Mediaworks Hungary Zrt

What Mediaworks Hungary Zrt does

Mediaworks Hungary Zrt is Hungary's largest privately held media conglomerate, operating a multi-platform portfolio spanning print newspapers, digital news portals, magazines, radio, and television. Founded in 2014 with a portfolio that includes publications dating back to 1910, the company owns all county-level daily newspapers in Hungary, leading digital properties such as Origo (Hungary's oldest news portal), Magyar Nemzet (national conservative daily), Bors (entertainment tabloid), Mindmegette.hu (gastronomy), and VG.hu (business news), as well as Hungary's most-listened commercial radio station Retro Rádió and news channel HírTV. The company employs over 2,000 people across Hungary and operates three printing facilities in Budapest, Győr, and Szeged, providing Hungary's largest printing capacity with output capability of up to 180,000 newspapers per hour.

The company's technology infrastructure integrates digital content management, mobile applications (e.g., Köpönyeg.hu weather app), and advanced printing systems including CTP, high-speed web offset presses (UNIMAN, WIFAG), and rotative heat-set rotogravure technology. Revenue is generated through four primary streams: advertising sales (print and digital), subscription revenue (260,000 subscribers), commercial printing services for external clients, and content licensing/syndication. Go-to-market is sales-led, with a dedicated advertising sales team offering personalized packages and downloadable tariff documents for online and print advertising. Distribution channels include home delivery, digital platforms, direct advertising sales, and radio/TV broadcasting, all within Hungary.

In 2026, Mediaworks announced significant portfolio restructuring, including the conversion of Magyar Nemzet and 12 county-level daily newspapers from daily to weekly format, suspension of several print editions, and closure of digital properties such as Ripost.hu and Metropol.hu. The company is shifting from a 'digital first' to an 'audience first' strategy, with associated organizational and staffing changes. These moves, combined with an April 2026 cybersecurity incident involving data exposure on the dark web, signal a period of operational consolidation and defensive repositioning.

Name

Mediaworks Hungary Zrt

Legal name

Mediaworks Hungary Zrt.

Website

https://mediaworks.hu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mediaworks Hungary Zrt is Hungary's largest privately held media conglomerate, operating newspapers, digital portals, magazines, radio, and television, serving Hungarian consumers and advertisers through 2,000+ employees and the country's largest printing capacity.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Television Broadcasting Stations (4833)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), News/Talk Radio Networks (MPABABAD)

Keywords

• Newspaper publishing
• Digital media
• Commercial printing
• Regional journalism
• Media advertising

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Mediaworks generates significant revenue from advertising across its print and digital properties. The advertising department offers personalized packages for successful media campaigns, with options for creative and innovative advertising solutions alongside classic advertising surfaces.
2. Subscription Revenue: The company generates revenue from subscriptions for printed and digital newspapers and magazines. With 260,000 subscribers, this represents a significant recurring revenue stream.
3. Printing Services: Mediaworks operates Hungary's largest printing capacity with three facilities serving not only their own publications but also external clients' printing needs, including newspapers, magazines, retail flyers, and catalogs.
4. Content Licensing: The company licenses its content across various digital platforms and syndication arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mediaworks Hungary Zrt is a Hungarian media conglomerate operating national and regional newspapers, magazines, digital portals, radio stations, and a TV channel (HírTV), alongside Hungary's largest commercial printing facility in Vértesi Erőmű. The company distributes editorial content across print and digital platforms and provides full-service commercial printing to external clients, supported by a portfolio spanning news, lifestyle, business, automotive, gastronomy, weather, and esoteric verticals.

Product overview

Mediaworks Hungary Zrt is Hungary's leading conservative media conglomerate operating a diverse multi-platform portfolio. The company offers digital content portals (Köpönyeg.hu weather portal, Astronet.hu esoteric portal, Bors tabloid, Magyar Nemzet national newspaper, Metropol Budapest tabloid, Mindmegette.hu culinary portal, Origo news portal, Ripost.hu online magazine, Szabad Föld agricultural weekly, VG.hu economic news), linear media (HÍR FM and Radio 1 Gong radio stations, HírTV news television, Retro Rádió as Hungary's most listened commercial radio), magazines (Autó-Motor automotive, Lakáskultúra home design, L!fe women's lifestyle, Fanny women's weekly, hot! entertainment weekly, SZAKma accounting professional journal), and regional daily newspapers covering all Hungarian counties (Kisalföld, Délmagyarország, Békés Megyei Hírlap, Észak-Magyarország, Fejér Megyei Hírlap, Hajdú-bihari Napló, Heves Megyei Hírlap, Kelet-Magyarország, Napló, Nógrád Megyei Hírlap, Petőfi Népe, Somogyi Hírlap, Tolnai Népújság, Új Dunántúli Napló, Új Néplap, Vas Népe, 24 Óra). Additional services include Freemail email service, Lapcentrum subscription platform, Videa video platform, Travelo travel service, and printing/distribution services from Budapest, Győr, and Szeged facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Magyar Nemzet: Daily newspaper and hírportál focused on civic/political news with strong coverage in foreign affairs, sports, and economics.
• Bors
• Origo
• L!fe
• Mindmegette.hu
• VG.hu (Világgazdaság)
• Köpönyeg.hu
• HírTV
• Hír FM
• Radio 1 Gong
• Kisalföld
• Gamer.hu

Products and services

• Origo Hungary's leading online news portal reaching the majority of Hungarian internet users with national and international news, sports, weather, and lifestyle content. Targets mass-market Hungarian consumers seeking digital news coverage.
• Magyar Nemzet Hungarian national daily newspaper providing political, economic, and general news coverage, serving readers seeking in-depth political and economic reporting.
• Bors Hungarian tabloid daily newspaper targeting mass-market readers with entertainment, lifestyle, celebrity, and sensational news coverage.
• Metropol Hungarian free daily newspaper distributed in Budapest and other major cities targeting urban commuters with news and lifestyle content.
• Ripost.hu Hungarian online tabloid news portal serving digital readers with entertainment, celebrity, and lifestyle stories.
• Kisalföld Regional daily newspaper serving Győr-Moson-Sopron and northwestern Hungarian counties with local news and information.
• Délmagyarország Regional daily newspaper serving the Southern Great Plain region of Hungary with local and regional news coverage.
• Békés Megyei Hírlap Regional newspaper covering Békés County in southeastern Hungary with local reporting and community news.
• Borsod Hírlap Regional newspaper serving Borsod-Abaúj-Zemplén County in northeastern Hungary with local news and community coverage.
• Hajdú-bihari Hírlap Regional newspaper serving Hajdú-Bihar County in eastern Hungary with local news and information.
• Fejér Megyei Hírlap Regional newspaper covering Fejér County in central Hungary with local news and regional reporting.
• Szoljon Regional newspaper serving Jász-Nagykun-Szolnok County in central Hungary with local news and regional coverage.
• Nógrád Megyei Hírlap Regional newspaper covering Nógrád County in northern Hungary with local and regional reporting.
• Kemma.hu Regional newspaper and online portal serving Komárom-Esztergom County in northwestern Hungary with local news.
• Heves Megyei Hírlap Regional newspaper serving Heves County in northern Hungary with local news and community reporting.
• Új Néplap Regional newspaper serving Pest County and surrounding areas of central Hungary with local and regional news.
• Tolnai Népújság Regional newspaper serving Tolna County in southern Hungary with local news and regional reporting.
• Vas Népe Regional newspaper covering Vas County in western Hungary with local news and community reporting.
• Zalai Hírlap Regional newspaper serving Zala County in southwestern Hungary with local news and regional coverage.
• Pető Népe Regional newspaper serving Komárom-Esztergom area with local news and community reporting.
• Kelet-Magyarország Regional newspaper covering eastern Hungary with local news, politics, and community reporting.
• Somogyi Hírlap Regional newspaper serving Somogy County in southwestern Hungary with local news and regional reporting.
• Dél-Dunántúl Regional newspaper covering the Southern Transdanubia region of Hungary with local news and regional reporting.
• Autó-Motor Hungarian automotive magazine for car and motor enthusiasts covering vehicle reviews, industry news, and motoring culture.
• Lakáskultúra Hungarian home design and lifestyle magazine covering interior design, architecture, gardening, and home decoration.
• L!fe Hungarian women's lifestyle magazine serving readers with fashion, beauty, wellness, and lifestyle coverage.
• Fanny Hungarian women's magazine targeting female readers with lifestyle, health, and family-oriented content.
• hot! Hungarian lifestyle magazine for younger women covering celebrity news, fashion, and entertainment.
• SZAKma Hungarian professional and trade journal providing industry-specific analysis and reporting for professional readers.
• Köpönyeg.hu Hungarian weather and meteorological portal providing daily weather forecasts, climate news, and meteorological information.
• Astronet.hu Hungarian esoteric and spiritual content portal covering astrology, horoscopes, tarot, and mysticism.
• Mindmegette.hu Hungarian gastronomy portal offering recipes, cooking tips, food news, and culinary content to home cooks and food enthusiasts.
• VG.hu Hungarian business and economic news portal serving professional readers with corporate, financial, and economic reporting.
• Likebalaton.hu Hungarian tourism and lifestyle portal focused on the Lake Balaton region, providing travel content, event coverage, and destination guides.
• Hír FM Hungarian commercial news radio station delivering news, talk, and current affairs programming to radio listeners.
• Retro Rádió Hungarian commercial radio station broadcasting music and entertainment programming targeting mass-market radio listeners.
• Radio 1 Gong Hungarian commercial radio station providing music and entertainment programming to radio audiences nationwide.
• HírTV Hungarian news television channel delivering 24-hour news, political commentary, and current affairs programming to television viewers.
• Freemail Hungarian consumer email service operated by Mediaworks for individual users, offering free email accounts as part of the media group's digital portfolio.
• Lapcentrum Subscription management platform serving as Mediaworks' central hub for newspaper and magazine subscription administration across the portfolio.
• Commercial Printing Services B2B commercial printing services offered at Mediaworks' Vértesi Erőmű facility, providing high-volume offset, rotogravure, and CTP printing for external publishers, banks, telecoms, and corporate clients with capacity of approximately 1.2 billion printed products per year.
• Gamer.hu Hungarian gaming and e-sports digital portal launched in November 2025, providing gaming news, reviews, and video game content.
• Szegedma.hu Hungarian regional digital news portal serving Szeged and surrounding area, added to the Mediaworks portfolio in November 2025.
• Travelo Hungarian travel portal providing travel news, destination guides, and tourism information to Hungarian travelers.
• Videa Hungarian video-sharing portal operating as a content distribution platform for video media in Hungary.
• Szabad Föld (weekly) Weekly agricultural newspaper serving Hungarian farmers and rural readers with agriculture, gardening, and rural lifestyle content.
• Vasárnap Reggel (weekly) Weekly newspaper distributed on Sundays serving Hungarian readers with news, lifestyle, and weekend reading content.
• TOP200 Hungarian business publication profiling the top 200 Hungarian companies ranked by revenue, serving business readers and executives.
• Figyelő TOP 100 magyar bor Hungarian specialty publication ranking the top 100 Hungarian wines, serving wine enthusiasts and the hospitality industry.
• Szabad föld kalendárium Annual calendar publication from the Szabad Föld brand providing traditional Hungarian almanac content for readers.
• Agrokép Hungarian agricultural digital portal providing farming news, agronomic content, and rural information.
• Diéta és Fitnesz Hungarian diet and fitness digital portal serving readers with health, nutrition, and exercise content.
• SHE Hungarian women's digital portal providing lifestyle, fashion, beauty, and relationship content for female readers.
• Newsfeed Hungarian news aggregator service providing curated news content to readers.

Quantifiable outcome

• Market leader in online reach with daily average of 2,121,106 users, 697,000 ahead of nearest competitor
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AtmediaminorChannel Partner/ Reseller/ DistributorAtmedia handles agency sales for HírTV, Mediaworks' news and background television channel. As an agency sales partner, Atmedia distributes advertising inventory for the TV channel.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indamedia Group: Another major Hungarian online media group operating Index.hu, Portfolio.hu, and other digital news properties; directly comparable as competing online news publisher in Hungary targeting similar audiences.
• RTL Hungary: Hungary's leading commercial TV broadcaster, operating RTL Klub; competes for Hungarian advertising budgets and audience attention, particularly as Mediaworks owns HírTV news channel.
• TV2 Group: Major Hungarian commercial broadcaster and media company; directly comparable as competing TV + digital media operator targeting Hungarian mass-market audiences and advertisers.
• Central Médiacsoport (Central Group): Hungarian media group operating magazines (Story, Best, InStyle), digital portals, and print products; directly comparable as Hungarian multi-platform publisher with similar print+digital+advertising business model.
• Ringier Hungary: Hungarian subsidiary of Swiss media group Ringier, publishing Kiskegyed, Blikk, and other major tabloid and lifestyle titles; directly comparable in Hungarian print+digital magazine publishing.
• HVG (Heti Világgazdaság): Hungarian weekly news magazine and news portal (hvg.hu) focused on politics, business, and economy; competes directly with Magyar Nemzet and VG.hu in Hungarian news and political coverage.

Emerging players

• Telex.hu: Leading independent Hungarian digital news outlet founded by former Index journalists; partially overlapping in audience and online news advertising market with Mediaworks' Origo and other portals.
• 24.hu: Major Hungarian digital news portal operated by Media1; competes for online news readership and advertising against Mediaworks' Origo and Magyar Nemzet online properties.

Broad incumbents

• Axel Springer Hungary: Hungarian operations of German media conglomerate Axel Springer; broad incumbent in Hungarian digital media with focus on auto, news, and lifestyle verticals.
• Sanoma Hungary: Hungarian subsidiary of Finnish media group Sanoma; operates consumer magazines and digital properties, providing cross-border scale comparison for Hungarian publishing operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediaworkshungary
• LinkedInlinkedin.com/company/mediaworks-hungary-zrt-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaworks Hungary Zrt