliare.ro have an API?
No public API is recorded for Imobiliare.ro.
What industry is Imobiliare.ro in?
Imobiliare.ro's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics). Its NAICS code is 53121 and its SIC code is 6531.