LOOK Cinemas
LOOK Cinemas operates a chain of 11 dine-in movie theaters across six U.S. states, offering premium in-seat food and beverage service alongside film exhibition for entertainment-seeking consumers. The company is expanding distribution via a ClassPass marketplace partnership and uses third-party AI tools for operations.
- Company typePrivate
- Founded1993
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LOOK Cinemas does
LOOK Cinemas, doing business as LOOK Dine-in Cinemas, is a U.S.-based entertainment company that operates a chain of dine-in cinema complexes combining theatrical film exhibition with full in-seat food and beverage service. Founded in 1993 and headquartered in Dallas, the company runs 11 locations across Arizona, California, Florida, Georgia, Montana, and Texas, serving consumers seeking a premium movie-watching experience paired with restaurant-quality dining delivered to the seat. Its core product is the dine-in cinema format, operated as a unified brand under the LOOK Dine-in Cinemas banner.
The company generates revenue through three primary streams: movie ticket sales, dine-in food and beverage purchases, and bundled ticket-plus-experience packages offered through its ClassPass marketplace partnership. In February 2026, LOOK formalized a partnership with ClassPass (powered by the EBG entertainment and travel commerce platform) that allows ClassPass members to redeem credits for movie tickets and bundled experiences, expanding the company's distribution into a network of more than 190 affiliated theater locations; ClassPass reservations at partner theaters reportedly increased 52% from launch in August 2025 to January 2026. To support multi-location operations, LOOK deployed third-party AI tools from EasyBotChat in November 2025 to streamline staff training and improve management visibility across all 11 sites.
LOOK Cinemas is a privately held company with no disclosed institutional funding, parent company, or public listing. Leadership comprises Brian Schultz as Chief Executive Officer and Joseph L. Harberg as Co-Founder, Chief Brand Evangelist, and Head of Real Estate. The company employs 51–100 people, and its operating geographies, partnerships, and product surface are actively expanding through channel integrations rather than organic new-build growth.
LOOK Cinemas firmographics
Firmographics- Name
- LOOK Cinemas
- Website
- https://lookcinemas.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOOK Cinemas operates a chain of 11 dine-in movie theaters across six U.S. states, offering premium in-seat food and beverage service alongside film exhibition for entertainment-seeking consumers. The company is expanding distribution via a ClassPass marketplace partnership and uses third-party AI tools for operations.
- Ownership category
- akta.pro rank
LOOK Cinemas industry classification
Industry- Product category
- Dine-In Cinema Services
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industries
- Cinema Concessions & On-site F&B Operations (MPADAKAN), Cinema & Movie Ticketing (HSACALAD)
Keywords
Where LOOK Cinemas is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
LOOK Cinemas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Movie Ticket Sales: Revenue generated from selling movie tickets to customers at 11 dine-in cinema locations across the US.
- Dine-In Food and Beverage: Revenue from food and beverage sales as part of the dine-in cinema experience, allowing customers to order meals and drinks during movies.
- Bundled Experiences: Revenue from bundled ticket and experience packages offered through ClassPass partnership.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
LOOK Cinemas product offering
Product offeringCore offering
LOOK Cinemas operates a chain of dine-in movie theaters where customers can watch newly released films while being served restaurant-quality food and beverages directly to their seats. The company runs 11 locations across multiple US states and sells bundled ticket and experience packages through its partnership with ClassPass.
Product overview
LOOK Cinemas operates as a unified dine-in cinema brand offering movie theater experiences with in-seat dining service. The company, branded as LOOK Dine-in Cinemas, maintains 11 locations across multiple U.S. states. The core offering centers on combining cinema viewing with food and beverage service delivered directly to seats.
Differentiator
Problem solved
Functional benefit
Products and services
- LOOK Dine-in Cinemas
Companies that use LOOK Cinemas
Customer profileSegments1 record
Ideal customer profiles1 record
LOOK Cinemas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
LOOK Cinemas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClassPasscoreClassPass partnership allows LOOK Cinemas to offer tickets and bundled experiences to ClassPass members who can use their credits to book movie tickets. This partnership expands LOOK's customer reach to ClassPass's established user base seeking lifestyle experiences beyond fitness and wellness. Reservations at movie theaters on ClassPass increased 52% from launch in August 2025 to January 2026.
- EBG (Entertainment and Travel Commerce Platform)coreEBG serves as the entertainment and travel commerce platform enabling the theater partnerships between LOOK Cinemas and ClassPass. EBG's network supports the integration that allows ClassPass members to book tickets at LOOK locations.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
LOOK Cinemas competitors and assessment
Company assessmentDirect peers
- Studio Movie Grill: Studio Movie Grill is a U.S. dine-in cinema chain serving in-theater food and drinks during films. It competes directly with LOOK for premium moviegoers seeking combined entertainment and dining.
- Alamo Drafthouse Cinema: Alamo Drafthouse is the leading U.S. dine-in cinema chain, combining film exhibition with in-seat food and beverage service. It is the closest direct comparable to LOOK in concept, customer experience, and target demographic.
- iPic Theaters: iPic operates premium dine-in theaters with in-seat dining, leather seating, and a luxury positioning. Its concept, pricing model, and customer base closely overlap LOOK's dine-in cinema experience.
- Cinépolis USA: Cinépolis USA is the U.S. arm of Mexican exhibitor Cinépolis, operating premium and dine-in cinema concepts in select markets. It is comparable to LOOK on dine-in format and luxury positioning.
Broad incumbents
- Cinemark Holdings: Cinemark is a national multiplex operator with select premium large-format and dine-in experiences. Comparable to LOOK as a theatrical exhibitor serving overlapping U.S. markets, though at a much larger scale.
- AMC Theatres: AMC is the largest U.S. cinema chain and operates AMC Dine-In theaters, a comparable dine-in concept to LOOK. While broader in scope and far larger, it directly competes for premium moviegoers in shared markets.
- Regal Cinemas: Regal is a major national cinema chain with select premium-format theaters. While it does not focus on dine-in, it competes for theatrical exhibition demand and shared film-programming economics with LOOK.
Emerging players
- CMX Cinemas: CMX Cinemas operates dine-in and premium cinema concepts in select U.S. markets. It is a smaller emerging competitor to LOOK with overlapping premium-theater positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LOOK Cinemas financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOK Cinemas leadership team
Management profileNumber of profiles
Profiles2 records
LOOK Cinemas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOK Cinemas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOK Cinemas
What does LOOK Cinemas do?
LOOK Cinemas operates a chain of dine-in movie theaters where customers can watch newly released films while being served restaurant-quality food and beverages directly to their seats. The company runs 11 locations across multiple US states and sells bundled ticket and experience packages through its partnership with ClassPass.
Is LOOK Cinemas a public or private company?
LOOK Cinemas is a private company. It is classified as unknown and is currently operating.
When was LOOK Cinemas founded?
LOOK Cinemas was founded in 1993. It employs 51 to 100 people.
Where is LOOK Cinemas based?
LOOK Cinemas is headquartered in Dallas, United States, in the North America region.
How does LOOK Cinemas make money?
Three revenue lines are on record. Movie Ticket Sales are the primary driver. The others are dine-In Food and Beverage and bundled Experiences.
Who are LOOK Cinemas's main competitors?
Direct peers on record are Studio Movie Grill, Alamo Drafthouse Cinema, iPic Theaters and Cinépolis USA. Broad incumbents are Cinemark Holdings, AMC Theatres and Regal Cinemas. CMX Cinemas is listed as an emerging player.
Does LOOK Cinemas have an API?
No public API is recorded for LOOK Cinemas.
What industry is LOOK Cinemas in?
LOOK Cinemas's product category is Dine-In Cinema Services. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAN, Cinema Concessions & On-site F&B Operations. Its NAICS code is 512131 and its SIC code is 7830.