What Schaefer does

Schaefer (legal entity Schaefer Digital LLC, a Nevada LLC) is a paid media agency that exclusively serves food and beverage brands, founded in 2019 and headquartered in Henderson, Nevada. The company operates a research-led model in which buyer interviews and quantitative surveys precede campaign launch, using a portfolio of proprietary frameworks (including the Why People Buy Pyramid, the 5 P's of Understanding Customers, Segmentation 101, and the Kingpin Strategy) to inform targeting, creative, and channel mix. Its integrated service offering covers Customer Research, Paid Media Campaign Management across Meta, Google, TikTok, YouTube, retail media networks (Amazon Ads, Walmart Connect, Instacart), and Ad Creative & Strategy, all backed by a 3-month performance guarantee with a full-fee refund if agreed metrics are missed.

The underlying technology stack is not a SaaS platform but rather a methodology plus content ecosystem: a free Ad Vault library indexing 14,472+ F&B Meta ads from 131+ brands and 2,586+ live landing pages, the Pantry research library of frameworks and category perspectives, and a Creative Volume Fitness Check diagnostic tool. The company claims a first-party research asset of 135,745+ buyer conversations conducted across F&B categories, which underpins its positioning as a category specialist versus generalist agencies.

Schaefer earns revenue through professional-services agency fees for managing client media spend, structured as multi-year contracts with performance-contingent pricing. It serves two primary verticals: CPG brands (DTC and retail) and QSR/multi-location restaurant brands, with named clients including MeatWorks Co., Straus Family Creamery, Cōpow Foods, Stampede Culinary Partners, Flexnet Coffee SaaS, Bone Brewhouse, and Macarooz. Distribution is direct via website-led inbound and outbound enterprise sales, supplemented by a content marketing engine (The Pantry, Ad Vault, LinkedIn thought leadership) for top-of-funnel demand generation.

Name

Schaefer

Legal name

Schaefer Digital LLC

Website

https://schaefer.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Schaefer is a Henderson, Nevada-based paid media agency founded in 2019 that exclusively serves food and beverage brands with research-led campaign management, ad creative, and buyer research across Meta, Google, and retail media networks, operating under a 3-month performance guarantee.

Ownership category

akta.pro rank

Product category

Paid Media Agency Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Paid media management
• Food and beverage marketing
• Advertising campaign services
• Customer research services
• Creative strategy services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Paid Media Campaign Management: End-to-end campaign management across Meta, Google, Amazon, Walmart Connect, TikTok, Pinterest, YouTube, and other platforms. Revenue derived from agency fees for managing advertising budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schaefer is a paid media agency that works exclusively with food and beverage brands, providing customer research (buyer interviews and surveys), end-to-end paid media campaign management across Meta, Google, TikTok, YouTube, retail media networks (Amazon Ads, Walmart Connect, Instacart), and ad creative and strategy services. The agency operates under a performance guarantee, refunding 100% of fees if measurable results are not achieved within three months of campaign launch.

Product overview

Schaefer is a paid media agency that works exclusively with food and beverage brands, offering an integrated three-component service system: Customer Research (interviews and surveys to uncover buyer motivations), Paid Media Campaign Management (across Meta, Google, TikTok, retail media networks including Amazon, Walmart, and Instacart), and Ad Creative & Strategy (built around proven purchase motivations). The company operates under a performance guarantee, refunding fees if measurable results aren't achieved within 3 months. Schaefer also provides free resources including The Pantry (research library with frameworks and category perspectives) and Ad Vault (a searchable library of 14,000+ F&B Meta ads), which serve as lead-generation tools. The agency serves two primary client segments: CPG brands (DTC and retail) and QSR/Restaurant brands (multi-location). The research-first approach is their core differentiator, with all three services built around the same buyer insight to compound results.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Research In-depth buyer interviews and quantitative surveys conducted before media spend to uncover the real purchase motivation behind why F&B customers buy. Research defines the audience worth reaching and identifies the specific insight that unlocks growth, then feeds directly into campaign strategy and creative.
• Paid Media Campaign Management End-to-end campaign setup and optimization across Meta, Google, TikTok, YouTube, Pinterest, X, Microsoft/Bing, MNTN, and retail media networks (Amazon Ads, Walmart Connect, Instacart). Every dollar is accountable with clear performance tracking against agreed ROAS, CPA, conversion rate, foot traffic, or revenue targets.
• Ad Creative & Strategy High-impact visual advertising built around proven buying motivations, with ad briefs, static, video, and motion formats, plus structured creative testing. Creative strategy and production are anchored to the purchase motivation uncovered in research.
• CPG Service Paid media services tailored for DTC and retail consumer packaged goods brands, including buyer research before media spend and full-funnel campaigns from cold acquisition through repeat purchase, backed by the Schaefer performance guarantee.
• QSR & Restaurant Service Paid media services for multi-location restaurant and quick-service restaurant brands, covering traffic building without discounting, digital-to-physical conversion, and local market strategy across dozens or hundreds of locations.
• The Pantry (Research Library) Free research library of frameworks, research models, and category perspectives built from first-party consumer research across hundreds of thousands of F&B buyers. Includes Why People Buy Pyramid, 5 P's, Segmentation 101, Replacement Model, Creative Strategy Series, Growth Strategy Series, Grocery Perspectives, and Restaurant Perspectives.
• Ad Vault Free searchable library of Meta ads from 131+ food and beverage brands, with over 14,000 indexed ads and 2,586 live landing pages paired with ads. Updated weekly, no email required.
• F&B Shopper Research Reports Research reports profiling social-first, TV-first, and streaming-first F&B shoppers. Identifies media misallocation problems among CPG and food and beverage brands and provides distinct channel strategies, creative approaches, and measurement frameworks for different buyer segments.

Quantifiable outcome

• 8× revenue growth in 12 months without increasing ad spend
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MuteSix: Performance marketing agency combining paid media, creative, and lifecycle for DTC and retail CPG brands. Direct comparable on CPG/retail media services and multi-channel management.
• Wpromote: Independent performance marketing agency combining paid media management with creative and analytics. Closely comparable to Schaefer in service mix (Meta, Google, retail media) and mid-market/enterprise client orientation, though without F&B vertical specialization.
• PMG: Independent, technology-led performance agency offering paid media, SEO, creative, and analytics across major platforms. Comparable business model and channel mix to Schaefer, with similar enterprise and DTC brand clients.
• Hawke Media: Performance marketing agency offering paid media, creative, and analytics services to mid-market and enterprise brands. Similar size tier and channel mix to Schaefer, with comparable sales-led GTM motion.
• Disruptive Advertising: Paid media agency focused on conversion-driven campaigns across Meta, Google, and programmatic. Comparable business model and platform coverage to Schaefer, though without F&B vertical specialization.
• Klientboost: Paid media and creative agency offering campaign management across Meta, Google, and LinkedIn with a strong focus on creative testing. Comparable in size, channel mix, and conversion-ROAS orientation to Schaefer.
• Power Digital Marketing: Full-service performance marketing agency combining paid media, SEO, creative, and analytics with a technology platform. Comparable in service breadth, channel mix, and mid-market/enterprise targeting.
• Adtaxi: Data-driven performance agency managing paid media across programmatic, search, and social channels. Similar business model and client profile to Schaefer, particularly in CPG and retail categories.
• The Food Group Marketing Communications: Food-industry-specialist marketing agency offering brand strategy, creative, and shopper marketing to CPG and food brands. Highly relevant vertical-comparable to Schaefer given its exclusive focus on the food and beverage category.

Broad incumbents

• Tinuiti: Large independent performance marketing firm managing paid media across retail media networks (Amazon, Walmart, Instacart), search, and social. Substantially larger than Schaefer but overlapping in retail-media and F&B/CPG client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schaeferdigital
• LinkedInlinkedin.com/company/schaefer-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaefer