Atmedia
- Company typePrivate
- Founded2010
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingServices
Atmedia firmographics
Firmographics- Name
- Atmedia
- Legal name
- Atmedia Kft.
- Website
- https://atmedia.hu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Atmedia industry classification
Industry- Product category
- Media Advertising Sales
- NAICS
- Media Representatives (541840), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
Keywords
Where Atmedia is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Atmedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- TV advertising sales: Atmedia sells commercial advertising time (reklámidő) across its portfolio of TV channels, including spot advertising (szpot hirdetés) and non-spot advertising such as integrated sponsorships, program sponsorships, and branded content. This is the primary revenue stream. The company acts as the exclusive advertising sales representative for a large number of Hungarian TV channels.
- Radio advertising sales: Atmedia sells radio advertising time across its radio station portfolio, including stations such as Sláger Radio, Spirit FM, Manna FM, and Gong FM. Radio ad sales include spot advertising and promotional/sponsorship placements.
- Digital/online advertising sales: Atmedia sells digital advertising across its online portfolio including its podcast platform Podpad.hu, partner websites 168.hu, Bien.hu, and other online properties. This includes display advertising, programmatic options, and digital content sponsorships.
- Other media (indoor, outdoor, CsekkPont): Atmedia offers additional advertising surfaces including indoor advertising, outdoor advertising, and CsekkPont (billboard/billboard-style advertising) as part of its broader media portfolio. These are sold through the company's 'Egyéb' (Other) division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | TV spot advertising rates by channel and time slot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Atmedia product offering
Product offeringCore offering
Atmedia is Hungary's largest multimedia advertising sales house (kereskedőház) that sells advertising inventory (spot and non-spot) across a portfolio of more than 40 television channels, multiple radio stations, and digital platforms on behalf of media owners. The company operates dedicated TV, Radio, Digital, and Other (indoor/outdoor) sales divisions, serving advertisers and agencies that want to reach Hungarian audiences across screens. It also operates its own podcast platform, Podpad.hu, and offers indoor, outdoor, and CsekkPont advertising through its non-broadcast division.
Product overview
Atmedia (Atmedia Kft.) is Hungary's largest multimedia sales house (multimédiás kereskedőház) that operates a unified platform for selling advertising across three main channels: TV, Radio, and Digital. The TV portfolio includes over 40 television channels including TV2, Super TV2, Mozi+, Prime TV, Zenebutik, Izaura TV, Jocky TV, Moziverzum, Spiler TV, and sports channels (MATCH4, Arena4, M4 Sport). The Radio division covers stations including Spirit FM, Manna FM, and Gong FM. Digital services include podcast platform Podpad.hu and partnerships with 168.hu and Bien.hu. Additional offerings include Indoor, Outdoor, and CsekkPont advertising solutions. The company operates as a central trading house connecting advertisers with media inventory across Hungary's broadcast landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Advertising Sales Sales of television advertising time (spot and non-spot, including sponsorships, branded content, and integrated placements) on Atmedia's portfolio of Hungarian TV channels, targeting advertisers and agencies seeking reach across Hungarian audiences.
- Radio Advertising Sales Sales of radio advertising time and promotional/sponsorship placements across Atmedia's radio station portfolio, including Sláger Radio, Spirit FM, Manna FM, Gong FM, and other partner stations, for advertisers and agencies targeting radio audiences in Hungary.
- Digital Advertising Sales Sales of digital/online advertising including display advertising, programmatic options, and digital content sponsorships across Atmedia's owned and partner digital properties, for advertisers and agencies seeking to reach Hungarian audiences online.
- Indoor Advertising Indoor advertising solutions including point-of-sale displays and venue-based advertising placements sold through Atmedia's 'Egyéb' (Other) division.
- Outdoor Advertising Outdoor/out-of-home advertising solutions for billboard and outdoor media placements sold through Atmedia's 'Egyéb' (Other) division.
- CsekkPont Advertising Bill/utility payment point network advertising opportunities (CsekkPont) sold through Atmedia's 'Egyéb' (Other) division.
- Podpad.hu Podcast Platform Atmedia's owned podcast platform offering podcast content and advertising inventory for digital advertisers seeking to reach Hungarian podcast audiences.
Quantifiable outcome
- 62% commercial audience share in 18-59 target group during 2018 FIFA World Cup
- +3 more outcomes
Companies that use Atmedia
Customer profileSegments1 record
Ideal customer profiles1 record
Atmedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atmedia partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- TV2 Csoport (TV2 Group)coreAtmedia has an expanding strategic cooperation with the TV2 Csoport (TV2 Group), Hungary's second-largest commercial TV broadcaster. Atmedia sells the advertising time for the TV2 Group's channels including TV2, Super TV2, and others, as well as handling TV2 Group's non-spot (sponsorship and branded content) sales and operational management. The partnership was further expanded in July 2025.
- MAX4coreMAX4 is the Network4 Group's newest entertainment channel, launched in January/February 2023 with over-the-air (terrestrial) distribution. Atmedia sells MAX4's advertising time starting March 1, 2023. The channel features European and American series, films, and own-produced content including the Galileo infotainment program. Available via Vodafone, DIGI, Antenna Hungária, Telekom and other providers.
- MATCH4coreMATCH4 is Hungary's newest sports channel and the sister channel of ARENA4 (launched in 2020), operated by the Network4 Group. Atmedia began selling MATCH4's advertising time starting October 1, 2022. MATCH4 broadcasts the Premier League (nearly 100 exclusive matches per season), Serie A, English League Cup, Scottish Premiership, and FIFA Club World Cup. Other sports include PDC darts, NASCAR, IndyCar, and ATP tennis.
- HírTVcoreSince March 2022, Atmedia has been selling the commercial advertising time (spot) for HírTV, a thematic news and news-background television channel founded 20 years ago with 92% national coverage. The channel achieves outstanding viewership among Budapest and county seat residents, highly educated viewers, and Esomar A-status viewers. In 2021, HírTV ranked as the 15th most-watched TV channel in the 18+ target group.
- Bien.huminorBien.hu, a Hungarian online portal/lifestyle site, joined the Atmedia digital portfolio from early 2022. Atmedia sells advertising on this digital property.
- 168.huminor168.hu, a Hungarian online news portal, became an Atmedia digital partner from the beginning of 2022. Atmedia handles the sale of advertising inventory on the 168.hu website as part of its digital portfolio.
- Podpad.hucorePodpad.hu is Atmedia's own podcast platform (described as 'Magyarország egyik legnagyobb podcastpiaci szereplője' — one of Hungary's largest podcast market players). The platform was launched and debuted under Atmedia's operation. The platform underwent renewal/refreshing, positioning it as a key digital product within Atmedia's portfolio.
- Spirit FMminorSpirit FM radio station is represented by Atmedia for advertising sales, alongside Manna FM.
- Manna FMminorManna FM radio station is represented by Atmedia for advertising sales, alongside Spirit FM.
- Gong FMminorGong FM selected Atmedia as its advertising sales partner, joining the Atmedia radio portfolio.
- Jocky TVminorJocky TV is a TV2 Group classic series channel launched February 17, 2019. From April 1, 2019, Atmedia has been selling Jocky TV's advertising time. The channel targets fans of classic series with TV premieres and popular international series re-runs, primarily reaching middle-aged and older female viewers.
- MoziverzumminorMoziverzum is a TV2 Group premium film channel launched February 17, 2019. From April 1, 2019, Atmedia has been selling Moziverzum's advertising time. The channel features Hungarian and international hit films, classics, award-winning productions, and national premieres in comedy, action, sci-fi, drama, and family movie genres.
- ATV Spirit (now ATV Extra)minorATV Spirit (renamed ATV Extra) is an entertainment channel launched by ATV Group on January 8, 2019. From March 2019, Atmedia has been selling the channel's advertising time. The channel targets younger viewers with lighter entertainment programming alongside its news content. Available on Magyar Telekom, Tarr kft, PR Telekom, Vidanet, and UPC from launch.
- ATVcoreATV is Hungary's first private television channel and today the country's leading cable news channel. From January 2019, Atmedia handles ATV's advertising sales. ATV's mission is high-quality, value-driven programming focused on current affairs and political content with interviews by respected presenters. Popular programs include Híradó, Egyenes Beszéd, Start, and Heti Napló Sváby Andrással.
- Sony Max and Sony Movie ChannelminorFollowing the repositioning of AXN Black and AXN White, Sony Pictures Television Networks contracted Atmedia to sell advertising for the Sony Max and Sony Movie Channel premium channels. Advertising sales began in October at Atmedia.
- BoomerangminorTurner Broadcasting (now Warner Bros. Discovery) selected Atmedia as the advertising and promotional sales partner for Boomerang in Hungary from October 2017. Boomerang is the second-largest children's brand globally, offering classic and contemporary cartoons for family viewing.
- Life TV and Ozone TVminorFrom 2018, Atmedia sells the advertising time for Life TV (general entertainment/lifestyle) and Ozone TV (entertainment-infotainment), both part of the New Wave Media Group. The channels planned deeper integration with their web properties, particularly Life.hu women's portal.
- Network4 Group (TV4, STORY4, GALAXY4, FILM4, ARENA4)coreThe Network4 Group's channels — TV4, STORY4, GALAXY4, FILM4, and ARENA4 — have had their advertising sold by Atmedia for several years. The addition of MATCH4 in October 2022 and MAX4 in March 2023 further expanded this partnership.
- Viasat ExploreminorViasat Explore, the adventure channel from Viasat World, joined the Atmedia portfolio with its advertising inventory sold by Atmedia.
- ARENA4coreARENA4, Hungary's prominent sports channel from the Network4 Group, launched in 2020 with its advertising sales initiated by Atmedia. The channel focuses on football (Bundesliga), American sports (NFL, NCAA), and motorsports (MotoGP, NASCAR).
- Dikh TVminorDikh TV, Hungary's first thematic Roma entertainment channel, joined Atmedia's portfolio. Broadcasting via cable since September 1, 2019, reaching more than 2.5 million households through MinDig TV, Digi, Telekom, UPC/Vodafone, and Parisat.
- Viasat History and D1 TVminorAtmedia handles the advertising sales for Viasat History and D1 TV (now known as Investigation Discovery) in Hungary.
Scale indicators10 records
Recent moves27 records
Expansion highlights5 records
Atmedia competitors and assessment
Company assessmentDirect peers
- Atresmedia Publicidad: Sales arm of Atresmedia (Antena 3, laSexta, etc.) in Spain. Another broadcaster-aligned ad sales house running the same playbook as Atmedia, selling thematic-channel inventory and digital extensions.
- Publiespaña: Mediaset España's exclusive advertising sales arm for Telecinco, Cuatro, and other Spanish thematic channels. Direct broadcaster-sales-house peer with multi-channel portfolio model.
- SevenOne Media: ProSiebenSat.1 Group's exclusive ad sales house in Germany, monetizing TV and digital inventory across the Sat.1, ProSieben, and cable channels. Direct structural parallel to Atmedia in a larger market: portfolio-based selling of broadcaster inventory to advertisers.
- IP Deutschland: RTL Group's exclusive advertising sales house in Germany, selling TV, audio, and digital inventory across RTL's channel portfolio. Closest international analog to Atmedia as a multi-channel thematic broadcaster sales house - same model of aggregating ad inventory from a portfolio of TV channels and reselling it to agencies and direct advertisers.
- M6 Publicité: Sales arm of Groupe M6 (M6, W9, 6ter, Gulli) for advertising in France. Same broadcaster-sales-house archetype as Atmedia, monetizing a portfolio of thematic TV channels and digital properties.
- ITV Commercial: ITV's advertising sales house handling linear TV, addressable, and online video inventory across ITV's family of channels. Closest UK analog to Atmedia's model of selling thematic channel inventory plus digital extensions.
- TF1 Publicité: TF1 Group's in-house advertising sales arm for French broadcast TV and digital inventory (TF1, TFX, TMC, LCI, etc.). Direct competitor model as a broadcaster-aligned sales house monetizing thematic-channel inventory.
- Sky Media: Sky's advertising sales division in the UK and Ireland, monetizing pay-TV channel inventory and digital video. Closest pure pay-TV ad sales peer and structurally similar in monetizing a pay-TV channel portfolio, the same code Atmedia primarily maps to.
- Channel 4 Sales: Channel 4's in-house commercial sales team across linear, addressable, digital, and partnerships. Another broadcaster-aligned ad sales organization with the same function as Atmedia - aggregating inventory and selling to advertisers.
Others
- GroupM: World's largest media investment group (WPP), housing media-buying agencies (Mindshare, MediaCom, Wavemaker, Essence) that procure advertising inventory from sales houses like Atmedia on behalf of advertiser clients. Adjacent ecosystem counterpart rather than a competitor - sits on the buy-side of the table Atmedia sells into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atmedia social profiles
Digital presenceAtmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atmedia leadership team
Management profileNumber of profiles
Profiles9 records
Atmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atmedia
What does Atmedia do?
Atmedia is Hungary's largest multimedia advertising sales house (kereskedőház) that sells advertising inventory (spot and non-spot) across a portfolio of more than 40 television channels, multiple radio stations, and digital platforms on behalf of media owners. The company operates dedicated TV, Radio, Digital, and Other (indoor/outdoor) sales divisions, serving advertisers and agencies that want to reach Hungarian audiences across screens. It also operates its own podcast platform, Podpad.hu, and offers indoor, outdoor, and CsekkPont advertising through its non-broadcast division.
Is Atmedia a public or private company?
Atmedia is a private company. It is classified as unknown and is currently operating.
When was Atmedia founded?
Atmedia was founded in 2010. It employs 11 to 50 people.
Where is Atmedia based?
Atmedia is headquartered in Budapest, Hungary, in the Europe region.
How does Atmedia make money?
Four revenue lines are on record. TV advertising sales are the primary driver. The others are radio advertising sales, digital/online advertising sales and other media (indoor, outdoor, CsekkPont).
Who are Atmedia's main competitors?
Direct peers on record are Atresmedia Publicidad, Publiespaña, SevenOne Media, IP Deutschland, M6 Publicité, ITV Commercial, TF1 Publicité, Sky Media and Channel 4 Sales. GroupM is listed as an others.
Does Atmedia have an API?
No public API is recorded for Atmedia.
What industry is Atmedia in?
Atmedia's product category is Media Advertising Sales. Its primary akta.pro industry code is MPABAGAJ, Pay-TV Advertising Sales & Monetization (Addressable/Local Avails). Its NAICS code is 541840 and its SIC code is 7310.