Numberly

Marketing Technologynumberly.com

Numberly is a Paris-based, publicly listed (Euronext: ALMIL) marketing technology company, founded in 2000, that helps advertisers build and maintain long-lasting customer relationships through its martech platform. It serves advertiser clients with 251–500 employees.

Company typePrivate
Founded2000
HeadquartersParis, France
Headcount251–500
GTM typeB2B
OfferingSoftware

What Numberly does

Numberly is a Paris-based marketing technology company founded in 2000 that helps advertisers build and maintain long-lasting relationships with their clients, operating as a publicly listed entity on Euronext Paris under the ticker ALMIL. The firm is positioned as a "marketing technologist," providing advertisers with technology-led solutions for customer relationship management, audience engagement, and campaign execution; historically it has expanded its platform through acquisitions, including Ocito in 2008 and Matiro in 2013, which broadened its email, relational marketing, and broader martech stack capabilities.

The company operates at a mid-market scale, employing 251–500 people, and has historically raised capital from growth investors NextStage (2009) and Idinvest Partners (2010). Its financial profile (subject to apparent unit-scaling inconsistencies in the source data) points to recovered EBITDA following a 2020 trough, with revenue trending upward through 2023 and gross margins consistent with a services-and-software blend typical of European martech vendors. Customer base, product portfolio details, pricing model, and AI/ML capability specifics are not disclosed in the available data, representing meaningful evidence gaps for an investment thesis.

Numberly firmographics

Firmographics

Name: Numberly
Website: https://numberly.com
Company type: Private
Founded year: 2000
Headcount range: 251–500 employees
Short description: Numberly is a Paris-based, publicly listed (Euronext: ALMIL) marketing technology company, founded in 2000, that helps advertisers build and maintain long-lasting customer relationships through its martech platform. It serves advertiser clients with 251–500 employees.
Ownership category
akta.pro rank

Numberly industry classification

Industry

Product category: Marketing Technology
NAICS: Marketing Research and Public Opinion Polling (541910), Information (51)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
akta.pro secondary industries: Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Advertising, Marketing & Customer Personalization (HDAAAGAC), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

Marketing technology
Customer data platform
Digital advertising
Marketing automation
Campaign management

Where Numberly is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Markets served

Numberly business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Numberly product offering

Product offering

Core offering

Numberly is a marketing technology company that helps advertisers design, execute, and optimize data-driven marketing campaigns to build long-lasting relationships with their clients. The firm operates as a marketing technologist, combining data, technology, and strategy to support advertisers' customer engagement and retention efforts.

Differentiator

Problem solved

Functional benefit

Products and services

Marketing Technology Services

Companies that use Numberly

Customer profile

Ideal customer profiles1 record

Numberly technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Numberly partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

Numberly competitors and assessment

Company assessment

Direct peers

Actito: European SaaS marketing-automation and customer-data platform focused on relationship marketing. Comparable to Numberly in customer base (mid-market European brands) and core capability (cross-channel activation from first-party data).
Eulerian Technologies: Paris-based independent martech vendor offering marketing attribution, data, and activation tooling. Competes with Numberly in the French/European mid-market for data-driven marketing technology services.
Dolist: French marketing technology vendor specializing in email, SMS, and data-driven marketing campaigns. Direct peer in the French martech segment with similar mid-market advertiser customers.
Criteo: French publicly listed adtech company focused on digital performance marketing and personalization. Closely comparable to Numberly in geography (Paris-headquartered), business model (data-driven advertising technology), and public-market listing on Euronext.
Splio: European CRM and loyalty marketing platform helping brands run relationship-marketing campaigns. Overlaps with Numberly's positioning around long-lasting customer relationships and data-driven activation.
Selligent Marketing Cloud: European omnichannel marketing-automation platform focused on personalized customer engagement. Comparable to Numberly's relationship-marketing and data-activation value proposition.

Broad incumbents

Salesforce (Marketing Cloud): Global CRM and marketing cloud platform with built-in journey orchestration, data, and personalization. A broad incumbent competing for the same advertiser marketing-technology wallet.
Publicis Groupe: Global advertising holding company with a large Epsilon/Publicis Sapient data and martech portfolio. A broad incumbent that competes with Numberly for enterprise martech spend as part of a much wider services portfolio.
Adobe (Marketo / Experience Cloud): Global software incumbent whose Experience Cloud and Marketo offerings target the same advertiser demand for personalization and cross-channel orchestration. Represents the upper bound of competitive pressure on Numberly.

Emerging players

Iterable: Cross-channel marketing platform with strong US presence and growing European footprint. Comparable on cross-channel activation and AI-driven personalization but with a different geographic emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Numberly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Numberly leadership team

Management profile

Number of profiles

Profiles2 records

Numberly funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Numberly M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numberly

What does Numberly do?

When was Numberly founded?

Numberly was founded in 2000. It employs 251 to 500 people.

Where is Numberly based?

Numberly is headquartered in Paris, France, in the Europe region.

Who are Numberly's main competitors?

Direct peers on record are Actito, Eulerian Technologies, Dolist, Criteo, Splio and Selligent Marketing Cloud. Broad incumbents are Salesforce (Marketing Cloud), Publicis Groupe and Adobe (Marketo / Experience Cloud). Iterable is listed as an emerging player.

Does Numberly have an API?

No public API is recorded for Numberly.

What industry is Numberly in?

Numberly's product category is Marketing Technology. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 541910 and its SIC code is 7311.