What Amnet Group does

Amnet Group operates the programmatic advertising trading desk of Dentsu International in France, structured as Amnet France SAS (Société par actions simplifiée) with its registered office at 67 Avenue Wagram, 75017 Paris. The company provides end-to-end programmatic media buying across Display, Video, Digital Out-of-Home (DOOH), Audio, Social Ads, In-Gaming, and Mobile channels, supplemented by Connected TV (CTV) advertising and Dynamic Creative Optimization (DCO). Its technology stack aggregates 12+ Demand-Side Platforms (DSPs), real-time bidding (RTB) infrastructure, and proprietary machine-learning-based audience profiling across 300,000+ targeting segments. Recent product additions include an agentic advertising workflow built on PubMatic's AgenticOS platform and Anthropic's Claude LLM, which automates campaign generation from natural-language briefs and reduces campaign setup time by 80%.

Amnet serves advertisers and agencies directly through a sales-led B2B model, with a team of 27 specialists handling media trading, consulting, and campaign management. Customer segments span brand awareness, website traffic, in-store traffic, and online sales/lead generation objectives, with named clients including INTERBEV, Centres Commerciaux, Wine industry professionals, GoodPlanet Foundation, seafood brands, and a wildlife park. Distribution combines direct advertiser sales, agency partnerships (Iprospect, GingerAd), and internal referrals across the Dentsu International network, with engagement budgets ranging from €100 to €50,000 per campaign and multi-year service contracts typical.

Revenue is generated through professional service fees tied to campaign planning, execution, and optimization across digital channels. The company holds a registered "Amnet" trademark within Dentsu, operates under GDPR with Standard Contractual Clauses for non-EU data transfers, and maintains alignment with Dentsu's ISO 27001 information security posture. Geographic operations extend across France, Netherlands, USA, Australia, and India, and recent strategic moves include the Green Deals sustainability partnership and the Iprospect Open Garden Innovators 2026 Silver Prize.

Name

Amnet Group

Legal name

Amnet France, Société par actions simplifiée

Website

https://amnetgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Amnet Group is the Paris-based programmatic advertising trading desk of Dentsu International, providing AI-augmented media buying across Display, Video, DOOH, Audio, Social, Mobile, and CTV channels for enterprise advertisers, agencies, and nonprofits via 12+ DSP integrations.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Programmatic advertising
• Media trading desk
• Audience targeting
• Demand-side platforms
• Digital campaign management

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising Services: Amnet operates as a trading desk within Dentsu International, providing RTB and programmatic advertising services to advertisers and agencies. Revenue is generated through service fees for campaign planning, execution, and optimization across multiple digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amnet Group operates a programmatic advertising trading desk within the Dentsu International network, providing automated media buying, planning, and optimization services across Display, Video, DOOH, Audio, Social Ads, Mobile, In-Gaming, and CTV channels. The company leverages 12+ Demand-Side Platforms, real-time bidding, AI-powered campaign automation (via PubMatic AgenticOS and Claude LLM), and 300,000+ targeting segments to execute omnichannel advertising campaigns for advertisers and agencies. It generates revenue primarily through service fees for campaign planning, execution, and performance optimization.

Product overview

Amnet Group is a programmatic advertising trading desk operating as part of Dentsu International. The company offers a comprehensive suite of programmatic advertising channels including Display, Video, DOOH, Audio, Social Ads, Mobile App, and In-Gaming advertising. These core channels are powered by AI-driven technology including PubMatic's AgenticOS platform for autonomous media buying, supported by advanced audience profiling tools accessing 300,000+ targeting segments. The offering includes specialized modules for Dynamic Creative Optimization (DCO), Retail Activation, CTV advertising, and brand safety protection. The company provides end-to-end campaign management from brief to optimization, utilizing 12 DSP technologies with 27 dedicated experts and 11 years of recognized expertise.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced campaign setup time by 80% using AI-powered agentic advertising
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• BrkthrustrategicGTM or Marketing Partner · 27 April 2026Brkthru manages media for more than 1,000 brands and supports 235 agencies. Joined as a strategic partner to operationalize agentic workflows at scale, expanding the ecosystem for PubMatic's AgenticOS platform which Amnet also utilizes.
• Impact Plus and Supply FinderminorGTM or Marketing Partner · 26 April 2026Partnership for Green Deals optimization combining performance marketing with carbon footprint reduction through sustainable programmatic advertising.
• PubMaticcoreStrategic or Co-development Partner · 31 March 2026Strategic partnership for AI-powered agentic advertising. Amnet and PubMatic launched the first Agentic advertising campaign in France using the Claude LLM for client INTERBEV. The partnership enables autonomous media buying through PubMatic's AgenticOS platform, reducing campaign setup time by 80% and enabling rapid activation with minimal operational complexity through automated campaign generation from natural language briefs.
• IprospectminorGTM or Marketing Partner · 26 February 2026Collaboration with Iprospect resulting in winning the Silver Prize at Open Garden Innovators 2026 in the 'Best GEO Device' category, strengthening brand visibility in LLM responses.
• GingerAdminorGTM or Marketing PartnerPartnership with GingerAd for the GoodPlanet Foundation (Yann Arthus-Bertrand), supporting environmental messaging through programmatic advertising campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xaxis: WPP's programmatic media-trading desk offering audience targeting, optimization, and AI-driven campaign execution across display, video, audio, DOOH, and CTV — the closest model twin to Amnet within a competing agency holding group.
• Annalect: Omnicom Group's data and programmatic trading unit providing audience analytics, DSP-agnostic media buying, and identity solutions — directly comparable as an in-house agency trading desk with similar channel breadth.
• Ansible (IPG Mediabrands): IPG Mediabrands' programmatic and digital media-buying unit operating across display, video, mobile, audio, and DOOH — same agency-holding-company trading-desk model targeting enterprise advertisers.
• The Trade Desk: Independent DSP with extensive European presence offering self-serve programmatic buying and AI-driven optimization (Kokai). Competitor to the underlying DSP technology Amnet aggregates on behalf of advertisers.
• MediaMath: Independent omnichannel DSP offering programmatic buying across display, video, audio, mobile, DOOH, and CTV with proprietary audience-targeting technology — direct competitor in the European DSP/trading-desk ecosystem.
• Adform: European-headquartered independent ad-tech platform combining a DSP, DMP, and ad-server; competes with Amnet in EMEA with comparable channel coverage and identity/cookieless solutions.

Broad incumbents

• Google Display & Video 360: Google's enterprise DSP and campaign-management platform that agencies and trading desks (including Amnet) use alongside other DSPs — the dominant incumbent Amnet helps clients navigate via its 12-DSP orchestration model.
• Havas Media Group: Global media agency network with in-house programmatic capabilities; competes with Amnet's Dentsu-owned advertiser relationships for cross-channel planning and buying budgets.
• Publicis Media (Starcom, Zenith): Publicis Groupe's media agency brands operate in-house programmatic and data capabilities that compete with Dentsu/Amnet for global advertiser spend across EMEA and beyond.

Emerging players

• Criteo: European ad-tech company with retargeting heritage now expanding into commerce media and broader programmatic — adjacent competitor with overlapping EMEA client base and cookieless-identity technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amnet-programmatic-experts-for-dentsu-aegis-network
• Xx.com/amnetgroup
• Facebookfacebook.com/amnetgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnet Group