MASS Response

Name

MASS Response

Legal name

Mass Response Service GmbH

Website

https://massresponse.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MASS Response is an Austrian telecommunications company that operates the proprietary iMos platform to deliver hosted contact center solutions, mass-scale televoting infrastructure, and consumer mobile services (spusu MVNO) to enterprise, media, and consumer customers in the DACH region.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telephone Call Centers (56142)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

Keywords

• Cloud contact center
• Telecommunications services
• Hosted PBX solutions
• MVNO mobile services
• Televoting infrastructure

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Call Center Solutions (iMos Contact): Hosted call/contact center solutions sold as subscription-based services with monthly fees, providing telephone systems, call distribution, and monitoring capabilities.
2. ECO+ Calling Card: Prepaid calling cards sold with no expiration date. Revenue generated through per-minute calling charges with surcharges based on access method (landline, mobile, payphone) and destination country.
3. BIT (Business Internet + Telefonie): All-in-one office communication solution combining internet connectivity and telephony with per-minute rates for domestic and international calls, charged per call duration.
4. Televoting Services: Technical solutions for large-scale voting events, charging based on call/SMS volume processed during voting windows.
5. Mobile Services (spusu): Mobile telecommunications services offered under the spusu brand since June 2015 as an MVNO.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mass Response Service GmbH develops and operates the proprietary iMos Plattform to deliver hosted contact center solutions (iMos Contact), web-based administration tools (iMos Web), call rerouting services (iMos Move), prepaid international calling (ECO+ Calling Card), integrated business internet and telephony (BIT), and the spusu MVNO mobile brand. The platform serves enterprise customers, SMBs, broadcasters needing large-scale televoting, and Austrian consumers.

Product overview

Mass Response offers a unified platform architecture centered on the proprietary iMos Plattform, which serves as the technical foundation for all communications solutions. The product portfolio comprises five distinct offerings: iMos Contact (call/contact center solution), iMos Web (web-based administration and monitoring application), iMos Move (number portability and call rerouting service), ECO+ Calling Card (prepaid international calling card), and BIT (all-in-one office internet and telephony package). The iMos platform provides high-performance, georedundant infrastructure capable of handling mass-scale operations such as televoting for the Eurovision Song Contest and DSDS. Mass Response also operates as an MVNO under the spusu brand since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• iMos Contact: Contact and Call Center solution for professional customer service
• iMos Web
• iMos Move
• iMos Plattform
• BIT

Products and services

• iMos Contact Hosted contact and call center solution providing automated call distribution (ACD), live and quality monitoring, media blending (SMS, email, fax, instant messaging) and 24/7 support for professional customer service operations. Targets enterprise customer service and call center departments.
• iMos Web Web-based application serving as the central hub for all iMos functions, enabling administration, workforce management, quality monitoring, live monitoring and mobile-optimized interfaces with corporate design integration. Targets customers using iMos Contact and other iMos services.
• iMos Move Service that maintains customer contact during business transitions or relocations by automatically rerouting calls and notifying callers of new contact details via voice announcements and SMS, with multilingual German/English support. Used by clients such as Johnson & Johnson (15,000 ports for Campus One relocation) and Wacker Neuson.
• ECO+ Calling Card Globally usable prepaid calling card with no expiration date and reload capability, offering consistent worldwide per-minute rates with separate surcharges for landline (free access number), mobile (+€0.18/min) and payphone (+€0.09/min) access. Sold through Austrian Post offices, Trafiken and online via onlineaufladen.at.
• BIT (All-in-One fürs Büro: Internet + Telefonie) Integrated business communications package combining office point-to-point internet connection, cloud-based hosted PBX, unlimited extensions, click-to-dial and competitive per-second billed rates (1.9 cents/min domestic landline, 6.0 cents/min domestic mobile, 4.0 cents/min international savings-zone landline, 8.0 cents/min mobile). No minimum order or license costs. Targets Austrian SMBs.
• spusu Mobile (MVNO) Consumer and SMB mobile telecommunications service operated under the spusu brand as an MVNO on Austrian mobile networks since June 2015, with 5G spectrum secured in March 2019. Targets Austrian mobile subscribers seeking competitively priced mobile plans.
• Televoting Services High-capacity televoting technical solution handling up to 180,000 calls and 120,000 SMS per minute across 42 countries, with 3,000 call attempts per second peak capacity. Provided to broadcasters such as Eurovision Song Contest (since 2004), DSDS and ProSiebenSat.1 for live audience voting on entertainment formats.

Quantifiable outcome

• iMos Contact handles 180,000 calls and 120,000 SMS per minute with capacity for 3,000 call attempts per second
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a leading technology supplier for Mass Response's systems development and operations. Mass Response is a Microsoft Small Business Specialist certified for IT requirements of small businesses.
• DellcoreTechnology or IntegrationComplete server infrastructure relies on Dell products - reliable and high-performance hardware from the hardware specialist.
• CiscocoreTechnology or IntegrationOfficial Cisco Select Partner, certified specialist in all areas of SMB business. Advises on Cisco products and solutions for small and medium businesses. Cisco is the world's largest manufacturer of network products.
• Fachhochschule Technikum WienminorStrategic or Co-development PartnerLong-term partnership for intensive research and development, helping keep know-how current and attracting competent, engaged employees to the team.
• A1 Telekom Austria AGcoreTechnology or IntegrationAustria's number one network partner for high-quality connections. Provides network services and serves as technology partner and carrier. Collaborated on MTH Retail Group implementation.
• Telekom Austria (A1)coreTechnology or IntegrationA1 Telekom is technology partner and provides high-quality carrier services.
• multiConnectcoreTechnology or IntegrationLeading carrier and telecommunications service provider in Germany. Since 2015, multiConnect uses Mass Response technology for intelligent call distribution with iMos Call Center and call tracking solutions.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Talkdesk: Cloud-native AI-first CCaaS vendor offering contact center as a service with omnichannel routing, virtual agents, and integrations. Competes head-to-head with MASS Response for hosted call center deployments in regulated European verticals.
• Genesys: Global category-leading CCaaS platform providing cloud contact center, omnichannel routing, workforce engagement, and AI for enterprises. Directly comparable to MASS Response's iMos Contact across hosted ACD, IVR, quality monitoring, and media blending, though at vastly greater enterprise scale and geographic reach.
• Five9: Pure-play cloud contact center software provider with omnichannel routing, IVA, and workforce engagement sold to mid-market and enterprise customers. Highly comparable to MASS Response's hosted iMos Contact business model and SMB-to-enterprise segment approach.

Broad incumbents

• Cisco (Webex Contact Center): Cisco is a strategic technology partner to MASS Response for the SMB stack and also an emerging rival via Webex Contact Center. Its broad UC/CC portfolio and large enterprise channel make it a competitor in adjacent tiers rather than head-to-head in Austria.
• NICE Ltd. Large enterprise software vendor specializing in customer experience analytics, workforce engagement, and contact center applications. Overlaps MASS Response's iMos Contact quality monitoring and live monitoring capabilities as part of a much broader CX suite.
• Magenta Telekom (T-Mobile Austria): Austrian mobile and converged operator offering mobile, fixed, and business communications across the same regulated environment as MASS Response. A pertinent comparable for the spusu MVNO positioning and BIT-style business bundles.
• Hutchison Drei Austria: Austrian tier-1 mobile operator and part of CK Hutchison, providing consumer mobile, business, and IoT services. Comparable to the spusu business line and shares MASS Response's focus on the Austrian enterprise and consumer communications market.
• Avaya: Incumbent unified communications and contact center vendor with a large installed base moving to subscription/cloud models. Competes in the same hosted telephony/contact center category as MASS Response, particularly in European mid-market accounts.
• A1 Telekom Austria: Austria's incumbent telecom operator and MASS Response's core network/carrier partner, also a competitor in business internet+telephony and partner for joint enterprise implementations like MTH Retail Group. Comparable as a multi-product Austrian operator and customer of MASS Response solutions.

Emerging players

• Mitel's MiContact Center: Provider of unified communications and contact center solutions for mid-market and SMB, often delivered through partners/carriers across Europe. Similar hosted PBX and ACD feature set to iMos Contact, competing at smaller deal sizes than Genesys/NICE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MassResponse
• LinkedInlinkedin.com/company/mass-response-service-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASS Response