7awi

What 7awi does

7awi Media Group (legal entity AWI Global FZ LLC) is a Dubai-headquartered, privately held digital media company founded in 2012 that operates as a combined publisher, advertising agency, and development house serving the Arab world. The company owns and operates 24+ content brands and 15+ portals — including flagship lifestyle magazine Layalina, business publication Inc. Arabia, food platform Yummy, automotive portal Arabsturbo, gaming platform ArabGamerZ, and six country-specific 'Moments' sites (UAE, Saudi, Kuwait, Oman, Qatar, Bahrain) — reaching 15M+ monthly visitors, 60M+ monthly pageviews, and 60M+ social followers across Facebook, Instagram, YouTube, Snapchat, and other platforms, with an in-house editorial output of 140+ articles per day and 200+ original videos per week.

The underlying technology stack includes a proprietary CMS, the SocialEye influencer database, the Jalees user-generated content platform, the Shasheh video commerce platform, the MENARewards loyalty platform, and a dedicated AR Studio producing Snapchat and Instagram lenses that have accumulated 320M+ views. The company holds agency-level channel partnerships with Google, YouTube, Meta, and Snapchat (as a Snapchat Lens Partner), and offers eCommerce development on Shopify and Magento.

Revenue is generated through six distinct streams: display/mobile/video/native advertising across owned and operated inventory, branded content and content marketing services, AR studio engagements, full-service social media management (including through SocialCamels), digital magazine subscriptions (Layalina, Inc. Arabia, Layalina Privee, PetMoments), and web/app development services. The company sells primarily to enterprise and mid-market clients in 14+ verticals — fashion, luxury, hospitality, aviation, automotive, technology, FMCG, banking, retail, beauty, food, travel, tourism, and events — through direct field sales from offices in Dubai, Amman, Riyadh, Cairo, and Istanbul, with custom quote-based multi-year contracts.

Name

7awi

Legal name

AWI Global FZ LLC

Website

https://7awi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

7awi Media Group is a Dubai-headquartered, privately held digital media company founded in 2012 that operates 24+ Arabic-language content brands and portals, an influencer database, and an AR studio, selling advertising, content marketing, and social media services to enterprise brands across the MENA region.

Ownership category

akta.pro rank

Product category

Digital Media & Advertising Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Media Buying Agencies (541830)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Digital media publishing
• Advertising services
• Content marketing
• Influencer marketing
• Social media management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Solutions: Campaign management, programmatic and rich media advertising across desktop, mobile, video, and native ad formats
2. Content Creation Services: Brand content studios, original videos, premium content, translation and voice over services
3. Social Media Management: Management of social media accounts for brands, including influencer marketing services through SocialEye platform
4. Digital Magazine Subscriptions: Digital magazines including Layalina, Inc. Arabia, Layalina Privee, PetMoments, and cookbook publications
5. AR Studio Services: Augmented reality lens and filter creation for Snapchat and Instagram with business impact measurement
6. Web & App Development: Website development, eCommerce (Shopify/Magento), and mobile application development services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

7awi Media Group operates 24+ owned digital content platforms and brands serving Arab audiences across lifestyle, entertainment, food, automotive, gaming, and business verticals. The company sells advertising inventory (desktop, mobile, video, native, AR formats), branded content creation, social media management, influencer marketing, and AR Studio services to brands seeking to reach MENA consumers. It also operates a proprietary influencer database (SocialEye) and provides web/app development, original video production, and market research services.

Product overview

7awi Media Group is a regional digital media company operating as a unified platform combining publishing, development, and agency services. The core offering consists of 24+ content brands and platforms spanning lifestyle, entertainment, automotive, gaming, business, and regional moments content (UAE Moments, KSAMoments, KuwaitMoments, OmanMoments, QatarMoments, BahrainMoments). Key brands include Layalina (flagship lifestyle/entertainment magazine), Layalina Privee (luxury sub-brand), Yummy (food platform), Tajuki (entertainment), ArabGamerZ (gaming), Arabsturbo (automotive), and Inc. Arabia (business). Supporting platforms include SocialEye (influencer database) and SocialCamels (social media marketing agency). The advertising division offers desktop, mobile, video, native, and special execution ad formats, plus content marketing services. Technical capabilities include AR Studio for Snapchat/Instagram augmented reality experiences, original video production (200+ videos weekly), and web/app development (Shopify/Magento eCommerce). Research services provide survey-based consumer insights and brand performance data. The company delivers over 140 articles daily and reaches 20+ million monthly visits with 60+ million monthly pageviews across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Layalina: Entertainment and lifestyle digital magazine and platform
• Inc. Arabia
• Yummy
• ArabsTurbo
• AlQiyady
• Ra2ej
• SocialEye
• SocialCamels
• Jalees
• UAE Moments
• Saudi Moments
• Kuwait Moments
• Jordan Moments
• Oman Moments
• Qatar Moments
• Bahrain Moments
• Tajuki
• Sa2eh
• Layalina Privee
• Layalina Studio
• ArabGamerZ
• DuniaHelwa
• Istibyani
• Shasheh
• Babonej
• MENARewards
• Bayzatna
• Casper Studio

Products and services

• Layalina Flagship lifestyle and entertainment magazine covering fashion, beauty, celebrity, and Arab culture with both digital and print editions, serving Arab audiences.
• Inc. Arabia Business and entrepreneurship magazine covering startups, innovation, and business leaders in Arabia with both Arabic and English digital editions.
• Yummy Food and recipe content platform delivering culinary content, recipe books, and cooking-related magazines to Arab audiences.
• Tajuki Entertainment and lifestyle platform serving the Arab world with celebrity news, TV content, and pop culture coverage.
• AR Studio Augmented reality studio creating AR lenses and filters for Snapchat and Instagram, enabling brands to connect with audiences through interactive and shareable camera effects, with 360-degree AR services including monitoring and optimizing content performance.
• SocialEye Proprietary influencer database platform enabling brands to discover and manage influencer relationships for marketing campaigns.
• SocialCamels Social media marketing agency offering management of social media accounts, content production, PR, and influencer management services for brands.
• Advertising Solutions Campaign management, programmatic and rich media advertising across desktop, mobile, video, and native ad formats, including special executions (pushdown, sidekick, overlay, hotspots) and special AR campaigns. Sold to brands and agencies on custom quote-based multi-year contracts.
• Digital Magazine Publishing Digital magazine publishing platform offering digital archives of Layalina, Inc. Arabia, Layalina Privee, PetMoments, and Yummy recipe books in multiple languages, available through subscription.
• Web and App Development Custom web and mobile application development services including websites, eCommerce platforms (Shopify and Magento), and mobile applications for brands.
• Original Video Production In-house original video production creating over 200 videos weekly, including brand content, social media videos, and premium content for digital platforms, delivered through Layalina Studio.
• Influencer Marketing Services Influencer marketing services utilizing the SocialEye database for influencer discovery, outreach, campaign management, and performance tracking for brands.
• Social Media Management Services Full-service social media management for brands, including content creation, scheduling, analytics, and community management across all major social platforms (Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube).
• Research and Insights Market research and insights platform providing survey-based consumer behavior data, brand performance infographics, and industry reports across MENA markets.

Quantifiable outcome

• 320 Million+ AR views
• +5 more outcomes

Named customers38 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Dubai HealthsupportingStrategic or Co-development Partner · 1 July 20257awi Media Group hosted community blood donation drive in partnership with Dubai Health, demonstrating CSR initiatives
• GooglecoreChannel Partner/ Reseller/ Distributor7awi operates as an agency partner for Google advertising platform, managing campaigns and providing advertising solutions through Google's ecosystem
• YouTubecoreChannel Partner/ Reseller/ DistributorAgency partnership for YouTube advertising and content distribution, including pre-roll video ad placements
• Meta (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorAgency partnership for Meta advertising platform including Facebook and Instagram ad campaign management
• SnapchatcoreChannel Partner/ Reseller/ DistributorSnapchat advertising partnership with dedicated AR Studio for creating lenses and filters. 7awi is an SLN Partner with 320M+ views achieved
• ShopifysupportingTechnology or Integration7awi offers eCommerce development services using Shopify platform for brand websites
• MagentosupportingTechnology or Integration7awi offers eCommerce development services using Magento platform for enterprise brand websites

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ITP Media Group: Dubai-headquartered media publisher operating a portfolio of consumer and B2B titles plus commercial services across MENA; the closest like-for-like competitor to 7awi's combined publisher-and-agency model in the region.
• Choueiri Group: Beirut/Dubai-based media sales house representing global publishers and platforms across MENA; comparable to 7awi as a regional sales-rep-plus-content operator with similar agency-style execution for advertisers.
• OMD MENA (Omnicom Media Group): Global media-buying network with a sizable MENA presence; competes directly with 7awi's agency services for brand planning, programmatic buying, and campaign management mandates.

Broad incumbents

• SRMG (Saudi Research and Marketing Group): Saudi-listed publisher of Arab News and a wide portfolio of Arabic titles with growing digital and events operations; a broader incumbent in the same MENA digital publishing and media-services space.
• MBC Group: Largest MENA broadcaster and operator of the Shahid streaming platform; competes with 7awi for advertiser attention and digital ad budgets across the region, though at significantly larger broadcast scale.
• GroupM (WPP): WPP's global media investment arm operating Mindshare, Wavemaker, and others across MENA; an incumbent competitor to 7awi in cross-platform media planning and buying for the same advertiser clients.
• Havas Middle East: Global communications network with Middle East operations offering media, creative, and content services; overlaps with 7awi's full-service agency and content offering.
• Publicis Groupe Middle East: Global ad holding group with significant MENA presence across media, creative, and digital; competes for the same enterprise advertiser budgets as 7awi's agency arm.
• Dentsu MENA: Global advertising network with established Middle East operations providing media, creative, and CX services; competes with 7awi on cross-platform campaign work in the region.

Others

• Snap Inc. Platform partner that powers 7awi's AR Studio; primarily a platform/infrastructure relationship, but also a potential competitor as Snap expands its own AR creative tools and agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTf9IDw3pogGRpJi1PRyS-w
• LinkedInlinkedin.com/company/7awi
• Instagraminstagram.com/7awimediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7awi