advanced commerce labs

What advanced commerce labs does

Advanced Commerce Labs GmbH (ACL), founded in 1999 and headquartered in Graz, Austria, operates a proprietary Unified Commerce Platform that integrates order management (ACL insight OMS), product information management (via Pimcore), Shopware-based e-commerce, point-of-sale, returns, debtor management, and customer service into a single event-based stack. The architecture supports headless commerce deployments (e.g., the Shopware 6, 100% headless implementation used for Österreichische Post's Crypto stamp 3.0) and includes proprietary tooling such as the PickPanther in-store fulfillment app and the AI-assisted translateText interface for product content localization. ACL is ISO 27001-certified and serves enterprise retailers and corporate clients across the DACH region and Central Eastern Europe, processing more than 25 million orders per year and over €900 million in customer order volume in 2022.

The business sells on a multi-stream model: recurring software licensing and platform fees for ACL insight, professional services for implementation and integration, managed services for IT infrastructure and operations, and customer service operations bundled with platform deployments. GTM is consultative direct enterprise sales targeting large omnichannel retailers (e.g., REWE, dm drogerie markt, Intersport, Hervis, Apollo & Pearle, NKD, BabyOne, Kastner & Öhler) and corporate apparel buyers (Deutsche Bahn, Lufthansa, Österreichische Post). Distribution is reinforced through formal technology partnerships with Shopware and Pimcore.

ACL has been majority-owned (70%) by Österreichische Post AG since 2017, with the Austrian postal group acting as both strategic investor and anchor customer. The company employs approximately 130 people across four offices in Graz, Rosental an der Kainach, Vienna, and Munich, and is currently led by a Geschäftsführung team composed of Clarissa Lehner and Bernhard Erkinger (May 2024 onward). It holds consecutive LEADING EMPLOYER Austria recognitions (2025, 2026) and a 2026 E-Commerce Germany Awards Silver for Omnichannel & Integration.

Name

advanced commerce labs

Legal name

ACL advanced commerce labs GmbH

Website

https://acl.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Commerce Labs (ACL) provides a unified commerce platform — OMS, PIM, e-commerce, POS, returns, and customer service — for large enterprise retailers and corporate apparel buyers across the DACH region and Central Eastern Europe, with Österreichische Post as majority owner.

Ownership category

akta.pro rank

Product category

Unified Commerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industries

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Order management software
• Product information management
• Unified commerce platform
• Omnichannel retail solutions
• B2B commerce technology

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing & Platform Fees: Unified Commerce Platform ACL insight provided as licensed software solution with ongoing support and maintenance. Includes order management, PIM, and related modules.
2. Professional Services: Implementation services including solution design, prototyping, system integration, API integration, and project management. End-to-end consulting from strategy to implementation.
3. Managed Services & IT Operations: Ongoing IT infrastructure management, 24/7 monitoring, cloud-based operations, and system maintenance. ISO-certified data center operations.
4. Customer Service Operations: In-house customer support services including ticket management, KI-powered support, multilingual customer care, and returns/reclamation handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ACL advanced commerce labs provides a Unified Commerce Platform (ACL insight) that integrates order management (OMS), product information management (PIM), e-commerce, point-of-sale (POS), customer service, debtor management, and IT infrastructure for large retail enterprises and corporate B2B clients in the DACH region and Central Eastern Europe. The company delivers end-to-end commerce solutions from strategy and integration through to stable long-term operations, processing over 25 million orders annually.

Product overview

ACL (advanced commerce labs) offers a Unified Commerce Platform architecture consisting of core product modules and supporting services. The primary products include ACL insight (OMS) for order management, PIM for product information management, Shop Systeme & E-Commerce (as Shopware Solution Partner), Point-of-Sale POS solutions, and Retourenmanagement for returns. These are complemented by service offerings including Customer Service & Support with AI capabilities, Debitorenmanagement for payment processing, IT-Infrastruktur & Betrieb for infrastructure management, and Schnittstellen & Integration for API connectivity. The platform is designed for B2B commerce in the DACH region, processing over 25 million orders annually across 18+ European markets.

Differentiator

Problem solved

Functional benefit

Brands

• ACL insight: Unified Commerce Platform - Ordermanagement System (OMS) for seamless order processing across all channels.
• PickPanther
• translateText
• acLabs

Products and services

• ACL insight – Order Management System (OMS) Unified Commerce Platform and Order Management System providing real-time transparency over orders, logistics, and Click & Collect across all channels. Scalable, modular, and integrated into complex omnichannel system landscapes for large retailers and corporate B2B clients.
• ACL PIM – Product Information Management Central PIM system for consistent product information across all channels. Manages product data, metadata, and SEO content with automated AI-powered text generation and translation capabilities integrated directly with shop systems.
• Shop Systems & E-Commerce Integration of and consulting for leading e-commerce shop solutions. ACL is an official Shopware Solution Partner offering both SaaS and On-Premise implementations, including headless commerce architectures built on Shopware 6.
• Point-of-Sale (POS) POS solutions for store management, in-store processes, and cross-channel services. Includes offline capability, hardware integration, and mobile POS features for retail store operations.
• Returns Management (Retourenmanagement) Returns management system with risk management, return portals, and 24/7 availability for handling product returns and reclamations across retail channels.
• Customer Service & Support

Quantifiable outcome

• Platform processes over 25 million orders annually
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Österreichische Post AGflagshipStrategic or Co-development Partner · 1 January 2016Strategic partnership established in 2016 when Österreichische Post acquired 70% stake in ACL. Deep operational integration between commerce platform and logistics services. ACL serves as the technology arm for Österreichische Post's e-commerce and corporate uniform solutions. Post provides distribution network and logistics expertise.
• ShopwarecoreTechnology or IntegrationOfficial Shopware Solution Partner providing e-commerce platform implementation services. ACL builds headless commerce solutions on Shopware 6, including custom frontend development and API integration. Multiple customer implementations use Shopware as the storefront layer.
• PimcorecoreTechnology or IntegrationCertified Silver Partner for Pimcore's digital platform for data and customer experience management. ACL leverages Pimcore for Product Information Management (PIM) and customer data integration. Active participation in Pimcore Inspire partner summits.
• Silicon Alps ClusterminorStrategic or Co-development PartnerNetwork partner in Austrian technology and innovation cluster for electronic-based systems. Public-private partnership connecting companies, research institutions, and government for regional development in Carinthia and Styria.
• Sunlime Web InnovationsminorChannel Partner/ Reseller/ DistributorWeb and shop agency sharing office space in Graz headquarters. Complementary service offerings enable joint project delivery for web and commerce implementations.
• TU GrazminorStrategic or Co-development PartnerResearch partnership with Graz University of Technology for innovation projects. Joint development of 'Virtual Fitting Room' won eAward 2014 in cooperation with Stefan Hauswiesner from TU Graz.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• novomind: Hamburg-based commerce, customer service, and PIM software provider with a strong DACH enterprise customer base. Overlaps directly with ACL's customer service operations, PIM, and omnichannel commerce offerings.
• Shopware: German-headquartered e-commerce platform and ACL's primary technology partner. Highly comparable DACH focus, mid-market and enterprise retail customer base, and overlapping service/implementation partner ecosystem — although Shopware is a platform vendor while ACL is a system integrator and OMS provider built on top.
• Spryker Systems: Berlin-based composable commerce platform targeting enterprise and B2B retailers with headless/PaaS architecture. Comparable in serving complex omnichannel enterprise customers in DACH and offering modular OMS/PIM-like capabilities — a direct competitor for ACL's target segment.
• commercetools: Munich-headquartered API-first composable commerce platform serving global enterprise retailers (e.g., Aldi South, BMW, LEGO). Directly competes with ACL insight OMS/PIM in the headless omnichannel category and shares a DACH enterprise footprint.
• Pimcore: Austrian-headquartered open-source PIM/DXP vendor. ACL is a Pimcore Silver Partner, but Pimcore itself competes with ACL's PIM and product data management offerings for enterprise customers across DACH/CEE.
• Oxid eSales: German e-commerce platform vendor with strong DACH mid-market presence. Comparable customer base of German-speaking retailers and overlapping shop-system + service partner go-to-market.

Broad incumbents

• SAP Commerce Cloud: Enterprise commerce suite from SAP (formerly Hybris), serving large global retailers and B2B enterprises. Competes for the same enterprise RFPs as ACL but as part of a much broader ERP/CX portfolio with global reach and brand recognition.
• Salesforce Commerce Cloud: Global enterprise commerce platform bundled into the Salesforce Customer 360 suite. Competes at the top of ACL's customer segment with a much larger partner ecosystem and broader CRM/marketing automation adjacencies.
• Adobe Commerce (Magento): Enterprise-grade commerce platform within Adobe Experience Cloud. Competes for mid-market and enterprise omnichannel retailers in DACH and offers a broader digital experience suite than ACL's stack.

Emerging players

• Sana Commerce: Netherlands-based B2B e-commerce platform tightly integrated with Microsoft Dynamics and SAP ERP. Comparable focus on complex B2B commerce scenarios and overlapping enterprise manufacturing/distribution customer profiles in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@acladvancedcommercelabs
• Facebookfacebook.com/ACL-advanced-commerce-labs-167737770051915
• LinkedInlinkedin.com/company/acl-advanced-commerce-labs-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advanced commerce labs