What Dolist does

Dolist is a French SaaS software editor founded in 2000 and headquartered near Bordeaux (Pessac/Mérignac), providing email and SMS marketing and transactional messaging solutions. Its core product, the Campaign platform, supports multichannel campaign creation, automation, routing, and analytics, supplemented by Campaign DevKit (a REST API with 550+ methods and webhooks for enterprise integration) and Welkom Editor (a collaborative, responsive email builder acquired in 2019 that exports to multiple ESPs including Mailchimp, Mailjet, Brevo, and Marketo). The company's proprietary O.P.E.R.A. technology, developed in 2011, monitors sender reputation and deliverability, and in 2024 Dolist added a carbon footprint calculator for campaigns developed with Greenspector. All infrastructure is hosted in TIER III+ data centers in France, with full RGPD compliance, CNIL declaration, and Label Numérique Responsable Level 1 certification.

The company sells primarily to French public administration, large enterprises, mid-market firms, and non-profits — with named customers including DILA, Allocations Familiales, L'Assurance Maladie, Santé Publique France, FranceConnect, Ville de Paris, Bordeaux Métropole, St Michel, Danisports, La Méridionale, and GrandPalais RMN, among roughly 400–500 clients. Revenue is generated through per-user/month SaaS subscriptions (Welkom Editor publicly listed at €169/user/month with volume discounts and 15% annual prepay) and quote-based Campaign subscriptions, supplemented by professional services covering strategic consulting, API/data connectivity, HTML studio, deliverability consulting, and Qualiopi-certified training.

Following its February 2025 acquisition by Total Specific Solutions (TSS), Dolist operates as an independent subsidiary within the TSS group — the 20th TSS company in the French-speaking region and the group's first Martech asset in France. TSS is itself part of Topicus.com Inc. (TSX-listed) and Constellation Software Inc., giving Dolist access to a global B2B software publisher network while it continues to focus on French data sovereignty and European public-sector compliance as its core differentiation.

Name

Dolist

Legal name

EMAIL MARKETING

Website

https://dolist.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

Dolist is a French SaaS company (founded 2000, ~40 employees, 400–500 clients) providing email and SMS marketing and transactional messaging platforms, deliverability tooling, and professional services to French public administration, enterprises, and non-profits. Acquired by Total Specific Solutions in February 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to Campaign, Welkom Editor, and Campaign DevKit platforms. Pricing is per user/month with tiered discounts based on user count.
2. Professional Services: Connectivity API Data services, strategy consulting, deliverability consulting, HTML Studio, and training services offered as day-rate or annual subscription packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Dolist provides a French SaaS platform for email and SMS marketing and transactional messaging. The core offering is the Campaign platform for creating, sending, automating, and analyzing multichannel communications, supplemented by Campaign DevKit (REST API with 550+ methods) and Welkom Editor (collaborative drag-and-drop email builder). The platform includes proprietary O.P.E.R.A. deliverability supervision technology, RGPD-compliant data handling, and is hosted in TIER III+ data centers in France.

Product overview

Dolist is a French SaaS editor offering an integrated email and SMS marketing platform portfolio. The core platform is Campaign, which handles email and SMS campaign creation, routing, automation, and analytics, supplemented by Campaign DevKit for API access. Welkom Editor, acquired in 2019, is a collaborative email builder that integrates with Campaign and other routing solutions, enabling responsive and accessible email creation. Beyond software, Dolist provides a comprehensive service portfolio including strategic consulting, API/data connectivity, HTML studio, deliverability consulting, and certified training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Campaign: Email and SMS activation platform for marketing and transactional sending, including deliverability supervision, scenario orchestration, and landing page editing.
• Campaign DevKit
• Welkom Editor

Products and services

• Campaign Campaign is Dolist's flagship email and SMS marketing and transactional platform that enables organizations to create, send, automate, and analyze multichannel communications with integrated deliverability optimization. It includes a dashboard, calendar, contacts management, visual automation orchestrator, authentication protocol management (SPF, DKIM, DMARC), and performance indicators, targeting marketing and digital teams in mid-market and enterprise organizations as well as public sector bodies.
• Campaign DevKit Campaign DevKit provides REST API access and developer tools for integrating Campaign functionality into external systems, enabling custom integrations and programmatic campaign management. It includes 550+ REST API methods, webhooks for real-time event handling, and supports FTP/SFTP data synchronization, targeting enterprise customers requiring deep technical integration with their information systems.
• Welkom Editor Welkom Editor is a collaborative email builder enabling users to create responsive, deliverability-optimized, and accessible emails without technical knowledge. It features drag-and-drop blocks, a template library, content blocks, media library, export capabilities, and multi-router synchronization with Mailchimp, Mailjet, Brevo, Marketo, and Campaign. 100% French-developed and hosted; targeted at SMBs, individual marketers, and enterprise marketing teams needing accessible email design.
• Conseil Stratégie Strategic consulting service covering email/SMS strategy, data acquisition, conversion, content writing, performance analysis, and customer loyalty optimization. Available as one-time sessions or monthly engagements, for marketing and digital teams needing expert strategic guidance on their email/SMS programs.
• Formations Qualiopi-certified training programs (3h30 or 7h sessions) for Campaign platform mastery, plus specialized topics including email deliverability, Email Design, HTML coding, and digital accessibility. Offered to marketing teams and professionals seeking to develop expertise on Dolist platforms and email marketing best practices.
• Studio HTML External technical production service for campaign elements including Master Templates, specific email campaigns, landing pages, pop-ins, eco-design, digital accessibility, and motion design. Provided as day-rate or annual subscription packages, for marketing teams needing outsourced HTML email production.
• Connectivité API Data
• Conseil Délivrabilité

Quantifiable outcome

• 99%+ message delivery rate
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GreenspectorcoreTechnology or Integration · 1 January 2024Partnership with Greenspector, specialists in measuring and analyzing environmental impact of digital services. Together they developed the carbon footprint calculator for Campaign email platform.
• Institut du Numérique Responsable (INR)coreStrategic or Co-development Partner · 1 January 2022Dolist signed the INR Responsible Digital Charter in 2022, committing to self-assessment and implementation of concrete actions for more responsible digital practices.
• Planet Tech'CarecoreStrategic or Co-development Partner · 1 January 2021Since 2021, Dolist has been engaged in the Planet Tech'Care initiative, a Numeum-led program supporting digital actors in reducing their environmental footprint. This partnership aligns with Dolist's commitment to responsible digital communication.
• Signal SpamcoreStrategic or Co-development PartnerDolist is actively involved in the Signal Spam ecosystem, an anti-spam organization, contributing to the fight against spam and promoting good email practices.
• M3AAWGcoreStrategic or Co-development PartnerDolist participates in M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group), an international organization working to combat email abuse and improve messaging security.
• ENTER PartnerminorChannel Partner/ Reseller/ DistributorENTER partnership for email marketing ecosystem collaboration and distribution.
• Campaign by DolistcoreTechnology or IntegrationWelkom Editor is integrated with Campaign platform for seamless synchronization of created emails.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Actito: Belgian-headquartered customer activation platform for email, SMS and marketing automation, focused on European data sovereignty. Directly comparable to Dolist in geography, customer targeting (mid-market/enterprise) and platform scope.
• Sarbacane Software: French/European email marketing SaaS vendor offering campaign creation, automation and deliverability tools. Competes head-to-head with Dolist in the French mid-market and public-sector segment with comparable horizontal positioning.
• Brevo (formerly Sendinblue): Paris-headquartered email and SMS marketing platform with marketing automation and transactional messaging. Most direct French competitor to Dolist, serving SMB through enterprise with very similar product scope and a French data-residency story.
• Mailjet: French-origin transactional and marketing email platform now owned by Sinch. Direct peer offering the same kind of email API, campaign management and deliverability tooling that Dolist's Campaign and DevKit address.

Broad incumbents

• Mailchimp (Intuit): Mass-market email marketing and automation suite owned by Intuit, targeting SMB through mid-market globally. Provides the broad-incumbent reference point for product breadth, pricing transparency and competitive pressure on smaller players like Dolist.
• Adobe Marketo Engage: Enterprise B2B/B2C marketing automation and email platform within the Adobe Experience Cloud. Comparable incumbent at the higher end of the market, with which Dolist's professional services team already collaborates on integration.
• HubSpot Marketing Hub: Full marketing automation, email, CRM and content platform with deep US/global adoption. A broad incumbent whose marketing automation and email capabilities compete for the same mid-market marketing budgets that Dolist pursues.
• Salesforce Marketing Cloud: Enterprise-grade B2C marketing automation, email, journey orchestration and analytics platform within the Salesforce ecosystem. Large incumbent that Dolist's strategy consultants already integrate with via DevKit and partner-led services.

Emerging players

• Klaviyo: US-focused email and SMS marketing platform built around ecommerce and CRM-style segmentation. Emerging SaaS leader in the same category as Dolist, demonstrating the scale the integrated marketing platform model can reach.
• Iterable: Cross-channel marketing orchestration platform with strong email, SMS and push capabilities, focused on growth-stage digital brands. Comparable emerging martech player at a similar product and GTM stage to Dolist's mid-market platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd7vrwcSo0y0XDpOqPup3XQ
• LinkedInlinkedin.com/company/dolist-net

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolist