Photobooths

What Photobooths does

Photobooths (Photobooths.co.uk) is a UK-based manufacturer and direct-to-customer seller of photo booths, magic mirrors, 360-degree video booths, table-top selfie devices, and related accessories, operating from a headquarters and manufacturing facility in Halesowen, West Midlands. The company self-positions as the UK's largest photo booth manufacturer and Europe's largest supplier, having shipped over 4,000 units globally since 2009 across direct B2C/B2B sales and an international distributor network spanning Germany (Picabox), the UAE (Tenaui), Australia, Ireland, and Singapore.

Its core technical asset is PB Pro, an in-house developed software platform running on Windows and Mac that powers photo capture, video recording, green-screen compositing, immersive 3D backgrounds, facial-recognition-based virtual prop overlays, Marryoke karaoke video, survey kiosk data export, and social media integration (Facebook, Instagram, Twitter). Hardware is custom-manufactured in the West Midlands using aluminum frames (including a patent-protected break-down frame on the Magic Mirror Booth SE), DSLR cameras, 1080p HD webcams, and infrared touch screens, with product durability externally validated through engineering testing at Coventry University.

The business model combines hardware unit sales (Magic Mirrors from £5,399, traditional photo booths from £11,999, Table Selfie from £599+VAT, starter business packages from £2,495+VAT), recurring accessory and consumable revenue (keyring cutters, Citizen CY-02 printers, Nayax contactless payment systems), finance packages that spread purchase cost for entrepreneur-buyers, business support services via a Business Portal with marketing playbooks, and distributor pull-through revenue. Primary customer segments are aspiring entrepreneurs starting photo-booth hire businesses, event organizers (weddings, corporate, parties), and hospitality venues (hotels, restaurants, bars), with notable enterprise accounts including Village Hotels (31 Magic Mirrors since 2018) and Pictureblast.co.uk (10–15 Magic Mirrors). Go-to-market blends product-led starter packages, sales-led showroom visits and finance offerings, and a channel-partner/distributor model.

Name

Photobooths

Legal name

Photobooths

Website

https://photobooths.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Photobooths is the UK's largest photo booth manufacturer, based in Halesowen, West Midlands, designing and selling Magic Mirror booths, traditional photo booths, 360-degree booths, and Table Selfie devices — powered by its proprietary PB Pro software — to aspiring entrepreneurs, event organizers, and hospitality venues via direct sales, finance packages, and an international distributor network.

Ownership category

akta.pro rank

Product category

Photo Booth Manufacturing

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

akta.pro secondary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Photo booth manufacturing
• Magic mirror booths
• Event entertainment equipment
• 360 photo booths
• Photobooth software

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Photo Booth and Magic Mirror Equipment Sales: The company manufactures and sells brand new and used photo booths, magic mirrors, 360 photobooths, table selfie devices, and related equipment directly to entrepreneurs and businesses. Products include Oval Booths, Bullet Photo Booths, Square Booths, Magic Mirror Booths SE, and 360 Photo Booths.
2. Accessory and Add-on Sales: Sale of accessories including keyring cutters, power extension leads, LED lights, green screen kits, coin acceptors, printers (Citizen CY-02), wireless keyboards, Velcro hooks, and Nayax contactless payment systems.
3. Distributor/Franchise Network: The company appoints international distributors (e.g., Germany, UAE, Australia, Ireland, Singapore) who purchase photobooths for sale and hire in their territories, creating a recurring revenue stream through the distributor network.
4. Business Support and Training: Provides business portal access with videos on Facebook Advertising and Instagram, marketing materials, contracts, and sample documents to help buyers start and grow their photobooth hire businesses.
5. Finance Package Sales: Offers finance packages to help entrepreneurs spread the cost of photobooth investments, enabling more customers to purchase equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Photobooths is the UK's premier photo booth manufacturer that designs, manufactures, and sells a comprehensive range of in-house produced photo entertainment equipment including Magic Mirror Photo Booths, traditional Photo Booths, 360 Photo Booths, Table Selfies, Pod Booths, Vending Photo Booths, and Passport Photo Booths. All units are powered by the proprietary PB Pro Photo Booth Software and sold directly to entrepreneurs starting photo booth hire businesses, hospitality venues, and corporate clients, with distribution also through an international network of appointed distributors.

Product overview

Photobooths.co.uk is the UK's largest photobooth manufacturer and Europe's largest supplier, offering a comprehensive portfolio of in-house produced photo entertainment products and services. The core product lineup includes Magic Mirror Photo Booths (full-size touch screen mirrors with infrared technology), traditional Photo Booths (available in Oval, Square, and Bullet form factors), 360 Photo Booths with rotating platforms, Table Selfie turntable cameras, Pod Booths for compact/open-air use, Passport Photo Booths, Vending and Steel Photobooths for permanent installations, and Selfie Pods. The company also sells the Eva Photography Robot for autonomous event entertainment. All products are powered by the proprietary PB Pro Photo Booth Software platform with features including green screen backgrounds, facial recognition digital props, Marryoke karaoke video, survey kiosk data collection, Magic Photo QR video functionality, and social media integrations. The company sells directly and through a worldwide distributor network, offers finance packages for purchase, and provides a Business Portal with marketing support. An accessory line includes printers, payment systems, and lighting equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Mirror Photo Booth

Quantifiable outcome

• 2 Years Warranty on PhotoBooths, Magic Mirrors, 360 Photobooths and Table Photobooths
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Citizen (Printer Partner)coreTechnology or IntegrationPhotobooths is a Citizen Printer Partner, adhering to strict criteria set out by Citizen's Partner Programme. As one of Citizen's partners, customers receive the highest level of installation and after-sales care for Citizen dye-sublimation printers such as the Citizen CY-02.
• Village HotelsminorOthersVillage Hotels operates 31 Magic Mirrors since 2018, having purchased multiple units from Photobooths.co.uk for guest entertainment across their hotel properties.
• Pictureblast.co.ukminorOthersPictureblast.co.uk operates 10 Magic Mirrors since 2017 for hire at weddings and events. Also operates 15 Magic Mirrors supplied by Photobooths. Pictureblast hires from photobooth.co.uk and serves as a reference customer for the company's products.
• Picabox (Germany)coreChannel Partner/ Reseller/ DistributorPicabox is based in Hamburg, Germany and is operated by Phil Steinfatt and business partner. They were appointed after visiting the showroom in March. They have taken delivery of their first two photobooths for sale and hire and are open to accept orders for both purchase and hire of booths from individuals and companies across Germany. PB Pro software has been fully translated for the German market including green screen and Facebook upload features.
• Tenaui Ltd (UAE)coreChannel Partner/ Reseller/ DistributorTenaui Ltd is the UAE distributor for Table Selfie hire and other photobooth products. Located in New Industrial Zone, Ajman, UAE. Contactable at +971 748 3395 for costs and hiring Table Selfies in the UAE for weddings and events.
• Stacey's SmilesminorOthersKent-based registered charity raising funds for children and families dealing with Neuroblastoma Cancer. Ordered a Magic Mirror Booth SE from Photobooths to use at functions, events, and parties at specialist cancer hospitals including The Royal Marsden. Charity also plans to market the mirror available to hire for private functions to further fundraising.
• Coventry UniversityminorStrategic or Co-development PartnerEngineers at Coventry University conducted extensive testing on Photobooths' products, confirming they are stronger than any other equivalent product on the market. This testing validates product quality and durability claims.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boothbox: UK photo booth manufacturer selling traditional booths, magic mirrors, and 360 booths to entrepreneurs. Comparable as a directly competitive UK-based booth supplier with overlapping product portfolio.
• FotoMaster: US-based manufacturer and global distributor of photo booth systems, mirrors, and 360 booths. Comparable as a vertically integrated photo booth hardware producer selling into event hire entrepreneurs and venues.
• TapSnap: North American manufacturer of portable photo booth kiosks for events and brand activations. Comparable as a hardware manufacturer targeting the same entrepreneurial hire-operator and corporate event buyer.
• Pixster Photo Booths: US-based photo booth manufacturer and franchise operator producing mirror booths and traditional photo booths. Comparable as a manufacturer with both equipment sales and hire operator business models.
• Airbooth: UK-based manufacturer of open-air photo booths and selfie pods. Comparable as a domestic competitor in the photo booth hardware space targeting event hire entrepreneurs and venues.
• Snappy Photo Booths: UK photo booth manufacturer and operator offering both booth sales and event hire services. Directly comparable as a domestic UK competitor with overlapping product range and target market.

Emerging players

• Open Air Photobooth: Manufacturer of open-air photo booths and selfie stations for events and marketing activations. Comparable as an adjacent hardware competitor in the modern open-format booth segment.

Others

• Citizen Systems (Printer Partner): Manufacturer of dye-sublimation photo printers (including the CY-02 used by Photobooths) and a strategic partner via the Citizen Printer Partner programme. Comparable as a key upstream supplier of the print subsystem that defines photo booth output quality.

Broad incumbents

• Canon: Global camera and imaging equipment manufacturer whose DSLR products Photobooths integrates into its booths. Comparable as the incumbent imaging hardware vendor whose components underpin the photo booth product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/photoboothsales
• Facebookfacebook.com/PhotoboothSales
• Instagraminstagram.com/Photobooths.co.uk
• LinkedInlinkedin.com/company/photobooths-co-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photobooths