Visiting Nurse Association of Ohio

What Visiting Nurse Association of Ohio does

Visiting Nurse Association of Ohio (VNA of Ohio) is an independent, nonprofit home health and hospice provider founded in 1902 by 13 women nurses in Cleveland, Ohio. The organization delivers six integrated in-home service lines — skilled home health care, hospice, mental and behavioral health, rehabilitation (physical, occupational, and speech therapy), wound management, and at-home pharmacy — across eight Northeast Ohio counties (Cuyahoga, Lorain, Medina, Summit, Lake, Geauga, Portage, and Ashtabula). VNA of Ohio is part of the VNA Health Group and is headquartered at 925 Keynote Circle, Suite 300, Brooklyn Heights, Ohio, with a workforce of 501-1000 employees.

The organization operates a referral-led go-to-market model, sourcing patients through hospitals, physicians, and skilled nursing facility discharge planners via phone intake and online referral forms. Revenue is generated primarily through episodic Medicare and Medicaid reimbursement, supplemented by Veterans Affairs benefits and private insurance, across all six service lines. VNA of Ohio holds CHAP accreditation, Medicare/Medicaid certification, HIPAA compliance, and a State of Ohio home health license. Operational technology includes AI-powered documentation tools to reduce clinician administrative burden, alongside a proprietary Perfect Visit™ care framework intended to standardize clinical quality across visits.

The business model is fundamentally a regional, labor-intensive clinical services operation. The 120+ year operating history, broad multi-county service footprint, and integrated service portfolio create local scale advantages, while structural dependency on Medicare and Medicaid reimbursement defines the revenue ceiling and policy risk profile. Recent activity includes the December 2025 appointment of Jackie Newbert as Managing Director to lead operational and modernization efforts under the h/care platform, signaling incremental investment in operational and digital capabilities.

Name

Visiting Nurse Association of Ohio

Legal name

Visiting Nurse Association of Ohio

Website

https://vna-ohio.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

VNA of Ohio is an independent, nonprofit home health and hospice provider founded in 1902, delivering skilled nursing, hospice, mental health, rehabilitation, wound care, and at-home pharmacy services across eight Northeast Ohio counties under Medicare and Medicaid reimbursement.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

Keywords

• Home health services
• Hospice care
• Behavioral health services
• Rehabilitation therapy
• Wound care management

Headquarters

HQ city

Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Health Care Services: Skilled nursing, therapy, and medical support services provided in patient homes, billed through Medicare, Medicaid, private insurance, and VA benefits. Revenue is generated through episodic payment models typical of home health reimbursement.
2. Hospice Care Services: End-of-life care services delivered at home focusing on comfort and dignity. Covered under Medicare Hospice Benefit and other insurance plans.
3. Mental and Behavioral Health Services: In-home psychiatric nursing and counseling services for emotional and mental well-being support.
4. At-Home Pharmacy Services: Medication management and delivery services including monthly deliveries and pre-sorted packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VNA of Ohio is a nonprofit provider of home-based health services delivering skilled nursing, physical/occupational/speech therapy, hospice, mental and behavioral health, wound management, and at-home pharmacy services directly to patients' residences across eight Northeast Ohio counties. Care is reimbursed primarily through Medicare, Medicaid, VA benefits, and private insurance, and is accessed via healthcare provider referrals and direct patient inquiry.

Product overview

VNA of Ohio operates as a home health and hospice care provider offering a coordinated suite of in-home healthcare services. The organization's portfolio includes six core service lines: Hospice Care (end-of-life comfort and support), Skilled Home Health Care (nursing and therapy for recovery), Mental and Behavioral Health (psychiatric nursing and counseling), Rehabilitation Services (physical, occupational, and speech therapy), Wound Management Program (specialized wound care), and At-Home Pharmacy Services (medication delivery and management). These services work together through coordinated care teams that bring nursing, therapy, pharmacy, and behavioral health together to provide fragmented, personalized home-based care across Northeast Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Compassionate end-of-life care delivered in the patient's home, prioritizing comfort and dignity. Includes pain and symptom management, emotional and spiritual counseling, family caregiver support, and bereavement services for patients with life-limiting illnesses. Covered under Medicare Hospice Benefit and other insurance plans.
• Skilled Home Health Care Expert nursing, therapy, and medical support delivered to patients recovering at home. Includes skilled nursing visits, physical/occupational/speech therapy, medication management, chronic disease care, and post-hospitalization recovery support for adults and seniors.
• Mental and Behavioral Health Home-based psychiatric nursing, social work, and counseling services to promote mental wellness and independence. Includes compassionate counseling, emotional support, and behavioral therapy for individuals dealing with anxiety, depression, cognitive issues, dementia, or post-illness emotional changes.
• Rehabilitation Services Physical, occupational, and speech therapy services delivered in the patient's home to restore strength, mobility, and independence following illness, injury, or surgery. Targets post-surgical rehabilitation, fall prevention, and mobility restoration for patients who have difficulty accessing outpatient therapy.
• Wound Management Program Advanced home wound care delivered by certified specialists to promote healing and prevent hospital readmissions. Includes routine evaluations, dressing changes, and infection prevention for patients with complex or non-healing wounds.
• At-Home Pharmacy Services Simplified medication management with monthly deliveries, pre-sorted packaging, and pharmacist oversight. Helps patients and caregivers stay on schedule with prescriptions, particularly for those managing multiple medications for chronic or complex medical conditions.

Quantifiable outcome

• Lower hospital readmission rates through proactive clinical judgment and early complication identification by experienced nurses
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• VNA Health GroupcoreOthersVNA of Ohio is part of the VNA Health Group, a larger home health and hospice organization providing coordinated care services. This affiliation provides shared resources, best practices, and operational support across the VNA network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VNA Health Group: Parent organization of VNA of Ohio providing coordinated home health, hospice, and community-based services across multiple states. Operates the same suite of skilled home health, hospice, and behavioral health services and shares infrastructure, making it the single most directly comparable entity.
• Bayada Home Health Care: Large nonprofit home health and hospice provider with similar service lines including skilled nursing, therapy, hospice, and behavioral health. Comparable as a multi-service, mission-driven home health organization serving diverse patient populations across multiple states.
• Maxim Healthcare Services: National provider of home health, hospice, and behavioral health services including in-home psychiatric nursing and personal care. Directly comparable on the home-based behavioral health service line and skilled nursing capacity.

Broad incumbents

• Amedisys (UnitedHealth Group): One of the largest publicly traded home health and hospice operators in the United States, recently acquired by UnitedHealth Group. Competes with VNA of Ohio for hospital referrals across Ohio and serves Medicare-certified home health and hospice patients nationally.
• Compassus: National hospice, palliative care, and home health provider with substantial Ohio presence. Direct overlap on hospice and skilled home health service lines and competes for similar hospital discharge referrals in Northeast Ohio.
• BrightSpring Health Services: Public diversified home and community-based health services provider offering skilled home health, hospice, pharmacy (including at-home medication delivery), and behavioral health services. Overlaps with several of VNA of Ohio's service lines at greater national scale.
• LHC Group (UnitedHealth Group): Large multi-state home health, hospice, and home-based primary care provider acquired by Optum. Operates a nearly identical service mix and revenue model to VNA of Ohio at materially greater scale.
• Enhabit: Public home health and hospice operator spun off from Encompass Health. Provides skilled home health and hospice services across 30+ states with comparable Medicare/Medicaid reimbursement model and clinical staffing structure to VNA of Ohio.

Emerging players

• Home Instead (Honor Technology): Large in-home personal care and companionship provider (now under Honor) that complements skilled home health with non-medical support services. Adjacent competitor for post-acute and elderly patients in Northeast Ohio.

Regional players

• Cleveland Clinic Home Care: Health system-affiliated home health and hospice services operated by the Cleveland Clinic health system within the same Northeast Ohio geography. Directly competes with VNA of Ohio for hospital discharges from the dominant regional health system.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vnaohio
• Facebookfacebook.com/vnaohio
• LinkedInlinkedin.com/company/visiting-nurse-association-vna--of-ohio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association of Ohio