Shoal Creek Golf Course

What Shoal Creek Golf Course does

Shoal Creek Golf Course is an 18-hole public championship golf facility in Kansas City, Missouri, established in 2001 and designed by Steve Wolfard. The course measures 6,952 yards and plays to a par of 71. It is owned by Kansas City Parks and Recreation and operated under a management agreement with Orion Management Solutions, giving the asset a municipal ownership structure combined with third-party operating expertise.

The course generates revenue through a diversified daily-fee model. Primary streams include green fees (priced $40-$85 depending on day and time), cart rentals, individual and group lessons ($45-$125), clinics, tournaments, league play, practice facility use, and a retail shop. Private events (weddings and banquets) and stay-and-play packages with hotel partners represent additional non-rounds revenue lines. Supporting technology is operational rather than AI-driven: TeeQuest for online tee-time booking, Golf Genius for league administration, Gallus Golf for event management, and Fairway IQ GPS systems mounted on golf carts.

The customer base spans individual recreational golfers, corporate and charity outings, tournament participants, league members, lesson-takers, and private event clients. External recognition from Golf Advisor (top ranking), Golf Week (#2), and Golf Digest (4-Star) places the facility at the upper end of the public-course category in the Kansas City market. Headcount is reported in the 11-50 range, consistent with a single-site full-service municipal golf operation.

Name

Shoal Creek Golf Course

Legal name

Shoal Creek Golf Course

Website

https://shoalcreekgolf.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoal Creek is an 18-hole public championship golf course in Kansas City, Missouri, owned by Kansas City Parks and Recreation and operated by Orion Management Solutions. It serves recreational golfers, tournament players, and event clients through green fees, lessons, leagues, weddings, and stay-and-play packages.

Ownership category

akta.pro rank

Product category

Public Golf Course & Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf instruction
• Wedding venue
• Corporate golf events
• Golf leagues

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees and Cart Rentals: Primary revenue stream from daily fee golf. Includes 18-hole rounds with cart at various price points based on day of week and time. Prices range from $40 (junior) to $85 (weekend/holiday).
2. Golf Lessons and Clinics: Revenue from private lessons, group clinics (Men's Get Golf Ready, Ladies Get Golf Ready), and junior camps. Pricing from $45-$125 per lesson depending on instructor and duration.
3. Wedding and Banquet Services: Ballroom and event space rentals for weddings, receptions, corporate events, and private parties. Events Director coordinates all catering and venue needs.
4. Golf Outings and Tournaments: Corporate and charity golf event hosting with various packages. Services include green fees, cart, range access, registration setup, scoring, and sponsor signage assistance.
5. Driving Range Cards: Range card passes for practice facility access, such as 36 Small Bucket Pass for $149.
6. Membership Passes: Annual patron passes offering discounted green fees and advance booking privileges at Shoal Creek and other KC Parks golf courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shoal Creek Golf Course operates an 18-hole, 6,952-yard par 71 championship public golf course featuring six tee sets, Zoysia grass fairways, Penn G-2 Bent grass greens, and Club Car carts equipped with Fairway IQ GPS yardage. The facility supplements daily-fee golf with PGA-led instruction, junior camps, leagues, golf tournaments for up to 144 players, wedding and banquet venue hosting for up to 200 guests, a 34-station practice facility, and an on-site retail golf shop.

Product overview

Shoal Creek Golf Course operates as a single-location public golf facility offering an 18-hole championship golf course as its core product, supplemented by golf instruction programs, tournament and event hosting services, wedding and banquet facilities, practice amenities, retail operations, and membership programs. The course is a public daily-fee golf property featuring championship-quality design with multiple tee boxes, premium turf conditions, and GPS-enabled golf carts. Ancillary revenue streams include lesson packages, tournament hosting fees, venue rentals for weddings and events, retail merchandise sales, league registrations, junior camps, and annual pass memberships. The facility also partners with local hotels for stay-and-play packages.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Public daily-fee 18-hole championship golf course designed by Steve Wolfard, featuring 6 sets of tees, Zoysia grass tees and fairways, Penn G-2 Bent grass greens, and Club Car carts with Fairway IQ GPS yardage. Targeted at individual public golfers of all skill levels seeking high-quality playing conditions.
• Golf Instruction and Lessons

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Orion Management SolutionscoreStrategic or Co-development PartnerProfessional golf course management company that operates Shoal Creek Golf Course on behalf of Kansas City Park and Recreation. Provides day-to-day operations, staff management, and business development services.
• Hampton Inn Kansas City/LibertysupportingGTM or Marketing PartnerPartner hotel offering discounted stay-and-play packages with Shoal Creek Golf Course. Located at 8551 Church Road, Kansas City, MO 64157. Offers Shoal Creek Rate through Hilton corporate code.
• TownePlace Suites Kansas City/LibertysupportingGTM or Marketing PartnerPartner hotel offering discounted stay-and-play packages with Shoal Creek Golf Course. Located at 130 S. Stewart Road, Liberty, MO 64068. Offers Shoal Creek Rate through Marriott corporate code.
• Kansas City Park and RecreationcoreStrategic or Co-development PartnerMunicipal government department that owns Shoal Creek Golf Course as part of the KC Parks golf system. Courses include Shoal Creek, Hodge Park, Minor Park, and Heart of America.
• TitleistsupportingGTM or Marketing PartnerGolf equipment manufacturer hosting club fitting days and ball fitting events at Shoal Creek. Titleist Club Fitting Day held July 13, 2026 and Titleist Ball Fitting Day on July 14, 2026.
• Callaway GolfsupportingGTM or Marketing PartnerGolf equipment manufacturer hosting fitting events featuring the Callaway Quantum Driver launch. Fitting day event held July 17, 2026 with one-on-one expert fitters.
• TaylorMade GolfsupportingGTM or Marketing PartnerGolf equipment manufacturer hosting exclusive fitting experiences at Shoal Creek. TaylorMade Fitting Event scheduled for July 24, 2026 with expert club fitters.
• Golf GeniussupportingTechnology or IntegrationLeague management software platform used for registering and managing Tuesday Summer Scramble League and Thursday Summer Best-Ball League. Provides online event registration functionality.
• Gallus GolfsupportingTechnology or IntegrationOnline event registration platform used for golf event signups including Summer Scramble, Shoal Shuffle, and Shanksgiving Scramble tournaments.
• TeeQuestsupportingTechnology or IntegrationTee time booking platform integrated with Shoal Creek website for online reservation system. Powers the online booking functionality visible in website footer.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hodge Park Golf Course: Fellow KC Parks public golf course in the same municipal system, sharing the $75 Patron Pass; offers a directly comparable public daily-fee model to Kansas City-area golfers.
• Swope Memorial Golf Course: KC Parks public 18-hole course with comparable daily-fee structure and municipal ownership; competes for Kansas City-area recreational golfers and outings.
• Minor Park Golf Course: Another KC Parks public daily-fee course included in the shared Patron Pass; competes for the same Kansas City individual and corporate golfer base as Shoal Creek.
• Heart of America Golf Course: KC Parks public course on the same Patron Pass, offering direct same-system competition for individual golfers, leagues, and corporate events in the Kansas City market.

Others

• Troon: Large-scale golf and club management company; comparable third-party operator model and benchmark for premium daily-fee and resort course economics.
• Arcis Golf: Owner-operator of a portfolio of private, resort, and daily-fee golf clubs; comparable diversified golf business model with similar revenue mix from green fees, events, and F&B.
• KemperSports: Third-party golf course management company similar to Orion Management Solutions; comparable operator-side economics and multi-course portfolio management approach.

Broad incumbents

• American Golf Corporation: Largest U.S. operator of public and private golf facilities; operates multi-course portfolios and is a benchmark for daily-fee public course operations and revenue per available round.
• Topgolf: National entertainment-golf operator offering a technology-driven, weather-resilient alternative to traditional public golf; competes for casual and corporate group spend even though not a course operator.

Emerging players

• Drive Shack: Publicly traded owner of Puttery and formerly of traditional golf venues; represents the entertainment-golf convergence trend and competes for leisure/discretionary golf-related spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shoalcreekgolf
• Facebookfacebook.com/ShoalCreekGolfKC
• LinkedInlinkedin.com/company/shoal-creek-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoal Creek Golf Course