IoT Marketing
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
IoT Marketing firmographics
Firmographics- Name
- IoT Marketing
- Legal name
- IoT Marketing, LLC
- Website
- https://iotmktg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where IoT Marketing is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IoT Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Event Sponsorships: Sponsorship packages for virtual summits offering sponsored keynotes, panel discussions, custom exhibitor booths, video and display ad placements, and inclusion in email, social and PPC campaigns.
- Speaking Opportunities: Platform access for thought leaders seeking speaking opportunities to showcase expertise and establish industry authority, generating leads and brand visibility.
- Webinar Sponsorship: Cost-effective brand awareness and lead generation through webinar participation, with repurposing and repackaging capabilities for continued lead generation post-event.
- Marketing & PR Services: Full-service marketing support including content marketing, media relations, virtual event production, website design, social media strategy, and sales channel development.
- Thought Leadership Programs: Programs offering media marketing with video production, event presence, collaborative consulting, and lead generating collateral for partners, resellers, business owners, and consultants.
- Advertising Services: Advertising opportunities across the company's digital platforms and event channels for technology companies seeking visibility within the IoT ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Thought Leadership Programs - Customized packages for brand building and industry positioning |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
IoT Marketing product offering
Product offeringCore offering
IoT Marketing is a digital marketing agency that delivers integrated marketing, PR, virtual event production, and thought leadership services for companies in the IoT, AI, and high-technology sectors. The company produces four annual virtual summits (Summit of Things, Intelligent Thinking AI Summit, Green Things Summit, Emerging Tech Trends), a monthly news broadcast (Tech Scope News), podcasts, an awards program, and a full suite of marketing services including content creation, media relations, social media, and sales enablement.
Product overview
IoT Marketing is a digital agency specializing in integrated marketing, PR, and production services for the IoT and high-tech sectors. The company's core offering consists of four annual virtual summit events—Summit of Things, Intelligent Thinking AI Summit, Green Things Summit, and Emerging Tech Trends—alongside a monthly news broadcast (Tech Scope News, formerly IoT Marketing Live), the Mind2Mind podcast, and the Industry Insights IoT Awards. These thought leadership platforms are complemented by a full suite of marketing services including content creation, graphic design, social media, website development, and virtual event production. The company also offers on-demand video access to past events through its Videos on Demand library.
Differentiator
Problem solved
Functional benefit
Products and services
- Summit of Things Flagship 3-day virtual summit exploring IoT, AI, cybersecurity, and connectivity innovations, featuring keynotes, expert panels, and interactive discussions with global thought leaders. Designed for IoT and high-tech ecosystem participants.
- Intelligent Thinking AI Summit Full-day virtual event exploring how AI, AIoT, and Generative AI are transforming industries including telecom, finance, manufacturing, and cybersecurity. Features thought-leadership panels and industry keynotes.
- Green Things Summit Virtual summit exploring how IoT, AI, and advanced technologies support sustainability, efficiency, and environmentally responsible innovation. Covers AI for sustainability, IoT environmental monitoring, edge computing, and circular tech.
- Emerging Tech Trends Annual virtual event featuring expert panels and keynotes on the most important developments in AI, IoT, and edge computing. Covers AIoT convergence, composite AI systems, cybersecurity, and autonomous workflows.
- Tech Scope News Monthly news broadcast (formerly IoT Marketing Live) delivering breaking stories and insights in IoT and related fields. Co-hosted by CEO Johannes Beekman and CMO Tiffani Neilson, available on LinkedIn and the company website every second Thursday.
- Mind2Mind Podcast Podcast series featuring conversations between Dr. Joe Perez and Tiffani Neilson on technology topics including AI, IoT, and emerging tech trends.
- Industry Insights IoT Awards Annual awards program recognizing outstanding contributions to the IoT field, honoring companies and individuals advancing IoT technology and practices.
- Marketing & PR Services Comprehensive marketing services including advertising campaigns, analyst and media relations, article writing and placement, branding and positioning, content marketing strategy, go-to-market and product launches, graphic design, landing page and lead funnel design, marketing automation, public relations, social media strategy, and website development. Targeted at technology companies needing end-to-end marketing support.
- Virtual Event Production End-to-end virtual event production services including webinar and video production, speaker coordination, multi-stage summit hosting, and live broadcast capabilities for organizations hosting their own virtual events.
- Thought Leadership Programs Subscription programs offering speaking opportunities, webinar sponsorships, media marketing with video production, event presence, collaborative consulting hours, and lead generating collateral. Plans include up to 4 guaranteed event placements and up to 6 videos, connecting thought leaders with a global audience spanning SMBs to Fortune 500 companies.
- Videos On Demand On-demand library of webinar replay videos, promo videos, fireside chats, and interviews from past Industry Insights events, accessible at any time on any device.
Quantifiable outcome
- 100+ virtual events and 100k+ attendees in 5 years
- +2 more outcomes
Companies that use IoT Marketing
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
IoT Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IoT Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreIoT Marketing uses HubSpot for meeting scheduling, sales engagement, and payment processing for their thought leadership programs and service offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
IoT Marketing competitors and assessment
Company assessmentDirect peers
- TopRank Marketing: B2B marketing agency specializing in tech, IoT, and enterprise software clients with a similar content-and-events-led GTM. Closely comparable as a specialist B2B marketing agency targeting the same high-tech buyer audience.
- Walker Sands: B2B marketing agency with strong tech and industrial verticals offering integrated PR, content, and demand-gen services. Comparable in offering full-service marketing for technology and industrial buyers.
- Ketner Group: B2B tech PR and marketing agency focused on IoT, retail tech, and emerging technology. Directly comparable on vertical focus (IoT/high-tech) and on integrating PR with content and event programs.
- JS Group (formerly JVM Strategy): B2B PR and marketing agency focused on industrial automation, IoT, and connected devices. Comparable on vertical focus (IoT/industrial) and on combining PR, content, and event-driven programs for technology buyers.
Broad incumbents
- ON24: Public virtual event and webinar platform serving enterprise B2B marketers at greater scale. Comparable as a venue and monetization layer for the same webinar-and-summit format IoT Marketing sells sponsorships against.
- Freeman: Large-scale event and experiential marketing agency serving enterprise technology brands. Comparable on the event production side of IoT Marketing's offering, though broader and primarily physical-event focused.
- MHI Global: Sales and marketing services firm with enterprise technology practice areas. Comparable as a full-service marketing and sales-enablement provider to B2B tech clients.
- gyro (Dentsu): Global B2B marketing agency within Dentsu serving enterprise technology clients. Comparable on integrated marketing services for high-tech buyers, with a much broader portfolio and geographic reach.
- PAN Communications: Mid-to-large B2B tech PR and marketing agency serving enterprise technology clients. Comparable on integrated PR, content, and demand-gen services targeted at technology decision-makers.
Emerging players
- Influencer (formerly Brickfish): Marketing agency working with technology and emerging-tech brands on integrated campaigns. Comparable as a marketing-services peer, though broader and less vertical-specialized than IoT Marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IoT Marketing social profiles
Digital presenceIoT Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
IoT Marketing leadership team
Management profileNumber of profiles
Profiles3 records
IoT Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IoT Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IoT Marketing
What does IoT Marketing do?
IoT Marketing is a digital marketing agency that delivers integrated marketing, PR, virtual event production, and thought leadership services for companies in the IoT, AI, and high-technology sectors. The company produces four annual virtual summits (Summit of Things, Intelligent Thinking AI Summit, Green Things Summit, Emerging Tech Trends), a monthly news broadcast (Tech Scope News), podcasts, an awards program, and a full suite of marketing services including content creation, media relations, social media, and sales enablement.
Is IoT Marketing a public or private company?
IoT Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IoT Marketing founded?
IoT Marketing was founded in -1. It employs 11 to 50 people.
Where is IoT Marketing based?
IoT Marketing is headquartered in Austin, United States, in the North America region.
How does IoT Marketing make money?
Six revenue lines are on record. Event Sponsorships are the primary driver. The others are speaking Opportunities, webinar Sponsorship, marketing & PR Services, thought Leadership Programs and advertising Services.
Who are IoT Marketing's main competitors?
Direct peers on record are TopRank Marketing, Walker Sands, Ketner Group and JS Group (formerly JVM Strategy). Broad incumbents are ON24, Freeman, MHI Global, gyro (Dentsu) and PAN Communications. Influencer (formerly Brickfish) is listed as an emerging player.
Does IoT Marketing have an API?
No public API is recorded for IoT Marketing.