What Trackside Performance does

Trackside Performance LLC is a privately held motorsports services and tire distribution company headquartered in Lake Forest, California, founded in 1989 as the exclusive North American partner for Yokohama Tire Corporation's motorsports programs. The company distributes Yokohama racing compounds — including the ADVAN A005 slick, ADVAN A006 rain tire, and Geolandar SD off-road tire — to professional and club racing drivers across road racing, off-road, hill climb, and rally disciplines.

Its core business model combines hardware sales (tire distribution via direct ordering and at-track sales), professional race-support services (on-site tire mounting, technical specifications, and logistics), and contingency program administration (managing Yokohama prize money across series such as SCORE, SNORE, MORE, King of the Hammers, ULTRA4, and AORC). The company operates from a 9,500-square-foot facility and deploys a fleet of six 50-foot transporters, a box van, trailers, and chase vehicles to deliver mobile race support at more than 120 events annually across North America.

Go-to-market is event-driven: Trackside reaches customers through direct presence at sanctioned racing series and through downloadable technical resources, tire ordering memos, and series-specific program pages on its website. The customer base spans individual drivers, racing teams, and series organizers including Porsche Sprint Trophy, USAC Porsche Sprint Challenge, USAC Mustang Cup, AMSOIL Championship Off-Road, and Pikes Peak. The company employs 14 people under co-owners Cheech Yamauchi and Vic Curl, with Gina Witter as CFO (36 years) and Bob Root as General Manager.

Name

Trackside Performance

Legal name

Trackside Performance LLC

Website

https://tracksideperformance.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackside Performance LLC is the exclusive North American distributor of Yokohama racing tires and on-site race-support provider, serving professional and club racing drivers across Porsche, Mustang Cup, off-road, hill climb, and rally series at 120+ events annually.

Ownership category

akta.pro rank

Product category

Motorsport Tire Distribution & Race Support Services

NAICS

Racetracks (711212), Tire Dealers (44134)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Racing tire distribution
• Motorsport race support
• Yokohama motorsports tires
• Off-road racing tires
• Contingency sponsorship programs

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales and Distribution: Exclusive partner for Yokohama Tire Corporation's North American motorsports programs. Sells and distributes Yokohama racing tires (ADVAN slicks, rain tires, off-road tires) to racing teams, clubs, and individual drivers through direct race-day sales and advance ordering programs.
2. Race Support Services: Provides comprehensive race support including tire mounting, technical services, and on-site logistics at over 120 annual events. Operates a fleet of six fifty-foot transporters, box van, trailers, and chase vehicles to deliver mobile race support services.
3. Contingency Programs: Manages Yokohama contingency programs for racing organizations including SCORE, SNORE, MORE, LEGACY, KOH, ULTRA4, and AORC, providing prize money and sponsorship support to registered participants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trackside Performance LLC is the exclusive North American partner for Yokohama Tire Corporation's motorsports programs, distributing Yokohama ADVAN racing slicks, rain tires, and Geolandar off-road tires to racing teams and drivers. The company delivers at-track race support services—including tire mounting, technical consultation, and logistics—directly at more than 120 racing events per year using a fleet of mobile transporters. It also administers contingency prize sponsorship programs on behalf of Yokohama for major off-road and rally racing organizations.

Product overview

Trackside Performance LLC operates as a full-service motorsports race and exhibit company and the exclusive North American partner for Yokohama Tire Corporation's motorsports programs. The company offers a portfolio of Yokohama racing tire products (including ADVAN A005 Slick and ADVAN A006 Rain tires, Geolandar SD off-road tires) complemented by technical support services such as tire ordering programs, Race Tire Best Practices Guides, at-track tire supply, and contingency sponsorship programs for over a dozen racing series (Porsche Sprint Trophy, USAC Porsche Sprint Challenge, USAC Mustang Cup, Off-Road, Pikes Peak, RallyX, Formula Vee). The company coordinates more than 120 events annually with six fifty-foot transporters and race support equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• ADVAN A005 Slick Tire Yokohama ADVAN A005 dry-condition racing slick distributed by Trackside Performance for Autobahn Country Club members and professional racing teams, with published camber, PSI, and temperature specifications.
• ADVAN A006 Rain Tire Yokohama ADVAN A006 wet-condition racing tire distributed by Trackside Performance to provide traction in wet driving conditions.
• Geolandar SD 33X10.50-15 Off-Road Tire Yokohama Geolandar SD 33X10.50-15 premium buggy racing tire distributed exclusively by Trackside Performance for off-road-only competition use, with multiple Baja class wins.
• Porsche Sprint Challenge Tire Program Series-wide tire ordering, pricing, and technical specification program for the USAC Porsche Sprint Challenge covering GT4 RS Class and 992 Class entries.
• PCA Porsche Sprint Trophy Tire Program Tire ordering and technical specification program for the Porsche Club of America Porsche Sprint Trophy by Yokohama, covering PST 991, 992, and GT4 RS Classes.
• USAC Mustang Cup Tire Program At-track tire supply and technical specification program for the USAC Mustang Cup racing series including the Classic Class.
• Race Support Services On-site race-support service providing tire mounting, technical assistance, and logistics at motorsport events including Mustang Cup, Pikes Peak, RallyX, and Mt. Washington, delivered via mobile transporter fleet.
• Contingency Sponsorship Programs Yokohama contingency sponsorship programs managed by Trackside Performance for racing organizations including AORC, King of the Hammers, ULTRA4, Legacy, SCORE, MORE, and SNORE, offering prize money and sponsorship support to registered participants.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Yokohama Tire CorporationcoreStrategic or Co-development PartnerExclusive partner for Yokohama Tire Corporation's extensive North American motorsports and marketing programs since 1988. Trackside Performance coordinates tire distribution, race support services, and contingency programs for Yokohama across over 120 racing events annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tire Rack: Large consumer tire distributor and retailer with motorsports testing programs and event presence. Comparable to Trackside as a tire distribution platform, though Tire Rack is much broader and consumer-focused rather than motorsport-exclusive.
• Discount Tire (America's Tire): One of the largest U.S. tire retailers with motorsports sponsorship and event presence. Adjacent peer as a tire distribution incumbent whose motorsports activities could intensify to compete with Trackside's exclusive-partner model.

Direct peers

• Continental Tire Motorsport: Continental supplies racing and ultra-high-performance tires with motorsports programs in series like IMSA and Porsche championships. Comparable to Trackside as another major tire OEM running North American racing series partnerships.
• Falken Tire Motorsports: Falken's motorsports program supports off-road (King of the Hammers), drift, and sports-car series in North America. Directly comparable to Trackside as a tire-brand-led motorsports effort with on-site service and contingency programs.
• Pirelli Motorsport North America: Pirelli runs motorsports tire supply and race support across multiple FIA-sanctioned series globally, including North American events. Comparable to Trackside as a tire OEM with racing programs and at-track logistics in similar series categories.
• Hoosier Racing Tire Corp: Manufacturer and distributor of racing tires across many of the same motorsports disciplines Trackside supports, including road racing, off-road, and oval track. Comparable as a direct rival in racing-tire distribution with a North American dealer/service footprint.
• Sunoco Race Fuels: Official fuel partner of NASCAR, IMSA, and many club racing series, providing at-track fuel service via mobile tanker fleet. Comparable to Trackside as a track-side service provider with similar exclusive-partner series relationships and contingency-style programs.
• Goodyear Racing: Goodyear's dedicated racing tire program supplies slicks and rain tires for NASCAR, IMSA, and other sanctioned series. Comparable to Trackside as a competing motorsports tire brand with at-track service and contingency-style programs in North America.
• Hankook Tire Motorsport: Hankook supplies racing tires and runs contingency programs in North American and global series including Formula 3, TCR, and various endurance events. Comparable as a tire-OEM motorsports rival with on-site service offerings.
• Toyo Tires U.S.A. Motorsports: Toyo's North American motorsports program supports off-road, drift, and road-racing series with branded tire supply and contingency support. Directly comparable to Trackside/Yokohama as a rival tire-OEM motorsports effort in similar racing disciplines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tracksideper
• YouTubeyoutube.com/channel/UCLGPKiu16T3cg16JzjKRHDA?view_as=subscriber
• Facebookfacebook.com/Trackside-Performance-LLC-189677701081347
• Instagraminstagram.com/tracksideperformance
• LinkedInlinkedin.com/company/trackside-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackside Performance