Culturally
Culturally is a Singapore-based marketplace platform that books curated, hands-on cultural workshops (cooking, crafts, traditional arts) in Singapore and Shanghai for individual travelers, corporate team-building clients, and gift recipients. Vendors supply experiences on a commission basis; no app or AI features.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Culturally does
Culturally is a Singapore-incorporated marketplace and social booking platform that connects travelers and corporate clients with local artisans offering hands-on cultural workshops across Asia. Founded in 2017 and operating as Culturally Pte Ltd, the platform curates experiences in cooking, artisanal crafts, and traditional arts across two cities—Singapore (headquarters at 100 Amoy Street) and Shanghai, China. Core offerings include individual cultural workshops priced at $28–$199 SGD per person (e.g., Xiao Long Bao, Prata Making, Leathercraft, Batik Painting, Artisan Sauce Making), corporate team-building packages, and PDF-based gift vouchers valid for 12 months.
The platform's technology stack is a standard web-based marketplace with multilingual customer service, multi-currency support spanning 11 currencies (SGD, USD, CNY, EUR, GBP, AUD, CAD, HKD, JPY, KRW, TWD), secure payment processing via Stripe.com with Alipay integration, and SSL encryption. Vendors join on a commission-per-booking basis with no subscription fees, while corporate clients access a dedicated sales motion through [email protected] with custom proposals and dedicated account managers. Culturally generates revenue through three streams: per-booking marketplace commissions (core), gift card/voucher transactions, and B2B corporate team-building services with custom contract pricing.
Customer segments span inbound tourists and individuals seeking authentic local experiences (primary), corporate enterprises such as Temasek, Procter & Gamble, Micron, GSK, Lonza, and Sandvik for team-building (primary), local individuals and couples (secondary), and artisan/experience providers on the supply side. The company maintains a small team of approximately seven people with no disclosed institutional funding, operating as a bootstrapped founder-led entity under Jacin Lee (Founder & CEO) and Michael Zhou (Co-Founder). A partnership with India's ShubhLab, branded as 'Culturally by ShubhLab,' signals early expansion intent into the Indian market, including a Rashtragranth theatre production collaboration with the Government of Maharashtra's Department of Cultural Affairs announced in January 2026.
Culturally firmographics
Firmographics- Name
- Culturally
- Legal name
- Culturally Pte Ltd
- Website
- https://culturally.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Culturally is a Singapore-based marketplace platform that books curated, hands-on cultural workshops (cooking, crafts, traditional arts) in Singapore and Shanghai for individual travelers, corporate team-building clients, and gift recipients. Vendors supply experiences on a commission basis; no app or AI features.
- Ownership category
- akta.pro rank
Culturally industry classification
Industry- Product category
- Cultural Experience Marketplace
- NAICS
- All Other Amusement and Recreation Industries (71399), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
- akta.pro secondary industries
- Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Language & Cultural Immersion Lessons (Local Language, Etiquette, Traditions) (THAJAKAG), Food, Market & Culinary Culture Tours (THAJAAAG), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)
Keywords
Where Culturally is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Culturally business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Booking Commissions: Culturally earns commission on each completed booking. No subscription fees for vendors. Payment processed through platform with vendors paid at end of month.
- Gift Cards: PDF e-gift vouchers sold through the platform. Gift cards are valid for 12 months, can be customized with messages, and recipients can swap selections.
- Corporate Team Building Services: B2B revenue from organizing team-building activities for corporate clients. Dedicated account managers handle custom requests, proposals, and group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Xiao Long Bao Workshop - Tiered pricing by group size |
| Unit Pricing | Pay-as-you-go | Prata Making Workshop - Per person pricing |
| Unit Pricing | Pay-as-you-go | Leathercraft Coin Pouch Workshop |
| Unit Pricing | Pay-as-you-go | Batik Painting Workshop |
| Unit Pricing | Pay-as-you-go | Artisan Sauce Making Virtual Workshop |
| Unit Pricing | Pay-as-you-go | Yesteryear Tea Time Experience |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Multi-year contract | Corporate Team Building |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Culturally product offering
Product offeringCore offering
Culturally operates a curated online marketplace that connects travelers and corporate clients with local artisans offering hands-on cultural workshops in Singapore and Shanghai, including cooking classes, artisanal crafts, and traditional experiences. The platform handles bookings, multi-currency payments, and vendor coordination, earning commission on each completed transaction while vendors deliver the actual experiences.
Product overview
Culturally is a social booking platform for cultural experiences in Asia, operating as a marketplace connecting travelers with local artisans and experience providers. The core offering consists of individual cultural workshops (cooking, artisanal crafts, traditional experiences) available for booking in Singapore and Shanghai. The platform also includes a Corporate Team Building module for companies seeking culturally-sensitive team bonding activities, Gift Cards for gifting experiences, and a Blog for cultural content about Asia. Customers book and pay directly on the platform while vendors provide the actual experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Cultural Workshops
Quantifiable outcome
- Confirmation email sent within 24 hours of booking
- +1 more outcomes
Companies that use Culturally
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Culturally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Culturally partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Artistic HumansminorTheatre production company Artistic Humans partnered with Culturally for the 'Rashtragranth' play initiative. Culturally by ShubhLab supported this large-scale theatrical production on India's Constitution, which launched across Maharashtra in February 2026 following pilot shows in 9 districts.
- Department of Cultural Affairs, Government of MaharashtraminorGovernment department supporting the Rashtragranth theatrical production. The initiative received formal recognition from Chief Minister Devendra Fadnavis for promoting constitutional awareness.
- ShubhLabcoreShubhLab is referenced as the parent company for Culturally brand. Culturally operates as a platform under ShubhLab, with the combined identity 'Culturally by ShubhLab' used in certain partnerships.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Culturally competitors and assessment
Company assessmentDirect peers
- ToursByLocals: Marketplace connecting travelers with private local guides for tours and experiences globally. Similar platform structure and curated supply model, though more tour-focused and less workshop-led than Culturally.
- Klook: Asia-leading activities and experiences marketplace operating in Singapore, Hong Kong, and across APAC. Directly comparable marketplace model for tours, workshops, and cultural experiences with similar vendor-supply structure.
- Withlocals: Marketplace for host-led tours and experiences focused on authentic local culture in Asia. Highly comparable positioning to Culturally's curated, hands-on cultural experiences with similar target customer of inbound travelers.
- Cookly: Asia-focused cooking class marketplace offering culinary experiences across multiple Asian cities. Direct overlap with Culturally's cooking workshop category (xiao long bao, prata, popiah).
- Pelago: Singapore-based experiences marketplace backed by Singapore Airlines, offering tours, attractions, and activities across APAC. Closest direct competitor given Singapore HQ, curated experience inventory, and B2B corporate partnerships.
Broad incumbents
- Trip.com Experiences: Major Chinese OTA offering experiences and activities as part of its broader travel platform. Comparable product category and Asia reach, though experiences are bundled within a much larger travel inventory.
- GetYourGuide: Global tours, activities, and attractions marketplace with strong presence in Asia. Comparable category overlap (workshops, cooking classes, cultural tours) and similar commission-based marketplace economics.
- Airbnb Experiences: Global platform offering host-led experiences and workshops alongside accommodations. Comparable in product (hands-on local workshops) and target customer (tourists), though broader scope and vastly larger scale.
Others
- Peek: Software platform and marketplace powering bookable experiences for tour operators. Adjacent as an experiences ecosystem enabler, with comparable vendor-side technology stack relevant to Culturally's marketplace.
Regional players
- ClassBento: Australia-based workshops and experiences marketplace offering hands-on artisan classes. Comparable curated workshops marketplace model, though operating primarily in Australia rather than Culturally's Asian markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Culturally social profiles
Digital presenceCulturally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culturally leadership team
Management profileNumber of profiles
Profiles6 records
Culturally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culturally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culturally
What does Culturally do?
Culturally operates a curated online marketplace that connects travelers and corporate clients with local artisans offering hands-on cultural workshops in Singapore and Shanghai, including cooking classes, artisanal crafts, and traditional experiences. The platform handles bookings, multi-currency payments, and vendor coordination, earning commission on each completed transaction while vendors deliver the actual experiences.
Is Culturally a public or private company?
Culturally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Culturally founded?
Culturally was founded in 2017. It employs 1 to 10 people.
Where is Culturally based?
Culturally is headquartered in Singapore, Singapore, in the Asia region.
How does Culturally make money?
Three revenue lines are on record. Booking Commissions are the primary driver. The others are gift Cards and corporate Team Building Services.
Who are Culturally's main competitors?
Direct peers on record are ToursByLocals, Klook, Withlocals, Cookly and Pelago. Broad incumbents are Trip.com Experiences, GetYourGuide and Airbnb Experiences. Peek is listed as an others. ClassBento is listed as a regional player.
Does Culturally have an API?
No public API is recorded for Culturally.
What industry is Culturally in?
Culturally's product category is Cultural Experience Marketplace. Its primary akta.pro industry code is THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture), with a secondary code of THAJAKAE, Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills). Its NAICS code is 71399 and its SIC code is 7900.