EBG
EBG (Entertainment Benefits Group) is a privately held company that operates a closed-loop e-commerce network connecting 40,000+ corporate clients and 100+ million users to exclusive travel, entertainment, and consumer-brand offers through proprietary white-label technology and partnerships with major entertainment IP holders.
- Company typePrivate
- Founded2001
- HeadquartersAventura, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What EBG does
EBG (Entertainment Benefits Group, LLC) is a privately held Florida-incorporated company founded in 2001 that operates a closed-loop e-commerce network connecting 40,000+ corporate clients and 100+ million end users to exclusive travel, entertainment, and consumer-brand offers. The company is structured around three core go-to-market lines: Employer Solutions (corporate benefits programs for Fortune 500 and Fortune 1000 companies), Membership Solutions (benefit programs for affinity groups and membership-based organizations), and Brand Solutions (distribution and direct-marketing access for travel, entertainment, and consumer brands). Underlying these are proprietary technology modules including white-label platform development, ticketing point-of-sale (POS) systems, a custom hotel booking engine, and a travel solutions widget, all configurable for closed-loop, login-protected partner environments.
Revenue is generated primarily through two mechanisms: transaction fees on ticket sales (10+ million admission tickets sold annually through partnerships with Walt Disney World, Universal Orlando Resort, SeaWorld, Six Flags, Cirque du Soleil, Live Nation, and others) and travel booking commissions, supplemented by recurring subscription and platform-service revenue from corporate benefits clients and membership organizations such as USAA, AAA, and Sam's Club. Distribution occurs through direct enterprise sales, white-label licensing to channel partners (Working Advantage, TicketsatWork, Beneplace, Plum Benefits), and the wholly-owned B2C marketplace Undercover Tourist, acquired in June 2022. The company recently expanded its product surface with the November 2025 launch of EBG Local, a dining and grocery discount platform covering 150,000+ locations, and has extended into the movie-theater vertical through partnerships with ClassPass, AMC, Regal, Marcus Theatres, and LOOK Dine-In Cinemas. The company does not disclose revenue, has no identified parent company, and operates with 251-500 employees from its headquarters in Aventura, Florida.
EBG firmographics
Firmographics- Name
- EBG
- Legal name
- Entertainment Benefits Group, LLC
- Website
- https://ebgsolutions.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EBG (Entertainment Benefits Group) is a privately held company that operates a closed-loop e-commerce network connecting 40,000+ corporate clients and 100+ million users to exclusive travel, entertainment, and consumer-brand offers through proprietary white-label technology and partnerships with major entertainment IP holders.
- Ownership category
- akta.pro rank
EBG industry classification
Industry- Product category
- Corporate Employee Benefits Platform
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where EBG is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EBG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Sale of admission tickets to entertainment venues including theme parks, theaters, and attractions. EBG sells 10+ million admission tickets annually through its network.
- Travel Booking Services: Hotel booking commissions and travel service transaction fees for bookings made through the proprietary hotel booking engine and travel widget platform.
- Corporate Benefits Platform Services: Employer solutions providing unique savings platforms with exclusive discounts on products, services and experiences. Revenue generated through corporate client subscriptions and transaction fees.
- Membership Program Services: Benefit programs for closed loop affinity groups and membership-based organizations offering exclusive travel and entertainment deals.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
EBG product offering
Product offeringCore offering
EBG operates a B2B e-commerce and benefits platform that connects corporate employers, membership organizations, and brand partners through a closed user group network spanning 40,000+ corporate clients and 100+ million users. Its core products are Employer Solutions (corporate employee savings platform with exclusive travel and entertainment discounts), Membership Solutions (benefits for affinity groups and closed-loop membership organizations), and Brand Solutions (distribution and direct marketing for travel, entertainment, and everyday brand partners). Supporting these are proprietary white-label platforms, ticketing POS technology, a custom hotel booking engine, and a travel widget, plus the B2C Undercover Tourist marketplace and the EBG Local dining and grocery discount platform.
Product overview
EBG operates as an e-commerce solutions provider with a platform-plus-modules architecture centered on three core products: Employer Solutions (the largest corporate travel and entertainment benefits program), Membership Solutions (benefits for affinity and membership organizations), and Brand Solutions (distribution and marketing for travel and entertainment brands). Supporting these core offerings are technology modules including White Label Platforms, Ticketing POS Technology, Custom Hotel Booking, and Travel Solutions. The portfolio also includes Undercover Tourist (B2C travel marketplace for theme parks) and EBG Local (localized dining and grocery discount platform). The closed-loop network reaches 40,000+ corporate clients and 100+ million users.
Differentiator
Problem solved
Functional benefit
Brands
- Undercover Tourist: One of the largest privately held B2C online travel marketplaces in the nation specializing in theme parks and attractions, offering great trip planning tools and tips to create memorable vacations.
- EBG Local
Products and services
- Employer Solutions The largest corporate benefits program for travel and entertainment in the world, providing companies access to a unique employee savings platform with exclusive discounts and special offers on products, services, and experiences for their employees. Targeted at 40,000+ corporate clients including Fortune 500 and Fortune 1000 corporations.
- Membership Solutions
- Brand Solutions Distribution and marketing solutions for travel, entertainment, and everyday brand partners, offering growth opportunities through access to a highly engaged closed user group network of 100+ million users and driving incremental sales. Brand partners include Disney, Universal, SeaWorld, Six Flags, Cirque du Soleil, Live Nation, Hertz, Samsung, Lenovo, and TrueCar.
- Undercover Tourist One of the largest privately held B2C online travel marketplaces in the nation, specializing in theme parks and attractions, offering trip planning tools and tips for memorable vacations. Operated as a wholly owned subsidiary of EBG.
- EBG Local A corporate perks platform offering localized employee benefits focused on dining and grocery discounts across the United States, integrating with existing EBG services and offering savings at over 150,000 locations through barcode technology.
Quantifiable outcome
- 10+ million admission tickets sold annually
- +2 more outcomes
Companies that use EBG
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
EBG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EBG partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and major.
- ClassPasscoreClassPass partnered with EBG as an entertainment and travel commerce platform to support theater partnerships. EBG enables ClassPass to expand movie offerings beyond fitness and wellness to include Regal Cinemas, Marcus Theatres, and LOOK Dine-In Cinemas across 190+ U.S. locations. Movie reservations at Major Rocket brands increased 52% from August 2025 to January 2026.
- Regal CinemascoreRegal Cinemas (including Edwards and United Artists brands) partnered with ClassPass via EBG platform. Added over 190 locations across multiple states as part of ClassPass's expansion into holistic lifestyle offerings.
- Marcus TheatrescoreMarcus Theatres partnered with ClassPass via EBG platform to offer movie tickets and bundled experiences to ClassPass members.
- LOOK Dine-In CinemascoreLOOK Dine-In Cinemas partnered with ClassPass via EBG platform to offer movie tickets and bundled experiences to ClassPass members.
- Local and National Restaurant/Grocery PartnersmajorEBG Local platform launched November 2025 offering dining and grocery discounts with local and national partners across 150,000+ locations through barcode technology.
- AMC TheatrescoreAMC Theatres partnership with ClassPass launched August 2025, supported through EBG. Movie reservations increased 52% by January 2026, demonstrating strong user demand for lifestyle experiences.
- Walt Disney WorldcoreMajor brand partner for theme park tickets and experiences. Disney brands including Walt Disney World and Disneyland Resort are featured partners with EBG's closed user group network.
- Universal Orlando ResortcoreUniversal Orlando Resort is a #1 distribution partner for industry leading brands through EBG's closed user group network.
- SeaWorldcoreSeaWorld (United Parks Resorts) is a featured brand partner for entertainment ticket distribution through EBG's network.
- Six FlagscoreSix Flags is a featured brand partner for theme park ticket distribution through EBG's network.
- Cirque du SoleilcoreCirque du Soleil is a featured entertainment partner for live performance ticket distribution through EBG's network.
- Live NationcoreLive Nation is a brand partner for entertainment and live event ticket distribution through EBG's network.
- HertzmajorHertz car rental services distributed through EBG network as part of travel and entertainment offerings.
- TrueCarmajorTrueCar automotive services distributed through EBG network as part of everyday brand offerings.
- Working AdvantagemajorWorking Advantage is a corporate perks and employee discount platform partnership operating under the EBG network.
- TicketsatWorkmajorTicketsatWork is a corporate employee benefits platform for entertainment and travel, part of EBG's corporate client network.
- BeneplacemajorBeneplace is a corporate benefits marketplace partnership within the EBG network.
- Plum BenefitsmajorPlum Benefits is an employee perks and benefits platform partnership within EBG's network.
- Sam's ClubcoreSam's Club membership benefits partnership, offering expanded member benefits through EBG's travel and entertainment network.
- USAAcoreUSAA membership organization benefits partnership, providing exclusive travel and entertainment offers to USAA members through EBG network.
- AAAcoreAAA affinity group membership benefits partnership, providing exclusive travel and entertainment offers to AAA members through EBG network.
- Undercover TouristcoreUndercover Tourist is a B2C online travel marketplace operated by EBG, specializing in theme parks and attractions. One of the largest privately held B2C online travel marketplaces in the nation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EBG competitors and assessment
Company assessmentDirect peers
- PerkSpot: PerkSpot is a leading corporate perks and employee discount platform offering exclusive deals on products, services, and experiences to employees of client companies. It directly competes with EBG's Employer Solutions in the same enterprise benefits channel serving Fortune-level clients.
- BenefitHub: BenefitHub operates a corporate benefits marketplace providing employee discounts on entertainment, travel, and consumer products. It is a direct peer to EBG in the employer-sponsored perks space, competing for the same Fortune 500/1000 corporate clients.
- Working Advantage: Working Advantage is a corporate employee discount platform offering entertainment and travel deals to employees of member companies. While listed as an EBG channel partner, it also operates a competing corporate perks offering, making it a partial direct competitor with overlapping corporate client bases.
- TicketsatWork: TicketsatWork provides corporate employee benefits with discounted entertainment and travel offers to employees of client organizations. Similar to Working Advantage, it is both an EBG distribution partner and an operator in the same corporate perks space, making it a directly comparable business.
- Abenity: Abenity offers a private member perks platform for associations, membership organizations, and employers. It directly parallels EBG's Membership Solutions and Employer Solutions offerings through a white-label platform model.
- Plum Benefits: Plum Benefits is an employee perks platform offering discounts on travel, entertainment, and consumer services to corporate employees. It is both an EBG distribution partner and an adjacent competitor in the corporate entertainment perks space.
Broad incumbents
- Reward Gateway: Reward Gateway is a broader employee engagement and benefits platform offering discounts, recognition, and wellbeing programs to mid-market and enterprise clients. It competes with EBG as part of a wider total rewards suite rather than as a pure-play entertainment perks specialist.
- Expedia Partner Solutions: Expedia Partner Solutions provides B2B travel APIs and white-label booking technology for partners wanting to embed hotels, flights, and packages into their own platforms. It is comparable to EBG's hotel booking engine and travel widget on the technology and distribution side.
- Costco Travel: Costco Travel is the travel marketplace of Costco Wholesale, offering members exclusive deals on theme park tickets, hotels, and vacation packages. It directly parallels EBG's Undercover Tourist B2C business for theme park and attraction bookings via membership-based distribution.
Emerging players
- Fond: Fond is a corporate perks and rewards platform offering discounts on travel, entertainment, and consumer products to employees. It is a more recently established competitor in the same corporate perks category EBG serves through its Employer Solutions product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EBG social profiles
Digital presenceEBG financial estimates
Financial estimateRevenue estimate
Valuation estimate
EBG leadership team
Management profileNumber of profiles
Profiles2 records
EBG subsidiaries and ownership
Company hierarchySubsidiaries1 record
EBG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EBG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EBG
What does EBG do?
EBG operates a B2B e-commerce and benefits platform that connects corporate employers, membership organizations, and brand partners through a closed user group network spanning 40,000+ corporate clients and 100+ million users. Its core products are Employer Solutions (corporate employee savings platform with exclusive travel and entertainment discounts), Membership Solutions (benefits for affinity groups and closed-loop membership organizations), and Brand Solutions (distribution and direct marketing for travel, entertainment, and everyday brand partners). Supporting these are proprietary white-label platforms, ticketing POS technology, a custom hotel booking engine, and a travel widget, plus the B2C Undercover Tourist marketplace and the EBG Local dining and grocery discount platform.
Is EBG a public or private company?
EBG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EBG founded?
EBG was founded in 2001. It employs 501 to 1,000 people.
Where is EBG based?
EBG is headquartered in Aventura, United States, in the North America region.
How does EBG make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are travel Booking Services, corporate Benefits Platform Services and membership Program Services.
Who are EBG's main competitors?
Direct peers on record are PerkSpot, BenefitHub, Working Advantage, TicketsatWork, Abenity and Plum Benefits. Broad incumbents are Reward Gateway, Expedia Partner Solutions and Costco Travel. Fond is listed as an emerging player.
Does EBG have an API?
No public API is recorded for EBG.
What industry is EBG in?
EBG's product category is Corporate Employee Benefits Platform. Its primary akta.pro industry code is THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 56159 and its SIC code is 7900.