What Raceday does

Raceday, operated by Randomworx, LLC (formerly Digital Opera, LLC), is a North American cloud-based SaaS platform that provides motorsports event registration and management. Founded in 2009 to solve registration challenges for a single snowmobile racing client (Pro Vintage Racing), the platform now serves race promoters, race associations, race teams, and individual drivers across multiple motorsports disciplines including snowmobile racing, go-karts, motocross, off-road racing, auto rally, UTV events, and oval/circle track racing. The company operates as a private, founder-owned business led by co-founder Larry Preston, with headquarters in Scottsdale, Arizona, and a headcount of 1-10 employees.

The product consists of four integrated modules — Registration, Memberships, Event Management, and Race Management — accessible via web browser on any phone, computer, or laptop, with companion iOS and Android apps. Technical differentiators include insurance-approved digital waivers with no per-waiver charges, a drag-and-drop race setup interface for heats/semi-finals/finals, reusable event presets, and direct integrations with major motorsports timing systems (MyLaps, MotoSponder, Tag Heuer, MotoTally, Westhold, and Trackside). Payments are processed through Stripe under PCI-DSS compliance, and the platform is GDPR and CCPA compliant.

Raceday monetizes through two streams: annual subscription fees ranging from $250 to $2,500 per promoter (with the majority of customers in the $250-$750 band), and a per-registrant transaction fee of $5 plus 2.9% plus $0.30. The go-to-market motion is direct-to-consumer via the company's website, using a consultative, no-pressure sales approach with verification-based onboarding. The company has cumulatively processed over $17.96 million in memberships and registrations for customers. It bootstrapped through a single $250,000 funding round in August 2015, survived the COVID-19 disruption by cutting costs and halting development, and is currently preparing Raceday Version 5 for a 2026 release.

Name

Raceday

Legal name

Randomworx, LLC

Website

https://getraceday.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Raceday is a cloud-based SaaS platform providing motorsports event registration, membership management, race setup, scoring, and online waivers for race promoters, associations, and drivers across North America, serving disciplines including snowmobile, karting, motocross, off-road, and oval racing.

Ownership category

akta.pro rank

Product category

Motorsports Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113), Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Motorsports registration software
• Race event management platform
• Membership management software
• Online race waivers
• Timing system integration

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription Fees: Annual fee ranging from $250 to $2,500 per year depending on size, frequency and complexity of events. The majority of promoters fall in the $250-$750 range. Includes 24/7/365 support, automatic upgrades, and platform access.
2. Per-Registrant Transaction Fees: Flat $5 fee per registrant plus 2.9% and $0.30 per transaction regardless of how many classes they enter. Under Driver Pay model, fees are added to the order; under Promoter Pay model, fees are deducted from promoter proceeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Raceday is a cloud-based SaaS motorsports registration and event management platform sold primarily to race promoters across North America. The platform combines online pre-registration, onsite registration, annual membership management, race setup with heats/semi-finals/finals, running order scheduling, scoring, and digital waivers into a single browser-accessible system that integrates with major timing systems. Promoters pay an annual subscription ($250-$2,500) plus a $5 per-registrant transaction fee with 2.9% plus $0.30 credit card processing, while drivers register, sign waivers, and view results on any device.

Product overview

Raceday is a unified SaaS platform for motorsports registration and event management. The core platform consists of four integrated modules: Registration (online pre-registration and onsite registration), Memberships (annual memberships, number reservations, driver profiles, team management), Event Management (presets, add-ons, accounting, multi-venue support), and Race Management (race setup with heats/semifinals/finals, running order scheduling, pit boards, scoring). Online Waivers are included free with all accounts. The platform supports various motorsports including snowmobile racing, go-karts, motocross, off-road racing, auto rally, UTV events, and circle track. Version 5 is the upcoming major release.

Differentiator

Problem solved

Functional benefit

Products and services

• Raceday Motorsports Management Platform Unified SaaS motorsports registration and event management platform for race promoters combining online pre-registration, onsite registration, annual memberships, event configuration presets, race setup with heats/semis/finals, running order scheduling, scoring, and digital waivers in a browser-accessible system.
• Raceday Schedule Plugin for WordPress WordPress plugin that automates the display of race schedules from Raceday event data on promoter websites, available free with Pro Raceday accounts.
• Raceday Mobile App Native iOS and Android application providing mobile access to Raceday's registration and event functionality for racers and promoters on phones and tablets.

Quantifiable outcome

• Over 50 registrations completed in under an hour at events using onsite registration
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• MyLapscoreTechnology or IntegrationIntegration partnership for timing/scoring data. Raceday exports race setup and registration data to MyLaps timing systems for race operations.
• MotoSpondercoreTechnology or IntegrationTiming and scoring system integration. Raceday outputs registrations directly to MotoSponder for race operations.
• Tag HeuercoreTechnology or IntegrationTiming system integration partner for race timing and scoring operations.
• MotoTallycoreTechnology or IntegrationTiming/scoring system integration partner for race event operations.
• WestholdcoreTechnology or IntegrationTiming system integration partner for race timing and scoring data exchange.
• TracksidecoreTechnology or IntegrationTiming system integration for race scoring and event management operations.
• StripecoreTechnology or IntegrationPayment processing partner. Stripe handles credit card transactions with PCI-DSS compliance. Raceday does not store credit card details.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Slidr / Slidr.me: Slidr is a motorsports media and event platform focused on results publishing and event discovery. While it does not directly compete with Raceday's registration and event management SaaS, it sits in the same motorsports ecosystem and could become an acquisition target or complementary platform for expanding Raceday's audience-side reach.

Emerging players

• Race Monitor: Race Monitor is a live-timing mobile and web app used across grassroots motorsports disciplines including karting, motocross, and dirt racing. It overlaps with Raceday in real-time results and timing-system-adjacent functionality for amateur race venues, making it a partial competitor on the live-results side of the event stack.
• MotoSponder: MotoSponder is a specialized motocross timing, scoring, and event management platform. It overlaps with Raceday in motocross registration and event workflows and is both an integration partner and a partial competitor for race setup and running order functionality in motocross-specific venues.
• Trackside Online: Trackside Online (and related Trackside products) provides timing, scoring, and event management software for grassroots short-track racing. It overlaps with Raceday in the race operations workflow (running order, scoring, results) and is both an integration partner and a competitor for oval/short-track racing venues.

Direct peers

• RunSignup: RunSignup is a large US race registration SaaS platform serving running, cycling, triathlon, and other endurance events with registration, ticketing, fundraising, and race-day tools. It is comparable to Raceday as a registration + event management SaaS for grassroots endurance/timed events, though Raceday is more vertically specialized in motorsports-specific workflows (heats, finals, timing-system integrations).
• RaceRoster: RaceRoster is a Canadian race registration and event management platform serving motorsports, endurance, and running events with online registration, fundraising, and results. It is the closest direct competitor to Raceday in grassroots motorsports registration with overlapping customer base (race promoters) and similar SaaS subscription + transaction fee model.

Broad incumbents

• Tag Heuer Timing: Tag Heuer Timing (now part of Chrono24-owned professional sports timing) provides professional timing systems, scoreboards, and event technology used in major motorsports. As a Raceday integration partner, it overlaps in the race operations workflow and represents both a partnership channel and an adjacent incumbent whose enterprise offerings compete for higher-end motorsports events.
• Eventbrite: Eventbrite is a large general-purpose event ticketing and registration platform serving consumers, organizers, and enterprises worldwide. It competes with Raceday for promoter-level event registration budgets in adjacent (non-motorsport-specific) cases, but lacks the motorsports-specific workflows, timing integrations, and discipline customization that define Raceday's vertical depth.
• MyLaps: MyLaps is the dominant motorsports timing and scoring systems provider, serving professional and amateur racing globally with transponder hardware and the Speedhive results platform. While a core Raceday integration partner, MyLaps is also an adjacent incumbent whose platform could expand into registration, making it both a partner and a strategic threat in the same motorsports events workflow.
• Active (The Active Network / ACTIVE.com): ACTIVE.com is a long-established registration and activity platform for endurance sports, races, and outdoor activities, owned by Global Sports Commerce. It competes at the event registration layer and offers broader scale and marketing reach than Raceday, but lacks the motorsports-specific event/race management depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getraceday
• YouTubeyoutube.com/@getraceday
• Facebookfacebook.com/getraceday
• Instagraminstagram.com/getraceday

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raceday